BMW M GmbH
Welcome to BMW M – THE ULTIMATE DRIVING MACHINE on IG; BMW M CEO: @franciscusvanmeel. Share your photos using #BMWMrepost.
11.0M
Followers
119
Following
7.7K
Posts
0.95%
Engagement Rate
Account Overview
Profile summary and post performance
BMW M GmbH (@bmwm) has 10,967,318 Instagram followers as of November 2, 2026 and 7,669 posts; the account is verified. Across the 3 of 12 recent posts we analysed that came with like and comment counts for this report on September 18, 2026, a post got 100.8K likes and 3.7K comments on average, an engagement rate of 0.95% of followers. Over the 178 days we have tracked it, the account lost 369 followers (-0.0%).
Where these numbers come from: public Instagram profile data and @bmwm's recent posts, collected by IGDataHub. Follower history comes from our own repeated readings of the profile. How we calculate these numbers.
Account Info
| Account Size | Mega |
| Followers | 10,967,318 |
| Following | 119 |
| Posts | 7,669 |
| Verified | Yes |
| Business Account | Yes |
| Category | Automotive Manufacturer |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 100,786 |
| Avg Comments per Post | 3,678 |
| Videos | 4 |
| Photos & carousels | 8 |
| Engagement Rate | 0.95% |
Follower Growth Over Time
How @bmwm's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-369
Net Change
-0.0%
% Change
-2
Avg / Day
178
Days Tracked
70
Data Points
Tracked between May 7, 2026 (10,967,687 followers) and Nov 2, 2026 (10,967,318 followers).
| Date | Followers | Change |
|---|---|---|
| 10,967,318 | -1,564 | |
| 10,968,882 | -16,794 | |
| 10,985,676 | +30,585 | |
| 10,955,091 | +6,870 | |
| 10,948,221 | +12,497 | |
| 10,935,724 | -31,963 | |
| 10,967,687 | first reading |
Engagement Analysis
Based on the 3 of 12 recent posts that came with like and comment counts. Instagram returned no counts for the other 9, so they are left out of every figure below.
100.8K
Avg Likes/Post
3.7K
Avg Comments/Post
302.4K
Total Likes
11.0K
Total Comments
Engagement Rate
Compared with the 877 Mega-tier reports with an engagement rate (median 0.94%, middle half 0.3% to 2.58%)
0.95%
(Likes + Comments) / Followers per post
Per-Post Engagement Trend
Engagement (likes + comments) for each of @bmwm's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. The median post got 57,722 likes and comments; 1 of the 3 reached twice that (115,444 or more).
Best-Performing Post, Decomposed
What @bmwm's single biggest recent post had going for it, measured against the account's other posts.
200,007 likes · 5,307 comments
1.9× @bmwm's average post · 3.5× the median post.
"The future of BMW M design is here! The BMW M Concept Neue Klasse represents the new design language of BMW M - combining its heritage with motorsport DNA, expressive design, high performance, and innovative materials. Design meets performance: It's built around the…"
500 characters
Photo or carousel
Format
Friday
Day Posted
Content Analysis
Hashtags, keywords, captions, and top posts
Top Hashtags
Top Keywords
Words used at least twice in the captions we analysed, with how often.
Caption Analysis
| Avg Caption Length | 494 chars |
| Posting Frequency | not shown |
Content Mix
4
Videos / Reels
8
Photos & carousels
Top Posts
Highest-liked recent posts from @bmwm
| # | Caption | Likes | Comments | Views | Link |
|---|---|---|---|---|---|
| 1 |
The future of BMW M design is here!
The BMW M Concept Neue Klasse represents …
|
200.0K | 5.3K | — | view |
| 2 |
Straight from the source 🗣️
Mike Scully, Head of BMW M Design gives us all the…
|
52.9K | 4.8K | 1.0M | view |
| 3 |
Feel what comes next. Every millisecond.
#BMW #BMWGroup #BMWM #BMWMConcept #Ne…
|
49.5K | 892 | 337.2K | view |
| 4 |
POV: someone asks what your ideal garage looks like...
