Burcu Özberk

Burcu Özberk

@burcuozberk

Hacettepe Üniversitesi Ankara Devlet Konservatuarı @artistanbulmenajerlik

10.6M

Followers

806

Following

645

Posts

2.14%

Engagement Rate

≈ +0.1% over 71d Mega tier Updated Jun 19, 2026

Account Overview

Profile summary and post performance

This creator ranks 420 out of 1606 tracked accounts and holds a follower count that is 14.5 times the median size. This verified profile maintains a total of 645 posts as part of the Mega tier. The engagement rate of 2.14% clears the 0.93% median. The rest of this report breaks down audience interactions and content performance metrics.

Account Info

Account Size Mega
Followers 10,571,060
Following 806
Posts 645
Verified Yes

Post Performance

Posts Analyzed 12
Avg Likes per Post 225,184
Avg Comments per Post 1,115
Videos 1
Photos 11
Engagement Rate 2.14%

Follower Growth Over Time

How @burcuozberk's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

+10.3K

Net Change

+0.1%

% Change

+145

Avg / Day

71

Days Tracked

15

Data Points

Tracked between May 7, 2026 (10,600,000 followers) and Jul 17, 2026 (10,610,269 followers).

The account stayed at 10.6M followers over the 50 day period. The trend was flat with a change of only -0.3%.

What the trajectory means

The @burcuozberk account remained stable with a flat growth rate of -0.3% over the last 50 days. This consistency identifies the creator as a known quantity for your campaign planning. The steady pace allows for predictable engagement levels during the contract period.

Engagement Analysis

Based on 12 recent posts

Platform Context

@burcuozberk ranks 242 out of 778 for engagement and sits well above the tracked median. This performance means followers interact with content at a rate more than twice as high as the average creator. The account outperforms the standard benchmark to build a more active community.

The engagement rate of 2.14% beats the median of 0.93% and ranks 242 of 778, proving this audience reacts more than usual. The data shows a clear preference for photos over video content. Photos earn an average of 233.6K likes while videos pull in 132.1K likes. This split confirms that the audience rewards static imagery with higher volumes of passive approval. High volume does not equate to consistent consistency. Only 8.3% of recent posts cleared double the account average, and zero posts reached five times the average. These figures suggest that reach is driven by occasional spikes rather than a steady baseline of growth. The low hit rate for extreme reach indicates a stable but narrow interest zone. This audience behaves as a tap-and-scroll audience.

225.2K

Avg Likes/Post

1.1K

Avg Comments/Post

2.7M

Total Likes

13.4K

Total Comments

Engagement Rate

Compared to Mega tier benchmarks

Above Average for Mega

2.14%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

132.1K

Avg Likes on Videos (1)

233.6K

Avg Likes on Photos (11)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @burcuozberk's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @burcuozberk's single biggest post had going for it — the patterns worth replicating.

Top post by @burcuozberk

492,956 likes · 1,708 comments

2.2× @burcuozberk's average post · 2.1× the median post.

"💃🏻🍬🤍"

4 characters

Photo

Format

Sunday

Day Posted

17:00 UTC

Hour Posted

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post earned over double the median engagement for this account. This high performance suggests that specific timing or visual hooks can multiply standard reach by more than two times. The like to comment ratio on that top post indicates a very high passive appreciation rate compared to active conversation. Long captions of 100 words or more generate three times more engagement than posts with no text at all. This tells you that detailed copy is necessary to keep the audience engaged and provide value beyond the image. Use the hashtag #işbirliği as your primary signal for partnership content. Posting once per week maintains a steady presence for this large follower base. The account currently commands a high volume of likes relative to its size. Burcuzberk has 10.6 million followers.

Top Hashtags

#işbirliği (1)

Top Keywords

yeniden (2) olmayacak (1) daha (1) kadar (1) london (1) zamanlar (1) geldi (1) bahar (1) lcwaikiki (1) caption (1) tatliligimiza (1) bakar (1) bebek (1) gibi (1) makyaj (1) hemde (1) karemizi (1) melisilkkilic (1)

