Jake Paul
Health @getw Bet @betr Fun @paulfamilyranch Fight @mostvaluablepromotions Invest @antifund Drink @celsiusofficial Eat @doghausdogs
28.2M
Followers
702
Following
1.6K
Posts
1.03%
Engagement Rate
Account Overview
Profile summary and post performance
Ranked 219 out of 1606 tracked creators, this account holds a following that is 38.9 times the median size of the creators we track. This verified Mega tier profile has shared 1615 posts across its feed without a specific category assigned. The engagement rate of 1.03% falls just below the 1.31% median for this group. The rest of this report examines the specific audience interactions and content performance metrics.
Account Info
| Account Size | Mega |
| Followers | 28,231,082 |
| Following | 702 |
| Posts | 1,615 |
| Verified | Yes |
| Business Account | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 287,059 |
| Avg Comments per Post | 2,497 |
| Videos | 8 |
| Photos | 4 |
| Engagement Rate | 1.03% |
Follower Growth Over Time
How @jakepaul's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-313061
Net Change
-1.1%
% Change
-4231
Avg / Day
74
Days Tracked
21
Data Points
Tracked between May 24, 2026 (28,313,061 followers) and Aug 7, 2026 (28,000,000 followers).
The account stayed nearly flat with a small decrease from 28.3M to 28.2M followers over 34 days. The count remained stable at roughly -0.3% change.
What the trajectory means
The account maintained a flat trajectory with a -0.3% change over the tracked period. This stability marks @jakepaul as a known quantity for your campaign. The steady daily pace allows for predictable planning and consistent reach.
Engagement Analysis
Based on 12 recent posts
Platform Context
@jakepaul ranks 908 out of 1606 for engagement because its rate sits below the tracked median. This lower positioning indicates that the account generates less interaction per follower than the average creator in the corpus. The performance gap reflects a lower level of audience involvement compared to peers.
The engagement rate of 1.03% falls below the median of 1.31% and ranks 908 out of 1606. This indicates that the audience interacts less than average compared to similar accounts. While the account generates high volume, the low percentage shows a passive relationship with the content. The data reveals that video content is the preferred format for this crowd. Videos earned 313.2K likes while photos only reached 234.7K likes. This gap confirms that motion content drives higher reward from the followers. Reliability of reach remains low and stable across the recent feed. Only 16.7% of posts doubled the account average, and no posts achieved a fivefold increase. The lack of high-performing outliers suggests a consistent but capped reach rather than sporadic explosions. This profile serves a tap-and-scroll audience.
287.1K
Avg Likes/Post
2.5K
Avg Comments/Post
3.4M
Total Likes
30.0K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
1.03%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
313.2K
Avg Likes on Videos (8)
234.7K
Avg Likes on Photos (4)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @jakepaul's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @jakepaul's single biggest post had going for it — the patterns worth replicating.
988,936 likes · 2,952 comments
3.4× @jakepaul's average post · 3.7× the median post.
"Bring him here"
14 characters
Video
Format
Sunday
Day Posted
14:00 UTC
Hour Posted
7.6M
Views
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved 988.9K likes, performing at a 3.7x multiplier over the median engagement for this account. It maintained a stable ratio of comments to likes during its peak. Focus on short captions under 40 characters to maximize reach. These brief posts average 483.7K likes while longer captions of 100 or more characters result in a low 175.1K average. This suggests the audience prefers immediate visual impact over long-form copy. Use the #mvpmma hashtag to signal your specific topic clearly to the algorithm. The posting cadence is approximately 1.9 times per week. Given the high follower count and steady engagement, prioritize consistent output over rapid daily posting to maintain reach. Jake Paul has 28.2 million followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 216 chars |
| Posting Frequency | 1.9 posts/week |
Content Mix
8
Videos / Reels
4
Photos
Top Performing Posts
Taking Jutta all over the world and took her to the everyday bro house in La Surfing in swamps is dangerous don’t try…
Los Angeles we here Ronda Rousey Vs Gina Carano Netflix live we readdydyddydyyyyy
Netflix was yankinggggg @mostvaluablepromotions historic night and breaking records⚡️
The work is done. The talk is over. The wait has almost come to an end. Tomorrow we show the world why we deserve to be…
fight night Netflix let’s goooo @juttaleerdam tune in
Top Posts
Highest-liked recent posts from @jakepaul
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
Bring him here
|
988.9K | 3.0K | view |
| 2 |
Supercar hot tub
|
598.5K | 8.2K | view |
| 3 |
465 pounds and 12 feet 3 inches of pure American beef @jakepaul
|
319.2K | 4.0K | view |
| 4 |
Taking Jutta all over the world and took her to the everyday bro house in La
…
|
288.5K | 1.1K | view |
| 5 |
Los Angeles we here Ronda Rousey Vs Gina Carano Netflix live we readdydyddydyyy…
|
285.2K | 2.8K | view |
| 6 |
omg I’m a dad!! 🥹🐄
|
261.9K | 4.1K | view |
| 7 |
Netflix was yankinggggg @mostvaluablepromotions historic night and breaking rec…
|
185.7K | 1.4K | view |
| 8 |
The work is done. The talk is over. The wait has almost come to an end. Tomorro…
|
145.5K | 1.0K | view |
| 9 |
fight night Netflix let’s goooo @juttaleerdam tune in
|
120.9K | 1.7K | view |
Posting Patterns & Optimal Timing
When @jakepaul posts on Instagram
@jakepaul maintains a steady grind with roughly two posts every week. This frequency sits well above the median creator average of 0.6. High output earns this account a strong rank of 219 out of 1606 among its peers. The consistency score is 0 because the gaps between posts are irregular and unpredictable. Even though volume is high, the lack of rhythm means content does not land on a predictable schedule. New material lands most often on Saturday and Sunday. The busiest hour for fresh uploads is 14:00 UTC. Marketers should expect plenty of content but cannot rely on a clockwork cycle to plan specific tie-ins. Because the creator posts frequently despite the erratic timing, you can count on high volume for your campaign window. You will need to monitor the account closely rather than planning based on a fixed calendar. The sheer quantity of output ensures frequent opportunities for brand placement even if the exact day varies.
