ESPN
π@sportscenter π@espnnfl π@nbaonespn π@espnmma π₯@espnringside β½οΈ @espnfc πͺ@espnw πΏ@collegegameday π@espncfb π@sportscenternext ποΈ @espnf1 π°@espnbet
28.4M
Followers
584
Following
73.9K
Posts
0.65%
Engagement Rate
Account Overview
Profile summary and post performance
This account ranks at number 216 out of 1,606 creators we track. It holds 39.1 times the median follower count of our tracked creators. This verified TV_NETWORK profile has shared over 73,000 posts to date. The engagement rate falls below the 0.93% median for this category. The following report breaks down the audience interaction and content performance across their various sports segments.
Account Info
| Account Size | Mega |
| Followers | 28,434,597 |
| Following | 584 |
| Posts | 73,882 |
| Verified | Yes |
| Business Account | Yes |
| Category | TV_NETWORK |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 183,051 |
| Avg Comments per Post | 1,622 |
| Videos | 5 |
| Photos | 7 |
| Engagement Rate | 0.65% |
Follower Growth Over Time
How @espn's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-463824
Net Change
-1.6%
% Change
-6533
Avg / Day
71
Days Tracked
16
Data Points
Tracked between May 6, 2026 (29,000,000 followers) and Jul 17, 2026 (28,536,176 followers).
The account lost 565.4K followers over 52 days. The count dropped from 29.0M to 28.4M at a rate of about 10.9K fewer people per day.
What the trajectory means
The account lost 565.4K followers over the tracked period. This downward trend makes the profile a risk to time carefully because of the shrinking audience size. The daily pace of roughly 10.9K fewer followers per day allows for precise planning around the current rate of decline.
Engagement Analysis
Based on 12 recent posts
Platform Context
The @espn account ranks 461 out of 777 for engagement because its rate sits below the tracked median. This lower performance means each follower interacts less with content compared to the average creator in the corpus. The gap between the 0.65% rate and the 0.93% median reflects a lower level of active involvement per user.
The engagement rate of 0.65% falls below the 0.93% median and ranks 461 out of 777, indicating this audience reacts less than typical for this category. While high volume drives visibility, the low ratio suggests a passive relationship with the content. The disparity between likes and comments shows that followers prefer silent consumption over active conversation. Video content clearly wins as the preferred format since it generates more than double the likes of static photos. This preference confirms that moving images capture attention more effectively for this demographic. Reach is inconsistent rather than reliable because only 16.7% of posts doubled the average engagement. The small fraction of posts hitting five times the average suggests that most content reaches a stable core while rare hits provide the only spikes in growth. Most interactions are surface level reactions rather than deep community involvement. This is a tap-and-scroll audience.
183.1K
Avg Likes/Post
1.6K
Avg Comments/Post
2.2M
Total Likes
19.5K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.65%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
278.6K
Avg Likes on Videos (5)
114.8K
Avg Likes on Photos (7)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @espn's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @espn's single biggest post had going for it — the patterns worth replicating.
918,278 likes · 5,795 comments
5.0Γ @espn's average post Β· 8.9Γ the median post.
"@Omar surprised these Spurs fans sitting in the last row with courtside access for Wembyβs pregame warmup, a chance to high-five the players before they took the court, a gift bag during the game, and upgraded seats during the NBA Finals. β€οΈ"
241 characters
Video
Format
Monday
Day Posted
1:00 UTC
Hour Posted
9.7M
Views
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved a multiplier of 8.9 over the median performance to reach nearly one million likes. This specific content maintained a high like-to-comment ratio that suggests broad appeal rather than niche debate. You should prioritize long captions exceeding 100 characters to maximize engagement levels. Short captions under 40 characters perform poorly and suggest a lack of depth for the audience. The recurring hashtags serve as clear signals for sports topics. Posting five times weekly builds steady visibility for this large following. This account maintains high volume rather than seeking rare breakout moments. ESPN reached a total of 28.4 million followers.
Top Keywords
Caption Analysis
| Avg Caption Length | 153 chars |
| Posting Frequency | 5.7 posts/week |
Content Mix
5
Videos / Reels
7
Photos
Top Performing Posts
@Omar surprised these Spurs fans sitting in the last row with courtside access for Wembyβs pregame warmup, a chance to β¦
@Omar surprised these fans in the last row with a chance to high-five the team before they took the ice, a hockey stickβ¦
NEW YORK, AT LAST! π½ FOR THE FIRST TIME SINCE 1973, THE KNICKS ARE NBA CHAMPIONS π
CAPE VERDE ADVANCE IN THEIR FIRST-EVER WORLD CUP βΌοΈπ¨π» THE SMALLEST NATION BY POPULATION TO EVER MAKE THE KNOCKOUTS π
A key signing in 2024 leading to the 2025 championship, Thunder lock in Isaiah Hartenstein, the defensive anchor. Hartβ¦
Cape Verde is the third-smallest nation to ever qualify for the World Cup. Against all odds, in their tournament debutβ¦
Fans showed out with Pride flags for the Egypt-Iran match in Seattle π³οΈβπ FIFA previously reiterated fans will not be β¦
Top Posts
Highest-liked recent posts from @espn
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
@Omar surprised these Spurs fans sitting in the last row with courtside access β¦
|
918.3K | 5.8K | view |
| 2 |
@Omar surprised these fans in the last row with a chance to high-five the team β¦
|
387.4K | 2.5K | view |
| 3 |
NEW YORK, AT LAST! π½
FOR THE FIRST TIME SINCE 1973, THE KNICKS ARE NBA CHAMPIOβ¦
|
217.1K | 1.5K | view |
| 4 |
CAPE VERDE ADVANCE IN THEIR FIRST-EVER WORLD CUP βΌοΈπ¨π»
THE SMALLEST NATION BY Pβ¦
|
179.0K | 778 | view |
| 5 |
A key signing in 2024 leading to the 2025 championship, Thunder lock in Isaiah β¦
|
131.3K | 1.4K | view |
| 6 |
Cape Verde is the third-smallest nation to ever qualify for the World Cup.
