Gigi Hadid
khaiβs mom. founder, creative director @guestinresidence. IMG Worldwide. β£π· @gisposable !!!β£
73.8M
Followers
1.6K
Following
3.5K
Posts
1.5%
Engagement Rate
Account Overview
Profile summary and post performance
This creator ranks 66 among the 1,606 accounts we track and holds a follower count over 100 times the median size of our typical tracked creators. This verified account manages thousands of posts and carries a Mega status despite not having a specific category assigned. Her engagement rate of 1.5% clears the 1.31% median for the platform. The following report analyzes her audience interaction patterns and content performance across her extensive post history.
Account Info
| Account Size | Mega |
| Followers | 73,835,623 |
| Following | 1,645 |
| Posts | 3,466 |
| Verified | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 1,105,493 |
| Avg Comments per Post | 1,931 |
| Videos | 0 |
| Photos | 12 |
| Engagement Rate | 1.5% |
Follower Growth Over Time
How @gigihadid's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-306646
Net Change
-0.4%
% Change
-4319
Avg / Day
71
Days Tracked
22
Data Points
Tracked between May 24, 2026 (73,992,388 followers) and Aug 3, 2026 (73,685,742 followers).
The account remained steady at approximately 74 million followers over the 34 day period. The count stayed flat with a change of only -0.2%.
What the trajectory means
The account maintained a flat trajectory with a minor decrease of only 0.2% over the tracked period. This stability identifies @gigihadid as a known quantity rather than a rising or falling risk. The steady pace allows for consistent planning in your campaign brief.
Engagement Analysis
Based on 12 recent posts
Platform Context
The @gigihadid account ranks 751 out of 1605 for engagement rate because its 1.5% rate sits above the tracked median of 1.31%. This performance means the creator generates more interaction per follower than the average profile in the corpus. The higher percentage confirms a stronger connection with the audience compared to most peers.
The engagement rate of 1.5% exceeds the median of 1.31%, ranking 751 out of 1605 accounts. This indicates that followers interact with content more than the average user. High volume likes reaching 1.1M per post show broad reach, while 1.9K comments indicate a steady level of conversation. The audience rewards the visual output consistently across all recent posts. Reliability metrics suggest a stable core following rather than unpredictable spikes. Only 16.7% of posts doubled the average engagement rate. No content reached the five times multiplier. These figures point to a loyal base that engages with every post rather than reacting only to occasional hits. This is an active audience.
1.1M
Avg Likes/Post
1.9K
Avg Comments/Post
13.3M
Total Likes
23.2K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
1.50%
(Likes + Comments) / Followers per post
Per-Post Engagement Trend
Engagement (likes + comments) for each of @gigihadid's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @gigihadid's single biggest post had going for it — the patterns worth replicating.
3,222,836 likes · 3,658 comments
2.9Γ @gigihadid's average post Β· 3.9Γ the median post.
"Every year Luckier ! Thank you for all the wishes from near and farπ I had my dream bday brunch @ home and the sweetest week celebrating πΌ"
138 characters
Photo
Format
Friday
Day Posted
20:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved 3.2M likes, performing at nearly four times the median engagement rate for this account. This specific post maintained a low comment to like ratio of 0.1%. The data suggests that high visual impact drives reach while minimal interaction is expected from the audience. Short captions under 40 characters are your most effective tool for engagement with an average of 1.3M likes. Medium length captions between 40 and 100 characters perform poorly at only 349.4K likes, suggesting that concise copy is superior to mid-length descriptions. The account maintains a slow posting cadence of about 0.6 posts per week. This low frequency indicates a strategy of high quality over volume to maintain the current follower base. Use short captions to keep the focus on the imagery. One post was shared on a Friday at 20:00 UTC.
Top Keywords
Caption Analysis
| Avg Caption Length | 241 chars |
| Posting Frequency | 0.6 posts/week |
Content Mix
0
Videos / Reels
12
Photos
Top Performing Posts
Every year Luckier ! Thank you for all the wishes from near and farπ I had my dream bday brunch @ home and the sweetestβ¦
β Costume Art β - Body as Canvas for the @metmuseum by the wonderful @miumiu atelier team whoβs immense talent, passionβ¦
Smiled & stomped through the storms, waited for the snow to melt and have since been teased by one-off days that feel lβ¦
π 36 hr trip for a lil work + a lil taste of my favorite Aspen things.. Big thanks to @moncler and @hoteljeromeauberge β¦
A fashion LOVE letter to the unforgettable ladies and glamorous mishaps of πππΆππ½ π΅ππΈππππ π»ππ π§ͺβ¨ reimagined by @sebastiaβ¦
Top Posts
Highest-liked recent posts from @gigihadid
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
Every year Luckier !
