This account is no longer on Instagram. @adidasoriginals has been removed, renamed or deactivated since we last collected its data. The figures below are our final recorded snapshot, taken June 2026, kept for reference.
adidas Originals
Before there can be a thousand, there’s - The Original.
33.6M
Followers
1.0K
Following
614
Posts
0.64%
Engagement Rate
Account Overview
Profile summary and post performance
adidas Originals (@adidasoriginals) has 33,644,272 Instagram followers as of November 3, 2026 and 614 posts; the account is verified. Across the 12 recent posts we analysed for this report on June 23, 2026, a post got 212.9K likes and 1.4K comments on average (median 24.8K likes), an engagement rate of 0.64% of followers, an average its biggest posts pull up (the median post reached 0.09%). Over the 163 days we have tracked it, the account lost 2,838 followers (-0.0%).
Where these numbers come from: public Instagram profile data and @adidasoriginals's recent posts, collected by IGDataHub. Follower history comes from our own repeated readings of the profile. How we calculate these numbers.
Account Info
| Account Size | Mega |
| Followers | 33,644,272 |
| Following | 1,011 |
| Posts | 614 |
| Verified | Yes |
| Business Account | Yes |
| Category | TOPIC_SHOPPING_RETAIL |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 212,885 |
| Avg Comments per Post | 1,389 |
| Videos | 6 |
| Photos & carousels | 6 |
| Engagement Rate | 0.64% |
Follower Growth Over Time
How @adidasoriginals's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-2.8K
Net Change
-0.0%
% Change
-17
Avg / Day
163
Days Tracked
92
Data Points
Tracked between May 24, 2026 (33,647,110 followers) and Nov 3, 2026 (33,644,272 followers).
| Date | Followers | Change |
|---|---|---|
| 33,644,272 | -4,074 | |
| 33,648,346 | -10,976 | |
| 33,659,322 | -1,714 | |
| 33,661,036 | -10,425 | |
| 33,671,461 | +12,330 | |
| 33,659,131 | +12,021 | |
| 33,647,110 | first reading |
Engagement Analysis
Based on 12 recent posts
212.9K
Avg Likes/Post
1.4K
Avg Comments/Post
2.6M
Total Likes
16.7K
Total Comments
Engagement Rate
Compared with the 877 Mega-tier reports with an engagement rate (median 0.94%, middle half 0.3% to 2.58%)
0.64%
(Likes + Comments) / Followers per post
An average its biggest posts pull up: the median post reached 0.09%.
Video vs Photo Engagement
83.4K
Avg Likes on Videos (6)
342.4K
Avg Likes on Photos & carousels (6)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @adidasoriginals's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. The median post got 28,682 likes and comments; 3 of the 12 reached twice that (57,364 or more).
Best-Performing Post, Decomposed
What @adidasoriginals's single biggest recent post had going for it, measured against the account's other posts.
1,937,940 likes · 5,635 comments
9.0× @adidasoriginals's average post · 67.7× the median post.
"/// 🕷️ SP5DER"
13 characters
Photo or carousel
Format
Tuesday
Day Posted
14:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
Top Hashtags
Top Keywords
Words used at least twice in the captions we analysed, with how often.
Caption Analysis
| Avg Caption Length | 72 chars |
| Posting Frequency | 5.0 posts/week |
Content Mix
6
Videos / Reels
6
Photos & carousels
Top Posts
Highest-liked recent posts from @adidasoriginals
| # | Caption | Likes | Comments | Views | Link |
|---|---|---|---|---|---|
| 1 |
/// 🕷️ SP5DER
|
1.9M | 5.6K | — | view |
| 2 |
The dream is never built alone; it grows through the people who raise us, the p…
|
290.2K | 1.4K | 2.2M | view |
| 3 |
From first sketch to final stitch.
1 of 1 — born on paper, built for the mom…
|
133.5K | 1.0K | 2.7M | view |
| 4 |
Brain Dead x Disney for the win 🏆
Available on June 29th on the adidas CONFIRM…
|
47.2K | 165 | 373.7K | view |
| 5 |
Lower-profile, higher thinking, out of this world styling.
