Volkswagen
We are #Volkswagen. Millions of journeys. One community. ______
10.8M
Followers
77
Following
5.4K
Posts
0.09%
Engagement Rate
Account Overview
Profile summary and post performance
@volkswagen has 10,834,922 Instagram followers as of October 18, 2026 and 5,372 posts; the account is verified. Across the 12 recent posts we analysed for this report on June 19, 2026, a post got 9.3K likes and 184 comments on average (median 2.4K likes), an engagement rate of 0.09% of followers, an average its biggest posts pull up (the median post reached 0.02%). Over the 120 days we have tracked it, the account lost 2,899 followers (-0.0%).
Where these numbers come from: public Instagram profile data and @volkswagen's recent posts, collected by IGDataHub. Follower history comes from our own repeated readings of the profile. How we calculate these numbers.
Account Info
| Account Size | Mega |
| Followers | 10,834,922 |
| Following | 77 |
| Posts | 5,372 |
| Verified | Yes |
| Business Account | Yes |
| Category | Cars |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 9,280 |
| Avg Comments per Post | 184 |
| Videos | 9 |
| Photos & carousels | 3 |
| Engagement Rate | 0.09% |
Follower Growth Over Time
How @volkswagen's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-2.9K
Net Change
-0.0%
% Change
-24
Avg / Day
120
Days Tracked
51
Data Points
Tracked between Jun 19, 2026 (10,837,821 followers) and Oct 18, 2026 (10,834,922 followers).
| Date | Followers | Change |
|---|---|---|
| 10,834,922 | -6,544 | |
| 10,841,466 | +10,194 | |
| 10,831,272 | -6,316 | |
| 10,837,588 | -233 | |
| 10,837,821 | first reading |
Engagement Analysis
Based on 12 recent posts
9.3K
Avg Likes/Post
184
Avg Comments/Post
111.4K
Total Likes
2.2K
Total Comments
Engagement Rate
Compared with the 877 Mega-tier reports with an engagement rate (median 0.94%, middle half 0.3% to 2.58%)
0.09%
(Likes + Comments) / Followers per post
An average its biggest posts pull up: the median post reached 0.02%.
Video vs Photo Engagement
11.8K
Avg Likes on Videos (9)
1.8K
Avg Likes on Photos & carousels (3)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @volkswagen's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. The median post got 2,480 likes and comments; 3 of the 12 reached twice that (4,960 or more).
Best-Performing Post, Decomposed
What @volkswagen's single biggest recent post had going for it, measured against the account's other posts.
63,025 likes · 1,294 comments
6.7× @volkswagen's average post · 25.9× the median post.
"From rally wins to everyday memories, the Polo has always been more than a small car, it’s an icon. Now the story continues in South Africa, the Home of Polo. 🏁 Legendary racing models — Polo WRX, Polo R WRC, RX1e — drift their way to Kariega, the heart of Polo production…"
678 characters
Video
Format
Friday
Day Posted
14:00 UTC
Hour Posted
427.1K
Views
Content Analysis
Hashtags, keywords, captions, and top posts
Top Hashtags
Top Keywords
Words used at least twice in the captions we analysed, with how often.
Caption Analysis
| Avg Caption Length | 301 chars |
| Posting Frequency | 0.3 posts/week |
Content Mix
9
Videos / Reels
3
Photos & carousels
Top Posts
Highest-liked recent posts from @volkswagen
| # | Caption | Likes | Comments | Views | Link |
|---|---|---|---|---|---|
| 1 |
From rally wins to everyday memories, the Polo has always been more than a smal…
|
63.0K | 1.3K | 427.1K | view |
| 2 |
PSA: Employees must wear hearing protection at all times! ⚠️
#Volkswagen #GTI …
|
23.2K | 346 | 137.1K | view |
| 3 |
The Golf GTI EDITION 50. Where every launch leaves an impression. 🤩
#Volkswage…
|
6.6K | 104 | 24.5K | view |
| 4 |
Did you know it takes roughly 30 milliseconds for an airbag to inflate? That is…
|
4.1K | 45 | 54.0K | view |
| 5 |
Hopp Schwiiz! 🇨🇭 | Go Canada Go! 🇨🇦
What are your score bets for today's huge …
|
2.8K | 33 | — | view |
| 6 |
June 23rd is International Women in Engineering Day!