Agaβ¦
|
103.1K | 438 | view |
| 7 |
SPAIN WIN GROUP H AFTER DEFEATING URUGUAY π₯πͺπΈ
|
78.9K | 321 | view |
| 8 |
Fans showed out with Pride flags for the Egypt-Iran match in Seattle π³οΈβπ
FIFAβ¦
|
61.6K | 5.2K | view |
| 9 |
Old friends reunited π«
|
53.7K | 561 | view |
Posting Patterns & Optimal Timing
When @espn posts on Instagram
The account maintains a steady grind with high frequency and volume. Posting over five times weekly puts this creator well above the median of 1.1 posts per week. This high output correlates with a strong follower rank of 216 out of 1606. A consistency score of zero indicates that gaps between posts are unpredictable rather than clockwork. The lack of regularity means content appears in bursts instead of at fixed intervals. New content lands most often on Friday and Saturday. The busiest upload hour is 02:00 UTC. Marketers should expect a constant flow of fresh material to work with despite the erratic spacing. Because volume remains high, there are many opportunities for integration even if specific days are not guaranteed. You can plan campaigns around the sheer quantity of content. However, you cannot rely on a predictable schedule to time your exact entry. The high output ensures frequent visibility regardless of the inconsistent gaps between posts.
5.7
Posts / week
32.2h
Avg gap between posts
Saturday, Friday, Sunday
Peak posting days
2:00, 3:00, 1:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @espn publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts on Friday and Saturday with the most activity at 02:00 UTC. It averages 5.7 posts per week.
Most Common Words
Frequent caption words across @espn's recent posts (excludes stopwords)
Best Day of the Week to Post
@espn's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 924,073 | 924,073 |
| Friday | 1 | 389,963 | 389,963 |
| Saturday | 9 | 75,937 | 683,435 |
| Sunday | 1 | 218,608 | 218,608 |
Posting Consistency & Streaks
How steadily @espn maintains output
2
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
27.1%
Active days
Posted at least once
32.2h
Avg gap
Between posts
Caption Length & Performance
How @espn's caption length correlates with engagement
100.0%
Posts with Caption
153
Avg Caption Chars
117
Median Chars
437
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 3 | 29.5K |
| Medium (40-100) | 2 | 148.9K |
| Long (100+) | 7 | 261.4K |
The audience prefers long captions of 100 or more characters. These posts earn 261.4K average engagement compared to 29.5K for short captions.
Who This Audience Is
What @espn's reach and engagement mean for a brand.
The large follower count places this profile in the top tier of reach compared to typical creators. The size is nearly forty times the median, indicating a scale that moves beyond niche influence into broad public visibility. Verified status and the television network classification confirm an established institutional presence rather than an individual influencer. Engagement rates fall below the platform median, which suggests a broader, more passive audience where messages land less sharply than with smaller communities. The sheer volume of followers provides high reach but lower per-capita interaction. This profile fits the sports media category.
Compare & Discover Similar Creators
Stack @espn against any other Instagram creator we track, or jump to similar accounts.
Compare @espn to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @espn
Estimated Earnings
Revenue estimates based on follower count and engagement
This account generates revenue through sports media partnerships and brand sponsorships. A single sponsored post carries a modeled value between $142.2K and $341.2K based on the follower count. The high ranking of 216 places this creator in a premium bracket where brand authority commands a top tier price point. Because the engagement rate of 0.65% falls below the 0.93% median, the upper end of the quoted band represents the maximum value for the reach achieved. Lowerer figures within that range offer a more conservative entry point for advertisers seeking standard conversion. These are modeled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 28.4M followers (Mega)
$142,173 – $341,215
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 28.4M followers
- + Active cadence of about 5.7 posts a week
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.65% engagement rate trails the 0.93% median, the clearest area to improve
- ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
Summary
This analysis of @espn reveals a mega Instagram presence with 28,434,597 followers. The account demonstrates an engagement rate of 0.65%, averaging 183.1K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @espn
How many followers does @espn have on Instagram?
@espn has 28,434,597 followers on Instagram, placing them in the mega creator tier.
What is @espn's Instagram engagement rate?
@espn has an engagement rate of 0.65% based on 12 recent posts, averaging 183.1K likes per post.
How much does @espn earn on Instagram?
Based on industry benchmarks, @espn's estimated sponsorship value is $142,173 - $341,215 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @espn published on Instagram?
@espn has published 73,882 posts on Instagram.
What is @espn's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 918,278 likes and 5,795 comments.
How often does @espn post on Instagram?
@espn posts approximately 5.7 times per week, with an average gap of 32.2 hours between posts. Peak posting days are Saturday, Friday, Sunday.
How does @espn compare to other Instagram creators?
@espn sits in the Mega creator tier alongside accounts like @virginia, @hudabeauty, @paulodybala.
Is @espn verified on Instagram?
Yes, @espn is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @espn's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026