Red Bull
watch the World Of Red Bull👇 #givesyouwiiings
34.2M
Followers
2.1K
Following
12.0K
Posts
5.33%
Engagement Rate
Account Overview
Profile summary and post performance
Red Bull (@redbull) has 34,163,791 Instagram followers as of October 18, 2026 and 12,000 posts; the account is verified. Across the 12 recent posts we analysed for this report on June 19, 2026, a post got 1.8M likes and 6.7K comments on average (median 88.6K likes), an engagement rate of 5.33% of followers, an average its biggest posts pull up (the median post reached 0.27%). Over the 145 days we have tracked it, the account gained 1,387,401 followers (+4.2%).
Where these numbers come from: public Instagram profile data and @redbull's recent posts, collected by IGDataHub. Follower history comes from our own repeated readings of the profile. How we calculate these numbers.
Account Info
| Account Size | Mega |
| Followers | 34,163,791 |
| Following | 2,147 |
| Posts | 12,000 |
| Verified | Yes |
| Business Account | Yes |
| Category | WEBSITE |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 1,751,220 |
| Avg Comments per Post | 6,683 |
| Videos | 11 |
| Photos & carousels | 1 |
| Engagement Rate | 5.33% |
Follower Growth Over Time
How @redbull's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+1.4M
Net Change
+4.2%
% Change
+9.6K
Avg / Day
145
Days Tracked
78
Data Points
Tracked between May 26, 2026 (32,776,390 followers) and Oct 18, 2026 (34,163,791 followers).
| Date | Followers | Change |
|---|---|---|
| 34,163,791 | +201,335 | |
| 33,962,456 | +302,576 | |
| 33,659,880 | +422,625 | |
| 33,237,255 | +246,488 | |
| 32,990,767 | +214,377 | |
| 32,776,390 | first reading |
Engagement Analysis
Based on 12 recent posts
1.8M
Avg Likes/Post
6.7K
Avg Comments/Post
21.0M
Total Likes
80.2K
Total Comments
Engagement Rate
Compared with the 877 Mega-tier reports with an engagement rate (median 0.94%, middle half 0.3% to 2.58%)
5.33%
(Likes + Comments) / Followers per post
An average its biggest posts pull up: the median post reached 0.27%.
Video vs Photo Engagement
1.9M
Avg Likes on Videos (11)
75.4K
Avg Likes on Photos & carousels (1)
Only 1 of the 12 posts we analysed is a photo or carousel: too few to say which format does better.
Per-Post Engagement Trend
Engagement (likes + comments) for each of @redbull's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. The median post got 88,891 likes and comments; 5 of the 12 reached twice that (177,782 or more).
Best-Performing Post, Decomposed
What @redbull's single biggest recent post had going for it, measured against the account's other posts.
17,571,277 likes · 59,998 comments
10.0× @redbull's average post · 198.3× the median post.
"we were not ready for the POV to look like THAT 😵💫 🛹: @diassandro 📍: Porto Alegre, Brazil 🤝: @prada #redbull #givesyouwiiings #energydrink #skate #worldrecord #prada #PradaLineaRossa"
186 characters
Video
Format
Wednesday
Day Posted
14:00 UTC
Hour Posted
119.4M
Views
Content Analysis
Hashtags, keywords, captions, and top posts
Top Hashtags
Top Keywords
Words used at least twice in the captions we analysed, with how often.