Caption Analysis

Avg Caption Length 29 chars
Posting Frequency 1.0 posts/week

Content Mix

1

Videos / Reels

11

Photos

Top Performing Posts

Post thumbnail

💃🏻🍬🤍

493.0K likes 1.7K comments
View
Post thumbnail

No caption 💃🏻😝

318.4K likes 1.3K comments
View
Post thumbnail

Ama şu tatliligimiza bakar mısınız 🥰❤️‍🔥🧿 Hem bebek gibi makyaj yaptı hemde aşırı güzel bir karemizi çekti bebeğim 📸 @m…

308.1K likes 1.6K comments
View
Post thumbnail

Bir daha arayı bu kadar açmayalım 🐿️🤍

259.6K likes 817 comments
View
Post thumbnail

Hi 🙋🏻‍♀️

248.6K likes 1.8K comments
View
Post thumbnail

Hi🙋🏻‍♀️

233.8K likes 1.2K comments
View
Post thumbnail

Hi London 😍🙂‍↔️

229.8K likes 1.0K comments
View
Post thumbnail

İşte o zamanlar geldi 🌼🤍

188.7K likes 951 comments
View
Post thumbnail

Kaç gün kaldı 🫠🤍🙂‍↔️

132.1K likes 752 comments 1.2M views Video
View

Top Posts

Highest-liked recent posts from @burcuozberk

# Caption Likes Comments Link
1
💃🏻🍬🤍
493.0K 1.7K view
2
No caption 💃🏻😝
318.4K 1.3K view
3
Ama şu tatliligimiza bakar mısınız 🥰❤️‍🔥🧿 Hem bebek gibi makyaj yaptı hemde aşı…
308.1K 1.6K view
4
Bir daha arayı bu kadar açmayalım 🐿️🤍
259.6K 817 view
5
Hi 🙋🏻‍♀️
248.6K 1.8K view
6
Hi🙋🏻‍♀️
233.8K 1.2K view
7
Hi London 😍🙂‍↔️
229.8K 1.0K view
8
İşte o zamanlar geldi 🌼🤍
188.7K 951 view
9
Kaç gün kaldı 🫠🤍🙂‍↔️
132.1K 752 view

Posting Patterns & Optimal Timing

When @burcuozberk posts on Instagram

The account follows a sparse high-effort pace. Posting once per week places this creator slightly below the median frequency of 1.1 posts weekly. This low volume results in a follower rank of 420 out of 1606 compared to peers. The consistency score of 12 indicates an erratic rhythm rather than a predictable schedule. Long gaps between uploads are common, and the two day streak suggests content appears in unpredictable clusters. Marketers should note that fresh content lands primarily on Sunday and Monday. These posts typically appear around 15:00 UTC. Because the cadence is irregular, you cannot rely on a recurring weekly slot for your campaign. You must monitor the account closely to catch the sporadic uploads as they happen. A tie-in requires reactive timing rather than proactive scheduling based on a fixed calendar. The lack of predictable spacing means and brand partnership could easily miss its window if not monitored in real time.

1.0

Posts / week

191.9h

Avg gap between posts

Monday, Sunday, Tuesday

Peak posting days

15:00, 18:00, 17:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @burcuozberk publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

2

3

4

5

6

7

8

9

10

11

12

1

13

1

14

4

15

16

2

17

3

18

1

19

20

21

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @burcuozberk publishes more often. Their busiest hours are 15:00, 18:00, 17:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @burcuozberk hasn't been active in our tracked sample.

The account posts approximately 1.0 times per week. The most active days are Monday and Sunday with a peak at 15:00 UTC.

Most Common Words

Frequent caption words across @burcuozberk's recent posts (excludes stopwords)

yeniden (2) olmayacak (1) daha (1) kadar (1) london (1) zamanlar (1) geldi (1) bahar (1) lcwaikiki (1) caption (1) tatliligimiza (1) bakar (1) bebek (1) gibi (1) makyaj (1) hemde (1) karemizi (1) melisilkkilic (1)

Best Day of the Week to Post

@burcuozberk's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Monday 3 272,997 818,991
Tuesday 2 186,396 372,792
Wednesday 1 230,822 230,822
Thursday 2 119,110 238,221
Friday 2 162,522 325,045
Sunday 2 364,856 729,713

Posting Consistency & Streaks

How steadily @burcuozberk maintains output

2

Longest streak (days)

12/100

Consistency score

Inverse of posting-gap variance

13.6%

Active days

Posted at least once

191.9h

Avg gap

Between posts

Caption Length & Performance

How @burcuozberk's caption length correlates with engagement

91.7%

Posts with Caption

31

Avg Caption Chars

20

Median Chars

133

Longest Caption

Caption Length Posts Avg Engagement
No caption 1 105.4K
Short (<40 chars) 9 242.0K
Medium (40-100) 1 122.3K
Long (100+) 1 309.7K

The audience rewards long captions of 100+ characters with an average of 309.7K engagement. These posts perform much better than no caption posts, which only reach 105.4K.

