FORMULA 1®
In 2026 It's All To Drive For 🤩 UP NEXT: 🇦🇹 Austria! June 26-28
43.1M
Followers
110
Following
33.2K
Posts
0.45%
Engagement Rate
Account Overview
Profile summary and post performance
This account ranks 145 out of 1620 tracked creators and holds a follower count 59.8 times larger than the median creator. It is a verified sports league account with over thirty thousand posts that establishes it as a mega tier profile. The engagement rate of 0.45 percent falls below the 0.93 percent median for this group. The following report provides a detailed breakdown of audience interaction and content performance.
Account Info
| Account Size | Mega |
| Followers | 43,055,676 |
| Following | 110 |
| Posts | 33,198 |
| Verified | Yes |
| Business Account | Yes |
| Category | SPORTS_LEAGUE |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 192,254 |
| Avg Comments per Post | 422 |
| Videos | 8 |
| Photos | 4 |
| Engagement Rate | 0.45% |
Follower Growth Over Time
How @f1's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+855.8K
Net Change
+2.0%
% Change
+11.7K
Avg / Day
73
Days Tracked
15
Data Points
Tracked between May 5, 2026 (42,464,430 followers) and Jul 17, 2026 (43,320,260 followers).
The account gained 591.2K followers over 52 days. The steady upward trend reached a total of 43.1M followers.
What the trajectory means
The account gained 591.2K followers over the tracked period. This upward trajectory makes the profile worth getting in on early as it builds momentum. A daily growth rate of 11.4K allows for steady campaign planning based on consistent expansion.
Engagement Analysis
Based on 12 recent posts
Platform Context
The @f1 account ranks 515 of 774 for its engagement rate because it sits below the tracked median. This lower percentage means the audience interacts less frequently than average compared to other creators in the database. The performance indicates a lower level of active participation from followers relative to typical accounts.
The engagement rate of 0.45% falls below the median of 0.93%, ranking 515 out of 774 and indicating an audience that reacts less than usual. While the account generates high volume, the interaction depth is shallow compared to peer benchmarks. High like counts on photos versus lower figures for videos suggest this audience rewards static imagery over moving content. This preference reveals a preference for visual consumption rather than active video viewing. The reach from viral hits is inconsistent and lacks reliability. Only 16.7% of recent posts cleared double the account average, while zero posts reached five times the average. These numbers prove that most content reaches a stable base without breaking into broader discovery. Most followers treat the feed as a passive gallery rather than a conversational hub. This is a tap-and-scroll audience.
192.3K
Avg Likes/Post
422
Avg Comments/Post
2.3M
Total Likes
5.1K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.45%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
146.3K
Avg Likes on Videos (8)
284.2K
Avg Likes on Photos (4)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @f1's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @f1's single biggest post had going for it — the patterns worth replicating.
542,227 likes · 924 comments
2.8× @f1's average post · 2.7× the median post.
"IT'S RACE WEEK AGAIN 😍 Austria, we're on our way! 🇦🇹 #F1 #Formula1 #AustrianGP"
80 characters
Photo
Format
Monday
Day Posted
9:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved 542.2K likes and over doubled the median performance of other posts on this account. This peak reached a high like-to-comment ratio to drive broad engagement during race week periods. Long captions exceeding one hundred characters generate the highest average engagement while medium length copy performs poorly. This suggests the audience prefers detailed storytelling or context over brief updates. Use the recurring hashtags #f1, #formula1, #austriangp, and #kitkatf1 to signal specific topics to the algorithm. The posting cadence is high at roughly 17 posts per week. This volume strategy maintains constant visibility for a large follower base rather than relying on occasional viral hits. Follower count sits at 43.1 million.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 96 chars |
| Posting Frequency | 16.7 posts/week |
Content Mix
8
Videos / Reels
4
Photos
Top Performing Posts
IT'S RACE WEEK AGAIN 😍 Austria, we're on our way! 🇦🇹 #F1 #Formula1 #AustrianGP
Kimi's on top again! ☝️ It's the championship leader ahead of both McLarens at the end of FP2 👀 #F1 #Formula1 #Austri…
More macarena wings! 🗣️ It’s everyone’s favourite 2026 innovation ↕️ #F1 #Formula1 #AustrianGP
Max was not happy with George… stop us if you think you’ve heard this one before 🤔 #F1 #Formula1 #AustrianGP
A well-earned break for Kimi Antonelli and his father on a sweltering day of practice in Austria! 🥵 #F1 #Formula1 #Aus…
Bungee jumping is a no but skydiving is a yes from Lewis 😅 #F1 #Formula1 #AustrianGP @scuderiaferrari
The past and present of notable Austrian names in Formula 1 🇦🇹 #F1 #Formula1 #AustrianGP
Lighting up a warm FP1 ✨ #F1 #Formula1 #AustrianGP
Big slide for the world champ 💨 #F1 #Formula1 #AustrianGP
Top Posts
Highest-liked recent posts from @f1
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
IT'S RACE WEEK AGAIN 😍
Austria, we're on our way! 🇦🇹
#F1 #Formula1 #AustrianGP
|
542.2K | 924 | view |
| 2 |
Kimi's on top again! ☝️
It's the championship leader ahead of both McLarens at…
|
401.4K | 1.3K | view |
| 3 |
More macarena wings! 🗣️
It’s everyone’s favourite 2026 innovation ↕️
#F1 #For…
|
259.6K | 480 | view |
| 4 |
Max was not happy with George… stop us if you think you’ve heard this one befor…
|
232.1K | 804 | view |
| 5 |
A well-earned break for Kimi Antonelli and his father on a sweltering day of pr…
|
216.1K | 289 | view |
| 6 |
Bungee jumping is a no but skydiving is a yes from Lewis 😅
#F1 #Formula1 #Aust…
|
199.8K | 254 | view |
| 7 |
The past and present of notable Austrian names in Formula 1 🇦🇹
