Serenay Sarıkaya

Serenay Sarıkaya

@serenayss

Twitter: srnysrkyresmi

10.7M

Followers

690

Following

1.3K

Posts

1.65%

Engagement Rate

≈ +0.5% over 70d Mega tier Updated Jun 19, 2026

Account Overview

Profile summary and post performance

Serenay Sarıkaya holds a high position as rank 416 out of 1,606 tracked creators. Her follower count of 10.7M is 14.7 times the median size for accounts we monitor. This verified Mega tier account has shared 1,330 posts to date. The engagement rate of 1.65% exceeds the 0.93% median mark for her peer group. The following report examines specific audience interactions and content performance.

Account Info

Account Size Mega
Followers 10,726,085
Following 690
Posts 1,330
Verified Yes

Post Performance

Posts Analyzed 12
Avg Likes per Post 175,095
Avg Comments per Post 1,715
Videos 3
Photos 9
Engagement Rate 1.65%

Follower Growth Over Time

How @serenayss's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

+56.0K

Net Change

+0.5%

% Change

+799

Avg / Day

70

Days Tracked

16

Data Points

Tracked between May 7, 2026 (10,700,000 followers) and Jul 17, 2026 (10,755,960 followers).

The account stayed at 10.7M followers over 51 days. The count remained flat with only a 0.2% change.

What the trajectory means

The account maintained a flat trajectory with a 0.2% change over the 51 day period. This stability identifies @serenayss as a known quantity for your campaign. The steady daily pace allows for predictable planning in any upcoming brief.

Engagement Analysis

Based on 12 recent posts

Platform Context

@serenayss ranks 286 out of 778 for engagement because its rate sits above the tracked median. This performance means the account generates more interaction per follower than the average creator in the corpus. The gap between the individual rate and the median indicates a higher level of audience involvement.

The engagement rate of 1.65% beats the median of 0.93% and ranks 286 out of 778. This confirms that the followers interact with content more than the average user. While likes provide a baseline of approval, the 1.7K comments per post indicate an audience willing to participate in conversation. Photos are the preferred format for this community as they earn 208.2K likes compared to 75.9K for videos. This suggests the audience rewards still imagery over moving clips. Reach consistency remains low because only 16.7% of posts doubled the average engagement. No posts reached the five times average threshold. These figures indicate that while the core base is engaged, success relies on specific high performing posts rather than consistent growth across all content types. This is a tap-and-scroll audience.

175.1K

Avg Likes/Post

1.7K

Avg Comments/Post

2.1M

Total Likes

20.6K

Total Comments

Engagement Rate

Compared to Mega tier benchmarks

Average for Mega

1.65%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

75.9K

Avg Likes on Videos (3)

208.2K

Avg Likes on Photos (9)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @serenayss's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @serenayss's single biggest post had going for it — the patterns worth replicating.

Top post by @serenayss

375,599 likes · 1,987 comments

2.1× @serenayss's average post · 2.4× the median post.

"🌊Life appreciation specialist…🌿"

31 characters

Photo

Format

Saturday

Day Posted

11:00 UTC

Hour Posted

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post achieved a performance multiplier of 2.4x over the median engagement for this account. This specific post maintained a healthy like to comment ratio of 187.8 to 1. To replicate its reach, mirror the posting time on Saturday at 11:00 UTC. Short captions under 40 characters are the most effective tool for engagement, pulling in nearly triple the average likes of long form copy. Writing longer descriptions over 100 characters performs poorly and suggests that the audience prefers quick visual consumption over long reads. The recurring hashtags #işbirliği, #lorealparismakeup, #backstage, #truematch, and #isbirligi serve as clear signals for brand partnerships and beauty content. Maintain a steady cadence of 1.5 posts per week to sustain the current reach. This account has over 10 million followers.

Top Hashtags

#işbirliği (4) #lorealparismakeup (2) #backstage (1) #truematch (1) #isbirligi (1) #çünkübizbunadeğeriz (1) #thankyounext (1) #kimlergeldikimlergecti (1) #lorealparisskincare (1)

Top Keywords

assistant (9) editor (6) fashion (6) director (6) hair (6) make (6) production (6) artandist (6) coordinator (6) photoragphy (5) serenay (4) lorealparis (3) chief (3) yelmen (3) gulenyelmen (3) branislav (3) simoncik (3) branislavsimoncik (3) elkap (3) aycaelkap (3) interview (3) kayar (3) subay (3) tugcekayarr (3) brahim (3) zengin (3) ibrahimzengin (3) yoldas (3) yagizyoldas (3) cengiz (3)