@Pharrell’s VIRGI…
|
46.0K | 242 | — | view |
| 6 |
A closer look at adidas x Rick Owens SS27, shown at Palais de Tokyo, Paris.
|
30.8K | 7.5K | — | view |
| 7 |
Introducing adidas x Rick Owens SS27 at Palais de Tokyo, Paris.
|
18.7K | 297 | — | view |
| 8 |
A study in green.
|
14.4K | 101 | — | view |
| 9 |
Not just a colour.
A code, revealed at scale.
|
12.0K | 88 | 276.3K | view |
Posting Patterns & Optimal Timing
When @adidasoriginals posts on Instagram
5.0
Posts / week
36.5h
Avg gap between posts
Thursday
Peak posting days
—
Peak posting hours
Posting Activity by Hour (UTC)
How often @adidasoriginals publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC): 0 is midnight, 12 is noon
Engagement by Day of the Week
@adidasoriginals's recent posts grouped by the day they went out. Most days here have one or two posts, so one strong post can set a day's average. Read it as a record of these posts, not as the best day to post.
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 47,325 | 47,325 |
| Tuesday | 2 | 979,028 | 1,958,055 |
| Wednesday | 2 | 148,944 | 297,888 |
| Thursday | 3 | 55,235 | 165,704 |
| Friday | 2 | 24,757 | 49,514 |
| Saturday | 2 | 26,403 | 52,806 |
Posting Consistency & Streaks
How steadily @adidasoriginals maintains output
3
Longest streak (days)
36/100
Consistency score: irregular gaps
100 = evenly spaced posts; 0 = the gaps vary as much as their average or more
65.7%
Active days
Posted at least once
36.5h
Avg gap
Between posts
Caption Length & Performance
How @adidasoriginals's caption length correlates with engagement
100.0%
Posts with Caption
72
Avg Caption Chars
75
Median Chars
162
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 4 | 493.9K |
| Medium (40-100) | 4 | 51.0K |
| Long (100+) | 4 | 97.9K |
Compare & Discover Similar Creators
Stack @adidasoriginals against any other Instagram creator we track, or jump to similar accounts.
Compare @adidasoriginals to another creator
Get a side-by-side stats breakdown.
Creators closest in size to @adidasoriginals
Estimated Earnings
Revenue estimates based on follower count only
Sponsorship Value (Est. Per Post)
Based on 33.6M followers (Mega)
$168,221 to $403,731
Our per-follower range for accounts this size (see methodology)
Download @adidasoriginals's data
Everything below is derived from this account, priced on the counts shown. Delivered as CSV by emailed link.
You only pay for rows we deliver. Counts are the maximum available today; if an export comes back smaller, the difference is refunded automatically. Counts as last collected 1 day, 21 hours ago.
Tracking
What we have recorded about @adidasoriginals over time, and ongoing alerts.
Other reports
Not downloads of this account: they take their own inputs.
Download @adidasoriginals's data
Followers, following and full post history as CSV, priced on the exact record counts above.
See export optionsFrequently Asked Questions About @adidasoriginals
How many followers does @adidasoriginals have on Instagram?
@adidasoriginals has 33,644,272 followers on Instagram, placing them in the Mega-tier group (1M+ followers).
What is @adidasoriginals's Instagram engagement rate?
@adidasoriginals has an engagement rate of 0.64% based on 12 recent posts, averaging 212.9K likes per post. That average is pulled up by its biggest posts: the median post reached 0.09%.
How much does @adidasoriginals earn on Instagram?
From follower count only, we estimate @adidasoriginals's sponsorship value at $168,221 to $403,731 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @adidasoriginals published on Instagram?
@adidasoriginals has published 614 posts on Instagram.
What is @adidasoriginals's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 1,937,940 likes and 5,635 comments.
How often does @adidasoriginals post on Instagram?
@adidasoriginals posts approximately 5.0 times per week, with an average gap of 36.5h between posts. Peak posting days are Thursday.
How does @adidasoriginals compare to other Instagram creators?
@adidasoriginals sits in the Mega-tier group alongside accounts like @porsche, @prada, @dlwlrma.
Is @adidasoriginals verified on Instagram?
Yes, @adidasoriginals is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @adidasoriginals's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Follower count as of Nov 3, 2026 | Posts analysed Jun 23, 2026
Cite this page
IGDataHub (2026). @adidasoriginals Instagram stats and analytics, follower count as of 3 November 2026, posts analysed 23 June 2026. https://igdatahub.com/blog/adidasoriginals-instagram-profile-stats/