Sonam A Kapoor
@bhaane @vegnonveg @riseindia @converse.india @nbastore.in @topazdetailing.in
33.1M
Followers
5.4K
Following
5.3K
Posts
0.93%
Engagement Rate
Account Overview
Profile summary and post performance
This creator holds a rank of 186 among 1,606 tracked accounts and possesses a following that is 45.6 times the median size. As a verified Actor with over five thousand posts, this account operates as a high volume media presence in the Mega tier. The engagement rate of 0.93% falls below the 1.31% median for creators in this category. The rest of this report explores specific audience interactions and historical performance trends across her content.
Account Info
| Account Size | Mega |
| Followers | 33,132,658 |
| Following | 5,409 |
| Posts | 5,273 |
| Verified | Yes |
| Category | Actor |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 305,797 |
| Avg Comments per Post | 924 |
| Videos | 5 |
| Photos | 7 |
| Engagement Rate | 0.93% |
Engagement Analysis
Based on 12 recent posts
Platform Context
@sonamkapoor ranks 946 out of 1605 for engagement because its rate sits below the tracked median. This lower performance means the account generates less interaction per follower than many other creators in the dataset. The gap between its 0.93% rate and the 1.31% average indicates a lower level of audience involvement relative to peers.
The engagement rate of 0.93% falls below the 1.31% median and ranks 946 of 1605, indicating that this audience reacts less than average. High volume does not equate to deep interaction for this account. Photos receive much higher rewards from followers than videos. The count of 495.7K likes on photos versus 40.0K for videos shows a clear preference for still imagery. Most content performs predictably rather than exploding in reach. Only 16.7% of posts doubled the average engagement and only 8.3% reached five times the typical level. This low hit rate suggests that while the follower base is large, it rarely engages with content beyond the standard baseline. The audience prefers to consume visuals without initiating a conversation. This is a tap-and-scroll audience.
305.8K
Avg Likes/Post
924
Avg Comments/Post
3.7M
Total Likes
11.1K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.93%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
40.0K
Avg Likes on Videos (5)
495.7K
Avg Likes on Photos (7)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @sonamkapoor's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @sonamkapoor's single biggest post had going for it — the patterns worth replicating.
2,077,160 likes · 5,294 comments
6.8× @sonamkapoor's average post · 20.8× the median post.
"Grateful beyond words 🤍 Thank you to HN Reliance Hospital for the most incredible experience as we welcomed our second son into the world. It has truly been exceptional in every way. A very special thank you to my OBGYN, Dr Avaan Dadina, who has now guided me through both my pr"
1737 characters
Photo
Format
Friday
Day Posted
6:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post reached over twenty times the median engagement of this account. Its high like to comment ratio suggests a broad audience that consumes the content visually rather than through active discussion. Long captions exceeding 100 characters drive the highest engagement levels, while medium length posts perform poorly. This indicates that long form copy is an effective tool for building deeper connections with followers. Use the recurring hashtags as specific signals to your audience regarding skincare and brand partnerships. A consistent schedule of one post per week builds a steady presence without overwhelming the feed. Because average engagement remains modest relative to the total follower count, focus on maintaining this steady volume rather than chasing random spikes. This account currently reaches 33.1 million followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 581 chars |
| Posting Frequency | 1.0 posts/week |
Content Mix
5
Videos / Reels
7
Photos
Top Performing Posts
Grateful beyond words 🤍 Thank you to HN Reliance Hospital for the most incredible experience as we welcomed our second…
In the spirit of the divine force that has once again transformed our lives. Born on the sacred day of Ekadashi, under …
With immense gratitude and hearts full of love, we are delighted to announce the arrival of our baby boy today, 29th of…
Life is a dream.. this month so far.. thank you Universe. My three 👨 👦 👦
A decade with you. Eight years married Three cities. Three homes. Two beautiful boys. Countless dreams built from scra…
Happy Birthday to me.. thank you universe for this life and these people. 🧿
Thank you darling @mohitrai for making this for me with so much love.. ready to start shaadi celebrations for my doll @…
From the very first touch, your baby deserves protection that’s gentle and trusted 💙 Johnson’s Baby Soap is designed to…
Second time around, my choices remain the same…thoughtful, trusted, and always from the very best @allthingsbabyindia 🤍…
Top Posts
Highest-liked recent posts from @sonamkapoor
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
Grateful beyond words 🤍
Thank you to HN Reliance Hospital for the most incredi…
|
2.1M | 5.3K | view |
| 2 |
In the spirit of the divine force that has once again transformed our lives.
Bo…
|
685.5K | 1.7K | view |
| 3 |
With immense gratitude and hearts full of love, we are delighted to announce th…
|
336.8K | 1.1K | view |
| 4 |
Life is a dream.. this month so far.. thank you Universe. My three 👨 👦 👦
|
194.6K | 344 | view |
| 5 |
A decade with you.
Eight years married
Three cities.
Three homes.