Can you solve our mini-ga…
|
2.6K | 86 | 46.8K | view |
| 7 |
Compact outside. Advanced inside.
With new infotainment, an integrated app sto…
|
2.2K | 38 | 12.8K | view |
| 8 |
Think you've cracked it? 🤔
Today is the first day of summer, so pause to decod…
|
2.1K | 157 | 16.5K | view |
| 9 |
Houston, it's a match! @onsoranje vs. Sweden is officially on. 🇳🇱🇸🇪
Who’s your…
|
1.6K | 43 | — | view |
Posting Patterns & Optimal Timing
When @volkswagen posts on Instagram
0.3
Posts / week
27 days
Avg gap between posts
Friday
Peak posting days
12:00, 15:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @volkswagen publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC): 0 is midnight, 12 is noon
Engagement by Day of the Week
@volkswagen's recent posts grouped by the day they went out. Most days here have one or two posts, so one strong post can set a day's average. Read it as a record of these posts, not as the best day to post.
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 6,666 | 6,666 |
| Tuesday | 2 | 3,422 | 6,845 |
| Wednesday | 1 | 2,828 | 2,828 |
| Thursday | 2 | 12,510 | 25,019 |
| Friday | 3 | 22,526 | 67,579 |
| Saturday | 2 | 1,196 | 2,392 |
| Sunday | 1 | 2,249 | 2,249 |
Posting Consistency & Streaks
How steadily @volkswagen maintains output
8
Longest streak (days)
0/100
Consistency score: irregular gaps
100 = evenly spaced posts; 0 = the gaps vary as much as their average or more
3.1%
Active days
Posted at least once
27 days
Avg gap
Between posts
Caption Length & Performance
How @volkswagen's caption length correlates with engagement
100.0%
Posts with Caption
301
Avg Caption Chars
314
Median Chars
678
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Long (100+) | 12 | 9.5K |
Compare & Discover Similar Creators
Stack @volkswagen against any other Instagram creator we track, or jump to similar accounts.
Compare @volkswagen to another creator
Get a side-by-side stats breakdown.
Creators closest in size to @volkswagen
Estimated Earnings
Revenue estimates based on follower count only
Sponsorship Value (Est. Per Post)
Based on 10.8M followers (Mega)
$54,175 to $130,019
Our per-follower range for accounts this size (see methodology)
Download @volkswagen's data
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Tracking
What we have recorded about @volkswagen over time, and ongoing alerts.
Other reports
Not downloads of this account: they take their own inputs.
Download @volkswagen's data
Followers, following and full post history as CSV, priced on the exact record counts above.
See export optionsFrequently Asked Questions About @volkswagen
How many followers does @volkswagen have on Instagram?
@volkswagen has 10,834,922 followers on Instagram, placing them in the Mega-tier group (1M+ followers).
What is @volkswagen's Instagram engagement rate?
@volkswagen has an engagement rate of 0.09% based on 12 recent posts, averaging 9.3K likes per post. That average is pulled up by its biggest posts: the median post reached 0.02%.
How much does @volkswagen earn on Instagram?
From follower count only, we estimate @volkswagen's sponsorship value at $54,175 to $130,019 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @volkswagen published on Instagram?
@volkswagen has published 5,372 posts on Instagram.
What is @volkswagen's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 63,025 likes and 1,294 comments.
How often does @volkswagen post on Instagram?
@volkswagen posts approximately 0.3 times per week, with an average gap of 27 days between posts. Peak posting days are Friday.
How does @volkswagen compare to other Instagram creators?
@volkswagen sits in the Mega-tier group alongside accounts like @cagatayulusoy, @lukadoncic, @oficialmarciogarcia.
Is @volkswagen verified on Instagram?
Yes, @volkswagen is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @volkswagen's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Follower count as of Oct 18, 2026 | Posts analysed Jun 19, 2026
Cite this page
IGDataHub (2026). @volkswagen Instagram stats and analytics, follower count as of 18 October 2026, posts analysed 19 June 2026. https://igdatahub.com/blog/volkswagen-instagram-profile-stats/