Millie Bobby Brown
founder of florence by mills
70.6M
Followers
963
Following
751
Posts
1.38%
Engagement Rate
Account Overview
Profile summary and post performance
This creator ranks 68 among the 1606 accounts we track and maintains over ninety times the follower count of our median creator. Her profile is a verified account in the Actor category with over seven hundred posts. She operates as a high tier creator who also functions as the founder of florence by mills. The engagement rate for her content sits at 1.38 percent which clears the 1.31 percent median. The following report explores deeper audience interaction patterns and content performance.
Account Info
| Account Size | Mega |
| Followers | 70,638,191 |
| Following | 963 |
| Posts | 751 |
| Verified | Yes |
| Category | Actor |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 973,473 |
| Avg Comments per Post | 2,772 |
| Videos | 4 |
| Photos | 8 |
| Engagement Rate | 1.38% |
Follower Growth Over Time
How @milliebobbybrown's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-76783
Net Change
-0.1%
% Change
-1066
Avg / Day
72
Days Tracked
25
Data Points
Tracked between May 24, 2026 (71,000,000 followers) and Aug 4, 2026 (70,923,217 followers).
The account stayed roughly flat with a 0.5% change over 34 days. The follower count remained steady from 71.0M to 70.6M.
What the trajectory means
The account maintained a flat trajectory with a change of -0.5% over the tracked period. This stability defines @milliebobbybrown as a known quantity for your campaign. The steady daily pace allows for stable planning without risk of rapid fluctuation.
Engagement Analysis
Based on 12 recent posts
Platform Context
@milliebobbybrown ranks 777 out of 1605 for engagement because its rate sits above the tracked median. This positioning means the account earns more interaction per follower than the average creator in the corpus. The performance exceeds the standard benchmark by a small margin.
The engagement rate of 1.38% exceeds the median of 1.31%, placing the account in rank 777 of 1605. This indicates a higher level of interaction than average for this tier. The audience rewards photos more than video content, with static posts earning roughly double the likes of clips. While reach is consistent, the hit rate for extreme growth is low. Only 8.3% of recent posts doubled the account average, and no posts reached five times that mark. This suggests a stable but predictable reach rather than erratic spikes. The high volume of likes compared to the lower count of comments points toward passive consumption. This is a tap-and-scroll audience.
973.5K
Avg Likes/Post
2.8K
Avg Comments/Post
11.7M
Total Likes
33.3K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
1.38%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
534.5K
Avg Likes on Videos (4)
1.2M
Avg Likes on Photos (8)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @milliebobbybrown's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @milliebobbybrown's single biggest post had going for it — the patterns worth replicating.
2,438,487 likes · 3,137 comments
2.5× @milliebobbybrown's average post · 2.6× the median post.
"my family ✨ @universalorlando"
30 characters
Photo
Format
Thursday
Day Posted
21:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved a multiplier of 2.6 over the median engagement and maintained a steady like to comment ratio. This peak performance occurred on a Thursday evening at 21:00 UTC. Short captions under 40 characters drive high interaction with an average of 1.8 million likes. Long captions exceeding 100 characters perform poorly, reaching only 373.4K likes. These numbers suggest that brief, punchy copy is the most effective way to engage this audience. Use #fallontonight and #florencebymillseyewear as consistent signals for your primary topics. Posting roughly three times per week maintains a steady presence without over-saturating the feed. With nearly one million likes per post on average, the account commands high engagement from its large following. This profile currently reaches 70.6 million followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 70 chars |
| Posting Frequency | 3.5 posts/week |
Content Mix
4
Videos / Reels
8
Photos
Top Performing Posts
pov: i said i’d be there in 5 Americana now live @florencebymillsfashion
@milliebobbybrown gives baby updates on her daughter and her goats 🤣 #FallonTonight
🤍🤍🤍 styled by @summerjlahti hair by @peteburkill makeup by @busterknight
Detective by nature. Rebel by choice. Romantic by accident. ENOLA HOLMES 3, directed by Philip Barantini premieres Ju…
Top Posts
Highest-liked recent posts from @milliebobbybrown
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
my family ✨
@universalorlando
|
2.4M | 3.1K | view |
| 2 |
vacay mode: on ☀️
@florencebymills
|
1.7M | 4.6K | view |
| 3 |
pov: i said i’d be there in 5
Americana now live
@florencebymillsfashion
|
1.4M | 3.1K | view |
| 4 |
2 WEEKS UNTIL ENOLA HOLMES 3
|
1.2M | 3.4K | view |
| 5 |
third times a charm ✨
Enola 3 on Netflix, July 1
|
978.5K | 2.0K | view |
| 6 |
@milliebobbybrown gives baby updates on her daughter and her goats 🤣 #FallonTon…
|
948.4K | 2.2K | view |
| 7 |
🤍🤍🤍
styled by @summerjlahti
hair by @peteburkill
makeup by @busterknight
|
836.6K | 3.2K | view |
| 8 |
passenger princess? 👑
#florencebymillseyewear
|
631.3K | 2.2K | view |
| 9 |
Detective by nature. Rebel by choice. Romantic by accident.
