Will Smith
Same kid from West Philly. New show Pole To Pole is streaming now on @disneyplus + @hulu
67.4M
Followers
326
Following
2.5K
Posts
0.2%
Engagement Rate
Account Overview
Profile summary and post performance
Will Smith (@willsmith) has 67,421,317 Instagram followers as of November 2, 2026 and 2,541 posts; the account is verified. Across the 12 recent posts we analysed for this report on June 20, 2026, a post got 136.5K likes and 2.6K comments on average (median 102.5K likes), an engagement rate of 0.2% of followers. Over the 162 days we have tracked it, the account lost 938,344 followers (-1.4%).
Where these numbers come from: public Instagram profile data and @willsmith's recent posts, collected by IGDataHub. Follower history comes from our own repeated readings of the profile. How we calculate these numbers.
Account Info
| Account Size | Mega |
| Followers | 67,421,317 |
| Following | 326 |
| Posts | 2,541 |
| Verified | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 136,546 |
| Avg Comments per Post | 2,633 |
| Videos | 5 |
| Photos & carousels | 7 |
| Engagement Rate | 0.2% |
Follower Growth Over Time
How @willsmith's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-938.3K
Net Change
-1.4%
% Change
-5.8K
Avg / Day
162
Days Tracked
91
Data Points
Tracked between May 24, 2026 (68,359,661 followers) and Nov 2, 2026 (67,421,317 followers).
| Date | Followers | Change |
|---|---|---|
| 67,421,317 | -15,549 | |
| 67,436,866 | -224,880 | |
| 67,661,746 | -179,543 | |
| 67,841,289 | -222,598 | |
| 68,063,887 | -148,969 | |
| 68,212,856 | -146,805 | |
| 68,359,661 | first reading |
Engagement Analysis
Based on 12 recent posts
136.5K
Avg Likes/Post
2.6K
Avg Comments/Post
1.6M
Total Likes
31.6K
Total Comments
Engagement Rate
Compared with the 877 Mega-tier reports with an engagement rate (median 0.94%, middle half 0.3% to 2.58%)
0.20%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
139.9K
Avg Likes on Videos (5)
134.1K
Avg Likes on Photos & carousels (7)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @willsmith's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. The median post got 104,266 likes and comments; 3 of the 12 reached twice that (208,532 or more).
Best-Performing Post, Decomposed
What @willsmith's single biggest recent post had going for it, measured against the account's other posts.
434,028 likes · 6,725 comments
3.1× @willsmith's average post · 4.2× the median post.
"Yo - @edwardjacksonproject - an iPad never sounded so immaculate! Thank you for providing the smooth Saturday vibes."
116 characters
Video
Format
Saturday
Day Posted
21:00 UTC
Hour Posted
3.0M
Views
Content Analysis
Hashtags, keywords, captions, and top posts
Hashtags in the analysed posts
Each one appears in a single post, so none stands out as a regular tag.
Top Keywords
Words used at least twice in the captions we analysed, with how often.
Caption Analysis
| Avg Caption Length | 139 chars |
| Posting Frequency | 0.9 posts/week |
Content Mix
5
Videos / Reels
7
Photos & carousels
Top Posts
Highest-liked recent posts from @willsmith
| # | Caption | Likes | Comments | Views | Link |
|---|---|---|---|---|---|
| 1 |
Yo - @edwardjacksonproject - an iPad never sounded so immaculate! Thank you for…
|
434.0K | 6.7K | 3.0M | view |
| 2 |
Congratz J-Diggy!!!
@c.syresmith - your collection with @christianlouboutin is…
|
279.4K | 5.4K | — | view |
| 3 |
ANGOLA! Obrigado. 🫶🏾🇦🇴 @visitangola_official • @e1series • @westbrookracinge1
|
217.3K | 4.5K | — | view |
| 4 |
HAPPY BDAY MARTY MAR! @martinlawrence
|
191.2K | 1.6K | — | view |
| 5 |
Obrigado pelas aulas de dança @twezangolaballettradicional • @visitangolaoficia…
|
163.6K | 5.0K | 1.2M | view |
| 6 |
Throwback to one of the scariest moments of my life! Diving under the ice at th…
|
102.7K | 1.2K | — | view |
| 7 |
WOW @c.syresmith this @christianlouboutin collection is insane🔥 Makin’ me a pro…
|
102.2K | 2.4K | — | view |
| 8 |
Hyped for Visit Angola to join the @westbrookracinge1 family.
