Emily Ratajkowski
Author of NYT Bestseller MY BODY Read my essay for NY mag MOTHERF*CKER here ⬇️
27.9M
Followers
1.5K
Following
1.4K
Posts
0.72%
Engagement Rate
Account Overview
Profile summary and post performance
This creator ranks 223 out of 1606 tracked accounts and holds a follower count that is 38.2 times the median size. As a verified person category account with over 1400 posts, she sits firmly in the Mega tier. Her engagement rate of 0.72 percent falls below the 0.93 percent median for her peer group. The following report examines her audience interaction and content performance details.
Account Info
| Account Size | Mega |
| Followers | 27,886,638 |
| Following | 1,474 |
| Posts | 1,415 |
| Verified | Yes |
| Business Account | Yes |
| Category | PERSON |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 199,149 |
| Avg Comments per Post | 1,024 |
| Videos | 0 |
| Photos | 12 |
| Engagement Rate | 0.72% |
Follower Growth Over Time
How @emrata's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-253563
Net Change
-0.9%
% Change
-3571
Avg / Day
71
Days Tracked
16
Data Points
Tracked between May 6, 2026 (28,100,000 followers) and Jul 17, 2026 (27,846,437 followers).
The account lost 213.4K followers over 50 days. This reflects a downward trend of about 4.3K fewer followers each day.
What the trajectory means
The account lost 213.4K followers over the tracked period. This downward trend makes it a risk to time carefully for upcoming campaigns. The daily pace of 4.3K fewer followers per day allows for precise planning around the current decline.
Engagement Analysis
Based on 12 recent posts
Platform Context
@emrata ranks 439 out of 777 and sits below the median engagement rate of 0.93%. This performance means the account generates less interaction per follower than most creators in the dataset. The gap between its 0.72% rate and the average indicates a lower level of active involvement from its audience.
The engagement rate of 0.72% falls below the median of 0.93%, ranking 439 out of 777 as a below average interaction rate. This indicates that the audience reacts less than usual compared to similar accounts. While the high volume of likes shows broad passive approval, the low comment count suggests a lack of active conversation. The disparity between these two metrics highlights a gap between visual appreciation and community participation. Reliability of reach is low because only 8.3% of recent posts doubled the average engagement rate. Not a single post reached five times the account average. This trend points toward a stable but passive viewership rather than a highly reactive one. The audience prefers to consume content quickly without stopping to interact. This is a tap-and-scroll audience.
199.1K
Avg Likes/Post
1.0K
Avg Comments/Post
2.4M
Total Likes
12.3K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.72%
(Likes + Comments) / Followers per post
Per-Post Engagement Trend
Engagement (likes + comments) for each of @emrata's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @emrata's single biggest post had going for it — the patterns worth replicating.
644,390 likes · 2,099 comments
3.2× @emrata's average post · 3.8× the median post.
Photo
Format
Thursday
Day Posted
14:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post reached over 644K likes and outperformed the median engagement by a factor of 3.8. This specific high performer maintained a stable like to comment ratio that suggests broad appeal rather than niche debate. You should prioritize visual impact over text because no caption posts achieved the highest average engagement at 646.5K. Long captions exceeding 100 characters performed the worst with only 89.1K likes, proving that heavy copy detracts from the primary imagery. Use the recurring hashtags like #chanelfinejewelry and #cococrush to signal specific brand ties. These tags help categorize the content for interested audiences. The posting cadence is low at roughly once every three days. This slow pace prioritizes quality over volume. Because average engagement remains modest relative to the total follower count, focus on maintaining a consistent aesthetic rather than seeking explosive growth. This account currently reaches 27.9 million followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 101 chars |
| Posting Frequency | 0.3 posts/week |
Content Mix
0
Videos / Reels
12
Photos
Top Performing Posts
thank you for an incredible evening @academymuseum wearing @jeanpaulgaultier by @duranlantinkyo
After becoming a single mom, I spent several years compulsively dating. I was trying to figure out what kind of woman I…
j’adore @dior ! thank you so much for having me @jonathan.anderson what a magical show 🪷
Never ever too much. Happy Mother’s Day from Sly, @chanelofficial and me #CHANELFineJewelry #CocoCrush #CHANELPartner
Top Posts
Highest-liked recent posts from @emrata
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
No caption
|
644.4K | 2.1K | view |
| 2 |
my baby is FIVE!!
|
326.0K | 1.0K | view |
| 3 |
@swarovski
ty @giovannaengelbert for having us!
