Sommer Ray
{ be real ❥ Fitness ❥ disc jockey } Jeremiah 29:11 † Dreams don't work unless you do ➳ Founder @imaraisbeauty & @smrleisure @drinktempted
21.9M
Followers
1.0K
Following
2.1K
Posts
0.14%
Engagement Rate
Account Overview
Profile summary and post performance
The Instagram account @sommerray belongs to Sommer Ray, who identifies in her bio as a fitness enthusiast and disc jockey. She is also the founder of three brands: Imarais Beauty, Smrleisure, and Drink Tempted. The account is categorized as a Mega tier account and does not have a specific category set or a business account status. The account has 21,871,912 followers and follows 1,027 accounts. Out of 2,052 total posts, the content receives an average of 29,766 likes and 284 comments per post. The calculated engagement rate for the account is 0.14%.
Account Info
| Account Size | Mega |
| Followers | 21,871,912 |
| Following | 1,027 |
| Posts | 2,052 |
| Verified | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 29,766 |
| Avg Comments per Post | 284 |
| Videos | 7 |
| Photos | 5 |
| Engagement Rate | 0.14% |
Follower Growth Over Time
How @sommerray's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-75269
Net Change
-0.3%
% Change
-2428
Avg / Day
31
Days Tracked
7
Data Points
Tracked between May 24, 2026 (21,947,181 followers) and Jun 24, 2026 (21,871,912 followers).
Engagement Analysis
Based on 12 recent posts
Platform Context
@sommerray averages 0.3x the platform-wide average of 111,675 total engagements per post. The account is categorized as a Mega tier profile. This creator receives 29,766 likes and 284 comments per post compared to the platform averages of 110,349 likes and 1,326 comments.
The @sommerray account contains a total of 2,052 posts, with 12 recent posts analyzed in this data set. The content consists of 7 videos and 5 photos. Across all posts, the account has accumulated a total of 357,191 likes and 3,402 comments. The average number of likes per post is 29,766, while the average number of comments per post is 284. The engagement rate is recorded at 0.14%. Within the specific content types, videos receive an average of 9,194 likes and photos receive an average of 58,567 likes.
29.8K
Avg Likes/Post
284
Avg Comments/Post
357.2K
Total Likes
3.4K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.14%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
9.2K
Avg Likes on Videos (7)
58.6K
Avg Likes on Photos (5)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @sommerray's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @sommerray's single biggest post had going for it — the patterns worth replicating.
109,291 likes · 344 comments
3.6× @sommerray's average post · 8.2× the median post.
"my snapchat friends told me to post these.. also can’t wait for yall to try this oil i’ve been perfecting for the past couple years… it’s amazing ✨"
147 characters
Photo
Format
Tuesday
Day Posted
23:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The Instagram account @sommerray contains a total of 2,052 posts. The content consists of 7 videos and 5 photos. The account maintains a posting frequency of 2.0 posts per week. The account utilizes hashtags in its captions, with an average caption length of 101 characters. No specific list of the most used hashtags was provided in the data.
Top Keywords
Caption Analysis
| Avg Caption Length | 101 chars |
| Posting Frequency | 2.0 posts/week |
Content Mix
7
Videos / Reels
5
Photos
Top Performing Posts
my snapchat friends told me to post these.. also can’t wait for yall to try this oil i’ve been perfecting for the past …
what started as a dream & a small team with a big vision has grown into something bigger than i ever imagined 🥹 buildin…
our new track, Be Right There, is out now 🫶🏻 so excited for you to all hear it !!
Top Posts
Highest-liked recent posts from @sommerray
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
my snapchat friends told me to post these.. also can’t wait for yall to try thi…
|
109.3K | 344 | view |
| 2 |
it’s a dirty shirley summer 🍒☀️ @drinktempted
|
88.5K | 940 | view |
| 3 |
what started as a dream & a small team with a big vision has grown into somethi…
|
65.4K | 322 | view |
| 4 |
ִֶָ. ..𓂃 ࣪ ִֶָ🐆་༘࿐
|
24.0K | 364 | view |
| 5 |
sorry sir but that’s asking for too much 😅
|
22.0K | 224 | view |
| 6 |
gym will forever be my happy place @smrleisure
|
13.1K | 196 | view |
| 7 |
if you needed to hear this today 🐝 🍯
|
10.8K | 335 | view |
| 8 |
No caption
|
7.0K | 265 | view |
| 9 |
our new track, Be Right There, is out now 🫶🏻 so excited for you to all hear it …
|
6.0K | 65 | view |
Posting Patterns & Optimal Timing
When @sommerray posts on Instagram
The account @sommerray maintains a posting frequency of 2.0 posts per week based on an analysis of 12 posts. The average time elapsed between consecutive posts is 91.9 hours. Peak posting days occur on Tuesday, Friday, and Sunday. The peak posting hours recorded in UTC are 18, 20, and 21.
