MEL MAIA
🇧🇷 𝐀𝐠𝐞𝐧𝐭𝐞 | [email protected] 𝐈𝐦𝐩𝐫𝐞𝐧𝐬𝐚 | [email protected] 𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 | [email protected]
21.7M
Followers
2.4K
Following
1.7K
Posts
1.38%
Engagement Rate
Account Overview
Profile summary and post performance
This creator sits at rank 286 out of over 1,600 tracked accounts with a follower count that is 29.8 times the median size. As a verified Artist with nearly 1,700 posts, this profile operates as a high volume content hub in the mega tier. The engagement rate of 1.38% sits just above the 1.31% median to confirm solid audience interaction. This report explores the specific ways her reach translates into brand opportunities.
Account Info
| Account Size | Mega |
| Followers | 21,666,917 |
| Following | 2,388 |
| Posts | 1,693 |
| Verified | Yes |
| Business Account | Yes |
| Category | Artist |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 297,484 |
| Avg Comments per Post | 1,523 |
| Videos | 7 |
| Photos | 5 |
| Engagement Rate | 1.38% |
Engagement Analysis
Based on 12 recent posts
Platform Context
@melissamelmaia ranks 777 out of 1606 based on its engagement rate. This performance sits above the tracked median of 1.31%. The account achieves a higher level of interaction relative to the average creator in the dataset.
The engagement rate of 1.38% sits above the 1.31% median, ranking 777 out of 1606 accounts to prove this audience reacts more than average. This audience rewards video content with an average of 330.4K likes compared to 251.3K for photos. High volume of likes against lower comment counts suggests a preference for visual consumption over conversation. Reach reliability is low because only 16.7% of recent posts cleared double the account average. No posts reached five times the average engagement. These figures indicate that while content reaches many people, it rarely achieves breakout momentum beyond its standard footprint. This is a tap-and-scroll audience.
297.5K
Avg Likes/Post
1.5K
Avg Comments/Post
3.6M
Total Likes
18.3K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
1.38%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
330.4K
Avg Likes on Videos (7)
251.3K
Avg Likes on Photos (5)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @melissamelmaia's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @melissamelmaia's single biggest post had going for it — the patterns worth replicating.
705,415 likes · 1,135 comments
2.4× @melissamelmaia's average post · 2.5× the median post.
"mais um ano de vida… às vezes eu olho pra essa versão pequena de mim e penso em tudo que ela ainda ia viver… e ao mesmo tempo, sinto que ela olharia pra mim hoje com orgulho por eu ter chegado até aqui. não foi fácil. mas também não foi sozinha. eu não estaria aqui sem as pes"
523 characters
Video
Format
Sunday
Day Posted
15:00 UTC
Hour Posted
2.9M
Views
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post outperformed the median by a factor of 2.5 with its high like to comment ratio of 641 to 1. This performance suggests that visual impact drives far more engagement than active conversation in this feed. Medium length captions between 40 and 100 characters perform best for building reach while longer copy results in lower engagement. Stick to concise text to maintain audience interest. Use the recurring hashtags like #glamourjaneiro and #libreberrycrus to signal specific brand themes. The posting cadence is low at 0.3 times per week, meaning every upload must be polished. With a high follower count but modest relative interaction, focus on consistent quality over frequent output. This account reaches its primary audience through a curated aesthetic rather than high frequency.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 228 chars |
| Posting Frequency | 0.3 posts/week |
Content Mix
7
Videos / Reels
5
Photos
Top Performing Posts
mais um ano de vida… às vezes eu olho pra essa versão pequena de mim e penso em tudo que ela ainda ia viver… e ao mes…
amor. muito amor. ❤️ @netflixbrasil | @osdonosdojogonetflix 29 de outubro. 🔥
O bicho vai pegar. As gravações da 2ª temporada de Os Donos do Jogo já começaram. 🦅🐕🐅🐈🦋🦁
Love Quizz with @yslbeauty 🖤 O amor também é sobre sentir: o outro, o momento e a fragrância que marca tudo. Nesse di…
Top Posts
Highest-liked recent posts from @melissamelmaia
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
mais um ano de vida…
às vezes eu olho pra essa versão pequena de mim e penso …
|
705.4K | 1.1K | view |
| 2 |
me despedindo das férias 🧡
.
@clubdemarcondohotel
|
602.6K | 1.9K | view |
| 3 |
⏳⌛️👀
|
506.8K | 1.7K | view |
| 4 |
amor. muito amor. ❤️ @netflixbrasil | @osdonosdojogonetflix
29 de outubro. 🔥
|
372.2K | 3.6K | view |
| 5 |
nossa Mirna promete. 🐅
.
