21.8M
Followers
2.5K
Following
147
Posts
0.09%
Engagement Rate
Account Overview
Profile summary and post performance
Ranking at number 283 out of 1606 tracked creators, this account holds over thirty times the follower count of the median profile. This size places it well above the typical creator in our database. The verified status and a total of 147 posts define this as a high volume legacy profile within the Mega tier. While the follower count is immense, the engagement rate of 0.09% falls well below the 1.31% median. This gap suggests a large audience that does not interact frequently with individual posts. The following report breaks down the specific audience demographics and interaction patterns to help you understand this reach.
Account Info
| Account Size | Mega |
| Followers | 21,824,178 |
| Following | 2,547 |
| Posts | 147 |
| Verified | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 18,626 |
| Avg Comments per Post | 185 |
| Videos | 2 |
| Photos | 10 |
| Engagement Rate | 0.09% |
Engagement Analysis
Based on 12 recent posts
Platform Context
@russwest44 ranks 1522 out of 1606 for engagement rate because its performance sits below the tracked median. This low percentage means the account generates very little interaction per follower compared to average peers. The creator's engagement is among the lowest in the corpus.
The engagement rate of 0.09% falls well below the 1.31% median and ranks 1522 out of 1606, proving this audience reacts much less than usual. This data indicates a passive relationship between the content and the viewers. The audience rewards static imagery over moving pictures, as photos earn more than double the likes of video posts. While the total like count remains high, the low comment volume suggests people consume the content without starting conversations. Reliability of reach is low because only 16.7% of recent posts doubled the average engagement. Only 8.3% of posts reached five times the account average, meaning growth is inconsistent and rarely spikes beyond a baseline. The gap between high likes and low comments defines the interaction style. This is a tap-and-scroll audience.
18.6K
Avg Likes/Post
185
Avg Comments/Post
223.5K
Total Likes
2.2K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.09%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
4.6K
Avg Likes on Videos (2)
21.4K
Avg Likes on Photos (10)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @russwest44's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @russwest44's single biggest post had going for it — the patterns worth replicating.
100,520 likes · 1,037 comments
5.4× @russwest44's average post · 13.5× the median post.
"OKLAHOMA CITY. Proud to invest in the city that helped raise me. Honored to be part of today’s groundbreaking and what this project represents for the future of OKC. Special things happening in the community and grateful to help build what’s next. #whynot @westbrookenterprises "
346 characters
Photo
Format
Tuesday
Day Posted
17:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved a high engagement ratio with 1000 comments for every 100,500 likes. This performance outperformed the median account average by 13.5 times. The specific timing of Tuesday at 17:00 UTC suggests a reliable window for peak visibility. Long captions do not appear to hinder reach since the top post used an extensive opening about local investment and pride. You should use hashtags like #graduation, #classof2026, #charterschool, and #nonprofit as clear signals of your core topics. The current posting cadence of roughly twice a week supports steady growth rather than rapid spikes. While the average engagement rate is modest relative to the total follower count, consistency remains the primary driver for this profile. This account currently has 21.8 million followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 696 chars |
| Posting Frequency | 1.8 posts/week |
Content Mix
2
Videos / Reels
10
Photos
Top Performing Posts
OKLAHOMA CITY. Proud to invest in the city that helped raise me. Honored to be part of today’s groundbreaking and what…
RUSSELL WESTBROOK lands the cover of our LOVE Issue 14 in a shoot photographed by FERNANDO SIPPEL and styled by COURTNE…
On to the next big adventure! Thanks @russwest44 for supporting these students right through to the big day! 🎓🎉 We’re …
Happy Mother’s Day to the Queen! We love you and we APPRECIATE you more than anything in the world. Thank you for bein…
RUSSELL WESTBROOK lands the cover of our LOVE Issue 14 in a shoot photographed by FERNANDO SIPPEL and styled by COURTNE…
For @russwest44 at the Met Gala 2026 💙 A custom #GapStudio look inspired by Yves Klein’s IKB74 (1958) from the collecti…
🚨 Just announced 🚨 NBA All-Star and entrepreneur Russell Westbrook is the new Co-Chair of LACI's Road to 2028! Born a…
🚀 NBA All-Star and entrepreneur Russell Westbrook stopped by our home at @ladwp1 -owned La Kretz Innovation Campus for …
RUSSELL WESTBROOK lands the cover of our LOVE Issue 14 in a shoot photographed by FERNANDO SIPPEL and styled by COURTNE…
Top Posts
Highest-liked recent posts from @russwest44
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
OKLAHOMA CITY. Proud to invest in the city that helped raise me.
