Jake Paul
Health @getw Bet @betr Fun @paulfamilyranch Fight @mostvaluablepromotions Invest @antifund Drink @celsiusofficial Eat @doghausdogs
28.2M
Followers
702
Following
1.6K
Posts
0.79%
Engagement Rate
Account Overview
Profile summary and post performance
The Instagram account @jakepaul is categorized as a Mega tier business account with no specific category set. The profile lists several associated brands and entities in its bio, including Health at @getw, Bet at @betr, Fun at @paulfamilyranch, Fight at @mostvaluablepromotions, Invest at @antifund, Drink at @celsiusofficial, and Eat at @doghausdogs. The account has 28,241,563 followers and follows 702 accounts. Out of 1,614 total posts, the account averages 222,001 likes per post and 2,329 comments per post. The calculated engagement rate for the account is 0.79%.
Account Info
| Account Size | Mega |
| Followers | 28,241,563 |
| Following | 702 |
| Posts | 1,614 |
| Verified | Yes |
| Business Account | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 222,001 |
| Avg Comments per Post | 2,329 |
| Videos | 7 |
| Photos | 5 |
| Engagement Rate | 0.79% |
Follower Growth Over Time
How @jakepaul's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-71498
Net Change
-0.3%
% Change
-2383
Avg / Day
30
Days Tracked
6
Data Points
Tracked between May 24, 2026 (28,313,061 followers) and Jun 23, 2026 (28,241,563 followers).
Engagement Analysis
Based on 12 recent posts
Platform Context
@jakepaul receives approximately 2.0x the platform-wide average of engagement per post, with 222,001 likes and 2,329 comments compared to the database averages of 109,909 likes and 1,305 comments. This performance places the account in the Mega tier. The total engagement for @jakepaul is 224,330 per post against a platform average of 111,214.
The @jakepaul Instagram account contains a total of 1,614 posts, with 12 recent posts included in the data set. The account features 7 videos and 5 photos. Across all content types, the average number of likes is 222,001 and the average number of comments is 2,329. The calculated engagement rate is 0.79%. The performance metrics differ between media formats. Videos receive an average of 215,749 likes, while photos receive an average of 230,754 likes. In total, the account has accumulated 2,664,012 likes and 27,946 comments.
222.0K
Avg Likes/Post
2.3K
Avg Comments/Post
2.7M
Total Likes
27.9K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.79%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
215.7K
Avg Likes on Videos (7)
230.8K
Avg Likes on Photos (5)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @jakepaul's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @jakepaul's single biggest post had going for it — the patterns worth replicating.
597,683 likes · 8,194 comments
2.7× @jakepaul's average post · 2.4× the median post.
"Supercar hot tub"
16 characters
Video
Format
Monday
Day Posted
14:00 UTC
Hour Posted
12.1M
Views
Content Analysis
Hashtags, keywords, captions, and top posts
The @jakepaul account contains a total of 1,614 posts. The content consists of 7 videos and 5 photos. The most used hashtag on the account is #mvpmma, which appears once. The account maintains a posting frequency of 1.7 posts per week. The average caption length for these posts is 236 characters.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 236 chars |
| Posting Frequency | 1.7 posts/week |
Content Mix
7
Videos / Reels
5
Photos
Top Performing Posts
Los Angeles we here Ronda Rousey Vs Gina Carano Netflix live we readdydyddydyyyyy
Crazy 2 weeks. Fights in NY @mostvaluablepromotions , Loving @juttaleerdam , Dodge Ram jumps @paulfamilyranch , surfing…
Taking Jutta all over the world and took her to the everyday bro house in La Surfing in swamps is dangerous don’t try…
Netflix was yankinggggg @mostvaluablepromotions historic night and breaking records⚡️
The work is done. The talk is over. The wait has almost come to an end. Tomorrow we show the world why we deserve to be…
fight night Netflix let’s goooo @juttaleerdam tune in
Top Posts
Highest-liked recent posts from @jakepaul
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
Supercar hot tub
|
597.7K | 8.2K | view |
| 2 |
465 pounds and 12 feet 3 inches of pure American beef @jakepaul
|
319.1K | 4.0K | view |
| 3 |
Los Angeles we here Ronda Rousey Vs Gina Carano Netflix live we readdydyddydyyy…
|
284.5K | 2.8K | view |
| 4 |
omg I’m a dad!! 🥹🐄
|
260.7K | 4.1K | view |
| 5 |
Crazy 2 weeks. Fights in NY @mostvaluablepromotions , Loving @juttaleerdam , Do…
|
253.8K | 1.1K | view |
| 6 |
Taking Jutta all over the world and took her to the everyday bro house in La
…
|
249.9K | 906 | view |
| 7 |
Netflix was yankinggggg @mostvaluablepromotions historic night and breaking rec…
|
185.5K | 1.4K | view |
| 8 |
The work is done. The talk is over. The wait has almost come to an end. Tomorro…
|
145.5K | 1.0K | view |
| 9 |
fight night Netflix let’s goooo @juttaleerdam tune in
|
120.7K | 1.8K | view |
Posting Patterns & Optimal Timing
When @jakepaul posts on Instagram
The account @jakepaul maintains a posting frequency of 1.7 posts per week based on an analysis of 12 posts. The average time elapsed between consecutive posts is 109.2 hours. Peak posting days occur on Friday, Saturday, and Sunday. The peak posting hours recorded in UTC are 15, 16, and 17.
