Shay Mitchell
@beis @rini Snapchat / OfficialShayM TikTok / @shaymitchell YouTube / YouTube.com/ShayMitchell FB / officialshaymitchell
33.9M
Followers
1.5K
Following
6.7K
Posts
0.16%
Engagement Rate
Account Overview
Profile summary and post performance
This creator sits at rank 179 out of over sixteen hundred tracked accounts. With a following of 33.9 million, this profile holds more than forty times the median follower count of those we track. The verified account is categorized as a Mega tier creator and features over six thousand total posts. This high volume indicates an established presence with a long history of content production. The engagement rate of 0.16 percent falls below the median of 0.93 percent. The rest of this report explores specific audience interactions and content performance trends.
Account Info
| Account Size | Mega |
| Followers | 33,903,505 |
| Following | 1,483 |
| Posts | 6,712 |
| Verified | Yes |
| Business Account | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 55,460 |
| Avg Comments per Post | 264 |
| Videos | 2 |
| Photos | 10 |
| Engagement Rate | 0.16% |
Follower Growth Over Time
How @shaymitchell's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-328937
Net Change
-1.0%
% Change
-4699
Avg / Day
70
Days Tracked
16
Data Points
Tracked between May 7, 2026 (34,200,000 followers) and Jul 16, 2026 (33,871,063 followers).
The account lost 296.5K followers over 50 days. This represents a downward trend of 0.9% at a rate of about 5.9K fewer followers per day.
What the trajectory means
The account lost 296.5K followers over the tracking period. This downward trend of approximately 5.9K fewer followers per day makes this profile a risk to time carefully. Management should weigh the current decline against the intended campaign goals before committing resources.
Engagement Analysis
Based on 12 recent posts
Platform Context
@shaymitchell ranks 664 out of 777 because its engagement rate sits below the tracked median. This lower percentage means the audience interacts less frequently with each follower than the average creator. The account underperforms compared to the broader benchmark for active participation.
The engagement rate of 0.16% falls well below the 0.93% median as the account ranks 664 out of 777. This indicates that the audience reacts much less than typical users for a profile of this size. Video content earns more likes than photos, suggesting the audience rewards motion over still imagery. While the average count per post remains steady, it does not translate into high interaction rates. Reliability is low because zero posts reached 2x or 5x the account average. This lack of outliers suggests a consistent but passive reach rather than spontaneous growth from specific hits. The data indicates a tap-and-scroll audience.
55.5K
Avg Likes/Post
264
Avg Comments/Post
665.5K
Total Likes
3.2K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.16%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
69.0K
Avg Likes on Videos (2)
52.7K
Avg Likes on Photos (10)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @shaymitchell's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @shaymitchell's single biggest post had going for it — the patterns worth replicating.
91,731 likes · 705 comments
1.7× @shaymitchell's average post · 1.5× the median post.
Video
Format
Sunday
Day Posted
3:00 UTC
Hour Posted
817.1K
Views
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved 91.7K likes and 705 comments. This performance represents a 1.5x multiplier over the median engagement of this account. The high comment count relative to likes suggests strong community interaction on that specific post. To replicate this reach, prioritize content posted on Sundays at 03:00 UTC. Caption length serves as a clear lever for engagement. Posts with no caption perform best by generating an average of 92.4K likes. In contrast, medium length captions between 40 and 100 characters perform worst with only 34.2K likes. This gap suggests that long-form copy is unnecessary for the audience. Stick to a steady cadence of two posts per week to maintain visibility. While the average engagement remains modest relative to the total follower count, consistent execution builds stable reach. The account currently maintains a following of 33.9M people.
Top Keywords
Caption Analysis
| Avg Caption Length | 103 chars |
| Posting Frequency | 2.0 posts/week |
Content Mix
2
Videos / Reels
10
Photos
Top Performing Posts
Cheers to multiple captions hydrating Devil Proof. There’s an old saying that goes: live well, drink well, the devil …
A proud @rini moment!! Our masks are officially EWG verified®. From the very beginning, our goal has been simple: cre…
Looking like I know where I’m going Thanks @kidsuper for adding another experience to the books.
from the custom color to the soda tab zipper pulls and every tiny detail in between, this collab was SO fun to dream up…
Top Posts
Highest-liked recent posts from @shaymitchell
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
No caption
|
91.7K | 705 | view |
| 2 |
Tote-ally ready for the wknd
|
86.5K | 305 | view |
| 3 |
water your grass
|
82.7K | 347 | view |
| 4 |
An evening with Dior
|
79.1K | 357 | view |
| 5 |
Cheers to multiple captions
hydrating
Devil Proof.
There’s an old saying that…
|
68.0K | 248 | view |
| 6 |
A proud @rini moment!!
Our masks are officially EWG verified®.
