77.0M
Followers
220
Following
1.6K
Posts
0.04%
Engagement Rate
Account Overview
Profile summary and post performance
Victoria's Secret ranks at number 60 out of 1620 tracked creators and holds over 106 times the follower count of the typical account. This verified mega tier profile has shared 1599 posts to date. The engagement rate falls well below the median of 0.93 percent. You will find a deep dive into audience interaction and content performance in the following pages.
Account Info
| Account Size | Mega |
| Followers | 76,975,424 |
| Following | 220 |
| Posts | 1,599 |
| Verified | Yes |
| Business Account | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 27,342 |
| Avg Comments per Post | 145 |
| Videos | 4 |
| Photos | 8 |
| Engagement Rate | 0.04% |
Follower Growth Over Time
How @victoriassecret's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-908288
Net Change
-1.2%
% Change
-12793
Avg / Day
71
Days Tracked
16
Data Points
Tracked between May 6, 2026 (77,800,000 followers) and Jul 16, 2026 (76,891,712 followers).
The account lost 824.6K followers over 51 days. The count decreased by about 16.2K every day.
What the trajectory means
The @victoriassecret account lost 824.6K followers over the tracked period. This downward trend of 16.2K fewer followers per day makes the profile a risk to time carefully. The current pace allows for steady planning around the declining reach.
Engagement Analysis
Based on 12 recent posts
Platform Context
@victoriassecret ranks 754 out of 774 for engagement because its rate sits well below the tracked median. This low performance means the account fails to generate interaction relative to typical peers on a per-follower basis. The gap between its performance and the average indicates a weak connection with its audience.
The engagement rate of 0.04 percent falls well below the 0.93 percent median, ranking 754 out of 774 accounts. This indicates that the audience reacts far less than average. While the account generates consistent volume with over 27,000 likes per post, these actions function as passive approval rather than active participation. The comment count remains low at just 145 per post. Video and photo formats perform almost identically, suggesting the audience rewards the visual aesthetic regardless of the medium. Reliability of reach is low because only 8.3 percent of posts doubled the average engagement. No content achieved a fivefold increase over the account mean. These figures suggest that while the brand maintains high visibility, it fails to spark deep interaction or spontaneous growth. The audience is a tap-and-scroll audience.
27.3K
Avg Likes/Post
145
Avg Comments/Post
328.1K
Total Likes
1.7K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.04%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
27.7K
Avg Likes on Videos (4)
27.2K
Avg Likes on Photos (8)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @victoriassecret's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @victoriassecret's single biggest post had going for it — the patterns worth replicating.
70,011 likes · 74 comments
2.5× @victoriassecret's average post · 3.0× the median post.
"You’ve heard of the lucky bag, but @anagzortea wore her lucky bra to the big game tonight. Confirmed winner in our book. 🧡"
122 characters
Photo
Format
Sunday
Day Posted
4:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post outperformed the median performance by a factor of 3.0. This content achieved an exceptional like to comment ratio of nearly 1000 to 1. Long captions exceeding 100 characters drive the highest engagement with 54.9K average likes. Medium length captions perform poorly at only 22.0K average likes. This gap suggests that detailed storytelling is rewarded by the audience while mid-length copy fails to capture interest. The account maintains a steady presence by posting roughly 2.3 times per week. While the total follower count is high, the average engagement of 27.3K likes per post indicates modest interaction relative to the total reach. Focus on consistent output and long-form captions to build stable engagement. Victoria's Secret has 77.0 million followers.
Top Keywords
Caption Analysis
| Avg Caption Length | 75 chars |
| Posting Frequency | 2.3 posts/week |
Content Mix
4
Videos / Reels
8
Photos
Top Performing Posts
You’ve heard of the lucky bag, but @anagzortea wore her lucky bra to the big game tonight. Confirmed winner in our book…
Is our Angels Among Us open casting still on a loop in your head? Same. And it was so iconic, we'd be surprised if it w…
Raise your hand if you're manifesting endless sunshine and a new Bikini.
@allie_eklund just gave us our summer uniform: a matching Bikini and sarong.
Top Posts
Highest-liked recent posts from @victoriassecret
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
You’ve heard of the lucky bag, but @anagzortea wore her lucky bra to the big ga…
|
70.0K | 74 | view |
| 2 |
This summer’s styling—one for the books.
|
46.6K | 194 | view |
| 3 |
The unofficial uniform of summer? Iconic stripes and sunshine.
|
40.0K | 133 | view |
| 4 |
Is our Angels Among Us open casting still on a loop in your head? Same. And it …
|
39.1K | 579 | view |
| 5 |
Raise your hand if you're manifesting
endless sunshine and a new Bikini.
|
28.0K | 141 | view |
| 6 |
Living in stripes this summer—and honestly, wouldn’t change a thing.
|
23.3K | 102 | view |
| 7 |
The foundation of your summer wardrobe, perfected.
|
20.6K | 88 | view |
| 8 |
@allie_eklund just gave us our summer uniform: a matching Bikini and sarong.
