10.7M
Followers
165
Following
580
Posts
3.03%
Engagement Rate
Account Overview
Profile summary and post performance
This creator ranks 422 out of 1768 tracked accounts and holds a follower count nearly 20 times the median size. This verified public figure maintains a large presence with 580 total posts on their feed. The engagement rate of 3.03% clears the 1.36% median benchmark for this category. The following report breaks down the specific audience interactions and content performance metrics.
Account Info
| Account Size | Mega |
| Followers | 10,685,758 |
| Following | 165 |
| Posts | 580 |
| Verified | Yes |
| Category | Public figure |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 322,404 |
| Avg Comments per Post | 1,487 |
| Videos | 5 |
| Photos | 7 |
| Engagement Rate | 3.03% |
Follower Growth Over Time
How @melo's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+39.1K
Net Change
+0.4%
% Change
+398
Avg / Day
98
Days Tracked
38
Data Points
Tracked between May 24, 2026 (10,647,425 followers) and Aug 31, 2026 (10,686,477 followers).
The account grew from 10.6M to 10.7M followers over 96 days. The follower count remained nearly flat with only a 0.4% change during this period.
What the trajectory means
The @melo account remained stable with only a 0.4% change over the tracking period. This flat trajectory marks the creator as a known quantity rather than an emerging or declining risk. The steady pace allows for predictable campaign planning without the volatility of rapid fluctuations.
Engagement Analysis
Based on 12 recent posts
Platform Context
@melo ranks 513 out of 1768 for engagement because its rate sits well above the tracked median. This performance means the account generates more interaction per follower than most others in the corpus. The creator maintains a high level of involvement relative to their audience size.
The engagement rate of 3.03% beats the 1.36% median to rank 513 out of 1768, confirming this audience reacts more than usual. While likes reach into the hundreds of thousands, the comment count stays low at a mere average of 1.5K per post. This disparity suggests that fans provide passive approval rather than active conversation. The data shows a clear preference for photos, which pull in nearly triple the likes of video content. This audience rewards static imagery over motion. Reach reliability is inconsistent across the recent feed. Only 16.7% of posts doubled the account average while zero posts reached the five times multiplier. These figures indicate that growth relies on steady performance rather than frequent spikes. The high like counts combined with low comment volume point toward a tap-and-scroll audience.
322.4K
Avg Likes/Post
1.5K
Avg Comments/Post
3.9M
Total Likes
17.8K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
3.03%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
134.3K
Avg Likes on Videos (5)
456.8K
Avg Likes on Photos (7)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @melo's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @melo's single biggest post had going for it — the patterns worth replicating.
1,478,671 likes · 6,561 comments
4.6× @melo's average post · 9.8× the median post.
"life lately 🕺🏽🛸💕"
16 characters
Photo
Format
Thursday
Day Posted
2:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post outperformed the median content by a factor of 9.8. It achieved a high like to comment ratio of roughly 228 likes for every one comment. This peak occurred on a Thursday during early morning hours. The short caption length under 40 characters drives much higher engagement than medium lengths. Use brief copy to keep the focus on visual content since longer captions perform poorly here. The account maintains a steady presence with approximately 0.8 posts per week. While the total follower count is large, the average engagement is modest compared to the reach of the top outlier. Focus on consistent output and minimalist text to maintain a stable audience. This account reached over 10 million followers.
Top Keywords
Caption Analysis
| Avg Caption Length | 29 chars |
| Posting Frequency | 0.8 posts/week |
Content Mix
5
Videos / Reels
7
Photos
Top Performing Posts
Top Posts
Highest-liked recent posts from @melo
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
life lately 🕺🏽🛸💕
|
1.5M | 6.6K | view |
| 2 |
😮💨
|
771.9K | 2.1K | view |
| 3 |
25 🎈
|
370.8K | 1.7K | view |
| 4 |
SHE DID THATTT !! @melo
|
309.9K | 941 | view |
| 5 |
Deon, chill.
Whole lotta MB.06s in the vault.
|
152.0K | 1.2K | view |
| 6 |
Built to show out.
