28.1M
Followers
876
Following
89
Posts
0.24%
Engagement Rate
Account Overview
Profile summary and post performance
Marshmello holds rank 222 out of 1606 creators we track and maintains a following that is 38.5 times larger than the median account. This verified profile sits in the Mega tier with 89 total posts. While the follower count is high, the engagement rate of 0.24% falls below the 0.93% median mark. The rest of this report breaks down specific audience interactions and content performance metrics.
Account Info
| Account Size | Mega |
| Followers | 28,106,403 |
| Following | 876 |
| Posts | 89 |
| Verified | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 66,020 |
| Avg Comments per Post | 429 |
| Videos | 8 |
| Photos | 4 |
| Engagement Rate | 0.24% |
Follower Growth Over Time
How @marshmello's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-341679
Net Change
-1.2%
% Change
-4881
Avg / Day
70
Days Tracked
16
Data Points
Tracked between May 7, 2026 (28,400,000 followers) and Jul 16, 2026 (28,058,321 followers).
The account lost about 293.6K followers over 50 days. This trend reflects a steady decline of roughly 5.9K followers per day.
What the trajectory means
The account lost 293.6K followers over the tracked period. This downward trend makes the profile a risk to time carefully for your campaign. The pace of roughly 5.9K fewer followers per day allows for precise planning around current reach limitations.
Engagement Analysis
Based on 12 recent posts
Platform Context
@marshmello ranks 618 of 777 for engagement because its rate sits below the tracked median. This low performance means the account generates less interaction per follower than most creators in the IGDataHub corpus. The gap between this account and the average indicates a lower level of active community involvement.
The engagement rate of 0.24% falls well below the 0.93% median and ranks 618 of 777. This indicates that the audience reacts less than usual despite high total follower counts. Photos garner more likes than videos, suggesting the audience rewards still imagery over moving content. However, the low comment volume relative to like totals shows a preference for passive interaction. Reach is inconsistent and lacks explosive growth because zero posts cleared double or five times the account average. The lack of breakout hits means reach depends on steady baseline performance rather than viral spikes. This data points toward a tap-and-scroll audience.
66.0K
Avg Likes/Post
429
Avg Comments/Post
792.2K
Total Likes
5.2K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.24%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
54.8K
Avg Likes on Videos (8)
88.4K
Avg Likes on Photos (4)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @marshmello's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @marshmello's single biggest post had going for it — the patterns worth replicating.
124,888 likes · 219 comments
1.9× @marshmello's average post · 1.9× the median post.
"This one’s for the girls who just need another drink Another Drink out now!"
77 characters
Video
Format
Friday
Day Posted
19:00 UTC
Hour Posted
136.2K
Views
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post outperformed the median engagement by a factor of 1.9. This content achieved a high like to comment ratio and suggests that specific calls to action can drive higher interaction. Medium length captions between 40 and 100 characters generate the most engagement at 92.4K likes. Short captions under 40 characters perform poorly with only 51.1K likes. This gap indicates that writing a few extra sentences provides necessary context for the audience. The recurring hashtag #burnbootcamppartner serves as a clear signal to the algorithm regarding the primary topic. Content is released at a steady pace of about 0.9 posts per week. While the average engagement of 66K likes is modest relative to the total follower count, the consistent volume builds a stable presence. This account currently reaches 28.1 million followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 74 chars |
| Posting Frequency | 0.9 posts/week |
Content Mix
8
Videos / Reels
4
Photos
Top Performing Posts
This one’s for the girls who just need another drink Another Drink out now!
We tried to get rid of this song but it rose from the ashes. Phoenix with @portugaltheman this Friday.
There’s only one way to experience @Marshmello in Vegas ✨🍾🎇
It’s official! @marshmello is joining our Burn Boot Camp family as an Equity Partner, Franchise Partner, and Executive …
Top Posts
Highest-liked recent posts from @marshmello
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
This one’s for the girls who just need another drink
Another Drink out now!
|
124.9K | 219 | view |
| 2 |
Another Drink Friday!
|
119.2K | 182 | view |
| 3 |
We tried to get rid of this song but it rose from the ashes. Phoenix with @port…
|
115.4K | 287 | view |
| 4 |
Another Drink w @kelseaballerini coming 6/26
|
85.4K | 804 | view |
| 5 |
Where We Go available everywhere Friday
|
84.9K | 327 | view |
| 6 |
There’s only one way to experience @Marshmello in Vegas ✨🍾🎇
|
65.8K | 200 | view |
| 7 |
@marshmello @sacha_sings @ultra ❤️❤️❤️
|
63.0K | 915 | view |
| 8 |
It’s official! @marshmello is joining our Burn Boot Camp family as an Equity Pa…
|
46.6K | 412 | view |
| 9 |
One pit stop after another last weekend
|
34.3K | 283 | view |
Posting Patterns & Optimal Timing
When @marshmello posts on Instagram
@marshmello follows a sparse high-effort pace. The post frequency of 0.9 times per week falls below the creator median of 1.1. This lower frequency places the account at rank 222 out of 1606 based on posting volume alone. A consistency score of 0 indicates an erratic rhythm with no predictable pattern between updates. The longest consecutive streak is only two days, suggesting content drops are sporadic rather than scheduled. Fresh content lands most often on Monday and Friday. The busiest upload window occurs at 17:00 UTC. Marketers should avoid planning time-sensitive campaigns around a regular schedule because the account lacks a predictable cadence. Coordination with the team is necessary to confirm specific dates for any planned tie-ins since the posting gaps are inconsistent. You cannot rely on the organic rhythm of the feed to predict when the next post will appear. Every piece of content likely requires manual coordination for your campaign timing.
