adidas Originals
Before there can be a thousand, there’s - The Original.
33.6M
Followers
1.0K
Following
547
Posts
0.14%
Engagement Rate
Account Overview
Profile summary and post performance
The @adidasoriginals Instagram account is categorized under TOPPING_SHOPPING_RETAIL and operates as a business account. The profile's biography states, "Before there can be a thousand, there’s - The Original." The account currently has 33,644,813 followers and follows 1,008 other accounts. The account has a total of 547 posts. These posts receive an average of 45,886 likes and 275 comments per post, resulting in an engagement rate of 0.14%. The account is classified within the Mega tier.
Account Info
| Account Size | Mega |
| Followers | 33,644,813 |
| Following | 1,008 |
| Posts | 547 |
| Verified | Yes |
| Business Account | Yes |
| Category | TOPIC_SHOPPING_RETAIL |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 45,886 |
| Avg Comments per Post | 275 |
| Videos | 8 |
| Photos | 4 |
| Engagement Rate | 0.14% |
Follower Growth Over Time
How @adidasoriginals's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-2099
Net Change
-0.0%
% Change
-70
Avg / Day
30
Days Tracked
6
Data Points
Tracked between May 24, 2026 (33,647,110 followers) and Jun 23, 2026 (33,645,011 followers).
Engagement Analysis
Based on 12 recent posts
Platform Context
@adidasoriginals receives engagement at approximately 0.4x the platform-wide average of 111,288 total interactions per post. The account is categorized in the Mega tier. This creator averages 45,886 likes and 275 comments per post compared to the database average of 109,987 likes and 1,301 comments.
The @adidasoriginals Instagram account has a total of 547 posts, with 12 recent posts analyzed for these metrics. The average number of likes per post is 45,886 and the average number of comments per post is 275. These figures result in an engagement rate of 0.14%. The content consists of 8 videos and 4 photos. Videos receive an average of 59,158 likes, while photos receive an average of 19,343 likes. Across the total data set, the account has accumulated 550,635 likes and 3,299 comments.
45.9K
Avg Likes/Post
275
Avg Comments/Post
550.6K
Total Likes
3.3K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.14%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
59.2K
Avg Likes on Videos (8)
19.3K
Avg Likes on Photos (4)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @adidasoriginals's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @adidasoriginals's single biggest post had going for it — the patterns worth replicating.
286,147 likes · 1,359 comments
6.2× @adidasoriginals's average post · 23.7× the median post.
"The dream is never built alone; it grows through the people who raise us, the places that ground us, and the voices that believed in us before the world ever did."
162 characters
Video
Format
Wednesday
Day Posted
13:00 UTC
Hour Posted
2.1M
Views
Content Analysis
Hashtags, keywords, captions, and top posts
The @adidasoriginals account contains a total of 547 posts with an average posting frequency of 5.5 posts per week. The content consists of 8 videos and 4 photos. The most frequently used hashtags on the account are #adidasxlg, which appears twice, and #adistarxlg, which also appears twice. The average caption length for these posts is 59 characters.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 59 chars |
| Posting Frequency | 5.5 posts/week |
Content Mix
8
Videos / Reels
4
Photos
Top Performing Posts
The dream is never built alone; it grows through the people who raise us, the places that ground us, and the voices tha…
From first sketch to final stitch. 1 of 1 — born on paper, built for the moment.
Lower-profile, higher thinking, out of this world styling. @Pharrell’s VIRGINIA Vario FLAT EARTHER 🌎 available now g…
Still reaching for these. #adistarXLG Bold, oversized. Light, breathable — zero thought. 👟
Top Posts
Highest-liked recent posts from @adidasoriginals
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
The dream is never built alone; it grows through the people who raise us, the p…
|
286.1K | 1.4K | view |
| 2 |
From first sketch to final stitch.
1 of 1 — born on paper, built for the mom…
|
132.6K | 1.0K | view |
| 3 |
Lower-profile, higher thinking, out of this world styling.
@Pharrell’s VIRGI…
|
40.3K | 216 | view |
| 4 |
Originals are the real thing. Available today ❤️
|
15.7K | 152 | view |
| 5 |
A study in green.
|
13.6K | 95 | view |
| 6 |
Still reaching for these. #adistarXLG
Bold, oversized. Light, breathable — z…
|
12.1K | 48 | view |
| 7 |
Not just a colour.
