87.9M
Followers
1.3K
Following
107.0K
Posts
0.07%
Engagement Rate
Account Overview
Profile summary and post performance
@nba has 87,903,990 Instagram followers as of October 16, 2026 and 107,000 posts; the account is verified. Across the 12 recent posts we analysed for this report on August 24, 2026, a post got 61.8K likes and 359 comments on average (median 26.3K likes), an engagement rate of 0.07% of followers, an average its biggest posts pull up (the median post reached 0.03%). Over the 143 days we have tracked it, the account lost 444,196 followers (-0.5%).
Where these numbers come from: public Instagram profile data and @nba's recent posts, collected by IGDataHub. Follower history comes from our own repeated readings of the profile. How we calculate these numbers.
Account Info
| Account Size | Mega |
| Followers | 87,903,990 |
| Following | 1,307 |
| Posts | 107,000 |
| Verified | Yes |
| Business Account | Yes |
| Category | Sports league |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 61,845 |
| Avg Comments per Post | 359 |
| Videos | 4 |
| Photos & carousels | 8 |
| Engagement Rate | 0.07% |
Follower Growth Over Time
How @nba's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-444.2K
Net Change
-0.5%
% Change
-3.1K
Avg / Day
143
Days Tracked
52
Data Points
Tracked between May 26, 2026 (88,348,186 followers) and Oct 16, 2026 (87,903,990 followers).
| Date | Followers | Change |
|---|---|---|
| 87,903,990 | -37,779 | |
| 87,941,769 | -396,415 | |
| 88,338,184 | -101,744 | |
| 88,439,928 | +91,742 | |
| 88,348,186 | first reading |
Engagement Analysis
Based on 12 recent posts
61.8K
Avg Likes/Post
359
Avg Comments/Post
742.1K
Total Likes
4.3K
Total Comments
Engagement Rate
Compared with the 877 Mega-tier reports with an engagement rate (median 0.94%, middle half 0.3% to 2.58%)
0.07%
(Likes + Comments) / Followers per post
An average its biggest posts pull up: the median post reached 0.03%.
Video vs Photo Engagement
32.6K
Avg Likes on Videos (4)
76.5K
Avg Likes on Photos & carousels (8)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @nba's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. The median post got 26,660 likes and comments; 4 of the 12 reached twice that (53,320 or more).
Best-Performing Post, Decomposed
What @nba's single biggest recent post had going for it, measured against the account's other posts.
219,393 likes · 767 comments
3.5× @nba's average post · 8.2× the median post.
"With the 1st pick of the NBA Draft the @washwizards select @aj.dybantsa! The 2026 NBA Draft is LIVE on ABC & ESPN."
115 characters
Photo or carousel
Format
Wednesday
Day Posted
0:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
Hashtags in the analysed posts
Each one appears in a single post, so none stands out as a regular tag.
Top Keywords
Words used at least twice in the captions we analysed, with how often.
Caption Analysis
| Avg Caption Length | 158 chars |
| Posting Frequency | not shown |
Content Mix
4
Videos / Reels
8
Photos & carousels
Top Posts
Highest-liked recent posts from @nba
| # | Caption | Likes | Comments | Views | Link |
|---|---|---|---|---|---|
| 1 |
With the 1st pick of the NBA Draft the @washwizards select @aj.dybantsa!
The 2…
|
219.4K | 767 | — | view |
| 2 |
The draft board for the 2026 NBA Draft.
