Will Smith
Same kid from West Philly. New show Pole To Pole is streaming now on @disneyplus + @hulu
68.2M
Followers
319
Following
2.5K
Posts
0.2%
Engagement Rate
Account Overview
Profile summary and post performance
This creator ranks 70 out of 1606 tracked accounts and holds a follower count that is 94.0 times the median size of our typical creators. The profile is verified and maintains over two thousand posts, establishing it as a mega tier account despite not having a specific category assigned. While the audience scale is immense, the engagement rate of 0.2 percent falls below the median of 1.31 percent. The rest of this report breaks down the performance metrics across different content types to help you understand how his audience interacts with these posts.
Account Info
| Account Size | Mega |
| Followers | 68,223,963 |
| Following | 319 |
| Posts | 2,522 |
| Verified | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 136,546 |
| Avg Comments per Post | 2,633 |
| Videos | 5 |
| Photos | 7 |
| Engagement Rate | 0.2% |
Follower Growth Over Time
How @willsmith's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-312013
Net Change
-0.5%
% Change
-4395
Avg / Day
71
Days Tracked
23
Data Points
Tracked between May 24, 2026 (68,359,661 followers) and Aug 3, 2026 (68,047,648 followers).
The account remained stable with a 0.2% change over the period. The count stayed nearly flat from 68.4M to 68.2M followers.
What the trajectory means
The account maintained a flat trajectory with a -0.2% change over the 34 day period. This stability identifies the profile as a known quantity for your campaign. The steady daily pace allows for predictable planning in your creative brief.
Engagement Analysis
Based on 12 recent posts
Platform Context
@willsmith ranks 1415 of 1605 for engagement because its rate sits below the tracked median. This performance indicates a lower level of interaction per follower than most accounts in the corpus. The low percentage suggests that followers are less likely to engage with posts compared to the average creator.
The engagement rate of 0.2% falls well below the 1.31% median and ranks 1415 out of 1605. This indicates a passive audience that interacts far less than usual. While the total volume is high, the ratio of comments to likes suggests followers are observers rather than participants in a conversation. The audience rewards both formats almost equally, with videos earning 139.9K likes and photos reaching 134.1K likes. This parity means content style does not currently drive higher levels of active involvement. Reliability of reach is low because only 16.7% of posts doubled the average engagement. Not a single post reached five times the account average. These figures prove that most content reaches a stable but passive circle without breaking into broader waves of high-intensity interaction. This is a tap-and-scroll audience.
136.5K
Avg Likes/Post
2.6K
Avg Comments/Post
1.6M
Total Likes
31.6K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.20%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
139.9K
Avg Likes on Videos (5)
134.1K
Avg Likes on Photos (7)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @willsmith's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @willsmith's single biggest post had going for it — the patterns worth replicating.
434,028 likes · 6,725 comments
3.2× @willsmith's average post · 4.2× the median post.
"Yo - @edwardjacksonproject - an iPad never sounded so immaculate! Thank you for providing the smooth Saturday vibes."
116 characters
Video
Format
Saturday
Day Posted
21:00 UTC
Hour Posted
3.0M
Views
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post outperformed the median engagement by a factor of 4.2. This peak occurred on a Saturday at 21:00 UTC and maintained a healthy ratio of likes to comments. To replicate this success, prioritize short captions under 40 characters for maximum reach. Mid-length captions between 40 and 100 characters perform the worst and suggest that concise copy is the preferred style for this audience. Use the recurring hashtags #e1, #e1lakecomogp26, and #championsofthewater to signal specific topics. The posting cadence remains steady at approximately one post every 0.9 days. With a high follower base and consistent engagement, the strategy relies on consistent output rather than occasional spikes. This account currently reaches over 68 million followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 139 chars |
| Posting Frequency | 0.9 posts/week |
Content Mix
5
Videos / Reels
7
Photos
Top Performing Posts
Yo - @edwardjacksonproject - an iPad never sounded so immaculate! Thank you for providing the smooth Saturday vibes.
Congratz J-Diggy!!! @c.syresmith - your collection with @christianlouboutin is BEYOND inspired. It’s INCREDIBLE! I am…
ANGOLA! Obrigado. 🫶🏾🇦🇴 @visitangola_official • @e1series • @westbrookracinge1
Obrigado pelas aulas de dança @twezangolaballettradicional • @visitangolaoficial !🇦🇴
Throwback to one of the scariest moments of my life! Diving under the ice at the North Pole. DAMN! Pole to Pole is stre…
WOW @c.syresmith this @christianlouboutin collection is insane🔥 Makin’ me a proud dad!
Hyped for Visit Angola to join the @westbrookracinge1 family. Let’s WIN together! ⚡️
SUPERMAX🔒 @westbrook • @amazonmgmstudios • @miramax
Top Posts
Highest-liked recent posts from @willsmith
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
Yo - @edwardjacksonproject - an iPad never sounded so immaculate! Thank you for…
|
434.0K | 6.7K | view |
| 2 |
Congratz J-Diggy!!!
@c.syresmith - your collection with @christianlouboutin is…
|
279.4K | 5.4K | view |
| 3 |
ANGOLA! Obrigado. 🫶🏾🇦🇴 @visitangola_official • @e1series • @westbrookracinge1
|
217.3K | 4.5K | view |
| 4 |
HAPPY BDAY MARTY MAR! @martinlawrence
|
191.2K | 1.6K | view |
| 5 |
Obrigado pelas aulas de dança @twezangolaballettradicional • @visitangolaoficia…
|
163.6K | 5.0K | view |
| 6 |
Throwback to one of the scariest moments of my life! Diving under the ice at th…
|
102.7K | 1.2K | view |
| 7 |
WOW @c.syresmith this @christianlouboutin collection is insane🔥 Makin’ me a pro…
|
102.2K | 2.4K | view |
| 8 |
Hyped for Visit Angola to join the @westbrookracinge1 family.