Caption Analysis

Avg Caption Length 300 chars
Posting Frequency 1.5 posts/week

Content Mix

3

Videos / Reels

9

Photos

Top Performing Posts

Post thumbnail

🌊Life appreciation specialist…🌿

375.6K likes 2.0K comments
View
Post thumbnail

Buongiorno🌿🦓 Taken by mommy 🧿

358.6K likes 2.5K comments
View
Post thumbnail

🌟

342.5K likes 2.5K comments
View
Post thumbnail

How do I use AI? Let’s see 😉 Seeing all of you watching us from around the world truly means so much. I’ve been readin…

294.0K likes 6.0K comments
View
Post thumbnail

Sen seversin sevmezsin. Ben leopar kadınıyım.🐆♥️🌹 #işbirliği @lorealparis #lorealparisskincare

248.5K likes 1.8K comments
View
Post thumbnail

Çok özledimmm, çok seviyorum…🥹💕 Kimler Geldi Kimler Geçti 8 Mayıs’ta @netflixturkiye de yayında. 🧿 Thank you next! May…

154.4K likes 2.3K comments 1.8M views Video
View
Post thumbnail

Causing harmless problems since forever.✌🏼😁💕 Editor-in-Chief: Gülen Yelmen @gulenyelmen Photoragphy: Branislav Simonc…

93.5K likes 974 comments
View
Post thumbnail

This is how confident L’Oréal lady looks.😎♥️ #backstage @lorealparis #lorealparismakeup #truematch #isbirligi

67.0K likes 423 comments
View
Post thumbnail

🐦‍⬛ Editor-in-Chief: Gülen Yelmen @gulenyelmen Photoragphy: Branislav Simoncik @branislavsimoncik Fashion Director: A…

66.6K likes 514 comments
View

Top Posts

Highest-liked recent posts from @serenayss

# Caption Likes Comments Link
1
🌊Life appreciation specialist…🌿
375.6K 2.0K view
2
Buongiorno🌿🦓 Taken by mommy 🧿
358.6K 2.5K view
3
🌟
342.5K 2.5K view
4
How do I use AI? Let’s see 😉 Seeing all of you watching us from around the wor…
294.0K 6.0K view
5
Sen seversin sevmezsin. Ben leopar kadınıyım.🐆♥️🌹 #işbirliği @lorealparis #lo…
248.5K 1.8K view
6
Çok özledimmm, çok seviyorum…🥹💕 Kimler Geldi Kimler Geçti 8 Mayıs’ta @netflixtu…
154.4K 2.3K view
7
Causing harmless problems since forever.✌🏼😁💕 Editor-in-Chief: Gülen Yelmen @gu…
93.5K 974 view
8
This is how confident L’Oréal lady looks.😎♥️ #backstage @lorealparis #lorealpar…
67.0K 423 view
9
🐦‍⬛ Editor-in-Chief: Gülen Yelmen @gulenyelmen Photoragphy: Branislav Simonci…
66.6K 514 view

Posting Patterns & Optimal Timing

When @serenayss posts on Instagram

The creator maintains a steady grind with a cadence that exceeds the median frequency for this follower rank. Posting roughly twice every three weeks places her ahead of many peers in terms of volume. However, her consistency score is zero because she lacks a predictable schedule. These gaps between posts are irregular and create unpredictable windows for content delivery. Fresh content lands most often on Friday and Monday at 11:00 UTC. Because the cadence is steady but the timing is erratic, a marketer cannot rely on a clockwork rhythm to predict when a post will go live. You should plan your campaign around her specific active days rather than expecting a regular daily rotation. The high frequency relative to her rank suggests she keeps her audience engaged with frequent updates. Coordination requires monitoring these two primary windows to ensure a tie-in aligns with new uploads. You must account for the lack of regularity when mapping out a multi-day promotion.

1.5

Posts / week

124.4h

Avg gap between posts

Friday, Monday, Tuesday

Peak posting days

11:00, 15:00, 9:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @serenayss publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

2

3

4

5

6

7

8

2

9

1

10

3

11

12

1

13

14

3

15

1

16

1

17

18

19

20

21

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @serenayss publishes more often. Their busiest hours are 11:00, 15:00, 9:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @serenayss hasn't been active in our tracked sample.

The account posts about 1.5 times per week with peak activity on Friday and Monday. The busiest hour for these posts is 11:00 UTC.