Who This Audience Is

What @burcuozberk's reach and engagement mean for a brand.

The audience size is large compared to the average creator tracked in our database. The follower count sits at over fourteen times the median, placing this account in a high tier of reach despite its rank among other top accounts. Verification status confirms an established public profile but the lack of a specific category suggests a broad appeal rather than a niche interest group. Engagement rates are more than double the median for creators of this scale. This indicates that brand messages land harder here than they do with typical large-scale accounts. The high engagement relative to the follower count suggests the content maintains relevance among a wide audience. The data points toward a profile suited for mainstream lifestyle or entertainment brands.

Compare & Discover Similar Creators

Stack @burcuozberk against any other Instagram creator we track, or jump to similar accounts.

Compare @burcuozberk to another creator

Get a side-by-side stats breakdown.

@burcuozberk vs

Creators in the same tier as @burcuozberk

Rafa Kalimann

Rafa Kalimann

@rafakalimann

21.1M followers

Joelle Mardinian

Joelle Mardinian

@joellemardinian

21.1M followers

Mark Pugachev

Mark Pugachev

@pugachevmark

21.0M followers

숮이  💙🎧🐟🦭❄️⛄️💎🧊✈️🚿🧸🩵🔂

숮이 💙🎧🐟🦭❄️⛄️💎🧊✈️🚿🧸🩵🔂

@skuukzky

21.0M followers

Mari Maria

Mari Maria

@marimaria

20.9M followers

Richarlison

Richarlison

@richarlison

20.9M followers

Estimated Earnings

Revenue estimates based on follower count and engagement

@burcuozberk earns through sponsored posts and reaches an audience of over 10 million followers. A single post is valued between $52.9K and $126.9K based on this scale. Her rank places her well above the median, allowing her to command a premium price for her reach. The 2.14% engagement rate is more than double the 0.93% average, confirming that the quoted band represents a fair price for the active interest she generates. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 10.6M followers (Mega)

$52,855 – $126,853

Industry rate for mega Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. Holding 10.6M followers puts the account at 14.5 times the median size, despite a middle-of-the-pack rank. Engagement. A 2.14% rate more than doubles the median, meaning the audience interacts with content more than most creators. Hit-rate. Only 8.3% of posts beat double their own average, indicating that high performance is rare rather than consistent. Trajectory. The follower count remained flat over the last 50 days, showing a stable but stagnant reach.

Strengths

  • + Verified account with 10.6M followers
  • + 2.14% engagement rate beats the 0.93% tracked median
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
  • ~ Sparse cadence of about 1.0 posts a week limits fresh reach
  • ~ Low consistency score (12/100), posting rhythm is erratic

Summary

This analysis of @burcuozberk reveals a mega Instagram presence with 10,571,060 followers. The account demonstrates an engagement rate of 2.14%, averaging 225.2K likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @burcuozberk

How many followers does @burcuozberk have on Instagram?

@burcuozberk has 10,571,060 followers on Instagram, placing them in the mega creator tier.

What is @burcuozberk's Instagram engagement rate?

@burcuozberk has an engagement rate of 2.14% based on 12 recent posts, averaging 225.2K likes per post.

How much does @burcuozberk earn on Instagram?

Based on industry benchmarks, @burcuozberk's estimated sponsorship value is $52,855 - $126,853 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @burcuozberk published on Instagram?

@burcuozberk has published 645 posts on Instagram.

What is @burcuozberk's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 492,956 likes and 1,708 comments.

How often does @burcuozberk post on Instagram?

@burcuozberk posts approximately 1.0 times per week, with an average gap of 191.9 hours between posts. Peak posting days are Monday, Sunday, Tuesday.

How does @burcuozberk compare to other Instagram creators?

@burcuozberk sits in the Mega creator tier alongside accounts like @rafakalimann, @joellemardinian, @pugachevmark.

Is @burcuozberk verified on Instagram?

Yes, @burcuozberk is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @burcuozberk's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026