Will Smith
Same kid from West Philly. New show Pole To Pole is streaming now on @disneyplus + @hulu
68.3M
Followers
319
Following
2.5K
Posts
0.19%
Engagement Rate
Account Overview
Profile summary and post performance
The Instagram account @willsmith belongs to Will Smith and is categorized as a Mega tier account. The profile lists a follower count of 68,256,994 and follows 319 accounts. The bio states that the user is from West Philly and mentions that a show titled Pole To Pole is streaming on Disney+ and Hulu. The account has a total of 2,521 posts. Data shows an average of 129,335 likes per post and an average of 2,429 comments per post. The engagement rate for the account is recorded at 0.19%.
Account Info
| Account Size | Mega |
| Followers | 68,256,994 |
| Following | 319 |
| Posts | 2,521 |
| Verified | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 129,335 |
| Avg Comments per Post | 2,429 |
| Videos | 5 |
| Photos | 7 |
| Engagement Rate | 0.19% |
Follower Growth Over Time
How @willsmith's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-102667
Net Change
-0.2%
% Change
-4107
Avg / Day
25
Days Tracked
2
Data Points
Tracked between May 24, 2026 (68,359,661 followers) and Jun 19, 2026 (68,256,994 followers).
Engagement Analysis
Based on 12 recent posts
Platform Context
@willsmith generates approximately 1.2x the platform-wide average of 110,756 total engagements per post. The account averages 129,335 likes and 2,429 comments per post compared to the database average of 109,460 likes and 1,296 comments. This performance places the creator in the Mega account tier.
The @willsmith Instagram account contains a total of 2,521 posts, with 12 recent posts analyzed for these metrics. The account features a total of 1,552,020 likes and 29,148 comments across all posts. The average number of likes per post is 129,335, while the average number of comments per post is 2,429. This results in an engagement rate of 0.19%. The content consists of 5 videos and 7 photos. Video content averages 139,427 likes per post, while photo content averages 122,126 likes per post.
129.3K
Avg Likes/Post
2.4K
Avg Comments/Post
1.6M
Total Likes
29.1K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.19%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
139.4K
Avg Likes on Videos (5)
122.1K
Avg Likes on Photos (7)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @willsmith's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @willsmith's single biggest post had going for it — the patterns worth replicating.
433,034 likes · 6,711 comments
3.3× @willsmith's average post · 4.2× the median post.
"Yo - @edwardjacksonproject - an iPad never sounded so immaculate! Thank you for providing the smooth Saturday vibes."
116 characters
Video
Format
Saturday
Day Posted
21:00 UTC
Hour Posted
3.0M
Views
Content Analysis
Hashtags, keywords, captions, and top posts
The @willsmith account contains a total of 2521 posts. The content consists of 5 videos and 7 photos. The account maintains a posting frequency of 1.1 posts per week. The most used hashtags on the account are #e1 (used 2 times), #championsofthewater (used 2 times), and #e1lakecomogp2026 (used 1 time). The average caption length for these posts is 140 characters.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 140 chars |
| Posting Frequency | 1.1 posts/week |
Content Mix
5
Videos / Reels
7
Photos
Top Performing Posts
Yo - @edwardjacksonproject - an iPad never sounded so immaculate! Thank you for providing the smooth Saturday vibes.
Congratz J-Diggy!!! @c.syresmith - your collection with @christianlouboutin is BEYOND inspired. It’s INCREDIBLE! I am…
ANGOLA! Obrigado. 🫶🏾🇦🇴 @visitangola_official • @e1series • @westbrookracinge1
Obrigado pelas aulas de dança @twezangolaballettradicional • @visitangolaoficial !🇦🇴
Throwback to one of the scariest moments of my life! Diving under the ice at the North Pole. DAMN! Pole to Pole is stre…
Hyped for Visit Angola to join the @westbrookracinge1 family. Let’s WIN together! ⚡️
New race location unlocked 🔓 Angola, E1 is coming! 12 - 13 September 2026 #E1 #ChampionsOfTheWater
SUPERMAX🔒 @westbrook • @amazonmgmstudios • @miramax
Top Posts
Highest-liked recent posts from @willsmith
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
Yo - @edwardjacksonproject - an iPad never sounded so immaculate! Thank you for…
|
433.0K | 6.7K | view |
| 2 |
Congratz J-Diggy!!!