Caption Analysis
| Avg Caption Length | 156 chars |
| Posting Frequency | not shown |
Content Mix
11
Videos / Reels
1
Photos & carousels
Top Posts
Highest-liked recent posts from @redbull
| # | Caption | Likes | Comments | Views | Link |
|---|---|---|---|---|---|
| 1 |
we were not ready for the POV to look like THAT 😵💫
🛹: @diassandro
📍: Porto Al…
|
17.6M | 60.0K | 119.4M | view |
| 2 |
link up play at 15m high 🤝
watch the Ultimate Football Challenge soon on the R…
|
1.9M | 8.9K | 15.3M | view |
| 3 |
🚨world first🚨 a landing no one has seen before
✈️: @costadario
📍: @redbulltr
…
|
775.7K | 6.5K | 8.1M | view |
| 4 |
swapping a museum for a garage 🖌️
👏: @aaroncolton
#redbull #givesyouwiiings #…
|
194.7K | 410 | 1.7M | view |
| 5 |
@fredfugen: “so I’ve got this idea” 💡
🐿️: @daniroman_, @marcofuerst.at, @_marc…
|
188.6K | 3.2K | 1.8M | view |
| 6 |
now that’s what we call a 10/10 commute 👏
🏄♂️: @nikolasplytas
#redbull #give…
|
101.9K | 342 | 1.9M | view |
| 7 |
#1 since day 1
🏀: @aj.dybantsa
📍: @redbullusa
📸: @dustinsnipes
#redbull #g…
|
75.4K | 178 | — | view |
| 8 |
if you needed motivation to keep trying, here you go 💪
🏍️: @sarahlezito
#redb…
|
72.1K | 161 | 932.6K | view |
| 9 |
taking limbo to a whole new level 📈
🏍️: @josepgarcia26
#redbull #givesyouwiii…
|
48.0K | 102 | 725.4K | view |
Posting Patterns & Optimal Timing
When @redbull posts on Instagram
Wednesday
Peak posting days
14:00, 8:00 UTC
Peak posting hours
Posts per week, the average gap, active days and the consistency score are not shown for this account. The posts we analysed include pinned posts, which Instagram keeps at the top of a profile however old they are, so counting them stretches the date range and understates how often the account posts. Peak days and hours count the same posts.
Posting Activity by Hour (UTC)
How often @redbull publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
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Hour of day (UTC): 0 is midnight, 12 is noon
Engagement by Day of the Week
@redbull's recent posts grouped by the day they went out. Most days here have one or two posts, so one strong post can set a day's average. Read it as a record of these posts, not as the best day to post.
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 2 | 1,353,220 | 2,706,439 |
| Tuesday | 1 | 195,086 | 195,086 |
| Wednesday | 3 | 5,915,059 | 17,745,177 |
| Thursday | 2 | 146,984 | 293,968 |
| Friday | 2 | 60,159 | 120,318 |
| Saturday | 2 | 16,928 | 33,856 |
Caption Length & Performance
How @redbull's caption length correlates with engagement
100.0%
Posts with Caption
156
Avg Caption Chars
139
Median Chars
241
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Long (100+) | 12 | 1.8M |
Compare & Discover Similar Creators
Stack @redbull against any other Instagram creator we track, or jump to similar accounts.
Compare @redbull to another creator
Get a side-by-side stats breakdown.
Creators closest in size to @redbull
Estimated Earnings
Revenue estimates based on follower count only
Sponsorship Value (Est. Per Post)
Based on 34.2M followers (Mega)
$170,819 to $409,965
Our per-follower range for accounts this size (see methodology)
Download @redbull's data
Everything below is derived from this account, priced on the counts shown. Delivered as CSV by emailed link.
You only pay for rows we deliver. Counts are the maximum available today; if an export comes back smaller, the difference is refunded automatically. Counts as last collected 18 hours, 27 minutes ago.
Tracking
What we have recorded about @redbull over time, and ongoing alerts.
Other reports
Not downloads of this account: they take their own inputs.
Download @redbull's data
Followers, following and full post history as CSV, priced on the exact record counts above.
See export optionsFrequently Asked Questions About @redbull
How many followers does @redbull have on Instagram?
@redbull has 34,163,791 followers on Instagram, placing them in the Mega-tier group (1M+ followers).
What is @redbull's Instagram engagement rate?
@redbull has an engagement rate of 5.33% based on 12 recent posts, averaging 1.8M likes per post. That average is pulled up by its biggest posts: the median post reached 0.27%.
How much does @redbull earn on Instagram?
From follower count only, we estimate @redbull's sponsorship value at $170,819 to $409,965 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @redbull published on Instagram?
@redbull has published 12,000 posts on Instagram.
What is @redbull's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 17,571,277 likes and 59,998 comments.
How often does @redbull post on Instagram?
We don't show a weekly rate for @redbull: the posts we analysed include pinned posts, which Instagram keeps at the top of a profile however old they are, so a rate from them would understate how often the account posts. Peak posting days are Wednesday.
How does @redbull compare to other Instagram creators?
@redbull sits in the Mega-tier group alongside accounts like @zefelipe, @danialves, @gururandhawa.
Is @redbull verified on Instagram?
Yes, @redbull is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @redbull's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Follower count as of Oct 18, 2026 | Posts analysed Jun 19, 2026
Cite this page
IGDataHub (2026). @redbull Instagram stats and analytics, follower count as of 18 October 2026, posts analysed 19 June 2026. https://igdatahub.com/blog/redbull-instagram-profile-stats/