Two beautifu…
|
148.6K | 599 | view |
| 6 |
Happy Birthday to me.. thank you universe for this life and these people. 🧿
|
99.7K | 526 | view |
| 7 |
Thank you darling @mohitrai for making this for me with so much love.. ready to…
|
62.9K | 511 | view |
| 8 |
From the very first touch, your baby deserves protection that’s gentle and trus…
|
18.0K | 277 | view |
| 9 |
Second time around, my choices remain the same…thoughtful, trusted, and always …
|
13.8K | 211 | view |
Posting Patterns & Optimal Timing
When @sonamkapoor posts on Instagram
This creator maintains a steady grind with one post per week. This frequency sits above the median of 0.6 posts per week and secures her a top rank for consistency among her peers. Her consistency score of zero indicates an erratic rhythm rather than a predictable cycle. She often goes through long quiet stretches before posting in short bursts. Fresh content lands most frequently on Friday and Saturday. The busiest hour for new uploads is 03:00 UTC. A marketer should expect irregular gaps between posts when planning a campaign. You cannot rely on a clockwork schedule to time a specific tie in. Instead, you must plan for her sporadic spikes of activity. Her high ranking relative to other creators means she has a large reach despite the inconsistent timing. Plan your activations around these specific windows to catch new content as it lands.
1.0
Posts / week
190.3h
Avg gap between posts
Saturday, Friday, Sunday
Peak posting days
3:00, 14:00, 12:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @sonamkapoor publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts about 1.0 times per week with the best engagement on Friday and Saturday. The busiest hour for these posts is 03:00 UTC.
Most Common Words
Frequent caption words across @sonamkapoor's recent posts (excludes stopwords)
Best Day of the Week to Post
@sonamkapoor's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 9,272 | 9,272 |
| Tuesday | 2 | 40,825 | 81,650 |
| Thursday | 1 | 14,008 | 14,008 |
| Friday | 3 | 808,863 | 2,426,589 |
| Saturday | 3 | 237,042 | 711,127 |
| Sunday | 2 | 219,002 | 438,005 |
Posting Consistency & Streaks
How steadily @sonamkapoor maintains output
2
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
13.8%
Active days
Posted at least once
190.3h
Avg gap
Between posts
Caption Length & Performance
How @sonamkapoor's caption length correlates with engagement
100.0%
Posts with Caption
581
Avg Caption Chars
403
Median Chars
1737
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Medium (40-100) | 2 | 147.6K |
| Long (100+) | 10 | 338.6K |
The audience rewards long captions with over 100 characters the most. These posts earn 338.6K engagement compared to only 147.6K for medium lengths.
Who This Audience Is
What @sonamkapoor's reach and engagement mean for a brand.
The following audience is large and sits well above the typical creator scale with a follower count over forty times the median. The verified status and actor category confirm this reach comes from established celebrity status rather than niche content creation. While the total volume of followers is high, the engagement rate falls below the median for the platform. This gap suggests that while the reach is broad, the interaction rate is softer than what is typically seen in smaller, more specialized communities. The scale indicates a general public reach where individual brand messages may have lower conversion density compared to micro-influencers. Because of the celebrity status and high follower volume, this audience fits the luxury and beauty categories.
Compare & Discover Similar Creators
Stack @sonamkapoor against any other Instagram creator we track, or jump to similar accounts.
Compare @sonamkapoor to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @sonamkapoor
Estimated Earnings
Revenue estimates based on follower count and engagement
The primary revenue stream for @sonamkapoor is sponsored posts, where she commands a price band between $165.7K and $397.6K based on her 33.1M followers. Her rank of 186 puts her in a high tier that justifies a premium over the median. While her engagement rate of 0.93% sits below the 1.31% average, the sheer scale of her reach maintains the value of her placement. The high ranking ensures she remains a premium option despite lower relative interaction compared to smaller accounts. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 33.1M followers (Mega)
$165,663 – $397,592
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 33.1M followers
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.93% engagement rate trails the 1.31% median, the clearest area to improve
- ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 1.0 posts a week limits fresh reach
Summary
This analysis of @sonamkapoor reveals a mega Instagram presence with 33,132,658 followers. The account demonstrates an engagement rate of 0.93%, averaging 305.8K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @sonamkapoor
How many followers does @sonamkapoor have on Instagram?
@sonamkapoor has 33,132,658 followers on Instagram, placing them in the mega creator tier.
What is @sonamkapoor's Instagram engagement rate?
@sonamkapoor has an engagement rate of 0.93% based on 12 recent posts, averaging 305.8K likes per post.
How much does @sonamkapoor earn on Instagram?
Based on industry benchmarks, @sonamkapoor's estimated sponsorship value is $165,663 - $397,592 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @sonamkapoor published on Instagram?
@sonamkapoor has published 5,273 posts on Instagram.
What is @sonamkapoor's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 2,077,160 likes and 5,294 comments.
How often does @sonamkapoor post on Instagram?
@sonamkapoor posts approximately 1.0 times per week, with an average gap of 190.3 hours between posts. Peak posting days are Saturday, Friday, Sunday.
How does @sonamkapoor compare to other Instagram creators?
@sonamkapoor sits in the Mega creator tier alongside accounts like @kartikaaryan, @varundvn, @juanpazurita.
Is @sonamkapoor verified on Instagram?
Yes, @sonamkapoor is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @sonamkapoor's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 22, 2026