@c.syresmith - your collection with @christianlouboutin is…
|
255.2K | 4.9K | view |
| 3 |
ANGOLA! Obrigado. 🫶🏾🇦🇴 @visitangola_official • @e1series • @westbrookracinge1
|
217.1K | 4.5K | view |
| 4 |
HAPPY BDAY MARTY MAR! @martinlawrence
|
190.2K | 1.6K | view |
| 5 |
Obrigado pelas aulas de dança @twezangolaballettradicional • @visitangolaoficia…
|
163.3K | 5.0K | view |
| 6 |
Throwback to one of the scariest moments of my life! Diving under the ice at th…
|
102.4K | 1.2K | view |
| 7 |
Hyped for Visit Angola to join the @westbrookracinge1 family.
Let’s WIN toget…
|
50.6K | 942 | view |
| 8 |
New race location unlocked 🔓
Angola, E1 is coming!
12 - 13 September 2026
…
|
49.1K | 782 | view |
| 9 |
SUPERMAX🔒
@westbrook • @amazonmgmstudios • @miramax
|
40.0K | 1.6K | view |
Posting Patterns & Optimal Timing
When @willsmith posts on Instagram
The @willsmith account recorded an average of 1.1 posts per week over a sample of 12 posts. The average time elapsed between consecutive posts was 170.1 hours. Peak posting days occurred on Thursday, Friday, and Saturday. Peak posting hours were recorded at 17, 18, and 19 UTC.
1.1
Posts / week
170.1h
Avg gap between posts
Thursday, Friday, Saturday
Peak posting days
17:00, 18:00, 19:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @willsmith publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
Most Common Words
Frequent caption words across @willsmith's recent posts (excludes stopwords)
Best Day of the Week to Post
@willsmith's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 221,578 | 221,578 |
| Wednesday | 2 | 57,226 | 114,451 |
| Thursday | 3 | 94,429 | 283,287 |
| Friday | 3 | 82,996 | 248,989 |
| Saturday | 3 | 237,621 | 712,863 |
Posting Consistency & Streaks
How steadily @willsmith maintains output
2
Longest streak (days)
26/100
Consistency score
Inverse of posting-gap variance
14.1%
Active days
Posted at least once
170.1h
Avg gap
Between posts
Caption Length & Performance
How @willsmith's caption length correlates with engagement
100.0%
Posts with Caption
140
Avg Caption Chars
116
Median Chars
449
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 1 | 191.8K |
| Medium (40-100) | 4 | 120.7K |
| Long (100+) | 7 | 129.5K |
Compare & Discover Similar Creators
Stack @willsmith against any other Instagram creator we track, or jump to similar accounts.
Compare @willsmith to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @willsmith
Estimated Earnings
Revenue estimates based on follower count and engagement
The Instagram account @willsmith has 68,256,994 followers and an engagement rate of 0.19%. The account is categorized in the Mega tier. Based on these metrics, the estimated sponsorship value per post is between $341,285 and $819,084. These figures are rough industry-standard estimates based on public follower count and engagement rate. These values do not represent actual earnings or confirmed contract amounts.
Sponsorship Value (Est. Per Post)
Based on 68.3M followers (Mega)
$341,285 – $819,084
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + The account has 68,256,994 followers and holds verified status.
- + Engagement per post of 131,764 is 1.2x the platform average of 110,756.
- + The account qualifies for sponsorship eligibility with over 10,000 followers.
- + The account has accumulated a total of 2,521 posts.
Opportunities
- ~ The engagement rate is recorded at 0.19%.
- ~ The consistency score is 26/100.
- ~ The longest posting streak is 2 days.
- ~ The viral hit rate for 5x average is 0.0%.
Summary
This analysis of @willsmith reveals a mega Instagram presence with 68,256,994 followers. The account demonstrates an engagement rate of 0.19%, averaging 129.3K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @willsmith
How many followers does @willsmith have on Instagram?
@willsmith has 68,256,994 followers on Instagram, placing them in the mega creator tier.
What is @willsmith's Instagram engagement rate?
@willsmith has an engagement rate of 0.19% based on 12 recent posts, averaging 129.3K likes per post.
How much does @willsmith earn on Instagram?
Based on industry benchmarks, @willsmith's estimated sponsorship value is $341,285 - $819,084 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @willsmith published on Instagram?
@willsmith has published 2,521 posts on Instagram.
What is @willsmith's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 433,034 likes and 6,711 comments.
How often does @willsmith post on Instagram?
@willsmith posts approximately 1.1 times per week, with an average gap of 170.1 hours between posts. Peak posting days are Thursday, Friday, Saturday.
How does @willsmith compare to other Instagram creators?
@willsmith sits in the Mega creator tier alongside accounts like @k.mbappe, @ellendegeneres, @billieeilish.
Is @willsmith verified on Instagram?
Yes, @willsmith is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @willsmith's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026