MB.05 Lo Flourish drops this Friday.
|
149.8K | 2.3K | view |
| 7 |
Gracias por todo, Puerto Rico 🇵🇷❤️
|
145.0K | 265 | view |
| 8 |
Puerto Rico 🇵🇷
|
143.5K | 937 | view |
| 9 |
Puerto Ricooooo 👀
|
137.9K | 918 | view |
Posting Patterns & Optimal Timing
When @melo posts on Instagram
The creator maintains a steady grind with a posting cadence that exceeds the median frequency of their peer group. While they rank in the top half for volume compared to others in their tier, the content appears less than once per week. A consistency score of zero indicates an erratic rhythm characterized by unpredictable gaps between posts. This lack of regularity suggests they do not follow a fixed schedule and may post in sporadic bursts. Content lands most frequently on Saturday and Monday. The busiest hour for new uploads is 02:00 UTC. Marketers should note that the irregular cadence makes it difficult to predict exactly when content will land. You cannot rely on a clockwork schedule to time a campaign perfectly. A flexible approach is required because the creator does not provide a predictable window for fresh posts. You may need to coordinate directly with them to align specific dates for any planned tie-ins.
0.8
Posts / week
227.0h
Avg gap between posts
Saturday, Monday, Thursday
Peak posting days
2:00, 14:00, 22:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @melo publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts most often on Saturday and Monday. The peak activity occurs at 02:00 UTC with a frequency of 0.8 posts per week.
Most Common Words
Frequent caption words across @melo's recent posts (excludes stopwords)
Best Day of the Week to Post
@melo's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 2 | 398,003 | 796,006 |
| Tuesday | 1 | 152,077 | 152,077 |
| Thursday | 2 | 819,199 | 1,638,398 |
| Friday | 1 | 138,868 | 138,868 |
| Saturday | 6 | 193,558 | 1,161,345 |
Posting Consistency & Streaks
How steadily @melo maintains output
2
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
7.7%
Active days
Posted at least once
227.0h
Avg gap
Between posts
Caption Length & Performance
How @melo's caption length correlates with engagement
100.0%
Posts with Caption
29
Avg Caption Chars
23
Median Chars
77
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 9 | 383.8K |
| Medium (40-100) | 3 | 144.1K |
The audience prefers short captions under 40 characters with an average of 383.8K engagements. These posts perform better than medium lengths which only reach 144.1K.
Who This Audience Is
What @melo's reach and engagement mean for a brand.
The @melo account reaches a scale nearly twenty times larger than the typical creator tracked in our database. This large volume places the profile among the top tier of accounts despite its relatively low rank in total follower count. The verified status and public figure classification indicate an audience built on broad fame rather than niche interest. Engagement rates are more than double the median, meaning a brand message lands with much more force here than on a standard influencer profile. This higher interaction rate suggests that while the reach is wide, it remains active enough to cut through noise. The scale and engagement metrics confirm this account functions as a high-impact vehicle for major sports or lifestyle brands.
Compare & Discover Similar Creators
Stack @melo against any other Instagram creator we track, or jump to similar accounts.
Compare @melo to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @melo
Estimated Earnings
Revenue estimates based on follower count and engagement
@melo generates revenue primarily through brand partnerships and sponsored posts. The estimated price for a single post falls between $53.4K and $128.2K. This creator ranks in the top 25 percent of the platform, allowing them to command a premium over average accounts. Because their engagement rate of 3.03% more than doubles the 1.36% median, the higher end of the quoted range is justified by high audience interaction. The reach translates into reliable attention for advertisers rather than passive views. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 10.7M followers (Mega)
$53,429 – $128,229
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 10.7M followers
- + 3.03% engagement rate beats the 1.36% tracked median
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 0.8 posts a week limits fresh reach
Summary
This analysis of @melo reveals a mega Instagram presence with 10,685,758 followers. The account demonstrates an engagement rate of 3.03%, averaging 322.4K likes per post across 12 analyzed posts. The account holds verified status.
Want Instagram Analytics for Your Research?
Search profiles, discover hashtags, and explore Instagram data for analysis.
Start SearchingFrequently Asked Questions About @melo
How many followers does @melo have on Instagram?
@melo has 10,685,758 followers on Instagram, placing them in the mega creator tier.
What is @melo's Instagram engagement rate?
@melo has an engagement rate of 3.03% based on 12 recent posts, averaging 322.4K likes per post.
How much does @melo earn on Instagram?
Based on industry benchmarks, @melo's estimated sponsorship value is $53,429 - $128,229 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @melo published on Instagram?
@melo has published 580 posts on Instagram.
What is @melo's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 1,478,671 likes and 6,561 comments.
How often does @melo post on Instagram?
@melo posts approximately 0.8 times per week, with an average gap of 227.0 hours between posts. Peak posting days are Saturday, Monday, Thursday.
How does @melo compare to other Instagram creators?
@melo sits in the Mega creator tier alongside accounts like @joellemardinian, @salicerose, @dhruvrathee.
Is @melo verified on Instagram?
Yes, @melo is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @melo's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Aug 29, 2026