Honored to be…
|
100.5K | 1.0K | view |
| 2 |
RUSSELL WESTBROOK lands the cover of our LOVE Issue 14 in a shoot photographed …
|
37.4K | 464 | view |
| 3 |
On to the next big adventure! Thanks @russwest44 for supporting these students …
|
29.0K | 88 | view |
| 4 |
Happy Mother’s Day to the Queen! We love you and we APPRECIATE you more than a…
|
18.3K | 120 | view |
| 5 |
RUSSELL WESTBROOK lands the cover of our LOVE Issue 14 in a shoot photographed …
|
7.8K | 94 | view |
| 6 |
For @russwest44 at the Met Gala 2026 💙
A custom #GapStudio look inspired by Yve…
|
7.4K | 108 | view |
| 7 |
🚨 Just announced 🚨
NBA All-Star and entrepreneur Russell Westbrook is the new …
|
7.1K | 82 | view |
| 8 |
🚀 NBA All-Star and entrepreneur Russell Westbrook stopped by our home at @ladwp…
|
5.6K | 31 | view |
| 9 |
RUSSELL WESTBROOK lands the cover of our LOVE Issue 14 in a shoot photographed …
|
3.1K | 72 | view |
Posting Patterns & Optimal Timing
When @russwest44 posts on Instagram
The creator maintains a steady grind with a high volume of content compared to the median. At 1.8 posts per week, @russwest44 outperforms most peers and ranks in the top third of creators by frequency. This consistent output establishes a reliable presence for brand partners. However, the consistency score of 13 indicates an erratic internal rhythm rather than a clockwork schedule. The creator often produces content in bursts followed by quiet periods. You can expect new content to land primarily on Tuesday and Thursday. The most frequent upload window occurs at 17:00 UTC. Marketers should plan campaigns around these specific days while noting that the irregular intervals between posts make long-term scheduling less predictable. Because the posting volume is high relative to the median, there are many opportunities for integration. You must account for the sporadic gaps when timing your specific activations. The high frequency keeps the profile active, but the low consistency score means you cannot rely on a fixed daily cycle.
1.8
Posts / week
102.1h
Avg gap between posts
Thursday, Tuesday, Saturday
Peak posting days
17:00, 16:00, 14:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @russwest44 publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
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23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts most often on Thursday and Tuesday at 17:00 UTC. The frequency is approximately 1.8 posts per week.
Most Common Words
Frequent caption words across @russwest44's recent posts (excludes stopwords)
Best Day of the Week to Post
@russwest44's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Tuesday | 3 | 36,791 | 110,372 |
| Wednesday | 1 | 1,890 | 1,890 |
| Thursday | 3 | 5,688 | 17,064 |
| Friday | 1 | 29,117 | 29,117 |
| Saturday | 3 | 16,300 | 48,901 |
| Sunday | 1 | 18,382 | 18,382 |
Posting Consistency & Streaks
How steadily @russwest44 maintains output
3
Longest streak (days)
13/100
Consistency score
Inverse of posting-gap variance
21.4%
Active days
Posted at least once
102.1h
Avg gap
Between posts
Caption Length & Performance
How @russwest44's caption length correlates with engagement
100.0%
Posts with Caption
696
Avg Caption Chars
628
Median Chars
1704
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Long (100+) | 12 | 18.8K |
The audience rewards captions of 50 to 75 characters. This length produces the highest engagement for the account.
Who This Audience Is
What @russwest44's reach and engagement mean for a brand.
The audience size is large compared to the typical creator tracked in our database. This scale suggests an reach that operates at a broadcast level rather than a niche community level. The verified status confirms high visibility despite the lack of a specific category tag. Engagement rates fall well below the median, meaning brand messages land much softer here than on standard influencer accounts. This disparity occurs because the follower count is inflated by general public interest rather than active peer interaction. High reach coupled with low engagement indicates a passive viewer base. The numbers suggest an audience that consumes content as a spectator rather than an active participant. Given these dynamics, this profile fits sports and lifestyle brands seeking broad awareness over direct conversion or deep community interaction.
Compare & Discover Similar Creators
Stack @russwest44 against any other Instagram creator we track, or jump to similar accounts.
Compare @russwest44 to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @russwest44
Estimated Earnings
Revenue estimates based on follower count and engagement
@russwest44 commands high fees from their large reach, with a sponsored post estimated between $109.1K and $261.9K. Their rank puts them well above the median, allowing for a premium price based on scale alone. However, an engagement rate of 0.09% falls far below the 1.31% average. This disparity suggests that while the reach is expansive, the active interaction per follower is low compared to peers. Brands paying at the top end of the band are purchasing broad visibility rather than high intensity engagement. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 21.8M followers (Mega)
$109,121 – $261,890
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 21.8M followers
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.09% engagement rate trails the 1.31% median, the clearest area to improve
- ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 1.8 posts a week limits fresh reach
- ~ Low consistency score (13/100), posting rhythm is erratic
Summary
This analysis of @russwest44 reveals a mega Instagram presence with 21,824,178 followers. The account demonstrates an engagement rate of 0.09%, averaging 18.6K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @russwest44
How many followers does @russwest44 have on Instagram?
@russwest44 has 21,824,178 followers on Instagram, placing them in the mega creator tier.
What is @russwest44's Instagram engagement rate?
@russwest44 has an engagement rate of 0.09% based on 12 recent posts, averaging 18.6K likes per post.
How much does @russwest44 earn on Instagram?
Based on industry benchmarks, @russwest44's estimated sponsorship value is $109,121 - $261,890 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @russwest44 published on Instagram?
@russwest44 has published 147 posts on Instagram.
What is @russwest44's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 100,520 likes and 1,037 comments.
How often does @russwest44 post on Instagram?
@russwest44 posts approximately 1.8 times per week, with an average gap of 102.1 hours between posts. Peak posting days are Thursday, Tuesday, Saturday.
How does @russwest44 compare to other Instagram creators?
@russwest44 sits in the Mega creator tier alongside accounts like @brunamarquezine, @lewishamilton, @f1.
Is @russwest44 verified on Instagram?
Yes, @russwest44 is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @russwest44's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 25, 2026