Emily Ratajkowski
Author of NYT Bestseller MY BODY Read my essay for NY mag MOTHERF*CKER here ⬇️
27.6M
Followers
1.5K
Following
1.4K
Posts
0.72%
Engagement Rate
Account Overview
Profile summary and post performance
Emily Ratajkowski (@emrata) has 27,635,265 Instagram followers as of October 16, 2026 and 1,424 posts; the account is verified. Across the 12 recent posts we analysed for this report on June 19, 2026, a post got 199.1K likes and 1K comments on average (median 153.4K likes), an engagement rate of 0.72% of followers. Over the 142 days we have tracked it, the account lost 318,901 followers (-1.1%).
Where these numbers come from: public Instagram profile data and @emrata's recent posts, collected by IGDataHub. Follower history comes from our own repeated readings of the profile. How we calculate these numbers.
Account Info
| Account Size | Mega |
| Followers | 27,635,265 |
| Following | 1,474 |
| Posts | 1,424 |
| Verified | Yes |
| Business Account | Yes |
| Category | PERSON |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 199,149 |
| Avg Comments per Post | 1,024 |
| Videos | 0 |
| Photos & carousels | 12 |
| Engagement Rate | 0.72% |
Follower Growth Over Time
How @emrata's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-318.9K
Net Change
-1.1%
% Change
-2.2K
Avg / Day
142
Days Tracked
75
Data Points
Tracked between May 26, 2026 (27,954,166 followers) and Oct 16, 2026 (27,635,265 followers).
| Date | Followers | Change |
|---|---|---|
| 27,635,265 | -32,208 | |
| 27,667,473 | -69,093 | |
| 27,736,566 | -88,077 | |
| 27,824,643 | -57,166 | |
| 27,881,809 | -72,357 | |
| 27,954,166 | first reading |
Engagement Analysis
Based on 12 recent posts
199.1K
Avg Likes/Post
1.0K
Avg Comments/Post
2.4M
Total Likes
12.3K
Total Comments
Engagement Rate
Compared with the 877 Mega-tier reports with an engagement rate (median 0.94%, middle half 0.3% to 2.58%)
0.72%
(Likes + Comments) / Followers per post
Per-Post Engagement Trend
Engagement (likes + comments) for each of @emrata's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. The median post got 154,738 likes and comments; 3 of the 12 reached twice that (309,476 or more).
Best-Performing Post, Decomposed
What @emrata's single biggest recent post had going for it, measured against the account's other posts.
644,390 likes · 2,099 comments
3.2× @emrata's average post · 4.1× the median post.
Photo or carousel
Format
Thursday
Day Posted
14:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
Hashtags in the analysed posts
Each one appears in a single post, so none stands out as a regular tag.
Top Keywords
Words used at least twice in the captions we analysed, with how often.
Caption Analysis
| Avg Caption Length (posts with a caption) | 110 chars |
| Posting Frequency | not shown |
Content Mix
0
Videos / Reels
12
Photos & carousels
Top Posts
Highest-liked recent posts from @emrata
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
No caption
|
644.4K | 2.1K | view |
| 2 |
my baby is FIVE!!
|
326.0K | 1.0K | view |
| 3 |
@swarovski
ty @giovannaengelbert for having us!
|
324.4K | 1.5K | view |
| 4 |
thank you for an incredible evening @academymuseum wearing @jeanpaulgaultier by…
|
214.2K | 909 | view |
| 5 |
almost scratched my eye out getting these out but…worth it :)
|
170.3K | 899 | view |
| 6 |
After becoming a single mom, I spent several years compulsively dating. I was t…
|
169.3K | 2.4K | view |
| 7 |
j’adore @dior ! thank you so much for having me @jonathan.anderson what a magic…
|
137.5K | 743 | view |
| 8 |
@gucci @demna @mertalas
|
132.0K | 716 | view |
| 9 |
Never ever too much. Happy Mother’s Day from Sly, @chanelofficial and me #CHANE…
|
105.9K | 757 | view |
Posting Patterns & Optimal Timing
When @emrata posts on Instagram
Monday
Peak posting days
—
Peak posting hours
Posts per week, the average gap, active days and the consistency score are not shown for this account. The posts we analysed include pinned posts, which Instagram keeps at the top of a profile however old they are, so counting them stretches the date range and understates how often the account posts. Peak days and hours count the same posts.
Posting Activity by Hour (UTC)
How often @emrata publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC): 0 is midnight, 12 is noon
Engagement by Day of the Week
@emrata's recent posts grouped by the day they went out. Most days here have one or two posts, so one strong post can set a day's average. Read it as a record of these posts, not as the best day to post.
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 4 | 83,590 | 334,360 |
| Tuesday | 1 | 171,205 | 171,205 |
| Wednesday | 2 | 198,940 | 397,880 |
| Thursday | 2 | 392,380 | 784,759 |
| Friday | 1 | 171,715 | 171,715 |
| Sunday | 2 | 271,078 | 542,155 |
Caption Length & Performance
How @emrata's caption length correlates with engagement
91.7%
Posts with Caption
110
Avg Caption Chars (captioned)
95
Median Chars
257
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| No caption | 1 | 646.5K |
| Short (<40 chars) | 2 | 229.9K |
| Medium (40-100) | 4 | 212.6K |
| Long (100+) | 5 | 89.1K |
Compare & Discover Similar Creators
Stack @emrata against any other Instagram creator we track, or jump to similar accounts.
Compare @emrata to another creator
Get a side-by-side stats breakdown.
Creators closest in size to @emrata
Estimated Earnings
Revenue estimates based on follower count only
Sponsorship Value (Est. Per Post)
Based on 27.6M followers (Mega)
$138,176 to $331,623
Our per-follower range for accounts this size (see methodology)
Download @emrata's data
Everything below is derived from this account, priced on the counts shown. Delivered as CSV by emailed link.
You only pay for rows we deliver. Counts are the maximum available today; if an export comes back smaller, the difference is refunded automatically. Counts as last collected 23 hours, 41 minutes ago.
Tracking
What we have recorded about @emrata over time, and ongoing alerts.
Other reports
Not downloads of this account: they take their own inputs.
Download @emrata's data
Followers, following and full post history as CSV, priced on the exact record counts above.
See export optionsFrequently Asked Questions About @emrata
How many followers does @emrata have on Instagram?
@emrata has 27,635,265 followers on Instagram, placing them in the Mega-tier group (1M+ followers).
What is @emrata's Instagram engagement rate?
@emrata has an engagement rate of 0.72% based on 12 recent posts, averaging 199.1K likes per post.
How much does @emrata earn on Instagram?
From follower count only, we estimate @emrata's sponsorship value at $138,176 to $331,623 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @emrata published on Instagram?
@emrata has published 1,424 posts on Instagram.
What is @emrata's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 644,390 likes and 2,099 comments.
How often does @emrata post on Instagram?
We don't show a weekly rate for @emrata: the posts we analysed include pinned posts, which Instagram keeps at the top of a profile however old they are, so a rate from them would understate how often the account posts. Peak posting days are Monday.
How does @emrata compare to other Instagram creators?
@emrata sits in the Mega-tier group alongside accounts like @jichangwook, @marshmello, @juliette.
Is @emrata verified on Instagram?
Yes, @emrata is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @emrata's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Follower count as of Oct 16, 2026 | Posts analysed Jun 19, 2026
Cite this page
IGDataHub (2026). @emrata Instagram stats and analytics, follower count as of 16 October 2026, posts analysed 19 June 2026. https://igdatahub.com/blog/emrata-instagram-profile-stats/