OYSHO

OYSHO

@oysho

Sport • Athleisure To stay tuned to all our sports events follow us on @oysho_community Discover our collections ⬇️

4.2M

Followers

334

Following

5.4K

Posts

0.04%

Engagement Rate

↑ +1.9% over 71d Mega tier Updated Jun 19, 2026

Account Overview

Profile summary and post performance

This account ranks at number 538 out of 1,606 creators we track. It holds 4.2 million followers which is 5.7 times larger than the median follower count of our tracked accounts. As a verified Mega tier account with over five thousand posts, it functions as an established brand presence in the sport and athleisure space. The engagement rate of 0.04% falls well below the 0.93% median for this group. The following report analyzes specific audience interactions and content performance trends.

Account Info

Account Size Mega
Followers 4,169,235
Following 334
Posts 5,416
Verified Yes

Post Performance

Posts Analyzed 12
Avg Likes per Post 1,439
Avg Comments per Post 62
Videos 9
Photos 3
Engagement Rate 0.04%

Follower Growth Over Time

How @oysho's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

+78.7K

Net Change

+1.9%

% Change

+1.1K

Avg / Day

71

Days Tracked

16

Data Points

Tracked between May 6, 2026 (4,099,999 followers) and Jul 17, 2026 (4,178,685 followers).

The account grew from 4.1M to 4.2M followers over 51 days. The trajectory is an upward trend with a gain of 69.2K followers.

What the trajectory means

The account gained 69.2K followers over the 51 day period. This upward trend makes @oysho an account worth getting in on early. A consistent pace of 1.4K new followers per day provides a stable baseline for campaign planning.

Engagement Analysis

Based on 12 recent posts

Platform Context

The @oysho account ranks 755 of 778 for its engagement rate because it falls well below the tracked median of 0.93%. This low performance indicates that the creator generates very little interaction relative to their audience size. The 0.04% rate reflects a struggle to capture and maintain follower interest compared to peers in the corpus.

The engagement rate of 0.04% falls well below the 0.93% median and ranks 755 out of 778, indicating a passive audience. While followers provide consistent likes, they rarely initiate conversation in the comments. The performance remains stagnant across both content types. Video posts earn an average of 1.5K likes while photos earn 1.3K likes, showing that video does not currently drive higher interaction levels than static images. Reliability of reach is low because no recent posts reached double or five times the account average. This lack of outlier performance suggests a predictable but stagnant reach. The audience treats content as a visual gallery rather than a community hub. This is a tap-and-scroll audience.

1.4K

Avg Likes/Post

62

Avg Comments/Post

17.3K

Total Likes

742

Total Comments

Engagement Rate

Compared to Mega tier benchmarks

Below Average for Mega

0.04%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

1.5K

Avg Likes on Videos (9)

1.3K

Avg Likes on Photos (3)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @oysho's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @oysho's single biggest post had going for it — the patterns worth replicating.

Top post by @oysho

2,719 likes · 175 comments

1.9× @oysho's average post · 2.0× the median post.

"Cappadocia, Turkey. 🇹🇷 Setting the pace for International Yoga Week. We took over the mountains with the @oysho community for an exclusive, yoga class with @yogasalaistanbul. No distractions. Just pure focus, movement and unmatched views. We are ready for the next one. Are you?"

307 characters

Video

Format

Wednesday

Day Posted

8:00 UTC

Hour Posted

104.7K

Views

Hashtags: #oyshocommunity #yogaweek

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post achieved a 2.0x multiplier over the median engagement of this account. This specific post maintained a healthy comment to like ratio of 6.5 percent. Focus on long captions exceeding one hundred characters to capture the highest average engagement of 1.5K likes. Short captions under forty characters perform poorly and suggest that minimal copy limits audience interaction. Use the recurring hashtags #yoga, #internationalyogaday, #oyshocommunity, and #yogaweek as clear signals for your core topics. This account maintains a consistent presence by posting roughly six times every week. While the follower count is high, the average engagement of 1.4K likes per post indicates a modest participation rate relative to the total reach. Prioritize steady volume and deep storytelling in captions over brief updates. The account currently reaches 4.2 million followers.