ENOLA HOLMES 3, d…
|
560.3K | 2.4K | view |
Posting Patterns & Optimal Timing
When @milliebobbybrown posts on Instagram
@milliebobbybrown follows a steady grind cadence. Her output of 3.5 posts per week far exceeds the creator median of 0.6. This high volume places her in the top 4 percent of creators by frequency. However, her consistency score of 12 indicates an erratic internal rhythm. The gaps between uploads vary wildly despite the high total count. She often produces content in bursts followed by quiet periods rather than a predictable schedule. Fresh content lands most frequently on Monday and Wednesday. Her peak upload window occurs at 16:00 UTC. A marketer should plan for volume rather than timing precision. Because her cadence is steady but her consistency score is low, you can rely on frequent new content to fuel a campaign. You cannot rely on specific days of the week to guarantee a fresh post. Plan your tie-in around the high frequency of updates to ensure constant visibility.
3.5
Posts / week
51.8h
Avg gap between posts
Wednesday, Monday, Thursday
Peak posting days
16:00, 13:00, 20:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @milliebobbybrown publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts about 3.5 times per week with the highest activity on Monday and Wednesday. The most active hour is 16:00 UTC.
Most Common Words
Frequent caption words across @milliebobbybrown's recent posts (excludes stopwords)
Best Day of the Week to Post
@milliebobbybrown's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 2 | 984,714 | 1,969,429 |
| Tuesday | 1 | 562,683 | 562,683 |
| Wednesday | 3 | 628,967 | 1,886,902 |
| Thursday | 2 | 1,945,794 | 3,891,587 |
| Friday | 2 | 792,014 | 1,584,027 |
| Saturday | 2 | 910,154 | 1,820,309 |
Posting Consistency & Streaks
How steadily @milliebobbybrown maintains output
5
Longest streak (days)
12/100
Consistency score
Inverse of posting-gap variance
42.1%
Active days
Posted at least once
51.8h
Avg gap
Between posts
Caption Length & Performance
How @milliebobbybrown's caption length correlates with engagement
100.0%
Posts with Caption
70
Avg Caption Chars
74
Median Chars
141
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 3 | 1.8M |
| Medium (40-100) | 6 | 874.8K |
| Long (100+) | 3 | 373.4K |
The audience prefers short captions under 40 characters with 1.8 million average engagements. Long captions of over 100 characters perform worst at 373.4K average engagement.
Who This Audience Is
What @milliebobbybrown's reach and engagement mean for a brand.
The follower count places this profile in the top tier of reach for the platform. This scale is nearly one hundred times larger than the typical creator tracked in our database. Such a high rank indicates a broad public reach rather than a niche community. The verified status and actor category confirm an audience built on mainstream celebrity and entertainment media. Engagement rates sit just above the median, suggesting that while the volume of followers is large, the interaction per post remains standard for accounts at this scale. A higher follower count usually leads to lower engagement percentages, so staying near the median indicates a stable but diluted level of interaction. The audience size means a brand message will reach millions quickly but will not land with the intensity of a smaller community. This audience fits broad entertainment and lifestyle brands.
Compare & Discover Similar Creators
Stack @milliebobbybrown against any other Instagram creator we track, or jump to similar accounts.
Compare @milliebobbybrown to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @milliebobbybrown
Estimated Earnings
Revenue estimates based on follower count and engagement
@milliebobbybrown generates primary revenue through high volume sponsored posts with an expected range of $353.2K to $847.7K per post. Her ranking in the top 5% of the platform allows her to command a premium over standard market rates. This status justifies a higher price point for brands seeking top tier visibility. The engagement rate of 1.38% slightly exceeds the median and validates the premium pricing as a fair trade for reach. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 70.6M followers (Mega)
$353,191 – $847,658
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 70.6M followers
- + 1.38% engagement rate beats the 1.31% tracked median
- + Active cadence of about 3.5 posts a week
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
- ~ Low consistency score (12/100), posting rhythm is erratic
Summary
This analysis of @milliebobbybrown reveals a mega Instagram presence with 70,638,191 followers. The account demonstrates an engagement rate of 1.38%, averaging 973.5K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @milliebobbybrown
How many followers does @milliebobbybrown have on Instagram?
@milliebobbybrown has 70,638,191 followers on Instagram, placing them in the mega creator tier.
What is @milliebobbybrown's Instagram engagement rate?
@milliebobbybrown has an engagement rate of 1.38% based on 12 recent posts, averaging 973.5K likes per post.
How much does @milliebobbybrown earn on Instagram?
Based on industry benchmarks, @milliebobbybrown's estimated sponsorship value is $353,191 - $847,658 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @milliebobbybrown published on Instagram?
@milliebobbybrown has published 751 posts on Instagram.
What is @milliebobbybrown's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 2,438,487 likes and 3,137 comments.
How often does @milliebobbybrown post on Instagram?
@milliebobbybrown posts approximately 3.5 times per week, with an average gap of 51.8 hours between posts. Peak posting days are Wednesday, Monday, Thursday.
How does @milliebobbybrown compare to other Instagram creators?
@milliebobbybrown sits in the Mega creator tier alongside accounts like @katrinakaif, @kartikaaryan, @varundvn.
Is @milliebobbybrown verified on Instagram?
Yes, @milliebobbybrown is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @milliebobbybrown's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026