The Shade Room
Run by 28M+ hilarious Roommates. Where culture, news & convo collide daily. See also @theshaderoomteens Tap in for deals & giveaways: @fortheroommates
28.0M
Followers
1.5K
Following
175.0K
Posts
0.17%
Engagement Rate
Account Overview
Profile summary and post performance
The Shade Room (@theshaderoom) has 28,029,341 Instagram followers as of October 16, 2026 and 175,000 posts; the account is verified. Across the 12 recent posts we analysed for this report on June 19, 2026, a post got 44.7K likes and 2.3K comments on average (median 25.8K likes), an engagement rate of 0.17% of followers. Over the 143 days we have tracked it, the account lost 136,434 followers (-0.5%).
Where these numbers come from: public Instagram profile data and @theshaderoom's recent posts, collected by IGDataHub. Follower history comes from our own repeated readings of the profile. How we calculate these numbers.
Account Info
| Account Size | Mega |
| Followers | 28,029,341 |
| Following | 1,467 |
| Posts | 175,000 |
| Verified | Yes |
| Business Account | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 44,736 |
| Avg Comments per Post | 2,312 |
| Videos | 6 |
| Photos & carousels | 6 |
| Engagement Rate | 0.17% |
Follower Growth Over Time
How @theshaderoom's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-136.4K
Net Change
-0.5%
% Change
-954
Avg / Day
143
Days Tracked
52
Data Points
Tracked between May 26, 2026 (28,165,775 followers) and Oct 16, 2026 (28,029,341 followers).
| Date | Followers | Change |
|---|---|---|
| 28,029,341 | -13,466 | |
| 28,042,807 | -62,658 | |
| 28,105,465 | -12,787 | |
| 28,118,252 | -47,523 | |
| 28,165,775 | first reading |
Engagement Analysis
Based on 12 recent posts
44.7K
Avg Likes/Post
2.3K
Avg Comments/Post
536.8K
Total Likes
27.7K
Total Comments
Engagement Rate
Compared with the 877 Mega-tier reports with an engagement rate (median 0.94%, middle half 0.3% to 2.58%)
0.17%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
53.5K
Avg Likes on Videos (6)
36.0K
Avg Likes on Photos & carousels (6)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @theshaderoom's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. The median post got 26,504 likes and comments; 4 of the 12 reached twice that (53,008 or more).
Best-Performing Post, Decomposed
What @theshaderoom's single biggest recent post had going for it, measured against the account's other posts.
116,576 likes · 4,940 comments
2.5× @theshaderoom's average post · 4.5× the median post.
"#TSRLoveJonez: Okay Tiaaa! The actress opened up about her new boo, #JavoneWilliams, and how she MANIFESTED her new relationship. While promoting her new Lifetime movie, #TiaMowry spoke with Talia Parkinson and shared that she took time to write down exactly how she wanted to…"
640 characters
Video
Format
Thursday
Day Posted
23:00 UTC
Hour Posted
1.1M
Views
Content Analysis
Hashtags, keywords, captions, and top posts
Top Hashtags
Top Keywords
Words used at least twice in the captions we analysed, with how often.