A code, revealed at scale.
|
11.8K | 84 | view |
| 8 |
Double take energy — Adistar XLG.
|
11.4K | 53 | view |
| 9 |
Perspective shift #adidasXLG
|
10.5K | 108 | view |
Posting Patterns & Optimal Timing
When @adidasoriginals posts on Instagram
The @adidasoriginals account maintains an average of 5.5 posts per week across the analyzed period of 12 posts. The average time elapsed between consecutive posts is 33.2 hours. Peak posting days occur on Friday, Saturday, and Tuesday. The peak posting hours recorded in UTC are 16, 13, and 9.
5.5
Posts / week
33.2h
Avg gap between posts
Friday, Saturday, Tuesday
Peak posting days
16:00, 13:00, 9:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @adidasoriginals publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
Most Common Words
Frequent caption words across @adidasoriginals's recent posts (excludes stopwords)
Best Day of the Week to Post
@adidasoriginals's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 11,458 | 11,458 |
| Tuesday | 2 | 9,398 | 18,796 |
| Wednesday | 2 | 146,519 | 293,038 |
| Thursday | 2 | 72,710 | 145,419 |
| Friday | 3 | 9,625 | 28,875 |
| Saturday | 2 | 28,174 | 56,348 |
Posting Consistency & Streaks
How steadily @adidasoriginals maintains output
5
Longest streak (days)
24/100
Consistency score
Inverse of posting-gap variance
65.7%
Active days
Posted at least once
33.2h
Avg gap
Between posts
Caption Length & Performance
How @adidasoriginals's caption length correlates with engagement
100.0%
Posts with Caption
59
Avg Caption Chars
45
Median Chars
162
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 6 | 8.8K |
| Medium (40-100) | 4 | 43.3K |
| Long (100+) | 2 | 164.0K |
Compare & Discover Similar Creators
Stack @adidasoriginals against any other Instagram creator we track, or jump to similar accounts.
Compare @adidasoriginals to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @adidasoriginals
Estimated Earnings
Revenue estimates based on follower count and engagement
The @adidasoriginals Instagram account is categorized as a Mega tier account with 33,644,813 followers and an engagement rate of 0.14%. Based on these metrics, the estimated sponsorship value per post ranges from $168,224 to $403,738. These figures are rough industry-standard estimates derived from public follower counts and engagement rates. These values do not represent actual earnings or confirmed contract amounts.
Sponsorship Value (Est. Per Post)
Based on 33.6M followers (Mega)
$168,224 – $403,738
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + The account has 33,644,813 followers and holds verified status.
- + The account maintains an average of 45,886 likes per post.
- + The viral hit rate for 2x the average is 16.7% and for 5x the average is 8.3%.
- + The account qualifies for sponsorship eligibility with over 10,000 followers.
Opportunities
- ~ The engagement rate is recorded at 0.14%.
- ~ The consistency score is 24/100.
- ~ The longest posting streak is 5 days.
- ~ Engagement per post of 46,161 is 0.4x the platform average of 111,288.
Summary
This analysis of @adidasoriginals reveals a mega Instagram presence with 33,644,813 followers. The account demonstrates an engagement rate of 0.14%, averaging 45.9K likes per post across 12 analyzed posts. The account holds verified status.
Want Instagram Analytics for Your Research?
Search profiles, discover hashtags, and explore Instagram data for analysis.
Start SearchingFrequently Asked Questions About @adidasoriginals
How many followers does @adidasoriginals have on Instagram?
@adidasoriginals has 33,644,813 followers on Instagram, placing them in the mega creator tier.
What is @adidasoriginals's Instagram engagement rate?
@adidasoriginals has an engagement rate of 0.14% based on 12 recent posts, averaging 45.9K likes per post.
How much does @adidasoriginals earn on Instagram?
Based on industry benchmarks, @adidasoriginals's estimated sponsorship value is $168,224 - $403,738 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @adidasoriginals published on Instagram?
@adidasoriginals has published 547 posts on Instagram.
What is @adidasoriginals's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 286,147 likes and 1,359 comments.
How often does @adidasoriginals post on Instagram?
@adidasoriginals posts approximately 5.5 times per week, with an average gap of 33.2 hours between posts. Peak posting days are Friday, Saturday, Tuesday.
How does @adidasoriginals compare to other Instagram creators?
@adidasoriginals sits in the Mega creator tier alongside accounts like @marcelotwelve, @psg, @sergioramos.
Is @adidasoriginals verified on Instagram?
Yes, @adidasoriginals is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @adidasoriginals's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 22, 2026