Top Hashtags

#yoga (1) #internationalyogaday (1) #oyshocommunity (1) #yogaweek (1)

Top Keywords

community (8) yoga (8) energy (7) international (6) oysho (5) days (4) brought (4) next (4) move (3) find (3) barcelona (3) weekend (3) week (3) back (3) step (3) flow (2) partner (2) club (2) running (2) thank (2) everyone (2) sweat (2) good (2) vibes (2) lake (2) edition (2) together (2) happy (2) about (2) celebrating (2)

Caption Analysis

Avg Caption Length 240 chars
Posting Frequency 6.2 posts/week

Content Mix

9

Videos / Reels

3

Photos

Top Performing Posts

Post thumbnail

Cappadocia, Turkey. 🇹🇷 Setting the pace for International Yoga Week. We took over the mountains with the @oysho commun…

2.7K likes 175 comments 104.7K views Video
View
Post thumbnail

International Yoga Week: Lake Como Boat Edition. 🇮🇹 We’re back on the water with @oysho_community for a morning yoga s…

2.7K likes 70 comments 156.0K views Video
View
Post thumbnail

Celebrating International Yoga Week with the @oysho community from a breathtaking cenote in Yucatán, Mexico. 🇲🇽 We’re…

2.3K likes 80 comments 39.4K views Video
View
Post thumbnail

ALWAYS ACTIVE Meet Mapi. She started HYROX at 60 and hasn’t looked back since. Now 64, she’s proof that new goals can …

1.8K likes 75 comments
View
Post thumbnail

Find your flow, find your partner ✨

1.7K likes 37 comments 32.8K views Video
View
Post thumbnail

Happy International Yoga Day. 🧘‍♀️ Unplug from the noise to plug back into yourself. Step 1: Go outside. Breathe. Ste…

1.3K likes 16 comments
View
Post thumbnail

What an incredible weekend! 💥 Barcelona, you brought the energy to Oysho Community Days 💙 Two days full of movement, e…

1.2K likes 173 comments 382.2K views Video
View
Post thumbnail

Finding our flow, on and off the board. Happy International Surfing Day! Today is all about celebrating the energy of…

1.1K likes 23 comments 32.0K views Video
View
Post thumbnail

We move different! 🏄🏻‍♀️

749 likes 13 comments
View

Top Posts

Highest-liked recent posts from @oysho

# Caption Likes Comments Link
1
Cappadocia, Turkey. 🇹🇷 Setting the pace for International Yoga Week. We took o…
2.7K 175 view
2
International Yoga Week: Lake Como Boat Edition. 🇮🇹 We’re back on the water wi…
2.7K 70 view
3
Celebrating International Yoga Week with the @oysho community from a breathtaki…
2.3K 80 view
4
ALWAYS ACTIVE Meet Mapi. She started HYROX at 60 and hasn’t looked back since.…
1.8K 75 view
5
Find your flow, find your partner ✨
1.7K 37 view
6
Happy International Yoga Day. 🧘‍♀️ Unplug from the noise to plug back into you…
1.3K 16 view
7
What an incredible weekend! 💥 Barcelona, you brought the energy to Oysho Commun…
1.2K 173 view
8
Finding our flow, on and off the board. Happy International Surfing Day! Toda…
1.1K 23 view
9
We move different! 🏄🏻‍♀️
749 13 view

Posting Patterns & Optimal Timing

When @oysho posts on Instagram

@oysho maintains a steady grind with roughly six posts every week. This output far exceeds the median creator rate of one post per week. Her high volume correlates with her ranking as one of the top creators in terms of frequency. The consistency score of 37 indicates an erratic rhythm rather than clockwork posting. You will see sporadic bursts followed by quiet stretches instead of a predictable daily cycle. Fresh content lands most often on Friday and Saturday. The peak upload window occurs at 17:00 UTC. Marketers should prepare for a high volume of assets but must account for the unpredictable gaps between posts. A campaign planned around this creator can capitalize on frequent touchpoints despite her inconsistent timing. You can expect many opportunities to align with new content throughout any given week. The high frequency ensures she stays visible to her audience often. Plan your tie-ins around the weekend windows for maximum visibility during peak upload times.

6.2

Posts / week

29.6h

Avg gap between posts

Friday, Saturday, Sunday

Peak posting days

17:00, 8:00, 18:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @oysho publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

2

3

4

5

1

6

1

7

2

8

1

9

10

1

11

12

13

14

15

1

16

2

17

2

18

1

19

20

21

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @oysho publishes more often. Their busiest hours are 17:00, 8:00, 18:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @oysho hasn't been active in our tracked sample.

The account posts about 6.2 times per week with the most activity on Friday and Saturday. The busiest hour for posting is 17:00 UTC.

