ESPN

ESPN

@espn

πŸ†@sportscenter πŸ‰@espnnfl πŸ€@nbaonespn πŸ‘Š@espnmma πŸ’₯@espnringside ⚽️ @espnfc πŸ’ͺ@espnw 🍿@collegegameday 🏈@espncfb πŸ“ˆ@sportscenternext 🏎️ @espnf1 πŸ’°@espnbet

TV_NETWORK Business http://visitstore.bio/espn

28.4M

Followers

584

Following

73.9K

Posts

0.65%

Engagement Rate

↓ -1.6% over 71d Mega tier Updated Jun 19, 2026

Account Overview

Profile summary and post performance

This account ranks at number 216 out of 1,606 creators we track. It holds 39.1 times the median follower count of our tracked creators. This verified TV_NETWORK profile has shared over 73,000 posts to date. The engagement rate falls below the 0.93% median for this category. The following report breaks down the audience interaction and content performance across their various sports segments.

Account Info

Account Size Mega
Followers 28,434,597
Following 584
Posts 73,882
Verified Yes
Business Account Yes
Category TV_NETWORK

Post Performance

Posts Analyzed 12
Avg Likes per Post 183,051
Avg Comments per Post 1,622
Videos 5
Photos 7
Engagement Rate 0.65%

Follower Growth Over Time

How @espn's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

-463824

Net Change

-1.6%

% Change

-6533

Avg / Day

71

Days Tracked

16

Data Points

Tracked between May 6, 2026 (29,000,000 followers) and Jul 17, 2026 (28,536,176 followers).

The account lost 565.4K followers over 52 days. The count dropped from 29.0M to 28.4M at a rate of about 10.9K fewer people per day.

What the trajectory means

The account lost 565.4K followers over the tracked period. This downward trend makes the profile a risk to time carefully because of the shrinking audience size. The daily pace of roughly 10.9K fewer followers per day allows for precise planning around the current rate of decline.

Engagement Analysis

Based on 12 recent posts

Platform Context

The @espn account ranks 461 out of 777 for engagement because its rate sits below the tracked median. This lower performance means each follower interacts less with content compared to the average creator in the corpus. The gap between the 0.65% rate and the 0.93% median reflects a lower level of active involvement per user.

The engagement rate of 0.65% falls below the 0.93% median and ranks 461 out of 777, indicating this audience reacts less than typical for this category. While high volume drives visibility, the low ratio suggests a passive relationship with the content. The disparity between likes and comments shows that followers prefer silent consumption over active conversation. Video content clearly wins as the preferred format since it generates more than double the likes of static photos. This preference confirms that moving images capture attention more effectively for this demographic. Reach is inconsistent rather than reliable because only 16.7% of posts doubled the average engagement. The small fraction of posts hitting five times the average suggests that most content reaches a stable core while rare hits provide the only spikes in growth. Most interactions are surface level reactions rather than deep community involvement. This is a tap-and-scroll audience.

183.1K

Avg Likes/Post

1.6K

Avg Comments/Post

2.2M

Total Likes

19.5K

Total Comments

Engagement Rate

Compared to Mega tier benchmarks

Below Average for Mega

0.65%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

278.6K

Avg Likes on Videos (5)

114.8K

Avg Likes on Photos (7)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @espn's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @espn's single biggest post had going for it — the patterns worth replicating.

Top post by @espn

918,278 likes · 5,795 comments

5.0Γ— @espn's average post Β· 8.9Γ— the median post.

"@Omar surprised these Spurs fans sitting in the last row with courtside access for Wemby’s pregame warmup, a chance to high-five the players before they took the court, a gift bag during the game, and upgraded seats during the NBA Finals. ❀️"

241 characters

Video

Format

Monday

Day Posted

1:00 UTC

Hour Posted

9.7M

Views

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post achieved a multiplier of 8.9 over the median performance to reach nearly one million likes. This specific content maintained a high like-to-comment ratio that suggests broad appeal rather than niche debate. You should prioritize long captions exceeding 100 characters to maximize engagement levels. Short captions under 40 characters perform poorly and suggest a lack of depth for the audience. The recurring hashtags serve as clear signals for sports topics. Posting five times weekly builds steady visibility for this large following. This account maintains high volume rather than seeking rare breakout moments. ESPN reached a total of 28.4 million followers.