@netflixbrasil ❤️
|
309.1K | 2.3K | view |
| 6 |
💌
|
280.2K | 500 | view |
| 7 |
O bicho vai pegar. As gravações da 2ª temporada de Os Donos do Jogo já começara…
|
258.6K | 4.3K | view |
| 8 |
só vale Instants
👄
🐶
🙂
🌴
🎾
😮
💆🏻♀️
🤓
🍷
😜
🚙
❤️
🌸
🐅
🍸
🐈⬛🐅
🇧🇷
…
|
172.5K | 498 | view |
| 9 |
Love Quizz with @yslbeauty 🖤
O amor também é sobre sentir: o outro, o momento …
|
157.7K | 1.2K | view |
Posting Patterns & Optimal Timing
When @melissamelmaia posts on Instagram
The creator maintains a sparse high-effort pace. Her output of 0.3 posts per week falls below the median of 0.6. This low frequency ranks her at 286 out of 1606 in terms of posting volume relative to follower size. The consistency score of 0 indicates an erratic rhythm with no predictable pattern between uploads. She often goes through long quiet stretches before posting briefly for two days at a time. New content typically lands on Thursday and Friday. The most frequent upload window occurs at 22:00 UTC. Marketers should not expect a steady stream of content to support a prolonged campaign. Because the gaps between posts are unpredictable, you cannot rely on a regular schedule to align with her content cycle. You must plan your tie-in around these specific windows rather than expecting a consistent presence. A partnership would require a manual check of her active status before deployment.
0.3
Posts / week
534.5h
Avg gap between posts
Friday, Thursday, Saturday
Peak posting days
22:00, 21:00, 13:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @melissamelmaia publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
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3
4
5
6
7
8
9
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15
16
17
18
19
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22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts most often on Thursday and Friday. The peak engagement time is at 22:00 UTC.
Most Common Words
Frequent caption words across @melissamelmaia's recent posts (excludes stopwords)
Best Day of the Week to Post
@melissamelmaia's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 23,426 | 23,426 |
| Tuesday | 1 | 158,879 | 158,879 |
| Wednesday | 1 | 95,499 | 95,499 |
| Thursday | 3 | 220,436 | 661,308 |
| Friday | 3 | 276,484 | 829,452 |
| Saturday | 2 | 556,482 | 1,112,963 |
| Sunday | 1 | 706,550 | 706,550 |
Posting Consistency & Streaks
How steadily @melissamelmaia maintains output
2
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
4.5%
Active days
Posted at least once
534.5h
Avg gap
Between posts
Caption Length & Performance
How @melissamelmaia's caption length correlates with engagement
100.0%
Posts with Caption
228
Avg Caption Chars
85
Median Chars
1417
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 3 | 294.9K |
| Medium (40-100) | 5 | 345.5K |
| Long (100+) | 4 | 244.0K |
The audience rewards medium captions with an average of 345.5K engagement. Long captions perform poorly at 244.0K.
Who This Audience Is
What @melissamelmaia's reach and engagement mean for a brand.
The follower count ranks this profile as a high-reach account that operates well above the typical creator scale. A verified status in the Artist category implies a broad reach with a generalist appeal rather than a niche focus. The engagement rate sits just slightly above the median, suggesting that while the reach is wide, the interaction frequency remains standard for an audience of this size. The large gap between the follower count and the number of accounts followed back indicates a primary position as a broadcaster rather than a community peer. Because the engagement does not spike above average despite the high volume of followers, brand messages will likely land with moderate impact compared to smaller, more specialized creators. This audience fits the music and entertainment category.
Compare & Discover Similar Creators
Stack @melissamelmaia against any other Instagram creator we track, or jump to similar accounts.
Compare @melissamelmaia to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @melissamelmaia
Estimated Earnings
Revenue estimates based on follower count and engagement
Sponsored posts drive the primary revenue stream for @melissamelmaia, with an estimated band of $108.3K to $260.0K per post. Her high rank places her in the top tier of creators where a premium is expected for reach. Because she sits well above the median, her position justifies a higher price point from brands seeking scale. The 1.38% engagement rate slightly exceeds the 1.31% median, suggesting that the audience remains active enough to justify the upper end of her quote. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 21.7M followers (Mega)
$108,335 – $260,003
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 21.7M followers
- + 1.38% engagement rate beats the 1.31% tracked median
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 0.3 posts a week limits fresh reach
Summary
This analysis of @melissamelmaia reveals a mega Instagram presence with 21,666,917 followers. The account demonstrates an engagement rate of 1.38%, averaging 297.5K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @melissamelmaia
How many followers does @melissamelmaia have on Instagram?
@melissamelmaia has 21,666,917 followers on Instagram, placing them in the mega creator tier.
What is @melissamelmaia's Instagram engagement rate?
@melissamelmaia has an engagement rate of 1.38% based on 12 recent posts, averaging 297.5K likes per post.
How much does @melissamelmaia earn on Instagram?
Based on industry benchmarks, @melissamelmaia's estimated sponsorship value is $108,335 - $260,003 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @melissamelmaia published on Instagram?
@melissamelmaia has published 1,693 posts on Instagram.
What is @melissamelmaia's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 705,415 likes and 1,135 comments.
How often does @melissamelmaia post on Instagram?
@melissamelmaia posts approximately 0.3 times per week, with an average gap of 534.5 hours between posts. Peak posting days are Friday, Thursday, Saturday.
How does @melissamelmaia compare to other Instagram creators?
@melissamelmaia sits in the Mega creator tier alongside accounts like @brunamarquezine, @gururandhawa, @zefelipe.
Is @melissamelmaia verified on Instagram?
Yes, @melissamelmaia is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @melissamelmaia's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 25, 2026