Most Common Words

Frequent caption words across @serenayss's recent posts (excludes stopwords)

assistant (9) editor (6) fashion (6) director (6) hair (6) make (6) production (6) artandist (6) coordinator (6) photoragphy (5) serenay (4) lorealparis (3) chief (3) yelmen (3) gulenyelmen (3) branislav (3) simoncik (3) branislavsimoncik (3) elkap (3) aycaelkap (3) interview (3) kayar (3) subay (3) tugcekayarr (3) brahim (3) zengin (3) ibrahimzengin (3) yoldas (3) yagizyoldas (3) cengiz (3)

Best Day of the Week to Post

@serenayss's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Monday 2 97,375 194,750
Tuesday 2 47,476 94,951
Wednesday 2 80,792 161,585
Thursday 1 36,331 36,331
Friday 3 318,831 956,492
Saturday 2 338,806 677,611

Posting Consistency & Streaks

How steadily @serenayss maintains output

3

Longest streak (days)

0/100

Consistency score

Inverse of posting-gap variance

19.3%

Active days

Posted at least once

124.4h

Avg gap

Between posts

Caption Length & Performance

How @serenayss's caption length correlates with engagement

100.0%

Posts with Caption

300

Avg Caption Chars

123

Median Chars

1394

Longest Caption

Caption Length Posts Avg Engagement
Short (<40 chars) 4 280.0K
Medium (40-100) 1 250.4K
Long (100+) 7 107.3K

The account audience rewards short captions with an average of 280.0K engagement. Long captions perform poorly at 107.3K average engagement.

Who This Audience Is

What @serenayss's reach and engagement mean for a brand.

The follower count sits at a high multiple of the median, placing this account well above typical creator scales. The verified status confirms a public profile that attracts broad reach despite the lack of a specific category tag. Engagement rates are nearly double the median, which indicates that brand messages land with more impact than the average account in this tier. This performance suggests that the content maintains relevance even at such high volume. The sheer scale and engagement efficiency make this audience fit for luxury fashion or beauty brands.

Compare & Discover Similar Creators

Stack @serenayss against any other Instagram creator we track, or jump to similar accounts.

Compare @serenayss to another creator

Get a side-by-side stats breakdown.

@serenayss vs

Creators in the same tier as @serenayss

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Camila Queiroz

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@camilaqueiroz

21.4M followers

Barbara Palvin

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@realbarbarapalvin

21.3M followers

Rafa Kalimann

Rafa Kalimann

@rafakalimann

21.1M followers

Joelle Mardinian

Joelle Mardinian

@joellemardinian

21.1M followers

Mark Pugachev

Mark Pugachev

@pugachevmark

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Estimated Earnings

Revenue estimates based on follower count and engagement

@serenayss generates primary revenue through brand partnerships and sponsored content. A single post is modeled at a price point between $53.6K and $128.7K based on her 10.7M followers. Her ranking of 416 puts her well above the median, allowing her to command a premium over standard market rates for her reach. Because her engagement rate of 1.65% exceeds the 0.93% median, this price band reflects a high level of audience interaction relative to the typical creator. The active participation from her followers justifies the higher end of the estimated range. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 10.7M followers (Mega)

$53,630 – $128,713

Industry rate for mega Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. The following is 14.7 times the median, though it ranks in the middle of the field. Engagement. A 1.65% rate beats the 0.93% median, meaning the audience interacts more than average. Cadence. Posting 1.5 times a week establishes a low volume strategy where each post must perform well. Hit-rate. Only 16.7% of posts beat double the account average, indicating few pieces of content break through as standout hits. Trajectory. The follower count remained flat over the last period, showing a stable but stagnant audience size.

Strengths

  • + Verified account with 10.7M followers
  • + 1.65% engagement rate beats the 0.93% tracked median
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
  • ~ Sparse cadence of about 1.5 posts a week limits fresh reach

Summary

This analysis of @serenayss reveals a mega Instagram presence with 10,726,085 followers. The account demonstrates an engagement rate of 1.65%, averaging 175.1K likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @serenayss

How many followers does @serenayss have on Instagram?

@serenayss has 10,726,085 followers on Instagram, placing them in the mega creator tier.

What is @serenayss's Instagram engagement rate?

@serenayss has an engagement rate of 1.65% based on 12 recent posts, averaging 175.1K likes per post.

How much does @serenayss earn on Instagram?

Based on industry benchmarks, @serenayss's estimated sponsorship value is $53,630 - $128,713 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @serenayss published on Instagram?

@serenayss has published 1,330 posts on Instagram.

What is @serenayss's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 375,599 likes and 1,987 comments.

How often does @serenayss post on Instagram?

@serenayss posts approximately 1.5 times per week, with an average gap of 124.4 hours between posts. Peak posting days are Friday, Monday, Tuesday.

How does @serenayss compare to other Instagram creators?

@serenayss sits in the Mega creator tier alongside accounts like @brunogagliasso, @camilaqueiroz, @realbarbarapalvin.

Is @serenayss verified on Instagram?

Yes, @serenayss is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @serenayss's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026