Thank you for all the wishes from near and farπ I had my dβ¦
|
3.2M | 3.7K | view |
| 2 |
Itβs my seassoonnnnnnn π·π·π·π·π·π·
|
2.8M | 4.6K | view |
| 3 |
β Costume Art β - Body as Canvas for the @metmuseum by the wonderful @miumiu atβ¦
|
1.5M | 4.3K | view |
| 4 |
Spring tacos π£π₯
|
1.3M | 2.2K | view |
| 5 |
Smiled & stomped through the storms, waited for the snow to melt and have sinceβ¦
|
1.1M | 1.2K | view |
| 6 |
π 36 hr trip for a lil work + a lil taste of my favorite Aspen things.. Big thaβ¦
|
818.5K | 1.2K | view |
| 7 |
πͺ
|
633.1K | 1.3K | view |
| 8 |
A fashion LOVE letter to the unforgettable ladies and glamorous mishaps of πππΆπβ¦
|
528.9K | 1.7K | view |
| 9 |
signs of summer! π»
|
506.6K | 675 | view |
Posting Patterns & Optimal Timing
When @gigihadid posts on Instagram
The account follows a sparse high-effort pace. Posting at a rate of 0.6 times per week matches the median exactly but places this creator in the top tier for follower rank. This suggests that quality and influence outweigh volume for the audience. The consistency score of 42 indicates an erratic rhythm. Long gaps between posts are common, and the two day maximum streak shows no predictable pattern of consecutive uploads. Fresh content lands most often on Tuesday and Friday. New posts frequently appear around 01:00 UTC. Marketers should expect sporadic updates rather than a steady stream. Do not plan high-frequency campaigns requiring daily presence. Because of the irregular gaps, you must monitor the account for specific windows of activity to align your tie-in with her actual posting schedule. A campaign needs to be ready to launch whenever she chooses to post, as there is no clockwork cadence to rely on for timing.
0.6
Posts / week
310.3h
Avg gap between posts
Tuesday, Friday, Thursday
Peak posting days
1:00, 23:00, 20:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @gigihadid publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts on average 0.6 times per week with the highest activity on Tuesday and Friday. The most active hour for posting is 01:00 UTC.
Most Common Words
Frequent caption words across @gigihadid's recent posts (excludes stopwords)
Best Day of the Week to Post
@gigihadid's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 2 | 843,250 | 1,686,500 |
| Tuesday | 4 | 1,042,202 | 4,168,807 |
| Thursday | 2 | 257,290 | 514,579 |
| Friday | 3 | 1,361,048 | 4,083,144 |
| Saturday | 1 | 2,836,054 | 2,836,054 |
Posting Consistency & Streaks
How steadily @gigihadid maintains output
2
Longest streak (days)
42/100
Consistency score
Inverse of posting-gap variance
8.4%
Active days
Posted at least once
310.3h
Avg gap
Between posts
Caption Length & Performance
How @gigihadid's caption length correlates with engagement
100.0%
Posts with Caption
241
Avg Caption Chars
245
Median Chars
634
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 4 | 1.3M |
| Medium (40-100) | 1 | 349.4K |
| Long (100+) | 7 | 1.1M |
The account performs best with short captions of under 40 characters. These posts earn 1.3M average engagement compared to the 349.4K for medium lengths.
Who This Audience Is
What @gigihadid's reach and engagement mean for a brand.
The large follower count places this account in the top tier of reach for any campaign. The size is over one hundred times the typical creator average, indicating a scale that reaches millions rather than niche clusters. Verified status without a specific category suggests a broad, general interest audience rather than a targeted hobbyist group. Engagement rates are slightly above the median, meaning a brand message will land with more frequency than the standard average but not at an exceptional intensity. This slight lift over the 1.31% baseline indicates steady interaction despite the enormous scale of the following. The high follower count to low follow back ratio confirms a one-way broadcast dynamic typical of global celebrities. The audience is broad enough to support high-level fashion or beauty products.
Compare & Discover Similar Creators
Stack @gigihadid against any other Instagram creator we track, or jump to similar accounts.
Compare @gigihadid to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @gigihadid
Estimated Earnings
Revenue estimates based on follower count and engagement
@gigihadid generates primary value through high volume brand partnerships and luxury fashion placements. A single sponsored post fits within the $369.2K to $886.0K range based on her 73.8M follower count. Her rank of 66 places her in the top tier of creators, allowing her to command a premium over standard market rates. Because she sits well above the median, her reach commands a high entry price for brands seeking scale. The 1.5% engagement rate exceeds the 1.31% average, confirming that her audience remains active and attentive. This consistent interaction justifies the upper end of her quoted pricing band. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 73.8M followers (Mega)
$369,178 – $886,027
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 73.8M followers
- + 1.5% engagement rate beats the 1.31% tracked median
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 0.6 posts a week limits fresh reach
Summary
This analysis of @gigihadid reveals a mega Instagram presence with 73,835,623 followers. The account demonstrates an engagement rate of 1.50%, averaging 1.1M likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @gigihadid
How many followers does @gigihadid have on Instagram?
@gigihadid has 73,835,623 followers on Instagram, placing them in the mega creator tier.
What is @gigihadid's Instagram engagement rate?
@gigihadid has an engagement rate of 1.50% based on 12 recent posts, averaging 1.1M likes per post.
How much does @gigihadid earn on Instagram?
Based on industry benchmarks, @gigihadid's estimated sponsorship value is $369,178 - $886,027 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @gigihadid published on Instagram?
@gigihadid has published 3,466 posts on Instagram.
What is @gigihadid's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 3,222,836 likes and 3,658 comments.
How often does @gigihadid post on Instagram?
@gigihadid posts approximately 0.6 times per week, with an average gap of 310.3 hours between posts. Peak posting days are Tuesday, Friday, Thursday.
How does @gigihadid compare to other Instagram creators?
@gigihadid sits in the Mega creator tier alongside accounts like @fcbarcelona, @badgalriri, @chrisbrownofficial.
Is @gigihadid verified on Instagram?
Yes, @gigihadid is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @gigihadid's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026