0.9
Posts / week
207.6h
Avg gap between posts
Monday, Friday, Thursday
Peak posting days
17:00, 16:00, 20:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @marshmello publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts on Mondays and Fridays with a peak at 17:00 UTC. It maintains a steady frequency of approximately 0.9 posts per week.
Most Common Words
Frequent caption words across @marshmello's recent posts (excludes stopwords)
Best Day of the Week to Post
@marshmello's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 3 | 106,765 | 320,295 |
| Tuesday | 1 | 47,042 | 47,042 |
| Wednesday | 1 | 34,581 | 34,581 |
| Thursday | 3 | 53,838 | 161,515 |
| Friday | 3 | 56,693 | 170,078 |
| Saturday | 1 | 63,875 | 63,875 |
Posting Consistency & Streaks
How steadily @marshmello maintains output
2
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
12.6%
Active days
Posted at least once
207.6h
Avg gap
Between posts
Caption Length & Performance
How @marshmello's caption length correlates with engagement
100.0%
Posts with Caption
74
Avg Caption Chars
39
Median Chars
388
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 7 | 51.1K |
| Medium (40-100) | 3 | 92.4K |
| Long (100+) | 2 | 81.4K |
The audience rewards medium captions of 40 to 100 characters with 92.4K average engagement. These posts perform better than short captions which only reach 51.1K.
Who This Audience Is
What @marshmello's reach and engagement mean for a brand.
The follower count sits at a high multiple of the average creator, placing this account in a tier far beyond typical influencer reach. The verified status confirms established authority despite the lack of a specific category tag. While the total volume is large, the engagement rate falls well below the median. This gap indicates that the message reaches a broad base but does not land with high intensity among individuals. The low interaction relative to the follower count suggests a passive audience rather than an active community. Most followers likely view content as background media rather than participating in a dialogue. Such a profile fits major entertainment or global lifestyle brands seeking reach over specific peer-to-peer influence.
Compare & Discover Similar Creators
Stack @marshmello against any other Instagram creator we track, or jump to similar accounts.
Compare @marshmello to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @marshmello
Estimated Earnings
Revenue estimates based on follower count and engagement
Marshmello primarily generates revenue through music streaming and live performances. A sponsored post for this account sits in the $140.5K to $337.3K range based on the follower count. The high ranking of 222 out of 1606 puts the creator in a position to command a premium price from brands seeking reach. However, the engagement rate of 0.24% falls well below the 0.93% median. This discrepancy suggests that while the sheer volume of followers justifies the high end of the bracket, the actual interaction level may make the top of that range difficult to justify for standard campaigns. The price reflects reach rather than active community engagement. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 28.1M followers (Mega)
$140,532 – $337,277
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 28.1M followers
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.24% engagement rate trails the 0.93% median, the clearest area to improve
- ~ Sparse cadence of about 0.9 posts a week limits fresh reach
Summary
This analysis of @marshmello reveals a mega Instagram presence with 28,106,403 followers. The account demonstrates an engagement rate of 0.24%, averaging 66.0K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @marshmello
How many followers does @marshmello have on Instagram?
@marshmello has 28,106,403 followers on Instagram, placing them in the mega creator tier.
What is @marshmello's Instagram engagement rate?
@marshmello has an engagement rate of 0.24% based on 12 recent posts, averaging 66.0K likes per post.
How much does @marshmello earn on Instagram?
Based on industry benchmarks, @marshmello's estimated sponsorship value is $140,532 - $337,277 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @marshmello published on Instagram?
@marshmello has published 89 posts on Instagram.
What is @marshmello's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 124,888 likes and 219 comments.
How often does @marshmello post on Instagram?
@marshmello posts approximately 0.9 times per week, with an average gap of 207.6 hours between posts. Peak posting days are Monday, Friday, Thursday.
How does @marshmello compare to other Instagram creators?
@marshmello sits in the Mega creator tier alongside accounts like @hudabeauty, @paulodybala, @jokowi.
Is @marshmello verified on Instagram?
Yes, @marshmello is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @marshmello's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026