*The Milwaukee Bucks have agreed in pr…
|
181.3K | 377 | — | view |
| 3 |
The 2026 NBA Draft Class 📸
|
120.2K | 465 | — | view |
| 4 |
53. AND COUNTING. 🤯
Marina Mabrey has tied the all-time WNBA single-game scori…
|
99.6K | 791 | 1.3M | view |
| 5 |
MARINA COULDN’T MISS. 🤯
Marina Mabrey poured in 53 points on 17-28 shooting, i…
|
31.5K | 475 | — | view |
| 6 |
Join us in wishing @rudygobert27 of the @timberwolves a HAPPY 34th BIRTHDAY!
|
27.7K | 404 | — | view |
| 7 |
In rare air 👑
Marina Mabrey ties the all-time WNBA single-game scoring record …
|
24.8K | 356 | — | view |
| 8 |
Heard Team France is back in Boston today 👀
|
14.5K | 102 | 110.1K | view |
| 9 |
History hits different 🧡
After tying the WNBA single-game scoring record with …
|
9.9K | 145 | 115.2K | view |
Posting Patterns & Optimal Timing
When @nba posts on Instagram
Friday
Peak posting days
1:00, 14:00 UTC
Peak posting hours
Posts per week, the average gap, active days and the consistency score are not shown for this account. The posts we analysed include pinned posts, which Instagram keeps at the top of a profile however old they are, so counting them stretches the date range and understates how often the account posts. Peak days and hours count the same posts.
Posting Activity by Hour (UTC)
How often @nba publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC): 0 is midnight, 12 is noon
Engagement by Day of the Week
@nba's recent posts grouped by the day they went out. Most days here have one or two posts, so one strong post can set a day's average. Read it as a record of these posts, not as the best day to post.
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Wednesday | 2 | 170,400 | 340,800 |
| Thursday | 2 | 94,110 | 188,221 |
| Friday | 8 | 27,178 | 217,424 |
Caption Length & Performance
How @nba's caption length correlates with engagement
100.0%
Posts with Caption
158
Avg Caption Chars
115
Median Chars
514
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 2 | 63.6K |
| Medium (40-100) | 2 | 21.4K |
| Long (100+) | 8 | 72.1K |
Compare & Discover Similar Creators
Stack @nba against any other Instagram creator we track, or jump to similar accounts.
Compare @nba to another creator
Get a side-by-side stats breakdown.
Creators closest in size to @nba
Estimated Earnings
Revenue estimates based on follower count only
Sponsorship Value (Est. Per Post)
Based on 87.9M followers (Mega)
$439,520 to $1,054,848
Our per-follower range for accounts this size (see methodology)
Download @nba's data
Everything below is derived from this account, priced on the counts shown. Delivered as CSV by emailed link.
You only pay for rows we deliver. Counts are the maximum available today; if an export comes back smaller, the difference is refunded automatically. Counts as last collected 4 hours, 57 minutes ago.
Tracking
What we have recorded about @nba over time, and ongoing alerts.
Other reports
Not downloads of this account: they take their own inputs.
Download @nba's data
Followers, following and full post history as CSV, priced on the exact record counts above.
See export optionsFrequently Asked Questions About @nba
How many followers does @nba have on Instagram?
@nba has 87,903,990 followers on Instagram, placing them in the Mega-tier group (1M+ followers).
What is @nba's Instagram engagement rate?
@nba has an engagement rate of 0.07% based on 12 recent posts, averaging 61.8K likes per post. That average is pulled up by its biggest posts: the median post reached 0.03%.
How much does @nba earn on Instagram?
From follower count only, we estimate @nba's sponsorship value at $439,520 to $1,054,848 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @nba published on Instagram?
@nba has published 107,000 posts on Instagram.
What is @nba's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 219,393 likes and 767 comments.
How often does @nba post on Instagram?
We don't show a weekly rate for @nba: the posts we analysed include pinned posts, which Instagram keeps at the top of a profile however old they are, so a rate from them would understate how often the account posts. Peak posting days are Friday.
How does @nba compare to other Instagram creators?
@nba sits in the Mega-tier group alongside accounts like @davidbeckham, @dualipa, @snoopdogg.
Is @nba verified on Instagram?
Yes, @nba is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @nba's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Follower count as of Oct 16, 2026 | Posts analysed Aug 24, 2026
Cite this page
IGDataHub (2026). @nba Instagram stats and analytics, follower count as of 16 October 2026, posts analysed 24 August 2026. https://igdatahub.com/blog/nba-instagram-profile-stats/