Big Brother Brasil
Ana Paula Renault é a grande Campeã do #BBB26! 🏆
21.3M
Followers
202
Following
22.0K
Posts
1.13%
Engagement Rate
Account Overview
Profile summary and post performance
Big Brother Brasil (@bbb) has 21,287,748 Instagram followers as of October 17, 2026 and 22,000 posts; the account is verified. Across the 12 recent posts we analysed for this report on June 19, 2026, a post got 233K likes and 12K comments on average (median 129.2K likes), an engagement rate of 1.13% of followers. Over the 163 days we have tracked it, the account lost 785,286 followers (-3.6%).
Where these numbers come from: public Instagram profile data and @bbb's recent posts, collected by IGDataHub. Follower history comes from our own repeated readings of the profile. How we calculate these numbers.
Account Info
| Account Size | Mega |
| Followers | 21,287,748 |
| Following | 202 |
| Posts | 22,000 |
| Verified | Yes |
| Business Account | Yes |
| Category | TV_SHOW |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 232,975 |
| Avg Comments per Post | 12,046 |
| Videos | 12 |
| Photos & carousels | 0 |
| Engagement Rate | 1.13% |
Follower Growth Over Time
How @bbb's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-785.3K
Net Change
-3.6%
% Change
-4.8K
Avg / Day
163
Days Tracked
77
Data Points
Tracked between May 7, 2026 (22,073,034 followers) and Oct 17, 2026 (21,287,748 followers).
| Date | Followers | Change |
|---|---|---|
| 21,287,748 | -58,159 | |
| 21,345,907 | -113,780 | |
| 21,459,687 | -113,017 | |
| 21,572,704 | -149,198 | |
| 21,721,902 | -180,383 | |
| 21,902,285 | -170,749 | |
| 22,073,034 | first reading |
Engagement Analysis
Based on 12 recent posts
233.0K
Avg Likes/Post
12.0K
Avg Comments/Post
2.8M
Total Likes
144.5K
Total Comments
Engagement Rate
Compared with the 877 Mega-tier reports with an engagement rate (median 0.94%, middle half 0.3% to 2.58%)
1.13%
(Likes + Comments) / Followers per post
Per-Post Engagement Trend
Engagement (likes + comments) for each of @bbb's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. The median post got 132,875 likes and comments; 5 of the 12 reached twice that (265,750 or more).
Best-Performing Post, Decomposed
What @bbb's single biggest recent post had going for it, measured against the account's other posts.
828,432 likes · 53,682 comments
3.6× @bbb's average post · 6.6× the median post.
"“Quinta série, coronel, coordenadora do resort, caça enredo, Humberto, unidunitê”... Pra quem soube render no BBB 26, render aqui fora, com o banco digital Mercado Pago, vai ser mais fácil. Depois de viver 100 dias intensamente, o BBB 26 tem uma campeã! E com o prêmio 5,7…"
369 characters
Video
Format
Saturday
Day Posted
15:00 UTC
Hour Posted
6.4M
Views
Content Analysis
Hashtags, keywords, captions, and top posts
Top Hashtags
Top Keywords
Words used at least twice in the captions we analysed, with how often.