1.9
Posts / week
94.3h
Avg gap between posts
Saturday, Sunday, Friday
Peak posting days
14:00, 15:00, 17:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @jakepaul publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts 1.9 times per week with the highest activity on Saturday and Sunday. The busiest hour for engagement is 14:00 UTC.
Most Common Words
Frequent caption words across @jakepaul's recent posts (excludes stopwords)
Best Day of the Week to Post
@jakepaul's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 606,704 | 606,704 |
| Tuesday | 1 | 187,065 | 187,065 |
| Thursday | 1 | 93,691 | 93,691 |
| Friday | 2 | 179,140 | 358,281 |
| Saturday | 4 | 214,598 | 858,393 |
| Sunday | 3 | 456,844 | 1,370,533 |
Posting Consistency & Streaks
How steadily @jakepaul maintains output
2
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
23.1%
Active days
Posted at least once
94.3h
Avg gap
Between posts
Caption Length & Performance
How @jakepaul's caption length correlates with engagement
100.0%
Posts with Caption
216
Avg Caption Chars
63
Median Chars
1057
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 4 | 483.7K |
| Medium (40-100) | 5 | 202.9K |
| Long (100+) | 3 | 175.1K |
The audience prefers short captions under 40 characters with an average of 483.1K engagements. Long captions over 100 characters perform worst at 175.1K.
Who This Audience Is
What @jakepaul's reach and engagement mean for a brand.
The follower count sits at nearly thirty nine times the median for tracked creators. This volume indicates a broad reach that far exceeds standard influencer scales. While the account is verified, the absence of a specific category suggests a generalist profile rather than a niche authority. Engagement rates sit below the median and reflect a softer reception to content compared to average accounts. The lower percentage suggests that while the reach is wide, the interaction frequency per follower is less concentrated. This gap between high volume and lower engagement is typical for large scale profiles where messages are distributed across a diverse and non-specific base. The large scale makes this audience suitable for broad awareness campaigns rather than targeted niche conversions. It fits the brand category of mass market entertainment.
Compare & Discover Similar Creators
Stack @jakepaul against any other Instagram creator we track, or jump to similar accounts.
Compare @jakepaul to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @jakepaul
Estimated Earnings
Revenue estimates based on follower count and engagement
@jakepaul commands high fees from their large reach and primary brand partnership stream. A sponsored post fits within the $141.2K to $338.8K range based on their follower count. Their rank puts them in a position to command a premium over the average creator. Because they sit well above the median, they are priced as a luxury asset rather than a value play. The engagement rate of 1.03% falls slightly below the 1.31% median. This lower interaction frequency suggests the quoted band represents the upper limit of what the reach justifies for a single post. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 28.2M followers (Mega)
$141,155 – $338,773
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 28.2M followers
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 1.03% engagement rate trails the 1.31% median, the clearest area to improve
- ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 1.9 posts a week limits fresh reach
Summary
This analysis of @jakepaul reveals a mega Instagram presence with 28,231,082 followers. The account demonstrates an engagement rate of 1.03%, averaging 287.1K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @jakepaul
How many followers does @jakepaul have on Instagram?
@jakepaul has 28,231,082 followers on Instagram, placing them in the mega creator tier.
What is @jakepaul's Instagram engagement rate?
@jakepaul has an engagement rate of 1.03% based on 12 recent posts, averaging 287.1K likes per post.
How much does @jakepaul earn on Instagram?
Based on industry benchmarks, @jakepaul's estimated sponsorship value is $141,155 - $338,773 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @jakepaul published on Instagram?
@jakepaul has published 1,615 posts on Instagram.
What is @jakepaul's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 988,936 likes and 2,952 comments.
How often does @jakepaul post on Instagram?
@jakepaul posts approximately 1.9 times per week, with an average gap of 94.3 hours between posts. Peak posting days are Saturday, Sunday, Friday.
How does @jakepaul compare to other Instagram creators?
@jakepaul sits in the Mega creator tier alongside accounts like @hudabeauty, @paulodybala, @jokowi.
Is @jakepaul verified on Instagram?
Yes, @jakepaul is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @jakepaul's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 24, 2026