21.8M
Followers
2.5K
Following
147
Posts
0.09%
Engagement Rate
Account Overview
Profile summary and post performance
The Instagram account @russwest44 belongs to Russell Westbrook and is categorized as a Mega tier account. The profile features a biography that reads "WHY NOT?" and includes a tag for @honorthegift. The account is not set to a specific category and is not a business account. The account has 21,829,345 followers and follows 2,547 accounts. Out of 147 total posts, the average number of likes per post is 18,488 and the average number of comments per post is 182. The calculated engagement rate for the account is 0.09%.
Account Info
| Account Size | Mega |
| Followers | 21,829,345 |
| Following | 2,547 |
| Posts | 147 |
| Verified | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 18,488 |
| Avg Comments per Post | 182 |
| Videos | 2 |
| Photos | 10 |
| Engagement Rate | 0.09% |
Engagement Analysis
Based on 12 recent posts
Platform Context
The account @russwest44 receives approximately 0.2x the platform-wide average of 111,675 total engagements per post. This performance places the creator in the Mega tier. The account averages 18,488 likes and 182 comments per post compared to the database average of 110,349 likes and 1,326 comments.
The @russwest44 account contains a total of 147 posts, with 12 recent posts analyzed in this data set. The content consists of 10 photos and 2 videos. Across all content types, the account has accumulated a total of 221,851 likes and 2,185 comments. The average engagement for the account is recorded as 18,488 likes and 182 comments per post, resulting in an engagement rate of 0.09%. When segmented by media type, photos received an average of 21,264 likes, while videos received an average of 4,605 likes.
18.5K
Avg Likes/Post
182
Avg Comments/Post
221.9K
Total Likes
2.2K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.09%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
4.6K
Avg Likes on Videos (2)
21.3K
Avg Likes on Photos (10)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @russwest44's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @russwest44's single biggest post had going for it — the patterns worth replicating.
100,291 likes · 1,036 comments
5.4× @russwest44's average post · 13.5× the median post.
"OKLAHOMA CITY. Proud to invest in the city that helped raise me. Honored to be part of today’s groundbreaking and what this project represents for the future of OKC. Special things happening in the community and grateful to help build what’s next. #whynot @westbrookenterprises "
346 characters
Photo
Format
Tuesday
Day Posted
17:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The Instagram account @russwest44 contains a total of 147 posts consisting of 2 videos and 10 photos. The account maintains a posting frequency of 1.8 posts per week. The content includes various hashtags, specifically #graduation (1x), #classof2026 (1x), #charterschool (1x), #nonprofit (1x), #russellwestbrook (1x), #whynot (1x), #roadto2028 (1x), and #gapstudio (1x). The average caption length for the account is 696 characters.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 696 chars |
| Posting Frequency | 1.8 posts/week |
Content Mix
2
Videos / Reels
10
Photos
Top Performing Posts
OKLAHOMA CITY. Proud to invest in the city that helped raise me. Honored to be part of today’s groundbreaking and what…
RUSSELL WESTBROOK lands the cover of our LOVE Issue 14 in a shoot photographed by FERNANDO SIPPEL and styled by COURTNE…
On to the next big adventure! Thanks @russwest44 for supporting these students right through to the big day! 🎓🎉 We’re …
Happy Mother’s Day to the Queen! We love you and we APPRECIATE you more than anything in the world. Thank you for bein…
RUSSELL WESTBROOK lands the cover of our LOVE Issue 14 in a shoot photographed by FERNANDO SIPPEL and styled by COURTNE…
For @russwest44 at the Met Gala 2026 💙 A custom #GapStudio look inspired by Yves Klein’s IKB74 (1958) from the collecti…
🚨 Just announced 🚨 NBA All-Star and entrepreneur Russell Westbrook is the new Co-Chair of LACI's Road to 2028! Born a…
🚀 NBA All-Star and entrepreneur Russell Westbrook stopped by our home at @ladwp1 -owned La Kretz Innovation Campus for …
RUSSELL WESTBROOK lands the cover of our LOVE Issue 14 in a shoot photographed by FERNANDO SIPPEL and styled by COURTNE…
Top Posts
Highest-liked recent posts from @russwest44
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
OKLAHOMA CITY. Proud to invest in the city that helped raise me.