Let’s WIN toget…
|
50.9K | 955 | view |
| 9 |
SUPERMAX🔒
@westbrook • @amazonmgmstudios • @miramax
|
40.3K | 1.6K | view |
Posting Patterns & Optimal Timing
When @willsmith posts on Instagram
The creator maintains a steady grind by posting roughly once every week. This frequency exceeds the median of zero point six posts per week and secures a top hundred rank among similar accounts. A low consistency score indicates an erratic rhythm with frequent gaps between uploads. Content arrives most often on Thursday and Friday. The busiest hour for new content is 16:00 UTC. Because the posting schedule is unpredictable, you should not rely on a specific weekly slot for a campaign. Marketers must plan for sporadic arrivals rather than a clockwork cycle. You can expect fresh content to land less predictably despite the high volume relative to peers. The lack of consistent gaps makes it difficult to time a recurring series perfectly. A flexible partnership approach works best here. Focus your efforts on reacting to new posts as they appear rather than scheduling a fixed rollout.
0.9
Posts / week
196.3h
Avg gap between posts
Friday, Thursday, Saturday
Peak posting days
16:00, 17:00, 18:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @willsmith publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts most often on Friday and Thursday at 16:00 UTC. The posting frequency is roughly 0.9 times per week.
Most Common Words
Frequent caption words across @willsmith's recent posts (excludes stopwords)
Best Day of the Week to Post
@willsmith's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 221,814 | 221,814 |
| Wednesday | 2 | 57,606 | 115,211 |
| Thursday | 3 | 113,102 | 339,306 |
| Friday | 3 | 85,015 | 255,044 |
| Saturday | 3 | 246,257 | 738,772 |
Posting Consistency & Streaks
How steadily @willsmith maintains output
1
Longest streak (days)
37/100
Consistency score
Inverse of posting-gap variance
12.2%
Active days
Posted at least once
196.3h
Avg gap
Between posts
Caption Length & Performance
How @willsmith's caption length correlates with engagement
100.0%
Posts with Caption
139
Avg Caption Chars
116
Median Chars
449
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 1 | 192.8K |
| Medium (40-100) | 5 | 117.8K |
| Long (100+) | 6 | 148.1K |
The audience rewards short captions with 192.8K average engagement. Medium captions perform worse at 117.8K.
Who This Audience Is
What @willsmith's reach and engagement mean for a brand.
The follower count places this profile in the top tier of tracked accounts with a volume nearly one hundred times higher than the typical creator. This scale suggests a broad reach that operates at a broadcast level rather than a niche community level. While the account is verified, the absence of a specific category indicates a generalist celebrity status. The engagement rate sits well below the median for the platform. This disparity means brand messages will land much softer than average compared to typical creator profiles. The sheer scale provides high visibility but the low interaction rate suggests a passive audience rather than an active one. The distance between reach and engagement points toward a large, broad demographic that does not interact with content at standard rates. Because of the verified status and enormous follower count without a specific niche category, this audience fits primarily into global entertainment or celebrity lifestyle categories.
Compare & Discover Similar Creators
Stack @willsmith against any other Instagram creator we track, or jump to similar accounts.
Compare @willsmith to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @willsmith
Estimated Earnings
Revenue estimates based on follower count and engagement
@willsmith generates revenue primarily through brand partnerships and sponsored content. A single post commands a band of $341.1K to $818.7K based on his follower count. His high rank among peers justifies a premium price for his reach. However, the 0.2% engagement rate falls well below the 1.31% median. This disparity suggests that while his scale is immense, the active interaction per view is low compared to average accounts. The quoted range represents a ceiling for high-reach visibility rather than guaranteed engagement depth. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 68.2M followers (Mega)
$341,120 – $818,688
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 68.2M followers
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.2% engagement rate trails the 1.31% median, the clearest area to improve
- ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 0.9 posts a week limits fresh reach
- ~ Low consistency score (37/100), posting rhythm is erratic
Summary
This analysis of @willsmith reveals a mega Instagram presence with 68,223,963 followers. The account demonstrates an engagement rate of 0.20%, averaging 136.5K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @willsmith
How many followers does @willsmith have on Instagram?
@willsmith has 68,223,963 followers on Instagram, placing them in the mega creator tier.
What is @willsmith's Instagram engagement rate?
@willsmith has an engagement rate of 0.20% based on 12 recent posts, averaging 136.5K likes per post.
How much does @willsmith earn on Instagram?
Based on industry benchmarks, @willsmith's estimated sponsorship value is $341,120 - $818,688 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @willsmith published on Instagram?
@willsmith has published 2,522 posts on Instagram.
What is @willsmith's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 434,028 likes and 6,725 comments.
How often does @willsmith post on Instagram?
@willsmith posts approximately 0.9 times per week, with an average gap of 196.3 hours between posts. Peak posting days are Friday, Thursday, Saturday.
How does @willsmith compare to other Instagram creators?
@willsmith sits in the Mega creator tier alongside accounts like @k.mbappe, @ellendegeneres, @billieeilish.
Is @willsmith verified on Instagram?
Yes, @willsmith is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @willsmith's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026