77.1M
Followers
236
Following
1.8K
Posts
0.04%
Engagement Rate
Account Overview
Profile summary and post performance
Victoria's Secret (@victoriassecret) has 77,069,098 Instagram followers as of October 17, 2026 and 1,825 posts; the account is verified. Across the 12 recent posts we analysed for this report on August 24, 2026, a post got 27.3K likes and 145 comments on average (median 22K likes), an engagement rate of 0.04% of followers. Over the 144 days we have tracked it, the account lost 47,396 followers (-0.1%).
Where these numbers come from: public Instagram profile data and @victoriassecret's recent posts, collected by IGDataHub. Follower history comes from our own repeated readings of the profile. How we calculate these numbers.
Account Info
| Account Size | Mega |
| Followers | 77,069,098 |
| Following | 236 |
| Posts | 1,825 |
| Verified | Yes |
| Business Account | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 27,342 |
| Avg Comments per Post | 145 |
| Videos | 4 |
| Photos & carousels | 8 |
| Engagement Rate | 0.04% |
Follower Growth Over Time
How @victoriassecret's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-47.4K
Net Change
-0.1%
% Change
-329
Avg / Day
144
Days Tracked
53
Data Points
Tracked between May 26, 2026 (77,116,494 followers) and Oct 17, 2026 (77,069,098 followers).
| Date | Followers | Change |
|---|---|---|
| 77,069,098 | +275,931 | |
| 76,793,167 | -98,545 | |
| 76,891,712 | -75,477 | |
| 76,967,189 | -149,305 | |
| 77,116,494 | first reading |
Engagement Analysis
Based on 12 recent posts
27.3K
Avg Likes/Post
145
Avg Comments/Post
328.1K
Total Likes
1.7K
Total Comments
Engagement Rate
Compared with the 877 Mega-tier reports with an engagement rate (median 0.94%, middle half 0.3% to 2.58%)
0.04%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
27.7K
Avg Likes on Videos (4)
27.2K
Avg Likes on Photos & carousels (8)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @victoriassecret's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. The median post got 22,062 likes and comments; 2 of the 12 reached twice that (44,124 or more).
Best-Performing Post, Decomposed
What @victoriassecret's single biggest recent post had going for it, measured against the account's other posts.
70,011 likes · 74 comments
2.5× @victoriassecret's average post · 3.1× the median post.
"You’ve heard of the lucky bag, but @anagzortea wore her lucky bra to the big game tonight. Confirmed winner in our book. 🧡"
122 characters
Photo or carousel
Format
Sunday
Day Posted
4:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
Top Keywords
Words used at least twice in the captions we analysed, with how often.
Caption Analysis
| Avg Caption Length | 75 chars |
| Posting Frequency | not shown |
Content Mix
4
Videos / Reels
8
Photos & carousels
Top Posts
Highest-liked recent posts from @victoriassecret
| # | Caption | Likes | Comments | Views | Link |
|---|---|---|---|---|---|
| 1 |
You’ve heard of the lucky bag, but @anagzortea wore her lucky bra to the big ga…
|
70.0K | 74 | — | view |
| 2 |
This summer’s styling—one for the books.
|
46.6K | 194 | 277.6K | view |
| 3 |
The unofficial uniform of summer? Iconic stripes and sunshine.
|
40.0K | 133 | — | view |
| 4 |
Is our Angels Among Us open casting still on a loop in your head? Same. And it …
|
39.1K | 579 | 198.5K | view |
| 5 |
Raise your hand if you're manifesting
endless sunshine and a new Bikini.
|
28.0K | 141 | — | view |
| 6 |
Living in stripes this summer—and honestly, wouldn’t change a thing.
|
23.3K | 102 | — | view |
| 7 |
The foundation of your summer wardrobe, perfected.
|
20.6K | 88 | — | view |
| 8 |
@allie_eklund just gave us our summer uniform: a matching Bikini and sarong.
|
18.6K | 179 | 253.8K | view |
| 9 |
Set your summer mood from the very first layer.
|
15.0K | 66 | — | view |
Posting Patterns & Optimal Timing
When @victoriassecret posts on Instagram
Thursday, Sunday
Peak posting days
14:00 UTC
Peak posting hours
Posts per week, the average gap, active days and the consistency score are not shown for this account. The posts we analysed include pinned posts, which Instagram keeps at the top of a profile however old they are, so counting them stretches the date range and understates how often the account posts. Peak days and hours count the same posts.