#F1 #Formula1 #…
|
167.1K | 205 | view |
| 8 |
Lighting up a warm FP1 ✨
#F1 #Formula1 #AustrianGP
|
111.1K | 207 | view |
| 9 |
Big slide for the world champ 💨
#F1 #Formula1 #AustrianGP
|
105.1K | 469 | view |
Posting Patterns & Optimal Timing
When @f1 posts on Instagram
This creator maintains a steady grind with a high volume of content. They post roughly 17 times per week which dwarfs the median rate of 1.1 posts. This high output places them at rank 145 out of 1620 for frequency among their peers. The consistency score of 0 indicates an erratic rhythm rather than a predictable schedule. Long gaps between posts are common despite the high volume, and they rarely maintain a streak beyond two days. Fresh content lands most often on Friday and Saturday with the busiest upload window at 09:00 UTC. Marketers should expect a constant flow of material but cannot rely on specific day-of-week patterns for planning. Because the cadence is unpredictable despite the quantity, a campaign should focus on immediate engagement when posts appear rather than pre-planned dates. The high volume provides numerous touchpoints for a brand to integrate. You can capitalize on the sheer amount of content available even if the timing feels sporadic.
16.7
Posts / week
11.0h
Avg gap between posts
Friday, Saturday, Monday
Peak posting days
9:00, 17:00, 18:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @f1 publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
This account posts 16.7 times a week with the most activity on Friday and Saturday. The busiest hour is 09:00 UTC.
Most Common Words
Frequent caption words across @f1's recent posts (excludes stopwords)
Best Day of the Week to Post
@f1's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 543,151 | 543,151 |
| Friday | 9 | 193,666 | 1,742,991 |
| Saturday | 2 | 12,982 | 25,964 |
Posting Consistency & Streaks
How steadily @f1 maintains output
2
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
59.8%
Active days
Posted at least once
11.0h
Avg gap
Between posts
Caption Length & Performance
How @f1's caption length correlates with engagement
100.0%
Posts with Caption
96
Avg Caption Chars
96
Median Chars
161
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Medium (40-100) | 7 | 176.3K |
| Long (100+) | 5 | 215.6K |
The audience rewards long captions with over 100 characters because they earn the highest average engagement. Medium captions perform the worst for this account.
Who This Audience Is
What @f1's reach and engagement mean for a brand.
The follower count places this account in the top tier of scale for the platform. This volume is nearly sixty times larger than the typical tracked creator. The verified status and sports league classification confirm a broad reach across a mainstream sporting demographic. Engagement rates fall below the median, which indicates that brand messages land softer compared to smaller niche accounts. This discrepancy suggests a passive audience where content consumption happens at scale without high levels of active interaction. While the total reach is extensive, the low engagement rate means the impact per impression is lower than average for this platform. The data points toward an audience that consumes content as part of a general interest in global sports rather than a specific community. This profile fits best within major sports sponsorships and large scale international events.
Compare & Discover Similar Creators
Stack @f1 against any other Instagram creator we track, or jump to similar accounts.
Compare @f1 to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @f1
Estimated Earnings
Revenue estimates based on follower count and engagement
The primary revenue stream for @f1 is brand partnerships and media rights. A sponsored post carries a market value between $215.3K and $516.7K based on the follower count. This creator ranks near the top of the platform, commanding a premium price from advertisers seeking high reach. However, the engagement rate of 0.45% sits well below the 0.93% median. While the sheer scale justifies the high pricing tier, the low interaction relative to peers means the upper end of the estimate is harder to justify for standard posts. Brands must weigh the large reach against the lower active participation compared to more engaged accounts. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 43.1M followers (Mega)
$215,278 – $516,668
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 43.1M followers
- + Active cadence of about 16.7 posts a week
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.45% engagement rate trails the 0.93% median, the clearest area to improve
- ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
Summary
This analysis of @f1 reveals a mega Instagram presence with 43,055,676 followers. The account demonstrates an engagement rate of 0.45%, averaging 192.3K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @f1
How many followers does @f1 have on Instagram?
@f1 has 43,055,676 followers on Instagram, placing them in the mega creator tier.
What is @f1's Instagram engagement rate?
@f1 has an engagement rate of 0.45% based on 12 recent posts, averaging 192.3K likes per post.
How much does @f1 earn on Instagram?
Based on industry benchmarks, @f1's estimated sponsorship value is $215,278 - $516,668 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @f1 published on Instagram?
@f1 has published 33,198 posts on Instagram.
What is @f1's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 542,227 likes and 924 comments.
How often does @f1 post on Instagram?
@f1 posts approximately 16.7 times per week, with an average gap of 11.0 hours between posts. Peak posting days are Friday, Saturday, Monday.
How does @f1 compare to other Instagram creators?
@f1 sits in the Mega creator tier alongside accounts like @premierleague, @aliaabhatt, @roses_are_rosie.
Is @f1 verified on Instagram?
Yes, @f1 is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @f1's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026