Let’s WIN toget…
|
50.9K | 955 | 554.2K | view |
| 9 |
SUPERMAX🔒
@westbrook • @amazonmgmstudios • @miramax
|
40.3K | 1.6K | 670.5K | view |
Posting Patterns & Optimal Timing
When @willsmith posts on Instagram
0.9
Posts / week
8.2 days
Avg gap between posts
Thursday, Friday, Saturday
Peak posting days
16:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @willsmith publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC): 0 is midnight, 12 is noon
Engagement by Day of the Week
@willsmith's recent posts grouped by the day they went out.
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 221,814 | 221,814 |
| Wednesday | 2 | 57,606 | 115,211 |
| Thursday | 3 | 113,102 | 339,306 |
| Friday | 3 | 85,015 | 255,044 |
| Saturday | 3 | 246,257 | 738,772 |
Posting Consistency & Streaks
How steadily @willsmith maintains output
1
Longest streak (days)
37/100
Consistency score: irregular gaps
100 = evenly spaced posts; 0 = the gaps vary as much as their average or more
12.2%
Active days
Posted at least once
8.2 days
Avg gap
Between posts
Caption Length & Performance
How @willsmith's caption length correlates with engagement
100.0%
Posts with Caption
139
Avg Caption Chars
116
Median Chars
449
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 1 | 192.8K |
| Medium (40-100) | 5 | 117.8K |
| Long (100+) | 6 | 148.1K |
Compare & Discover Similar Creators
Stack @willsmith against any other Instagram creator we track, or jump to similar accounts.
Compare @willsmith to another creator
Get a side-by-side stats breakdown.
Creators closest in size to @willsmith
Estimated Earnings
Revenue estimates based on follower count only
Sponsorship Value (Est. Per Post)
Based on 67.4M followers (Mega)
$337,107 to $809,056
Our per-follower range for accounts this size (see methodology)
Download @willsmith's data
Everything below is derived from this account, priced on the counts shown. Delivered as CSV by emailed link.
You only pay for rows we deliver. Counts are the maximum available today; if an export comes back smaller, the difference is refunded automatically. Counts as last collected 6 hours, 42 minutes ago.
Tracking
What we have recorded about @willsmith over time, and ongoing alerts.
Other reports
Not downloads of this account: they take their own inputs.
Download @willsmith's data
Followers, following and full post history as CSV, priced on the exact record counts above.
See export optionsFrequently Asked Questions About @willsmith
How many followers does @willsmith have on Instagram?
@willsmith has 67,421,317 followers on Instagram, placing them in the Mega-tier group (1M+ followers).
What is @willsmith's Instagram engagement rate?
@willsmith has an engagement rate of 0.20% based on 12 recent posts, averaging 136.5K likes per post.
How much does @willsmith earn on Instagram?
From follower count only, we estimate @willsmith's sponsorship value at $337,107 to $809,056 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @willsmith published on Instagram?
@willsmith has published 2,541 posts on Instagram.
What is @willsmith's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 434,028 likes and 6,725 comments.
How often does @willsmith post on Instagram?
@willsmith posts approximately 0.9 times per week, with an average gap of 8.2 days between posts. Peak posting days are Thursday, Friday, Saturday.
How does @willsmith compare to other Instagram creators?
@willsmith sits in the Mega-tier group alongside accounts like @marcelotwelve, @psg, @anushkasharma.
Is @willsmith verified on Instagram?
Yes, @willsmith is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @willsmith's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Follower count as of Nov 2, 2026 | Posts analysed Jun 20, 2026
Cite this page
IGDataHub (2026). @willsmith Instagram stats and analytics, follower count as of 2 November 2026, posts analysed 20 June 2026. https://igdatahub.com/blog/willsmith-instagram-profile-stats/