|
18.6K | 179 | view |
| 9 |
Set your summer mood from the very first layer.
|
15.0K | 66 | view |
Posting Patterns & Optimal Timing
When @victoriassecret posts on Instagram
The account follows a steady grind with content landing roughly two times per week. This frequency sits well above the median of one post weekly and secures a top tier follower rank. A consistency score of zero indicates an erratic posting rhythm rather than a predictable schedule. Gaps between posts vary wildly, making it difficult to forecast exactly when new media will appear. The brand can expect most activity on Thursday and Sunday. Fresh content often lands around 14:00 UTC. Marketers should plan campaigns around these specific windows rather than trying to predict daily patterns. Because the cadence is steady but the interval gaps are irregular, a partner must remain agile. A campaign tie in requires constant monitoring of the feed to catch updates as they happen. The high volume of content relative to the median makes it a reliable source for impressions despite the lack of clockwork timing. You should coordinate your assets to align with the known peak days.
2.3
Posts / week
78.4h
Avg gap between posts
Thursday, Sunday, Tuesday
Peak posting days
14:00, 15:00, 4:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @victoriassecret publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts 2.3 times per week with the most activity on Thursday and Sunday. The busiest hour is 14:00 UTC.
Most Common Words
Frequent caption words across @victoriassecret's recent posts (excludes stopwords)
Best Day of the Week to Post
@victoriassecret's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 11,077 | 11,077 |
| Tuesday | 2 | 31,527 | 63,054 |
| Thursday | 3 | 17,797 | 53,390 |
| Friday | 2 | 15,076 | 30,152 |
| Saturday | 1 | 40,173 | 40,173 |
| Sunday | 3 | 43,998 | 131,995 |
Posting Consistency & Streaks
How steadily @victoriassecret maintains output
6
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
30.6%
Active days
Posted at least once
78.4h
Avg gap
Between posts
Caption Length & Performance
How @victoriassecret's caption length correlates with engagement
100.0%
Posts with Caption
75
Avg Caption Chars
73
Median Chars
127
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Medium (40-100) | 10 | 22.0K |
| Long (100+) | 2 | 54.9K |
The audience rewards long captions of 100 or more characters with 54.9K average engagement. Medium captions perform the worst at 22.0K average engagement.
Who This Audience Is
What @victoriassecret's reach and engagement mean for a brand.
The follower count places this profile in the top tier of reach with a scale over one hundred times the median creator. This volume indicates a broad public reach rather than a niche community. The verified status confirms its established presence as an official brand entity despite the missing category tag. Engagement rates fall far below the typical median, meaning a brand message lands much softer here than on standard influencer profiles. Such low interaction relative to total reach suggests the audience views the content as a broadcast feed rather than a personal space. The sheer scale of the following means any campaign will achieve high visibility but lacks the concentrated impact seen in smaller accounts. This profile fits the apparel and lingerie category.
Compare & Discover Similar Creators
Stack @victoriassecret against any other Instagram creator we track, or jump to similar accounts.
Compare @victoriassecret to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @victoriassecret
Estimated Earnings
Revenue estimates based on follower count and engagement
The brand identity of @victoriascret relies on large reach and high-frequency visibility to drive commercial value. A sponsored post falls within the $384.9K to $923.7K range based on their follower count. Their ranking at 60 out of 1,620 positions them in a tier where top placement commands a premium price for brand authority. However, the engagement rate of 0.04% sits well below the 0.93% median. This disparity suggests that while the reach is immense, the active interaction per post is low compared to peer accounts. The high quoted band reflects status and scale rather than immediate peer-to-peer engagement levels. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 77.0M followers (Mega)
$384,877 – $923,705
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 77.0M followers
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.04% engagement rate trails the 0.93% median, the clearest area to improve
- ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 2.3 posts a week limits fresh reach
Summary
This analysis of @victoriassecret reveals a mega Instagram presence with 76,975,424 followers. The account demonstrates an engagement rate of 0.04%, averaging 27.3K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @victoriassecret
How many followers does @victoriassecret have on Instagram?
@victoriassecret has 76,975,424 followers on Instagram, placing them in the mega creator tier.
What is @victoriassecret's Instagram engagement rate?
@victoriassecret has an engagement rate of 0.04% based on 12 recent posts, averaging 27.3K likes per post.
How much does @victoriassecret earn on Instagram?
Based on industry benchmarks, @victoriassecret's estimated sponsorship value is $384,877 - $923,705 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @victoriassecret published on Instagram?
@victoriassecret has published 1,599 posts on Instagram.
What is @victoriassecret's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 70,011 likes and 74 comments.
How often does @victoriassecret post on Instagram?
@victoriassecret posts approximately 2.3 times per week, with an average gap of 78.4 hours between posts. Peak posting days are Thursday, Sunday, Tuesday.
How does @victoriassecret compare to other Instagram creators?
@victoriassecret sits in the Mega creator tier alongside accounts like @ddlovato, @fcbarcelona, @badgalriri.
Is @victoriassecret verified on Instagram?
Yes, @victoriassecret is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @victoriassecret's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026