From the very …
|
61.8K | 140 | view |
| 7 |
See slide 7 for the best photographer I’ve ever known
|
49.3K | 155 | view |
| 8 |
Looking like I know where I’m going
Thanks @kidsuper for adding another exper…
|
46.4K | 384 | view |
| 9 |
from the custom color to the soda tab zipper pulls and every tiny detail in bet…
|
41.4K | 171 | view |
Posting Patterns & Optimal Timing
When @shaymitchell posts on Instagram
The account maintains a steady grind by posting twice as often as the median creator. This high volume relative to her peers places her in the top 11 percent of creators for frequency rank. However, the low consistency score reveals an erratic internal rhythm rather than a clockwork schedule. Gaps between posts are unpredictable and she only manages a three day streak at most. Marketers should note that content lands primarily on Thursday and Friday. The busiest hour for new uploads is 00:00 UTC. Because the posting volume is high but the timing is inconsistent, a marketer must plan around her specific active days rather than expecting a predictable daily flow. You can rely on frequent content to fuel a campaign, but you cannot count on a regular cadence to time specific activations. The lack of consistency means you should monitor her feed closely for any new drops during your planned window.
2.0
Posts / week
92.1h
Avg gap between posts
Friday, Thursday, Saturday
Peak posting days
0:00, 5:00, 3:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @shaymitchell publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
This account posts 2.0 times per week with the best days being Thursday and Friday. The busiest hour is 00:00 UTC.
Most Common Words
Frequent caption words across @shaymitchell's recent posts (excludes stopwords)
Best Day of the Week to Post
@shaymitchell's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Tuesday | 1 | 41,595 | 41,595 |
| Wednesday | 1 | 83,085 | 83,085 |
| Thursday | 3 | 59,902 | 179,705 |
| Friday | 3 | 45,992 | 137,977 |
| Saturday | 2 | 48,908 | 97,815 |
| Sunday | 2 | 64,258 | 128,516 |
Posting Consistency & Streaks
How steadily @shaymitchell maintains output
3
Longest streak (days)
30/100
Consistency score
Inverse of posting-gap variance
26.1%
Active days
Posted at least once
92.1h
Avg gap
Between posts
Caption Length & Performance
How @shaymitchell's caption length correlates with engagement
91.7%
Posts with Caption
112
Avg Caption Chars
63
Median Chars
304
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| No caption | 1 | 92.4K |
| Short (<40 chars) | 3 | 83.1K |
| Medium (40-100) | 4 | 34.2K |
| Long (100+) | 4 | 47.5K |
The audience rewards no caption posts the most with 92.4K average engagement. Medium captions perform poorly at 34.2K average engagement.
Who This Audience Is
What @shaymitchell's reach and engagement mean for a brand.
The audience size is large and ranks in the top tier of tracked creators at over forty times the median volume. This scale indicates a reach that operates on a broadcast level rather than within a niche community. The verified status confirms established authority despite the lack of a specific category tag. Engagement rates fall well below the median, meaning a brand message will land much softer here than on typical influencer profiles. This disparity suggests a passive viewership where high follower counts do not translate into active interaction. The audience size is driven by broad reach rather than concentrated engagement. Because the engagement rate is low compared to the median, the primary value lies in top of funnel visibility for major campaigns. It fits luxury fashion or lifestyle brands seeking large impressions over direct conversion.
Compare & Discover Similar Creators
Stack @shaymitchell against any other Instagram creator we track, or jump to similar accounts.
Compare @shaymitchell to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @shaymitchell
Estimated Earnings
Revenue estimates based on follower count and engagement
@shaymitchell generates revenue primarily through high volume brand partnerships and sponsorship deals. A single sponsored post for this account falls within the $169.5K to $406.8K range. This creator holds a top rank among peers, which justifies a premium price point above the median. However, the 0.16% engagement rate is much lower than the 0.93% industry average. This gap suggests that while the reach is broad, the interaction per view is low. The quoted band represents a ceiling for high reach rather than guaranteed conversion. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 33.9M followers (Mega)
$169,518 – $406,842
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 33.9M followers
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.16% engagement rate trails the 0.93% median, the clearest area to improve
- ~ Sparse cadence of about 2.0 posts a week limits fresh reach
- ~ Low consistency score (30/100), posting rhythm is erratic
Summary
This analysis of @shaymitchell reveals a mega Instagram presence with 33,903,505 followers. The account demonstrates an engagement rate of 0.16%, averaging 55.5K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @shaymitchell
How many followers does @shaymitchell have on Instagram?
@shaymitchell has 33,903,505 followers on Instagram, placing them in the mega creator tier.
What is @shaymitchell's Instagram engagement rate?
@shaymitchell has an engagement rate of 0.16% based on 12 recent posts, averaging 55.5K likes per post.
How much does @shaymitchell earn on Instagram?
Based on industry benchmarks, @shaymitchell's estimated sponsorship value is $169,518 - $406,842 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @shaymitchell published on Instagram?
@shaymitchell has published 6,712 posts on Instagram.
What is @shaymitchell's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 91,731 likes and 705 comments.
How often does @shaymitchell post on Instagram?
@shaymitchell posts approximately 2.0 times per week, with an average gap of 92.1 hours between posts. Peak posting days are Friday, Thursday, Saturday.
How does @shaymitchell compare to other Instagram creators?
@shaymitchell sits in the Mega creator tier alongside accounts like @marcelotwelve, @psg, @sergioramos.
Is @shaymitchell verified on Instagram?
Yes, @shaymitchell is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @shaymitchell's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026