FORMULA 1®
In 2026 It's All To Drive For 🤩 UP NEXT: 🇦🇹 Austria! June 26-28
44.4M
Followers
111
Following
35.0K
Posts
0.45%
Engagement Rate
Account Overview
Profile summary and post performance
FORMULA 1® (@f1) has 44,432,449 Instagram followers as of October 15, 2026 and 35,000 posts; the account is verified. Across the 12 recent posts we analysed for this report on June 19, 2026, a post got 192.3K likes and 422 comments on average (median 183.4K likes), an engagement rate of 0.45% of followers. Over the 162 days we have tracked it, the account gained 1,968,019 followers (+4.6%).
Where these numbers come from: public Instagram profile data and @f1's recent posts, collected by IGDataHub. Follower history comes from our own repeated readings of the profile. How we calculate these numbers.
Account Info
| Account Size | Mega |
| Followers | 44,432,449 |
| Following | 111 |
| Posts | 35,000 |
| Verified | Yes |
| Business Account | Yes |
| Category | SPORTS_LEAGUE |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 192,254 |
| Avg Comments per Post | 422 |
| Videos | 8 |
| Photos & carousels | 4 |
| Engagement Rate | 0.45% |
Follower Growth Over Time
How @f1's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+2.0M
Net Change
+4.6%
% Change
+12.1K
Avg / Day
162
Days Tracked
74
Data Points
Tracked between May 5, 2026 (42,464,430 followers) and Oct 15, 2026 (44,432,449 followers).
| Date | Followers | Change |
|---|---|---|
| 44,432,449 | +379,668 | |
| 44,052,781 | +449,592 | |
| 43,603,189 | +118,729 | |
| 43,484,460 | +381,988 | |
| 43,102,472 | +638,042 | |
| 42,464,430 | first reading |
Engagement Analysis
Based on 12 recent posts
192.3K
Avg Likes/Post
422
Avg Comments/Post
2.3M
Total Likes
5.1K
Total Comments
Engagement Rate
Compared with the 877 Mega-tier reports with an engagement rate (median 0.94%, middle half 0.3% to 2.58%)
0.45%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
146.3K
Avg Likes on Videos (8)
284.2K
Avg Likes on Photos & carousels (4)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @f1's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. The median post got 183,670 likes and comments; 2 of the 12 reached twice that (367,340 or more).
Best-Performing Post, Decomposed
What @f1's single biggest recent post had going for it, measured against the account's other posts.
542,227 likes · 924 comments
2.8× @f1's average post · 2.9× the median post.
"IT'S RACE WEEK AGAIN 😍 Austria, we're on our way! 🇦🇹 #F1 #Formula1 #AustrianGP"
80 characters
Photo or carousel
Format
Monday
Day Posted
9:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
Top Hashtags
Top Keywords
Words used at least twice in the captions we analysed, with how often.
Caption Analysis
| Avg Caption Length | 96 chars |
| Posting Frequency | not shown |
Content Mix
8
Videos / Reels
4
Photos & carousels
Top Posts
Highest-liked recent posts from @f1
| # | Caption | Likes | Comments | Views | Link |
|---|---|---|---|---|---|
| 1 |
IT'S RACE WEEK AGAIN 😍
Austria, we're on our way! 🇦🇹
#F1 #Formula1 #AustrianGP
|
542.2K | 924 | — | view |
| 2 |
Kimi's on top again! ☝️
It's the championship leader ahead of both McLarens at…
|
401.4K | 1.3K | — | view |
| 3 |
More macarena wings! 🗣️
It’s everyone’s favourite 2026 innovation ↕️
#F1 #For…
|
259.6K | 480 | 2.3M | view |
| 4 |
Max was not happy with George… stop us if you think you’ve heard this one befor…
|
232.1K | 804 | 1.5M | view |
| 5 |
A well-earned break for Kimi Antonelli and his father on a sweltering day of pr…
|
216.1K | 289 | 2.2M | view |
| 6 |
Bungee jumping is a no but skydiving is a yes from Lewis 😅
#F1 #Formula1 #Aust…
|
199.8K | 254 | 1.6M | view |
| 7 |
The past and present of notable Austrian names in Formula 1 🇦🇹
#F1 #Formula1 #…
|
167.1K | 205 | — | view |
| 8 |
Lighting up a warm FP1 ✨
#F1 #Formula1 #AustrianGP
|
111.1K | 207 | 435.8K | view |
| 9 |
Big slide for the world champ 💨
#F1 #Formula1 #AustrianGP
|
105.1K | 469 | 753.5K | view |
Posting Patterns & Optimal Timing
When @f1 posts on Instagram
Friday
Peak posting days
—
Peak posting hours
Posts per week, the average gap, active days and the consistency score are not shown for this account. The posts we analysed include pinned posts, which Instagram keeps at the top of a profile however old they are, so counting them stretches the date range and understates how often the account posts. Peak days and hours count the same posts.
