Millie Bobby Brown
founder of florence by mills
70.5M
Followers
992
Following
783
Posts
1.38%
Engagement Rate
Account Overview
Profile summary and post performance
Millie Bobby Brown (@milliebobbybrown) has 70,476,198 Instagram followers as of November 2, 2026 and 783 posts; the account is verified. Across the 12 recent posts we analysed for this report on June 20, 2026, a post got 973.5K likes and 2.8K comments on average (median 892.5K likes), an engagement rate of 1.38% of followers. Over the 160 days we have tracked it, the account lost 519,190 followers (-0.7%).
Where these numbers come from: public Instagram profile data and @milliebobbybrown's recent posts, collected by IGDataHub. Follower history comes from our own repeated readings of the profile. How we calculate these numbers.
Account Info
| Account Size | Mega |
| Followers | 70,476,198 |
| Following | 992 |
| Posts | 783 |
| Verified | Yes |
| Category | Actor |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 973,473 |
| Avg Comments per Post | 2,772 |
| Videos | 4 |
| Photos & carousels | 8 |
| Engagement Rate | 1.38% |
Follower Growth Over Time
How @milliebobbybrown's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-519.2K
Net Change
-0.7%
% Change
-3.2K
Avg / Day
160
Days Tracked
89
Data Points
Tracked between May 26, 2026 (70,995,388 followers) and Nov 2, 2026 (70,476,198 followers).
| Date | Followers | Change |
|---|---|---|
| 70,476,198 | -9,768 | |
| 70,485,966 | -220,144 | |
| 70,706,110 | -48,373 | |
| 70,754,483 | -188,239 | |
| 70,942,722 | +270,800 | |
| 70,671,922 | -323,466 | |
| 70,995,388 | first reading |
Engagement Analysis
Based on 12 recent posts
973.5K
Avg Likes/Post
2.8K
Avg Comments/Post
11.7M
Total Likes
33.3K
Total Comments
Engagement Rate
Compared with the 877 Mega-tier reports with an engagement rate (median 0.94%, middle half 0.3% to 2.58%)
1.38%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
534.5K
Avg Likes on Videos (4)
1.2M
Avg Likes on Photos & carousels (8)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @milliebobbybrown's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. The median post got 895,188 likes and comments; 1 of the 12 reached twice that (1,790,376 or more).
Best-Performing Post, Decomposed
What @milliebobbybrown's single biggest recent post had going for it, measured against the account's other posts.
2,438,487 likes · 3,137 comments
2.5× @milliebobbybrown's average post · 2.7× the median post.
"my family ✨ @universalorlando"
30 characters
Photo or carousel
Format
Thursday
Day Posted
21:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
Hashtags in the analysed posts
Each one appears in a single post, so none stands out as a regular tag.
Top Keywords
Words used at least twice in the captions we analysed, with how often.
Caption Analysis
| Avg Caption Length | 70 chars |
| Posting Frequency | 3.5 posts/week |
Content Mix
4
Videos / Reels
8
Photos & carousels
Top Posts
Highest-liked recent posts from @milliebobbybrown
| # | Caption | Likes | Comments | Views | Link |
|---|---|---|---|---|---|
| 1 |
my family ✨
@universalorlando
|
2.4M | 3.1K | — | view |
| 2 |
vacay mode: on ☀️
@florencebymills
|
1.7M | 4.6K | — | view |
| 3 |
pov: i said i’d be there in 5
Americana now live
@florencebymillsfashion
|
1.4M | 3.1K | — | view |
| 4 |
2 WEEKS UNTIL ENOLA HOLMES 3
|
1.2M | 3.4K | — | view |
| 5 |
third times a charm ✨
Enola 3 on Netflix, July 1
|
978.5K | 2.0K | — | view |
| 6 |
@milliebobbybrown gives baby updates on her daughter and her goats 🤣 #FallonTon…
|
948.4K | 2.2K | 6.9M | view |
| 7 |
🤍🤍🤍
styled by @summerjlahti
hair by @peteburkill
makeup by @busterknight
|
836.6K | 3.2K | — | view |
| 8 |
passenger princess? 👑
#florencebymillseyewear
|
631.3K | 2.2K | — | view |
| 9 |
Detective by nature. Rebel by choice. Romantic by accident.