|
324.4K | 1.5K | view |
| 4 |
thank you for an incredible evening @academymuseum wearing @jeanpaulgaultier by…
|
214.2K | 909 | view |
| 5 |
almost scratched my eye out getting these out but…worth it :)
|
170.3K | 899 | view |
| 6 |
After becoming a single mom, I spent several years compulsively dating. I was t…
|
169.3K | 2.4K | view |
| 7 |
j’adore @dior ! thank you so much for having me @jonathan.anderson what a magic…
|
137.5K | 743 | view |
| 8 |
@gucci @demna @mertalas
|
132.0K | 716 | view |
| 9 |
Never ever too much. Happy Mother’s Day from Sly, @chanelofficial and me #CHANE…
|
105.9K | 757 | view |
Posting Patterns & Optimal Timing
When @emrata posts on Instagram
The creator follows a sparse high-effort pace. Her posting frequency of 0.3 times per week falls well below the median of 1.1. This low volume places her at rank 223 out of 1606 for consistency relative to her peer group. A consistency score of 13 indicates an erratic rhythm with unpredictable gaps between posts. Her longest streak lasts only two days, suggesting she does not follow a daily or even regular weekly schedule. Fresh content lands most often on Sunday and Monday. The busiest hour for new uploads is 10:00 UTC. Marketers should expect long periods of silence followed by occasional updates. Because the cadence is so sparse, you cannot rely on frequent organic touchpoints to keep a campaign visible. Plan your tie-in around her specific high-impact moments rather than a steady daily presence. Coordination must be precise since content does not land in a predictable cycle.
0.3
Posts / week
665.6h
Avg gap between posts
Monday, Sunday, Wednesday
Peak posting days
10:00, 15:00, 13:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @emrata publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts most often on Monday and Sunday at 10:00 UTC. The posting frequency is low at 0.3 times per week.
Most Common Words
Frequent caption words across @emrata's recent posts (excludes stopwords)
Best Day of the Week to Post
@emrata's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 4 | 83,590 | 334,360 |
| Tuesday | 1 | 171,205 | 171,205 |
| Wednesday | 2 | 198,940 | 397,880 |
| Thursday | 2 | 392,380 | 784,759 |
| Friday | 1 | 171,715 | 171,715 |
| Sunday | 2 | 271,078 | 542,155 |
Posting Consistency & Streaks
How steadily @emrata maintains output
2
Longest streak (days)
13/100
Consistency score
Inverse of posting-gap variance
3.9%
Active days
Posted at least once
665.6h
Avg gap
Between posts
Caption Length & Performance
How @emrata's caption length correlates with engagement
91.7%
Posts with Caption
110
Avg Caption Chars
95
Median Chars
257
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| No caption | 1 | 646.5K |
| Short (<40 chars) | 2 | 229.9K |
| Medium (40-100) | 4 | 212.6K |
| Long (100+) | 5 | 89.1K |
The audience rewards no caption posts with 646.5K average engagement. These perform better than long captions which receive 89.1K.
Who This Audience Is
What @emrata's reach and engagement mean for a brand.
The large scale of this audience places it well above the typical creator baseline, sitting at nearly forty times the median size. This volume indicates a broad reach that functions at a broadcast level rather than a niche community level. Because the account is verified and categorized under person, the followers are likely following for celebrity status rather than specific instructional content. The engagement rate falls below the median mark. This lower percentage suggests that while the follower count is high, the brand message lands softer than it would on smaller, more intimate accounts. The sheer volume of followers means reach is guaranteed but intimacy is not present in the data. The audience fits beauty and fashion brands looking for high visibility at the cost of specific niche interaction.
Compare & Discover Similar Creators
Stack @emrata against any other Instagram creator we track, or jump to similar accounts.
Compare @emrata to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @emrata
Estimated Earnings
Revenue estimates based on follower count and engagement
The primary revenue stream for @emrata is brand partnerships across the fashion and beauty sectors. A single sponsored post carries an estimated value of $139.4K to $334.6K based on her follower count. Her rank of 223 places her in a high tier where market prestige allows for premium pricing above standard averages. While she commands a high price point, the engagement rate of 0.72% falls below the 0.93% median. This lower interaction rate suggests the quoted band represents a ceiling for reach rather than a guaranteed conversion rate. Negotiators should view the upper limit as a target based on her status alone while accounting for the modest engagement depth. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 27.9M followers (Mega)
$139,433 – $334,640
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 27.9M followers
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.72% engagement rate trails the 0.93% median, the clearest area to improve
- ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 0.3 posts a week limits fresh reach
- ~ Low consistency score (13/100), posting rhythm is erratic
Summary
This analysis of @emrata reveals a mega Instagram presence with 27,886,638 followers. The account demonstrates an engagement rate of 0.72%, averaging 199.1K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @emrata
How many followers does @emrata have on Instagram?
@emrata has 27,886,638 followers on Instagram, placing them in the mega creator tier.
What is @emrata's Instagram engagement rate?
@emrata has an engagement rate of 0.72% based on 12 recent posts, averaging 199.1K likes per post.
How much does @emrata earn on Instagram?
Based on industry benchmarks, @emrata's estimated sponsorship value is $139,433 - $334,640 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @emrata published on Instagram?
@emrata has published 1,415 posts on Instagram.
What is @emrata's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 644,390 likes and 2,099 comments.
How often does @emrata post on Instagram?
@emrata posts approximately 0.3 times per week, with an average gap of 665.6 hours between posts. Peak posting days are Monday, Sunday, Wednesday.
How does @emrata compare to other Instagram creators?
@emrata sits in the Mega creator tier alongside accounts like @parishilton, @uarmyhope, @jin.
Is @emrata verified on Instagram?
Yes, @emrata is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @emrata's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026