Posting Activity by Hour (UTC)
How often @f1 publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC): 0 is midnight, 12 is noon
Engagement by Day of the Week
@f1's recent posts grouped by the day they went out. Most days here have one or two posts, so one strong post can set a day's average. Read it as a record of these posts, not as the best day to post.
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 543,151 | 543,151 |
| Friday | 9 | 193,666 | 1,742,991 |
| Saturday | 2 | 12,982 | 25,964 |
Caption Length & Performance
How @f1's caption length correlates with engagement
100.0%
Posts with Caption
96
Avg Caption Chars
96
Median Chars
161
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Medium (40-100) | 7 | 176.3K |
| Long (100+) | 5 | 215.6K |
Compare & Discover Similar Creators
Stack @f1 against any other Instagram creator we track, or jump to similar accounts.
Compare @f1 to another creator
Get a side-by-side stats breakdown.
Creators closest in size to @f1
Estimated Earnings
Revenue estimates based on follower count only
Sponsorship Value (Est. Per Post)
Based on 44.4M followers (Mega)
$222,162 to $533,189
Our per-follower range for accounts this size (see methodology)
Download @f1's data
Everything below is derived from this account, priced on the counts shown. Delivered as CSV by emailed link.
You only pay for rows we deliver. Counts are the maximum available today; if an export comes back smaller, the difference is refunded automatically. Counts as last collected 23 hours, 38 minutes ago.
Tracking
What we have recorded about @f1 over time, and ongoing alerts.
Other reports
Not downloads of this account: they take their own inputs.
Download @f1's data
Followers, following and full post history as CSV, priced on the exact record counts above.
See export optionsFrequently Asked Questions About @f1
How many followers does @f1 have on Instagram?
@f1 has 44,432,449 followers on Instagram, placing them in the Mega-tier group (1M+ followers).
What is @f1's Instagram engagement rate?
@f1 has an engagement rate of 0.45% based on 12 recent posts, averaging 192.3K likes per post.
How much does @f1 earn on Instagram?
From follower count only, we estimate @f1's sponsorship value at $222,162 to $533,189 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @f1 published on Instagram?
@f1 has published 35,000 posts on Instagram.
What is @f1's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 542,227 likes and 924 comments.
How often does @f1 post on Instagram?
We don't show a weekly rate for @f1: the posts we analysed include pinned posts, which Instagram keeps at the top of a profile however old they are, so a rate from them would understate how often the account posts. Peak posting days are Friday.
How does @f1 compare to other Instagram creators?
@f1 sits in the Mega-tier group alongside accounts like @bmw, @kapilsharma, @realdonaldtrump.
Is @f1 verified on Instagram?
Yes, @f1 is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @f1's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Follower count as of Oct 15, 2026 | Posts analysed Jun 19, 2026
Cite this page
IGDataHub (2026). @f1 Instagram stats and analytics, follower count as of 15 October 2026, posts analysed 19 June 2026. https://igdatahub.com/blog/f1-instagram-profile-stats/