ENOLA HOLMES 3, d…
|
560.3K | 2.4K | 2.4M | view |
Posting Patterns & Optimal Timing
When @milliebobbybrown posts on Instagram
3.5
Posts / week
2.2 days
Avg gap between posts
Wednesday
Peak posting days
16:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @milliebobbybrown publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC): 0 is midnight, 12 is noon
Engagement by Day of the Week
@milliebobbybrown's recent posts grouped by the day they went out. Most days here have one or two posts, so one strong post can set a day's average. Read it as a record of these posts, not as the best day to post.
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 2 | 984,714 | 1,969,429 |
| Tuesday | 1 | 562,683 | 562,683 |
| Wednesday | 3 | 628,967 | 1,886,902 |
| Thursday | 2 | 1,945,794 | 3,891,587 |
| Friday | 2 | 792,014 | 1,584,027 |
| Saturday | 2 | 910,154 | 1,820,309 |
Posting Consistency & Streaks
How steadily @milliebobbybrown maintains output
5
Longest streak (days)
12/100
Consistency score: irregular gaps
100 = evenly spaced posts; 0 = the gaps vary as much as their average or more
42.1%
Active days
Posted at least once
2.2 days
Avg gap
Between posts
Caption Length & Performance
How @milliebobbybrown's caption length correlates with engagement
100.0%
Posts with Caption
70
Avg Caption Chars
74
Median Chars
141
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 3 | 1.8M |
| Medium (40-100) | 6 | 874.8K |
| Long (100+) | 3 | 373.4K |
Compare & Discover Similar Creators
Stack @milliebobbybrown against any other Instagram creator we track, or jump to similar accounts.
Compare @milliebobbybrown to another creator
Get a side-by-side stats breakdown.
Creators closest in size to @milliebobbybrown
Estimated Earnings
Revenue estimates based on follower count only
Sponsorship Value (Est. Per Post)
Based on 70.5M followers (Mega)
$352,381 to $845,714
Our per-follower range for accounts this size (see methodology)
Download @milliebobbybrown's data
Everything below is derived from this account, priced on the counts shown. Delivered as CSV by emailed link.
You only pay for rows we deliver. Counts are the maximum available today; if an export comes back smaller, the difference is refunded automatically. Counts as last collected 15 hours, 17 minutes ago.
Tracking
What we have recorded about @milliebobbybrown over time, and ongoing alerts.
Other reports
Not downloads of this account: they take their own inputs.
Download @milliebobbybrown's data
Followers, following and full post history as CSV, priced on the exact record counts above.
See export optionsFrequently Asked Questions About @milliebobbybrown
How many followers does @milliebobbybrown have on Instagram?
@milliebobbybrown has 70,476,198 followers on Instagram, placing them in the Mega-tier group (1M+ followers).
What is @milliebobbybrown's Instagram engagement rate?
@milliebobbybrown has an engagement rate of 1.38% based on 12 recent posts, averaging 973.5K likes per post.
How much does @milliebobbybrown earn on Instagram?
From follower count only, we estimate @milliebobbybrown's sponsorship value at $352,381 to $845,714 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @milliebobbybrown published on Instagram?
@milliebobbybrown has published 783 posts on Instagram.
What is @milliebobbybrown's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 2,438,487 likes and 3,137 comments.
How often does @milliebobbybrown post on Instagram?
@milliebobbybrown posts approximately 3.5 times per week, with an average gap of 2.2 days between posts. Peak posting days are Wednesday.
How does @milliebobbybrown compare to other Instagram creators?
@milliebobbybrown sits in the Mega-tier group alongside accounts like @karolg, @sergioramos, @tomholland2013.
Is @milliebobbybrown verified on Instagram?
Yes, @milliebobbybrown is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @milliebobbybrown's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Follower count as of Nov 2, 2026 | Posts analysed Jun 20, 2026
Cite this page
IGDataHub (2026). @milliebobbybrown Instagram stats and analytics, follower count as of 2 November 2026, posts analysed 20 June 2026. https://igdatahub.com/blog/milliebobbybrown-instagram-profile-stats/