Honored to be…
|
100.3K | 1.0K | view |
| 2 |
RUSSELL WESTBROOK lands the cover of our LOVE Issue 14 in a shoot photographed …
|
37.3K | 464 | view |
| 3 |
On to the next big adventure! Thanks @russwest44 for supporting these students …
|
28.7K | 86 | view |
| 4 |
Happy Mother’s Day to the Queen! We love you and we APPRECIATE you more than a…
|
18.2K | 120 | view |
| 5 |
RUSSELL WESTBROOK lands the cover of our LOVE Issue 14 in a shoot photographed …
|
7.8K | 94 | view |
| 6 |
For @russwest44 at the Met Gala 2026 💙
A custom #GapStudio look inspired by Yve…
|
7.4K | 108 | view |
| 7 |
🚨 Just announced 🚨
NBA All-Star and entrepreneur Russell Westbrook is the new …
|
7.1K | 82 | view |
| 8 |
🚀 NBA All-Star and entrepreneur Russell Westbrook stopped by our home at @ladwp…
|
5.6K | 31 | view |
| 9 |
RUSSELL WESTBROOK lands the cover of our LOVE Issue 14 in a shoot photographed …
|
3.1K | 72 | view |
Posting Patterns & Optimal Timing
When @russwest44 posts on Instagram
The account @russwest44 has a posting frequency of 1.8 posts per week based on an analysis of 12 posts. The average time elapsed between consecutive posts is 102.1 hours. Peak posting days for the account are Thursday, Tuesday, and Saturday. The peak posting hours recorded in UTC are 17, 16, and 14.
1.8
Posts / week
102.1h
Avg gap between posts
Thursday, Tuesday, Saturday
Peak posting days
17:00, 16:00, 14:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @russwest44 publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
Most Common Words
Frequent caption words across @russwest44's recent posts (excludes stopwords)
Best Day of the Week to Post
@russwest44's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Tuesday | 3 | 36,424 | 109,272 |
| Wednesday | 1 | 1,848 | 1,848 |
| Thursday | 3 | 5,653 | 16,958 |
| Friday | 1 | 28,799 | 28,799 |
| Saturday | 3 | 16,265 | 48,795 |
| Sunday | 1 | 18,364 | 18,364 |
Posting Consistency & Streaks
How steadily @russwest44 maintains output
3
Longest streak (days)
13/100
Consistency score
Inverse of posting-gap variance
21.4%
Active days
Posted at least once
102.1h
Avg gap
Between posts
Caption Length & Performance
How @russwest44's caption length correlates with engagement
100.0%
Posts with Caption
696
Avg Caption Chars
628
Median Chars
1704
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Long (100+) | 12 | 18.7K |
Compare & Discover Similar Creators
Stack @russwest44 against any other Instagram creator we track, or jump to similar accounts.
Compare @russwest44 to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @russwest44
Estimated Earnings
Revenue estimates based on follower count and engagement
The Instagram account @russwest44 is categorized in the Mega tier with a follower count of 21,829,345 and an engagement rate of 0.09%. Based on these specific metrics, the estimated sponsorship value per post is between $109,147 and $261,952. These figures are rough industry-standard estimates derived from public follower counts and engagement rates. These values are not actual earnings.
Sponsorship Value (Est. Per Post)
Based on 21.8M followers (Mega)
$109,147 – $261,952
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + The account has 21,829,345 followers and holds verified status.
- + The account qualifies for sponsorship eligibility with over 10,000 followers.
- + The account achieved a viral hit rate of 8.3% at the 5x average level.
Opportunities
- ~ The engagement rate is recorded at 0.09%.
- ~ Engagement per post is 0.2x the platform average of 111,675.
- ~ The consistency score is 13/100.
- ~ The longest posting streak is 3 days.
Summary
This analysis of @russwest44 reveals a mega Instagram presence with 21,829,345 followers. The account demonstrates an engagement rate of 0.09%, averaging 18.5K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @russwest44
How many followers does @russwest44 have on Instagram?
@russwest44 has 21,829,345 followers on Instagram, placing them in the mega creator tier.
What is @russwest44's Instagram engagement rate?
@russwest44 has an engagement rate of 0.09% based on 12 recent posts, averaging 18.5K likes per post.
How much does @russwest44 earn on Instagram?
Based on industry benchmarks, @russwest44's estimated sponsorship value is $109,147 - $261,952 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @russwest44 published on Instagram?
@russwest44 has published 147 posts on Instagram.
What is @russwest44's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 100,291 likes and 1,036 comments.
How often does @russwest44 post on Instagram?
@russwest44 posts approximately 1.8 times per week, with an average gap of 102.1 hours between posts. Peak posting days are Thursday, Tuesday, Saturday.
How does @russwest44 compare to other Instagram creators?
@russwest44 sits in the Mega creator tier alongside accounts like @brunamarquezine, @lewishamilton, @f1.
Is @russwest44 verified on Instagram?
Yes, @russwest44 is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @russwest44's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 24, 2026