Caption Analysis
| Avg Caption Length | 220 chars |
| Posting Frequency | 84.0 posts/week |
Content Mix
6
Videos / Reels
6
Photos & carousels
Top Posts
Highest-liked recent posts from @theshaderoom
| # | Caption | Likes | Comments | Views | Link |
|---|---|---|---|---|---|
| 1 |
#TSRLoveJonez: Okay Tiaaa! The actress opened up about her new boo, #JavoneWill…
|
116.6K | 4.9K | 1.1M | view |
| 2 |
#TSRAngelz: #NickCannon celebrated his late son’s #ZenCannon’s birthday as he w…
|
114.8K | 1.2K | — | view |
| 3 |
#TSRCutTheFoolery: Twin B was fed up with all that hooting and hollering! 😩🤣📹:(…
|
104.3K | 4.5K | 799.3K | view |
| 4 |
#TSRTunez: Hit for hit! #B2K and #PrettyRicky did not come to play during their…
|
52.7K | 7.5K | — | view |
| 5 |
#TSRBirfdayz: Too sweet!💕 #LalaAnthony was showered in love celebrating her bir…
|
46.3K | 489 | 459.5K | view |
| 6 |
Oop! #B5 stepped in and is setting the record straight 👀 The group revealed Dis…
|
34.3K | 1.3K | 830.7K | view |
| 7 |
#TSRCliquedUp: We all have that one friend who customizes and accessorizes ever…
|
17.2K | 186 | — | view |
| 8 |
#TSRTunez: “I changed for you!”🎶 #KeyshiaCole did not come to play during her p…
|
14.3K | 1.6K | 433.6K | view |
| 9 |
#TSRMorningInspiration: Don’t expect you from others! #TSRStaffAS
|
13.5K | 195 | — | view |
Posting Patterns & Optimal Timing
When @theshaderoom posts on Instagram
84.0
Posts / week
1.5h
Avg gap between posts
Friday
Peak posting days
—
Peak posting hours
Posting Activity by Hour (UTC)
How often @theshaderoom publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC): 0 is midnight, 12 is noon
Engagement by Day of the Week
@theshaderoom's recent posts grouped by the day they went out.
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Thursday | 2 | 115,178 | 230,356 |
| Friday | 10 | 33,422 | 334,217 |
Posting Consistency & Streaks
How steadily @theshaderoom maintains output
2
Longest streak (days)
0/100
Consistency score: irregular gaps
100 = evenly spaced posts; 0 = the gaps vary as much as their average or more
100.0%
Active days
Posted at least once
1.5h
Avg gap
Between posts
Caption Length & Performance
How @theshaderoom's caption length correlates with engagement
100.0%
Posts with Caption
220
Avg Caption Chars
161
Median Chars
640
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Medium (40-100) | 1 | 13.7K |
| Long (100+) | 11 | 50.1K |
Compare & Discover Similar Creators
Stack @theshaderoom against any other Instagram creator we track, or jump to similar accounts.
Compare @theshaderoom to another creator
Get a side-by-side stats breakdown.
Creators closest in size to @theshaderoom
Estimated Earnings
Revenue estimates based on follower count only
Sponsorship Value (Est. Per Post)
Based on 28.0M followers (Mega)
$140,147 to $336,352
Our per-follower range for accounts this size (see methodology)
Download @theshaderoom's data
Everything below is derived from this account, priced on the counts shown. Delivered as CSV by emailed link.
You only pay for rows we deliver. Counts are the maximum available today; if an export comes back smaller, the difference is refunded automatically. Counts as last collected 18 hours, 4 minutes ago.
Tracking
What we have recorded about @theshaderoom over time, and ongoing alerts.
Other reports
Not downloads of this account: they take their own inputs.
Download @theshaderoom's data
Followers, following and full post history as CSV, priced on the exact record counts above.
See export optionsFrequently Asked Questions About @theshaderoom
How many followers does @theshaderoom have on Instagram?
@theshaderoom has 28,029,341 followers on Instagram, placing them in the Mega-tier group (1M+ followers).
What is @theshaderoom's Instagram engagement rate?
@theshaderoom has an engagement rate of 0.17% based on 12 recent posts, averaging 44.7K likes per post.
How much does @theshaderoom earn on Instagram?
From follower count only, we estimate @theshaderoom's sponsorship value at $140,147 to $336,352 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @theshaderoom published on Instagram?
@theshaderoom has published 175,000 posts on Instagram.
What is @theshaderoom's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 116,576 likes and 4,940 comments.
How often does @theshaderoom post on Instagram?
@theshaderoom posts approximately 84.0 times per week, with an average gap of 1.5h between posts. Peak posting days are Friday.
How does @theshaderoom compare to other Instagram creators?
@theshaderoom sits in the Mega-tier group alongside accounts like @gioewbank, @jakepaul, @juliette.
Is @theshaderoom verified on Instagram?
Yes, @theshaderoom is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @theshaderoom's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Follower count as of Oct 16, 2026 | Posts analysed Jun 19, 2026
Cite this page
IGDataHub (2026). @theshaderoom Instagram stats and analytics, follower count as of 16 October 2026, posts analysed 19 June 2026. https://igdatahub.com/blog/theshaderoom-instagram-profile-stats/