Posting Activity by Hour (UTC)
How often @victoriassecret publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC): 0 is midnight, 12 is noon
Engagement by Day of the Week
@victoriassecret's recent posts grouped by the day they went out. Most days here have one or two posts, so one strong post can set a day's average. Read it as a record of these posts, not as the best day to post.
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 11,077 | 11,077 |
| Tuesday | 2 | 31,527 | 63,054 |
| Thursday | 3 | 17,797 | 53,390 |
| Friday | 2 | 15,076 | 30,152 |
| Saturday | 1 | 40,173 | 40,173 |
| Sunday | 3 | 43,998 | 131,995 |
Caption Length & Performance
How @victoriassecret's caption length correlates with engagement
100.0%
Posts with Caption
75
Avg Caption Chars
73
Median Chars
127
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Medium (40-100) | 10 | 22.0K |
| Long (100+) | 2 | 54.9K |
Compare & Discover Similar Creators
Stack @victoriassecret against any other Instagram creator we track, or jump to similar accounts.
Compare @victoriassecret to another creator
Get a side-by-side stats breakdown.
Creators closest in size to @victoriassecret
Estimated Earnings
Revenue estimates based on follower count only
Sponsorship Value (Est. Per Post)
Based on 77.1M followers (Mega)
$385,345 to $924,829
Our per-follower range for accounts this size (see methodology)
Download @victoriassecret's data
Everything below is derived from this account, priced on the counts shown. Delivered as CSV by emailed link.
You only pay for rows we deliver. Counts are the maximum available today; if an export comes back smaller, the difference is refunded automatically. Counts as last collected 21 hours, 47 minutes ago.
Tracking
What we have recorded about @victoriassecret over time, and ongoing alerts.
Other reports
Not downloads of this account: they take their own inputs.
Download @victoriassecret's data
Followers, following and full post history as CSV, priced on the exact record counts above.
See export optionsFrequently Asked Questions About @victoriassecret
How many followers does @victoriassecret have on Instagram?
@victoriassecret has 77,069,098 followers on Instagram, placing them in the Mega-tier group (1M+ followers).
What is @victoriassecret's Instagram engagement rate?
@victoriassecret has an engagement rate of 0.04% based on 12 recent posts, averaging 27.3K likes per post.
How much does @victoriassecret earn on Instagram?
From follower count only, we estimate @victoriassecret's sponsorship value at $385,345 to $924,829 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @victoriassecret published on Instagram?
@victoriassecret has published 1,825 posts on Instagram.
What is @victoriassecret's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 70,011 likes and 74 comments.
How often does @victoriassecret post on Instagram?
We don't show a weekly rate for @victoriassecret: the posts we analysed include pinned posts, which Instagram keeps at the top of a profile however old they are, so a rate from them would understate how often the account posts. Peak posting days are Thursday, Sunday.
How does @victoriassecret compare to other Instagram creators?
@victoriassecret sits in the Mega-tier group alongside accounts like @thv, @erling, @deepikapadukone.
Is @victoriassecret verified on Instagram?
Yes, @victoriassecret is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @victoriassecret's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Follower count as of Oct 17, 2026 | Posts analysed Aug 24, 2026
Cite this page
IGDataHub (2026). @victoriassecret Instagram stats and analytics, follower count as of 17 October 2026, posts analysed 24 August 2026. https://igdatahub.com/blog/victoriassecret-instagram-profile-stats/