DUA LIPA
RADICAL OPTIMISM @service95 @service95bookclub @sunnyhillfestival @sunnyhillfoundation @framereformer @duabyab
88.4M
Followers
7
Following
540
Posts
4.08%
Engagement Rate
Account Overview
Profile summary and post performance
This creator ranks 46th out of 1606 tracked accounts and holds a follower count that is 121.8 times the median size. As a verified Mega tier account with 540 posts, this profile operates as a major public figure despite not having a specific category assigned. The engagement rate of 4.08% easily clears the 1.31% median mark. This performance confirms high audience interaction relative to her scale. The following report breaks down the specific audience demographics and content performance metrics.
Account Info
| Account Size | Mega |
| Followers | 88,392,012 |
| Following | 7 |
| Posts | 540 |
| Verified | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 3,592,325 |
| Avg Comments per Post | 14,550 |
| Videos | 1 |
| Photos | 11 |
| Engagement Rate | 4.08% |
Follower Growth Over Time
How @dualipa's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+1.1M
Net Change
+1.3%
% Change
+19.7K
Avg / Day
57
Days Tracked
17
Data Points
Tracked between May 24, 2026 (87,471,475 followers) and Jul 20, 2026 (88,592,926 followers).
The account grew from 87.5M to 88.4M followers over 34 days. The growth of 920.5K followers represents a steady upward trend.
What the trajectory means
@dualipa gained approximately 920.5K followers over the tracked period. This upward trend indicates an account worth getting in early on for potential reach. The steady pace of 27.1K new followers per day allows for consistent planning within a campaign brief.
Engagement Analysis
Based on 12 recent posts
Platform Context
@dualipa ranks 334 out of 1605 accounts and performs well above the tracked median of 1.31%. This high engagement rate of 4.08% means her audience interacts with content at a much higher frequency than average creators. Her performance positions her in the top tier of active participation for the platform.
The engagement rate of 4.08% beats the 1.31% median to rank the account 334 out of 1605. This indicates an audience that interacts with content much more than the typical user. A large gap exists between likes and comments, where millions of fans provide passive approval while only a small fraction join the conversation. The data shows this audience rewards photos over video content. Photos earn 3.9 million likes on average compared to 385.4K for videos. This preference suggests the followers favor high quality imagery for their primary consumption. Growth is driven by consistent baseline numbers rather than unpredictable spikes. Only 16.7% of posts reached double the account average, and no content hit the five times threshold. The lack of extreme outliers means the reach is stable and predictable. This is a tap-and-scroll audience.
3.6M
Avg Likes/Post
14.6K
Avg Comments/Post
43.1M
Total Likes
174.6K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
4.08%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
385.4K
Avg Likes on Videos (1)
3.9M
Avg Likes on Photos (11)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @dualipa's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @dualipa's single biggest post had going for it — the patterns worth replicating.
14,869,010 likes · 73,545 comments
4.1ร @dualipa's average post ยท 7.4ร the median post.
"Mr & Mrs"
8 characters
Photo
Format
Saturday
Day Posted
12:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved 14.9M likes, outperforming the median engagement by a factor of 7.4. This high performance matches a strong like to comment ratio of roughly 200 to 1. Short captions under 40 characters drive the highest engagement at 5.5M likes. Conversely, long captions exceeding 100 characters perform poorly with less than one million likes. Use these short snippets to keep focus on the visual content. The hashtags #sponsored and #monthlyread serve as consistent signals for brand deals and personal updates. A cadence of two posts per week maintains steady visibility without over-saturation. This account commands a high baseline of engagement from its large follower base. The top post was shared on a Saturday at 12:00 UTC.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 221 chars |
| Posting Frequency | 2.0 posts/week |
Content Mix
1
Videos / Reels
11
Photos
Top Performing Posts
Ouiiiii c'est vrai @duabyab pop up in PARIS ๐ซ๐ท๐ โฉPalais Royal, 84 Gal De Beaujolais, 75001 Paris, France โฉ
Live From Mexico the concert film is out now on YouTube and the album drops everywhere at midnight ๐ญ 2 of the most specโฆ
Top Posts
Highest-liked recent posts from @dualipa
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
Mr & Mrs
|
14.9M | 73.5K | view |
| 2 |
31.05.2026 ๐ค
|
12.7M | 63.4K | view |
| 3 |
Roadtripping ๐ฎ๐น๐
|
3.1M | 8.7K | view |
| 4 |
foundation maeght, saint paul de vence
|
3.1M | 5.1K | view |
| 5 |
Quite a weeeeeeeek ๐ซ๐ซ๐ซ๐ซ
|
2.1M | 2.2K | view |
| 6 |
Ouiiiii c'est vrai @duabyab pop up in PARIS ๐ซ๐ท๐
โฉPalais Royal, 84 Gal De Beaujโฆ
|
2.0M | 3.6K | view |
| 7 |
Princess Diaries
|
1.5M | 3.5K | view |
| 8 |
night & day bc we cannes ๐
|
1.3M | 2.8K | view |
| 9 |
Live From Mexico the concert film is out now on YouTube and the album drops eveโฆ
|
1.2M | 6.5K | view |
Posting Patterns & Optimal Timing
When @dualipa posts on Instagram
The account follows a sparse high-effort pace. Posting roughly two times per week puts this creator well above the median frequency of 0.6 posts per week. This volume earns a top tier ranking for consistency in frequency at 46 out of 1606 creators. However, the consistency score of 0 indicates a highly erratic schedule rather than a steady grind. The gap between content pieces is unpredictable with short bursts followed by long periods of silence. Content typically lands on Saturday and Sunday. New posts most often appear around 11:00 UTC. Marketers should treat these as specific windows for fresh material to land. Because the posting rhythm lacks a predictable cycle, you cannot rely on a regular calendar for your campaign. You must monitor the account actively to catch the sporadic updates. A tie-in requires a reactive strategy rather than a scheduled one. The lack of regularity means a missed window could result in no visibility for several weeks. Plan your assets to be ready when the infrequent posts do occur.
