28.8M
Followers
11
Following
218
Posts
0.02%
Engagement Rate
Account Overview
Profile summary and post performance
This account ranks at number 216 out of over 1600 tracked creators and holds a following nearly 40 times larger than the median size. As a verified entity in the Design & fashion category with 218 posts, it functions as a large established brand. The engagement rate of 0.02% falls well below the 1.31% median for this group. The following report explores the specific audience interactions and content performance data.
Account Info
| Account Size | Mega |
| Followers | 28,757,853 |
| Following | 11 |
| Posts | 218 |
| Verified | Yes |
| Business Account | Yes |
| Category | Design & fashion |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 5,005 |
| Avg Comments per Post | 92 |
| Videos | 0 |
| Photos | 12 |
| Engagement Rate | 0.02% |
Engagement Analysis
Based on 12 recent posts
Platform Context
@versace ranks 1595 out of 1606 for engagement rate because its performance sits below the tracked median. This low rate means the account generates very little interaction per follower compared to other creators. The gap between this profile and the average indicates a much lower level of active participation from its audience.
The engagement rate of 0.02% sits well below the 1.31% median, ranking 1595 of 1606 for this category. This indicates that the vast majority of followers are passive observers rather than active participants. While each post secures a consistent base of 5,000 likes, the conversation remains minimal with only 92 comments per post. Reliability is low because no recent content achieved double or five times the average engagement levels. The lack of high-performing outliers suggests a stagnant reach that fails to break through standard patterns. This is a tap-and-scroll audience.
5.0K
Avg Likes/Post
92
Avg Comments/Post
60.1K
Total Likes
1.1K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.02%
(Likes + Comments) / Followers per post
Per-Post Engagement Trend
Engagement (likes + comments) for each of @versace's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @versace's single biggest post had going for it — the patterns worth replicating.
9,019 likes · 113 comments
1.8× @versace's average post · 2.0× the median post.
"Versace La Vacanza 2026."
24 characters
Photo
Format
Thursday
Day Posted
16:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The top post achieves a 2.0x multiplier over the median engagement of this account. It maintains a healthy balance between likes and comments to build community interaction. You should aim for high visual impact since the average engagement is modest relative to the follower count. This suggests that consistent quality matters more than chasing viral spikes for broad growth. Posting three times weekly provides enough frequency to stay relevant without over-saturating the feed. The standout post performed best when it led with a clear, direct announcement in the first line of the caption. Keep captions concise and direct to mirror this successful format. Versace currently maintains a following of 28.8 million people.
Top Keywords
Caption Analysis
| Avg Caption Length | 24 chars |
| Posting Frequency | 3.0 posts/week |
Content Mix
0
Videos / Reels
12
Photos
Top Performing Posts
Top Posts
Highest-liked recent posts from @versace
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
Versace La Vacanza 2026.
|
9.0K | 113 | view |
| 2 |
Versace La Vacanza 2026.
|
8.3K | 294 | view |
| 3 |
Versace La Vacanza 2026.
|
6.3K | 83 | view |
| 4 |
Versace La Vacanza 2026.
|
5.6K | 77 | view |
| 5 |
Versace La Vacanza 2026.
|
4.6K | 62 | view |
| 6 |
Versace La Vacanza 2026.
|
4.6K | 98 | view |
| 7 |
Versace La Vacanza 2026.
|
4.6K | 63 | view |
| 8 |
Versace La Vacanza 2026.
|
4.5K | 76 | view |
| 9 |
Versace La Vacanza 2026.
|
4.1K | 70 | view |
Posting Patterns & Optimal Timing
When @versace posts on Instagram
The account follows a steady grind with three posts per week. This frequency places it well above the median creator and ranks it high among its peers in terms of volume. A consistency score of 74 indicates a predictable rhythm despite the short streak lengths recorded. Fresh content lands most often on Tuesday and Thursday, with a peak upload window at 16:00 UTC. Marketers can plan campaigns around these reliable windows to align with new arrivals. The regular cadence makes it easy to coordinate sponsored tie-ins without missing a posting cycle.