Most Common Words

Frequent caption words across @oysho's recent posts (excludes stopwords)

community (8) yoga (8) energy (7) international (6) oysho (5) days (4) brought (4) next (4) move (3) find (3) barcelona (3) weekend (3) week (3) back (3) step (3) flow (2) partner (2) club (2) running (2) thank (2) everyone (2) sweat (2) good (2) vibes (2) lake (2) edition (2) together (2) happy (2) about (2) celebrating (2)

Best Day of the Week to Post

@oysho's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Monday 1 1,412 1,412
Tuesday 1 742 742
Wednesday 1 2,894 2,894
Thursday 2 1,118 2,237
Friday 3 1,224 3,673
Saturday 2 1,506 3,011
Sunday 2 2,022 4,044

Posting Consistency & Streaks

How steadily @oysho maintains output

3

Longest streak (days)

37/100

Consistency score

Inverse of posting-gap variance

66.4%

Active days

Posted at least once

29.6h

Avg gap

Between posts

Caption Length & Performance

How @oysho's caption length correlates with engagement

100.0%

Posts with Caption

240

Avg Caption Chars

207

Median Chars

910

Longest Caption

Caption Length Posts Avg Engagement
Short (<40 chars) 2 1.3K
Long (100+) 10 1.5K

The audience rewards long captions of 100 or more characters with 1.5K engagement. Short captions under 40 characters perform the worst at 1.3K.

Who This Audience Is

What @oysho's reach and engagement mean for a brand.

The follower count ranks this profile as well above the median creator size. The scale indicates an established reach that exceeds typical influencer benchmarks. A verified status without a specified category suggests a broad corporate presence rather than a niche community. Engagement rates fall far below the platform median. This disparity implies that while the total reach is high, the interaction per post is much lower than expected for this scale. Most users appear to consume content passively rather than interacting with the posts. The low engagement rate indicates a message will land softer than it would on a standard creator account. Large numbers do not translate into active participation here. This audience fits the apparel category.

Compare & Discover Similar Creators

Stack @oysho against any other Instagram creator we track, or jump to similar accounts.

Compare @oysho to another creator

Get a side-by-side stats breakdown.

@oysho vs

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Estimated Earnings

Revenue estimates based on follower count and engagement

@oysho reaches their audience primarily through branded content and sponsored posts, where a single post commands a range between $20.8K and $50.0K. Their ranking at 538 puts them in a high tier of influence but well above the median follower count. This position allows for a premium price because they occupy a top-tier reach bracket. However, the engagement rate of 0.04% sits far below the 0.93% average. Such low interaction suggests that while their reach is large, the audience may be less active or more passive. The high end of the quoted band might be difficult to justify given these metrics. A buyer should view the upper limit as a ceiling and negotiate toward a lower figure to account for the lower engagement. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 4.2M followers (Mega)

$20,846 – $50,031

Industry rate for mega Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. A following over 5 times the median puts the account in the top half of the market. Engagement. The rate falls well below the median, indicating a weak connection with the current audience. Hit-rate. No recent posts have doubled the average engagement, showing a lack of standout content spikes. Trajectory. Steady daily gains show a consistent upward trend in follower growth.

Strengths

  • + Verified account with 4.2M followers
  • + Active cadence of about 6.2 posts a week
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ 0.04% engagement rate trails the 0.93% median, the clearest area to improve
  • ~ Low consistency score (37/100), posting rhythm is erratic

Summary

This analysis of @oysho reveals a mega Instagram presence with 4,169,235 followers. The account demonstrates an engagement rate of 0.04%, averaging 1.4K likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @oysho

How many followers does @oysho have on Instagram?

@oysho has 4,169,235 followers on Instagram, placing them in the mega creator tier.

What is @oysho's Instagram engagement rate?

@oysho has an engagement rate of 0.04% based on 12 recent posts, averaging 1.4K likes per post.

How much does @oysho earn on Instagram?

Based on industry benchmarks, @oysho's estimated sponsorship value is $20,846 - $50,031 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @oysho published on Instagram?

@oysho has published 5,416 posts on Instagram.

What is @oysho's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 2,719 likes and 175 comments.

How often does @oysho post on Instagram?

@oysho posts approximately 6.2 times per week, with an average gap of 29.6 hours between posts. Peak posting days are Friday, Saturday, Sunday.

How does @oysho compare to other Instagram creators?

@oysho sits in the Mega creator tier alongside accounts like @iamraailaxmi, @mytherapistsays, @jennifercoppenreal20.

Is @oysho verified on Instagram?

Yes, @oysho is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @oysho's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026