2.0
Posts / week
89.5h
Avg gap between posts
Saturday, Sunday, Tuesday
Peak posting days
11:00, 10:00, 9:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @dualipa publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts 2.0 times per week with the best engagement on Saturday and Sunday. The busiest hour for these posts is 11:00 UTC.
Most Common Words
Frequent caption words across @dualipa's recent posts (excludes stopwords)
Best Day of the Week to Post
@dualipa's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 2,104,579 | 2,104,579 |
| Tuesday | 2 | 7,112,962 | 14,225,925 |
| Wednesday | 1 | 2,016,462 | 2,016,462 |
| Thursday | 2 | 799,381 | 1,598,762 |
| Friday | 2 | 1,842,662 | 3,685,324 |
| Saturday | 2 | 8,115,026 | 16,230,052 |
| Sunday | 2 | 1,710,696 | 3,421,392 |
Posting Consistency & Streaks
How steadily @dualipa maintains output
2
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
29.2%
Active days
Posted at least once
89.5h
Avg gap
Between posts
Caption Length & Performance
How @dualipa's caption length correlates with engagement
100.0%
Posts with Caption
221
Avg Caption Chars
38
Median Chars
1319
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 7 | 5.5M |
| Long (100+) | 5 | 896.0K |
Short captions under 40 characters receive the most engagement with 5.5 million views. Long captions over 100 characters perform worst at 896.0K.
Who This Audience Is
What @dualipa's reach and engagement mean for a brand.
The follower count places this creator in the top tier of tracked accounts with a reach that dwarfs the typical creator by over one hundred times. This scale indicates an audience size capable of broad reach rather than niche intimacy. The verified status confirms high authority despite the lack of a specific category tag. Engagement rates are more than triple the median, which suggests a brand message will land harder and find more traction here than on most accounts of this size. Most creators at this scale see much lower interaction levels due to the sheer volume of followers. This audience is large enough for major awareness campaigns while maintaining a level of participation that exceeds standard expectations for high-volume profiles. The profile fits the music and entertainment category perfectly.
Compare & Discover Similar Creators
Stack @dualipa against any other Instagram creator we track, or jump to similar accounts.
Compare @dualipa to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @dualipa
Estimated Earnings
Revenue estimates based on follower count and engagement
Sponsored posts for @dualipa fall within a range of $442,000 to $1,100,000 based on her follower count. Her rank at 46 out of over 1,600 accounts places her in the top tier of creators. This high ranking earns her a premium price point above average market rates. Because she outperforms the median engagement rate by more than three times, the upper end of her quoted band is a fair price for the reach achieved. The 4.08% engagement rate confirms that her audience remains active and attentive to her content. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 88.4M followers (Mega)
$441,960 – $1,060,704
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 88.4M followers
- + 4.08% engagement rate beats the 1.31% tracked median
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 2.0 posts a week limits fresh reach
Summary
This analysis of @dualipa reveals a mega Instagram presence with 88,392,012 followers. The account demonstrates an engagement rate of 4.08%, averaging 3.6M likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @dualipa
How many followers does @dualipa have on Instagram?
@dualipa has 88,392,012 followers on Instagram, placing them in the mega creator tier.
What is @dualipa's Instagram engagement rate?
@dualipa has an engagement rate of 4.08% based on 12 recent posts, averaging 3.6M likes per post.
How much does @dualipa earn on Instagram?
Based on industry benchmarks, @dualipa's estimated sponsorship value is $441,960 - $1,060,704 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @dualipa published on Instagram?
@dualipa has published 540 posts on Instagram.
What is @dualipa's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 14,869,010 likes and 73,545 comments.
How often does @dualipa post on Instagram?
@dualipa posts approximately 2.0 times per week, with an average gap of 89.5 hours between posts. Peak posting days are Saturday, Sunday, Tuesday.
How does @dualipa compare to other Instagram creators?
@dualipa sits in the Mega creator tier alongside accounts like @zendaya, @kevinhart4real, @iamcardib.
Is @dualipa verified on Instagram?
Yes, @dualipa is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @dualipa's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 5, 2026