Millie Bobby Brown
founder of florence by mills
70.7M
Followers
961
Following
747
Posts
0.99%
Engagement Rate
Account Overview
Profile summary and post performance
The Instagram account @milliebobbybrown belongs to Millie Bobby Brown, who is identified in her bio as the founder of florence by mills. The account is categorized under Actor and is classified as a Mega tier account. It is not listed as a business account. The account has 70,688,977 followers and follows 961 accounts. Out of 747 total posts, the account averages 697,678 likes per post and 2,208 comments per post. The engagement rate for the account is 0.99%.
Account Info
| Account Size | Mega |
| Followers | 70,688,977 |
| Following | 961 |
| Posts | 747 |
| Verified | Yes |
| Category | Actor |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 697,678 |
| Avg Comments per Post | 2,208 |
| Videos | 7 |
| Photos | 5 |
| Engagement Rate | 0.99% |
Follower Growth Over Time
How @milliebobbybrown's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-311023
Net Change
-0.4%
% Change
-11962
Avg / Day
26
Days Tracked
3
Data Points
Tracked between May 24, 2026 (71,000,000 followers) and Jun 19, 2026 (70,688,977 followers).
Engagement Analysis
Based on 12 recent posts
Platform Context
The account @milliebobbybrown receives approximately 6.3 times the platform-wide average for total engagement per post. While the platform average is 109,460 likes and 1,296 comments, this creator averages 697,678 likes and 2,208 comments. These figures place the account in the Mega tier.
The @milliebobbybrown Instagram account contains a total of 747 posts, with 12 recent posts recorded in the data set. The account features a mix of content types consisting of 7 videos and 5 photos. Across all content, the account has accumulated a total of 8,372,130 likes and 26,500 comments. The average engagement metrics for the account are 697,678 likes and 2,208 comments per post, resulting in an engagement rate of 0.99%. When categorized by content type, videos receive an average of 450,454 likes, while photos receive an average of 1,043,790 likes.
697.7K
Avg Likes/Post
2.2K
Avg Comments/Post
8.4M
Total Likes
26.5K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.99%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
450.5K
Avg Likes on Videos (7)
1.0M
Avg Likes on Photos (5)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @milliebobbybrown's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @milliebobbybrown's single biggest post had going for it — the patterns worth replicating.
2,199,089 likes · 2,962 comments
3.1× @milliebobbybrown's average post · 4.2× the median post.
"my family ✨ @universalorlando"
30 characters
Photo
Format
Thursday
Day Posted
21:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The Instagram account @milliebobbybrown contains a total of 747 posts. The content consists of 7 videos and 5 photos. The account is categorized as Actor and includes the phrase "founder of florence by mills" in the biography. The account maintains a posting frequency of 4.0 posts per week with an average caption length of 101 characters. The most used hashtags are #florencebymillseyewear, which appears once, and #earlymomentsmatter, which also appears once.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 101 chars |
| Posting Frequency | 4.0 posts/week |
Content Mix
7
Videos / Reels
5
Photos
Top Performing Posts
It will take a Holmes, to save a Holmes. ENOLA HOLMES 3, directed by Philip Barantini and starring Millie Bobby Brown, …
pov: i said i’d be there in 5 Americana now live @florencebymillsfashion
Detective by nature. Rebel by choice. Romantic by accident. ENOLA HOLMES 3, directed by Philip Barantini premieres Ju…
forever in a pineapple whip mood 🍍 @florencebymills
“I don’t understand how that much happens in my heart.” Everyone experiences being a parent differently. UNICEF Goodwi…
pineapple whip szn= your juiciest skin yet 💜🍍✨ now at @douglas_cosmetics @nocibe_france @florencebymills
Top Posts
Highest-liked recent posts from @milliebobbybrown
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
my family ✨
@universalorlando
|
2.2M | 3.0K | view |
| 2 |
It will take a Holmes, to save a Holmes. ENOLA HOLMES 3, directed by Philip Bar…
|
1.3M | 4.8K | view |
| 3 |
pov: i said i’d be there in 5
Americana now live
@florencebymillsfashion
|
1.3M | 2.8K | view |
| 4 |
2 WEEKS UNTIL ENOLA HOLMES 3
|
896.2K | 2.2K | view |
| 5 |
passenger princess? 👑
#florencebymillseyewear
|
527.2K | 1.9K | view |
| 6 |
Detective by nature. Rebel by choice. Romantic by accident.