1.7
Posts / week
109.2h
Avg gap between posts
Saturday, Friday, Sunday
Peak posting days
16:00, 15:00, 17:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @jakepaul publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
Most Common Words
Frequent caption words across @jakepaul's recent posts (excludes stopwords)
Best Day of the Week to Post
@jakepaul's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 605,877 | 605,877 |
| Tuesday | 1 | 186,950 | 186,950 |
| Thursday | 1 | 92,875 | 92,875 |
| Friday | 2 | 178,604 | 357,209 |
| Saturday | 5 | 222,372 | 1,111,858 |
| Sunday | 2 | 168,594 | 337,189 |
Posting Consistency & Streaks
How steadily @jakepaul maintains output
2
Longest streak (days)
1/100
Consistency score
Inverse of posting-gap variance
22.0%
Active days
Posted at least once
109.2h
Avg gap
Between posts
Caption Length & Performance
How @jakepaul's caption length correlates with engagement
100.0%
Posts with Caption
236
Avg Caption Chars
81
Median Chars
1057
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 3 | 313.5K |
| Medium (40-100) | 5 | 202.5K |
| Long (100+) | 4 | 184.7K |
Compare & Discover Similar Creators
Stack @jakepaul against any other Instagram creator we track, or jump to similar accounts.
Compare @jakepaul to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @jakepaul
Estimated Earnings
Revenue estimates based on follower count and engagement
The Instagram account @jakepaul has 28,241,563 followers and an engagement rate of 0.79%. The account is categorized in the Mega tier. Based on these metrics, the estimated sponsorship value per post is between $141,208 and $338,899. These figures are rough industry-standard estimates based on public follower count and engagement rate. These values do not represent actual earnings or confirmed contract amounts.
Sponsorship Value (Est. Per Post)
Based on 28.2M followers (Mega)
$141,208 – $338,899
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + The account has 28,241,563 followers and is verified.
- + Engagement per post of 224,330 is 2.0x the platform average of 111,214.
- + The account averages 222,001 likes per post.
- + The account has a sponsorship eligibility status for accounts with over 10,000 followers.
Opportunities
- ~ The engagement rate is 0.79%.
- ~ The consistency score is 1/100.
- ~ The longest posting streak is 2 days.
- ~ The viral hit rate for 5x average is 0.0%.
Summary
This analysis of @jakepaul reveals a mega Instagram presence with 28,241,563 followers. The account demonstrates an engagement rate of 0.79%, averaging 222.0K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @jakepaul
How many followers does @jakepaul have on Instagram?
@jakepaul has 28,241,563 followers on Instagram, placing them in the mega creator tier.
What is @jakepaul's Instagram engagement rate?
@jakepaul has an engagement rate of 0.79% based on 12 recent posts, averaging 222.0K likes per post.
How much does @jakepaul earn on Instagram?
Based on industry benchmarks, @jakepaul's estimated sponsorship value is $141,208 - $338,899 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @jakepaul published on Instagram?
@jakepaul has published 1,614 posts on Instagram.
What is @jakepaul's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 597,683 likes and 8,194 comments.
How often does @jakepaul post on Instagram?
@jakepaul posts approximately 1.7 times per week, with an average gap of 109.2 hours between posts. Peak posting days are Saturday, Friday, Sunday.
How does @jakepaul compare to other Instagram creators?
@jakepaul sits in the Mega creator tier alongside accounts like @hudabeauty, @jokowi, @paulodybala.
Is @jakepaul verified on Instagram?
Yes, @jakepaul is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @jakepaul's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 23, 2026