adidas Originals

This creator ranks 181 among the 1606 accounts we track and holds a follower count over 46 times the median size of our typical creators. As a verified account in the shopping and retail category with 551 total posts, this profile operates as a large brand presence. The engagement rate falls below the median of 1.31 percent with its current average of 0.64 percent. The following report analyzes specific audience demographics and content performance to help you plan your next campaign.

The engagement rate of 0.64% falls below the 1.31% median and ranks 1087 out of 1605, confirming this audience reacts less than usual. While the account generates high volume, the interaction depth is shallow compared to industry peers. Photos receive nearly four times the likes of videos, proving that this audience rewards static imagery over moving content. This preference suggests a desire for aesthetic consumption rather than active video engagement. The hit rate reveals inconsistent reach, as only 8.3% of posts doubled the account average and another 8.3% quintupled it. These figures indicate that while occasional peaks occur, the majority of content reaches a stagnant core. Most followers act as passive observers rather than participants in a conversation. This is a tap-and-scroll audience.

The standout post outperformed the median content by a factor of 50.7. This specific post achieved an impressive like to comment ratio of roughly 340 to 1. To replicate this success, keep your captions brief. Short copy under 40 characters generates nearly ten times more engagement than medium length posts. Lengthy descriptions appear to distance the audience from the visual content. Use the hashtag #adidasxlg as a consistent signal for your core topics. You should maintain a steady posting cadence of five times per week. While total engagement is high, the primary goal is maintaining this established reach through consistent frequency rather than chasing random spikes. The account currently commands 33.7M followers.

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The primary revenue stream for this account is brand partnerships and high volume sponsorships. A sponsored post falls within a band of $168.3K to $403.9K based on the follower count. This creator ranks in the top tier of the platform, which justifies a premium price over the median. Because the rank is so high, the quoted range represents a target for negotiation rather than a starting point. The engagement rate sits at 0.64% and falls below the 1.31% average. This lower interaction rate suggests that the top end of the pricing band may be difficult to justify unless the reach provides specific conversion goals. These are modelled estimates from public metrics, not disclosed earnings.