ENOLA HOLMES 3, d…
|
520.4K | 2.2K | view |
| 7 |
forever in a pineapple whip mood 🍍
@florencebymills
|
377.7K | 3.5K | view |
| 8 |
“I don’t understand how that much happens in my heart.”
Everyone experiences b…
|
377.2K | 1.0K | view |
| 9 |
pineapple whip szn= your juiciest skin yet 💜🍍✨
now at @douglas_cosmetics @noci…
|
283.3K | 1.2K | view |
Posting Patterns & Optimal Timing
When @milliebobbybrown posts on Instagram
The account @milliebobbybrown maintains a posting frequency of 4.0 posts per week based on an analysis of 12 posts. The average time elapsed between consecutive posts is 46.2 hours. Peak posting days occur on Wednesday, Monday, and Tuesday. The peak posting hours recorded are 16, 12, and 15 UTC.
4.0
Posts / week
46.2h
Avg gap between posts
Wednesday, Monday, Tuesday
Peak posting days
16:00, 12:00, 15:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @milliebobbybrown publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
Most Common Words
Frequent caption words across @milliebobbybrown's recent posts (excludes stopwords)
Best Day of the Week to Post
@milliebobbybrown's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 3 | 277,301 | 831,904 |
| Tuesday | 2 | 315,348 | 630,695 |
| Wednesday | 4 | 722,214 | 2,888,858 |
| Thursday | 2 | 1,759,032 | 3,518,064 |
| Friday | 1 | 529,109 | 529,109 |
Posting Consistency & Streaks
How steadily @milliebobbybrown maintains output
5
Longest streak (days)
1/100
Consistency score
Inverse of posting-gap variance
47.2%
Active days
Posted at least once
46.2h
Avg gap
Between posts
Caption Length & Performance
How @milliebobbybrown's caption length correlates with engagement
100.0%
Posts with Caption
101
Avg Caption Chars
102
Median Chars
220
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 2 | 1.6M |
| Medium (40-100) | 4 | 613.5K |
| Long (100+) | 6 | 474.1K |
Compare & Discover Similar Creators
Stack @milliebobbybrown against any other Instagram creator we track, or jump to similar accounts.
Compare @milliebobbybrown to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @milliebobbybrown
Estimated Earnings
Revenue estimates based on follower count and engagement
The Instagram account @milliebobbybrown has 70,688,977 followers and an engagement rate of 0.99%. The account is categorized in the Mega tier. Based on these metrics, the estimated sponsorship value per post is between $353,445 and $848,268. These figures are rough industry-standard estimates based on public follower count and engagement rates. These values do not represent actual earnings or confirmed contract totals.
Sponsorship Value (Est. Per Post)
Based on 70.7M followers (Mega)
$353,445 – $848,268
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + The account has 70,688,977 followers and holds verified status.
- + Engagement per post of 699,886 is 6.3x the platform average of 110,756.
- + The account averages 697,678 likes and 2,208 comments per post.
- + The account maintains an active posting cadence of 4.0 posts per week.
Opportunities
- ~ The consistency score is 1/100.
- ~ The longest posting streak is 5 days.
- ~ The viral hit rate for 5x average is 0.0%.
- ~ The engagement rate is 0.99%.
Summary
This analysis of @milliebobbybrown reveals a mega Instagram presence with 70,688,977 followers. The account demonstrates an engagement rate of 0.99%, averaging 697.7K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @milliebobbybrown
How many followers does @milliebobbybrown have on Instagram?
@milliebobbybrown has 70,688,977 followers on Instagram, placing them in the mega creator tier.
What is @milliebobbybrown's Instagram engagement rate?
@milliebobbybrown has an engagement rate of 0.99% based on 12 recent posts, averaging 697.7K likes per post.
How much does @milliebobbybrown earn on Instagram?
Based on industry benchmarks, @milliebobbybrown's estimated sponsorship value is $353,445 - $848,268 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @milliebobbybrown published on Instagram?
@milliebobbybrown has published 747 posts on Instagram.
What is @milliebobbybrown's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 2,199,089 likes and 2,962 comments.
How often does @milliebobbybrown post on Instagram?
@milliebobbybrown posts approximately 4.0 times per week, with an average gap of 46.2 hours between posts. Peak posting days are Wednesday, Monday, Tuesday.
How does @milliebobbybrown compare to other Instagram creators?
@milliebobbybrown sits in the Mega creator tier alongside accounts like @katrinakaif, @kartikaaryan, @varundvn.
Is @milliebobbybrown verified on Instagram?
Yes, @milliebobbybrown is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @milliebobbybrown's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026