Top Keywords

fans (4) ever (4) last (3) high (3) before (3) game (3) world (3) smallest (3) nation (3) omar (2) surprised (2) these (2) chance (2) five (2) took (2) during (2) upgraded (2) seats (2) first (2) team (2) flags (2) seattle (2) fifa (2) years (2) thunder (2) hartenstein (2) cape (2) verde (2) qualify (2) spurs (1)

Caption Analysis

Avg Caption Length 153 chars
Posting Frequency 5.7 posts/week

Content Mix

5

Videos / Reels

7

Photos

Top Performing Posts

Post thumbnail

@Omar surprised these Spurs fans sitting in the last row with courtside access for Wemby’s pregame warmup, a chance to …

918.3K likes 5.8K comments 9.7M views Video
View
Post thumbnail

@Omar surprised these fans in the last row with a chance to high-five the team before they took the ice, a hockey stick…

387.4K likes 2.5K comments 3.1M views Video
View
Post thumbnail

NEW YORK, AT LAST! πŸ—½ FOR THE FIRST TIME SINCE 1973, THE KNICKS ARE NBA CHAMPIONS πŸ†

217.1K likes 1.5K comments
View
Post thumbnail

CAPE VERDE ADVANCE IN THEIR FIRST-EVER WORLD CUP β€ΌοΈπŸ‡¨πŸ‡» THE SMALLEST NATION BY POPULATION TO EVER MAKE THE KNOCKOUTS πŸ‘

179.0K likes 778 comments
View
Post thumbnail

A key signing in 2024 leading to the 2025 championship, Thunder lock in Isaiah Hartenstein, the defensive anchor. Hart…

131.3K likes 1.4K comments
View
Post thumbnail

Cape Verde is the third-smallest nation to ever qualify for the World Cup. Against all odds, in their tournament debut…

103.1K likes 438 comments
View
Post thumbnail

SPAIN WIN GROUP H AFTER DEFEATING URUGUAY πŸ”₯πŸ‡ͺπŸ‡Έ

78.9K likes 321 comments
View
Post thumbnail

Fans showed out with Pride flags for the Egypt-Iran match in Seattle πŸ³οΈβ€πŸŒˆ FIFA previously reiterated fans will not be …

61.6K likes 5.2K comments
View
Post thumbnail

Old friends reunited πŸ«‚

53.7K likes 561 comments 366.0K views Video
View

Top Posts

Highest-liked recent posts from @espn

# Caption Likes Comments Link
1
@Omar surprised these Spurs fans sitting in the last row with courtside access …
918.3K 5.8K view
2
@Omar surprised these fans in the last row with a chance to high-five the team …
387.4K 2.5K view
3
NEW YORK, AT LAST! πŸ—½ FOR THE FIRST TIME SINCE 1973, THE KNICKS ARE NBA CHAMPIO…
217.1K 1.5K view
4
CAPE VERDE ADVANCE IN THEIR FIRST-EVER WORLD CUP β€ΌοΈπŸ‡¨πŸ‡» THE SMALLEST NATION BY P…
179.0K 778 view
5
A key signing in 2024 leading to the 2025 championship, Thunder lock in Isaiah …
131.3K 1.4K view
6
Cape Verde is the third-smallest nation to ever qualify for the World Cup. Aga…
103.1K 438 view
7
SPAIN WIN GROUP H AFTER DEFEATING URUGUAY πŸ”₯πŸ‡ͺπŸ‡Έ
78.9K 321 view
8
Fans showed out with Pride flags for the Egypt-Iran match in Seattle πŸ³οΈβ€πŸŒˆ FIFA…
61.6K 5.2K view
9
Old friends reunited πŸ«‚
53.7K 561 view

Posting Patterns & Optimal Timing

When @espn posts on Instagram

The account maintains a steady grind with high frequency and volume. Posting over five times weekly puts this creator well above the median of 1.1 posts per week. This high output correlates with a strong follower rank of 216 out of 1606. A consistency score of zero indicates that gaps between posts are unpredictable rather than clockwork. The lack of regularity means content appears in bursts instead of at fixed intervals. New content lands most often on Friday and Saturday. The busiest upload hour is 02:00 UTC. Marketers should expect a constant flow of fresh material to work with despite the erratic spacing. Because volume remains high, there are many opportunities for integration even if specific days are not guaranteed. You can plan campaigns around the sheer quantity of content. However, you cannot rely on a predictable schedule to time your exact entry. The high output ensures frequent visibility regardless of the inconsistent gaps between posts.

5.7

Posts / week

32.2h

Avg gap between posts

Saturday, Friday, Sunday

Peak posting days

2:00, 3:00, 1:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @espn publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

0

2

1

4

2

3

3

1

4

5

6

7

8

9

1

10

11

12

13

14

15

1

16

17

18

19

20

21

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @espn publishes more often. Their busiest hours are 2:00, 3:00, 1:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @espn hasn't been active in our tracked sample.