Caption Analysis
| Avg Caption Length | 150 chars |
| Posting Frequency | 1.3 posts/week |
Content Mix
12
Videos / Reels
0
Photos & carousels
Top Posts
Highest-liked recent posts from @bbb
| # | Caption | Likes | Comments | Views | Link |
|---|---|---|---|---|---|
| 1 |
“Quinta série, coronel, coordenadora do resort, caça enredo, Humberto, unidunit…
|
828.4K | 53.7K | 6.4M | view |
| 2 |
#CAMPEÃO 🥇 • Ana Paula Renault é a grande campeã do #BBB26 com 75,94% dos votos…
|
601.2K | 43.7K | 2.7M | view |
| 3 |
A estreia do #SaiaJusta tá muito especial! @anapaularenault, campeã do #BBB26, …
|
389.7K | 14.2K | 3.0M | view |
| 4 |
#VICECAMPEÃO 🥈 • Milena é a vice-campeã do #BBB26 com 17,29% dos votos! 🍴 @tiam…
|
262.3K | 9.9K | 1.6M | view |
| 5 |
#TERCEIROLUGAR 🥉 • Juliano Floss conquista o terceiro lugar no #BBB26 com 6,77%…
|
258.3K | 8.1K | 1.3M | view |
| 6 |
“A humanidade sempre teve medo de mulheres que voam, sejam elas bruxas, sejam e…
|
146.6K | 3.7K | 898.6K | view |
| 7 |
Ana Paula Renault no meu sofá? Tinha que ter lookinho! 💋 #SaiaJusta
|
111.9K | 3.5K | 774.5K | view |
| 8 |
Do pódio do público, elas nunca saíram do 1º lugar 👑 #SaiaJusta
|
91.2K | 3.0K | 999.3K | view |
| 9 |
Vai tomando spoiler! 🚨 A @chaianydeandrade pediu e a pro pro aqui liberou trech…
|
42.1K | 2.1K | 271.2K | view |
Posting Patterns & Optimal Timing
When @bbb posts on Instagram
1.3
Posts / week
6.0 days
Avg gap between posts
Thursday, Wednesday
Peak posting days
3:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @bbb publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC): 0 is midnight, 12 is noon
Engagement by Day of the Week
@bbb's recent posts grouped by the day they went out. Most days here have one or two posts, so one strong post can set a day's average. Read it as a record of these posts, not as the best day to post.
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Tuesday | 1 | 44,257 | 44,257 |
| Wednesday | 3 | 394,489 | 1,183,468 |
| Thursday | 5 | 156,546 | 782,731 |
| Friday | 2 | 23,840 | 47,679 |
| Saturday | 1 | 882,114 | 882,114 |
Posting Consistency & Streaks
How steadily @bbb maintains output
2
Longest streak (days)
0/100
Consistency score: irregular gaps
100 = evenly spaced posts; 0 = the gaps vary as much as their average or more
9.2%
Active days
Posted at least once
6.0 days
Avg gap
Between posts
Caption Length & Performance
How @bbb's caption length correlates with engagement
100.0%
Posts with Caption
150
Avg Caption Chars
123
Median Chars
369
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 1 | 19.0K |
| Medium (40-100) | 2 | 104.8K |
| Long (100+) | 9 | 301.3K |
Compare & Discover Similar Creators
Stack @bbb against any other Instagram creator we track, or jump to similar accounts.
Compare @bbb to another creator
Get a side-by-side stats breakdown.
Creators closest in size to @bbb
Estimated Earnings
Revenue estimates based on follower count only
Sponsorship Value (Est. Per Post)
Based on 21.3M followers (Mega)
$106,439 to $255,453
Our per-follower range for accounts this size (see methodology)
Download @bbb's data
Everything below is derived from this account, priced on the counts shown. Delivered as CSV by emailed link.
You only pay for rows we deliver. Counts are the maximum available today; if an export comes back smaller, the difference is refunded automatically. Counts as last collected 17 minutes ago.
Tracking
What we have recorded about @bbb over time, and ongoing alerts.
Other reports
Not downloads of this account: they take their own inputs.
Download @bbb's data
Followers, following and full post history as CSV, priced on the exact record counts above.
See export optionsFrequently Asked Questions About @bbb
How many followers does @bbb have on Instagram?
@bbb has 21,287,748 followers on Instagram, placing them in the Mega-tier group (1M+ followers).
What is @bbb's Instagram engagement rate?
@bbb has an engagement rate of 1.13% based on 12 recent posts, averaging 233.0K likes per post.
How much does @bbb earn on Instagram?
From follower count only, we estimate @bbb's sponsorship value at $106,439 to $255,453 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @bbb published on Instagram?
@bbb has published 22,000 posts on Instagram.
What is @bbb's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 828,432 likes and 53,682 comments.
How often does @bbb post on Instagram?
@bbb posts approximately 1.3 times per week, with an average gap of 6.0 days between posts. Peak posting days are Thursday, Wednesday.
How does @bbb compare to other Instagram creators?
@bbb sits in the Mega-tier group alongside accounts like @melissamelmaia, @carryminati, @brunogagliasso.
Is @bbb verified on Instagram?
Yes, @bbb is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @bbb's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Follower count as of Oct 17, 2026 | Posts analysed Jun 19, 2026
Cite this page
IGDataHub (2026). @bbb Instagram stats and analytics, follower count as of 17 October 2026, posts analysed 19 June 2026. https://igdatahub.com/blog/bbb-instagram-profile-stats/