2.0
Posts / week
91.9h
Avg gap between posts
Tuesday, Friday, Sunday
Peak posting days
20:00, 21:00, 18:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @sommerray publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
Most Common Words
Frequent caption words across @sommerray's recent posts (excludes stopwords)
Best Day of the Week to Post
@sommerray's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 65,745 | 65,745 |
| Tuesday | 3 | 46,590 | 139,769 |
| Wednesday | 1 | 7,237 | 7,237 |
| Thursday | 2 | 17,754 | 35,507 |
| Friday | 3 | 33,001 | 99,002 |
| Sunday | 2 | 6,666 | 13,333 |
Posting Consistency & Streaks
How steadily @sommerray maintains output
2
Longest streak (days)
7/100
Consistency score
Inverse of posting-gap variance
26.1%
Active days
Posted at least once
91.9h
Avg gap
Between posts
Caption Length & Performance
How @sommerray's caption length correlates with engagement
91.7%
Posts with Caption
110
Avg Caption Chars
46
Median Chars
626
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| No caption | 1 | 7.2K |
| Short (<40 chars) | 3 | 13.8K |
| Medium (40-100) | 6 | 22.8K |
| Long (100+) | 2 | 87.7K |
Compare & Discover Similar Creators
Stack @sommerray against any other Instagram creator we track, or jump to similar accounts.
Compare @sommerray to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @sommerray
Estimated Earnings
Revenue estimates based on follower count and engagement
The Instagram account @sommerray is categorized in the Mega tier with a follower count of 21,871,912 and an engagement rate of 0.14%. Based on these metrics, the estimated sponsorship value per post is between $109,360 and $262,463. These figures are rough industry-standard estimates derived from public follower counts and engagement rates. These values do not represent actual earnings or confirmed contract totals.
Sponsorship Value (Est. Per Post)
Based on 21.9M followers (Mega)
$109,360 – $262,463
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + The account has 21,871,912 followers and holds verified status.
- + The account has achieved a viral hit rate of 25.0% for content exceeding 2x the average engagement.
- + The account maintains an average of 29,766 likes per post.
- + The account qualifies for sponsorship eligibility with over 10,000 followers.
Opportunities
- ~ The engagement rate is recorded at 0.14%.
- ~ Engagement per post of 30,050 is 0.3x the platform average of 111,675.
- ~ The consistency score is 7/100.
- ~ The longest posting streak is 2 days.
Summary
This analysis of @sommerray reveals a mega Instagram presence with 21,871,912 followers. The account demonstrates an engagement rate of 0.14%, averaging 29.8K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @sommerray
How many followers does @sommerray have on Instagram?
@sommerray has 21,871,912 followers on Instagram, placing them in the mega creator tier.
What is @sommerray's Instagram engagement rate?
@sommerray has an engagement rate of 0.14% based on 12 recent posts, averaging 29.8K likes per post.
How much does @sommerray earn on Instagram?
Based on industry benchmarks, @sommerray's estimated sponsorship value is $109,360 - $262,463 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @sommerray published on Instagram?
@sommerray has published 2,052 posts on Instagram.
What is @sommerray's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 109,291 likes and 344 comments.
How often does @sommerray post on Instagram?
@sommerray posts approximately 2.0 times per week, with an average gap of 91.9 hours between posts. Peak posting days are Tuesday, Friday, Sunday.
How does @sommerray compare to other Instagram creators?
@sommerray sits in the Mega creator tier alongside accounts like @bmw, @brunamarquezine, @lewishamilton.
Is @sommerray verified on Instagram?
Yes, @sommerray is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @sommerray's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 24, 2026