#BMW #BMWM #MPower
Pai…
|
— | — | — | view |
| 5 |
Did we cook with this generation of colours?
#BMW #BMWM
|
— | — | — | view |
| 6 |
POV: someone asks what our 'good side' is 😏
@m33yye @hhhlion_visuals
Paint fin…
|
— | — | — | view |
| 7 |
Welcome to AREA M Winter. ❄️🏔️
@Freddiemeadows spends his life chasing the pe…
|
— | — | — | view |
| 8 |
The uniform for those united by performance.
Shop the GEN M collection online …
|
— | — | — | view |
| 9 |
Get a closer look 🔎
#BMW #BMWM
#BMWMRepost @petermosoni @bmwhu
Paint finish…
|
— | — | — | view |
Posting Patterns & Optimal Timing
When @bmwm posts on Instagram
Wednesday
Peak posting days
—
Peak posting hours
Posts per week, the average gap, active days and the consistency score are not shown for this account. The posts we analysed include pinned posts, which Instagram keeps at the top of a profile however old they are, so counting them stretches the date range and understates how often the account posts. Peak days and hours count the same posts.
Instagram gave us the date of these posts but not the time, so there are no posting hours for this account. Peak days use the dates.
Engagement by Day of the Week
@bmwm's recent posts grouped by the day they went out. Most days here have one or two posts, so one strong post can set a day's average. Read it as a record of these posts, not as the best day to post.
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Friday | 2 | 127,834 | 255,669 |
| Saturday | 1 | 57,722 | 57,722 |
Caption Length & Performance
Caption length across @bmwm's recent posts
100.0%
Posts with Caption
494
Avg Caption Chars
413
Median Chars
1496
Longest Caption
Compare & Discover Similar Creators
Stack @bmwm against any other Instagram creator we track, or jump to similar accounts.
Compare @bmwm to another creator
Get a side-by-side stats breakdown.
Creators closest in size to @bmwm
Estimated Earnings
Revenue estimates based on follower count only
Sponsorship Value (Est. Per Post)
Based on 11.0M followers (Mega)
$54,837 to $131,608
Our per-follower range for accounts this size (see methodology)
Download @bmwm's data
Everything below is derived from this account, priced on the counts shown. Delivered as CSV by emailed link.
You only pay for rows we deliver. Counts are the maximum available today; if an export comes back smaller, the difference is refunded automatically. Counts as last collected 3 hours, 28 minutes ago.
Tracking
What we have recorded about @bmwm over time, and ongoing alerts.
Other reports
Not downloads of this account: they take their own inputs.
Download @bmwm's data
Followers, following and full post history as CSV, priced on the exact record counts above.
See export optionsFrequently Asked Questions About @bmwm
How many followers does @bmwm have on Instagram?
@bmwm has 10,967,318 followers on Instagram, placing them in the Mega-tier group (1M+ followers).
What is @bmwm's Instagram engagement rate?
@bmwm has an engagement rate of 0.95% based on the 3 of 12 recent posts that came with like and comment counts, averaging 100.8K likes per post.
How much does @bmwm earn on Instagram?
From follower count only, we estimate @bmwm's sponsorship value at $54,837 to $131,608 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @bmwm published on Instagram?
@bmwm has published 7,669 posts on Instagram.
What is @bmwm's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 200,007 likes and 5,307 comments.
How often does @bmwm post on Instagram?
We don't show a weekly rate for @bmwm: the posts we analysed include pinned posts, which Instagram keeps at the top of a profile however old they are, so a rate from them would understate how often the account posts. Peak posting days are Wednesday.
How does @bmwm compare to other Instagram creators?
@bmwm sits in the Mega-tier group alongside accounts like @serenayss, @bellapoarch, @kimmy_kimberley.
Is @bmwm verified on Instagram?
Yes, @bmwm is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @bmwm's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Follower count as of Nov 2, 2026 | Posts analysed Sep 18, 2026
Cite this page
IGDataHub (2026). @bmwm Instagram stats and analytics, follower count as of 2 November 2026, posts analysed 18 September 2026. https://igdatahub.com/blog/bmwm-instagram-profile-stats/