The account posts on Friday and Saturday with the most activity at 02:00 UTC. It averages 5.7 posts per week.

Most Common Words

Frequent caption words across @espn's recent posts (excludes stopwords)

fans (4) ever (4) last (3) high (3) before (3) game (3) world (3) smallest (3) nation (3) omar (2) surprised (2) these (2) chance (2) five (2) took (2) during (2) upgraded (2) seats (2) first (2) team (2) flags (2) seattle (2) fifa (2) years (2) thunder (2) hartenstein (2) cape (2) verde (2) qualify (2) spurs (1)

Best Day of the Week to Post

@espn's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Monday 1 924,073 924,073
Friday 1 389,963 389,963
Saturday 9 75,937 683,435
Sunday 1 218,608 218,608

Posting Consistency & Streaks

How steadily @espn maintains output

2

Longest streak (days)

0/100

Consistency score

Inverse of posting-gap variance

27.1%

Active days

Posted at least once

32.2h

Avg gap

Between posts

Caption Length & Performance

How @espn's caption length correlates with engagement

100.0%

Posts with Caption

153

Avg Caption Chars

117

Median Chars

437

Longest Caption

Caption Length Posts Avg Engagement
Short (<40 chars) 3 29.5K
Medium (40-100) 2 148.9K
Long (100+) 7 261.4K

The audience prefers long captions of 100 or more characters. These posts earn 261.4K average engagement compared to 29.5K for short captions.

Who This Audience Is

What @espn's reach and engagement mean for a brand.

The large follower count places this profile in the top tier of reach compared to typical creators. The size is nearly forty times the median, indicating a scale that moves beyond niche influence into broad public visibility. Verified status and the television network classification confirm an established institutional presence rather than an individual influencer. Engagement rates fall below the platform median, which suggests a broader, more passive audience where messages land less sharply than with smaller communities. The sheer volume of followers provides high reach but lower per-capita interaction. This profile fits the sports media category.

Compare & Discover Similar Creators

Stack @espn against any other Instagram creator we track, or jump to similar accounts.

Compare @espn to another creator

Get a side-by-side stats breakdown.

@espn vs

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Estimated Earnings

Revenue estimates based on follower count and engagement

This account generates revenue through sports media partnerships and brand sponsorships. A single sponsored post carries a modeled value between $142.2K and $341.2K based on the follower count. The high ranking of 216 places this creator in a premium bracket where brand authority commands a top tier price point. Because the engagement rate of 0.65% falls below the 0.93% median, the upper end of the quoted band represents the maximum value for the reach achieved. Lowerer figures within that range offer a more conservative entry point for advertisers seeking standard conversion. These are modeled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 28.4M followers (Mega)

$142,173 – $341,215

Industry rate for mega Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. A following of 28.4M puts the account in the upper portion of the field with a reach far above the median. Engagement. The 0.65% rate falls below the median, suggesting the content is not resonating as strongly as peer accounts. Hit-rate. Less than one in five posts beat their own average by double, indicating a low frequency of standout content. Trajectory. A decline of nearly 600k followers over the period shows a downward trend in audience growth.

Strengths

  • + Verified account with 28.4M followers
  • + Active cadence of about 5.7 posts a week
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ 0.65% engagement rate trails the 0.93% median, the clearest area to improve
  • ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate

Summary

This analysis of @espn reveals a mega Instagram presence with 28,434,597 followers. The account demonstrates an engagement rate of 0.65%, averaging 183.1K likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @espn

How many followers does @espn have on Instagram?

@espn has 28,434,597 followers on Instagram, placing them in the mega creator tier.

What is @espn's Instagram engagement rate?

@espn has an engagement rate of 0.65% based on 12 recent posts, averaging 183.1K likes per post.

How much does @espn earn on Instagram?

Based on industry benchmarks, @espn's estimated sponsorship value is $142,173 - $341,215 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @espn published on Instagram?

@espn has published 73,882 posts on Instagram.

What is @espn's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 918,278 likes and 5,795 comments.

How often does @espn post on Instagram?

@espn posts approximately 5.7 times per week, with an average gap of 32.2 hours between posts. Peak posting days are Saturday, Friday, Sunday.

How does @espn compare to other Instagram creators?

@espn sits in the Mega creator tier alongside accounts like @virginia, @hudabeauty, @paulodybala.

Is @espn verified on Instagram?

Yes, @espn is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @espn's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026