3.0
Posts / week
61.1h
Avg gap between posts
Tuesday, Thursday, Sunday
Peak posting days
16:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @versace publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts 3.0 times per week with the best results on Tuesday and Thursday. The most active hour is 16:00 UTC.
Most Common Words
Frequent caption words across @versace's recent posts (excludes stopwords)
Best Day of the Week to Post
@versace's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Tuesday | 4 | 4,560 | 18,239 |
| Wednesday | 1 | 4,575 | 4,575 |
| Thursday | 3 | 7,090 | 21,271 |
| Friday | 1 | 4,219 | 4,219 |
| Saturday | 1 | 5,726 | 5,726 |
| Sunday | 2 | 3,564 | 7,128 |
Posting Consistency & Streaks
How steadily @versace maintains output
1
Longest streak (days)
74/100
Consistency score
Inverse of posting-gap variance
42.9%
Active days
Posted at least once
61.1h
Avg gap
Between posts
Caption Length & Performance
How @versace's caption length correlates with engagement
100.0%
Posts with Caption
24
Avg Caption Chars
24
Median Chars
24
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 12 | 5.1K |
The data shows that the audience prefers short captions. Engagement peaks when the text is under 50 characters.
Who This Audience Is
What @versace's reach and engagement mean for a brand.
The large follower count puts this profile in a different tier of scale compared to typical creators. The high multiplier relative to the median confirms it functions as a broad broadcast channel rather than a niche community hub. While the verified status and fashion categorization confirm its authority as a primary industry player, the engagement rate is exceptionally low compared to the platform average. This gap suggests that while the reach is expansive, the interaction with brand messaging is much softer than what is expected from smaller creators. The audience size indicates high visibility but the data points toward a passive viewing experience rather than active participation. This profile fits luxury fashion and high-end retail brands seeking broad awareness over direct conversion.
Compare & Discover Similar Creators
Stack @versace against any other Instagram creator we track, or jump to similar accounts.
Compare @versace to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @versace
Estimated Earnings
Revenue estimates based on follower count and engagement
The primary revenue stream for this account is brand partnerships based on its large scale. A sponsored post falls within the $143.8K to $345.1K range. Ranking in the top 200 allows the brand to command a premium price over standard creators. However, the engagement rate of 0.02% sits far below the 1.31% median. This discrepancy suggests that while reach is high, the actual interaction level may not justify the top end of the quoted band. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 28.8M followers (Mega)
$143,789 – $345,094
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 28.8M followers
- + Active cadence of about 3.0 posts a week
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.02% engagement rate trails the 1.31% median, the clearest area to improve
Summary
This analysis of @versace reveals a mega Instagram presence with 28,757,853 followers. The account demonstrates an engagement rate of 0.02%, averaging 5.0K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @versace
How many followers does @versace have on Instagram?
@versace has 28,757,853 followers on Instagram, placing them in the mega creator tier.
What is @versace's Instagram engagement rate?
@versace has an engagement rate of 0.02% based on 12 recent posts, averaging 5.0K likes per post.
How much does @versace earn on Instagram?
Based on industry benchmarks, @versace's estimated sponsorship value is $143,789 - $345,094 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @versace published on Instagram?
@versace has published 218 posts on Instagram.
What is @versace's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 9,019 likes and 113 comments.
How often does @versace post on Instagram?
@versace posts approximately 3.0 times per week, with an average gap of 61.1 hours between posts. Peak posting days are Tuesday, Thursday, Sunday.
How does @versace compare to other Instagram creators?
@versace sits in the Mega creator tier alongside accounts like @stephencurry30, @virginia, @hudabeauty.
Is @versace verified on Instagram?
Yes, @versace is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @versace's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 24, 2026