@kaws

KAWS/ Brian Donnelly

4.3M

Followers

3.1K

Following

6.3K

Posts

0.83%

Engagement Rate

≈ -0.5% over 98d Mega tier Updated Aug 29, 2026

Account Overview

Profile summary and post performance

This creator ranks at number 548 out of 1764 tracked accounts and holds over eight times the follower count of the median profile. This scale places them in the top tier of our database. The verified account has shared 6,287 posts to date without a specific category label. Their presence is defined by high volume and established authority. While the total following is substantial, the engagement rate of 0.83% falls below the median of 1.36%. The rest of this report breaks down audience interaction patterns and content performance.

Account Info

Account Size Mega
Followers 4,277,766
Following 3,077
Posts 6,287
Verified Yes

Post Performance

Posts Analyzed 12
Avg Likes per Post 35,350
Avg Comments per Post 92
Videos 1
Photos 11
Engagement Rate 0.83%

Follower Growth Over Time

How @kaws's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

-21745

Net Change

-0.5%

% Change

-222

Avg / Day

98

Days Tracked

37

Data Points

Tracked between May 24, 2026 (4,298,674 followers) and Aug 31, 2026 (4,276,929 followers).

The account maintained a stable follower count of 4.3M over 96 days. The trend remained flat with a change of only -0.5%.

What the trajectory means

The @kaws account maintained a flat follower count of 4.3M over the 96 day period. This stability makes the profile a known quantity for your campaign. The steady daily pace allows for predictable planning without the volatility of a rapidly changing audience size.

Engagement Analysis

Based on 12 recent posts

Platform Context

The @kaws account ranks 1106 out of 1764 because its engagement rate sits below the tracked median. This lower percentage means followers interact with posts less frequently than the average creator in the database. The performance indicates a lower level of active participation relative to the broader community.

The engagement rate of 0.83% falls below the 1.36% median and ranks 1106 out of 1764. This indicates that the audience interacts with content less than the average user. While the account generates high total likes, the conversion to conversation is low. Photos command a higher level of interest than videos at 36.8K versus 19.8K likes per post. This preference suggests the audience rewards static imagery over motion content. Reliability of reach remains inconsistent and depends on rare spikes. Only 8.3% of posts beat double the average engagement, while another 8.3% reached five times the average. These figures suggest that growth is driven by occasional peaks rather than consistent organic momentum. The low comment count relative to high like totals points toward a passive viewing habit. This is a tap-and-scroll audience.

35.4K

Avg Likes/Post

92

Avg Comments/Post

424.2K

Total Likes

1.1K

Total Comments

Engagement Rate

Compared to Mega tier benchmarks

Below Average for Mega

0.83%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

19.8K

Avg Likes on Videos (1)

36.8K

Avg Likes on Photos (11)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @kaws's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @kaws's single biggest post had going for it — the patterns worth replicating.

Top post by @kaws

314,746 likes · 361 comments

8.9× @kaws's average post · 42.5× the median post.

"We just installed a large scale work in Abu Dhabi that was unveiled today! At Souq Al Mina, a work by #KAWS, in collaboration with long-time partner @arr.allrightsreserved , will take centrestage. KAWS:HOLIDAY Abu Dhabi Manar Abu Dhabi presents its second public light art exhib"

570 characters

Photo

Format

Saturday

Day Posted

15:00 UTC

Hour Posted

Hashtags: #kaws #kaws #kawsholiday #allrightsreserved #manarabudhabi

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post achieved a multiplier of 42.5 over the median like count to reach over 300k likes. This specific piece maintains a high comment-to-like ratio for the account and signals that large scale announcements perform exceptionally well. Long captions exceeding 100 characters drive much higher engagement than medium lengths, which underperform by nearly tenfold. You should prioritize long-form copy to build depth with your audience. The recurring hashtags like #kawsholiday and #sfmoma serve as clear markers for the brand identity and specific project locations. Posting roughly once every three days establishes a deliberate, slow cadence rather than high-frequency posting. This frequency suggests a focus on quality over volume for a large following. While the average engagement is strong, it reflects a stable community rather than erratic spikes. The account currently reaches 4.3 million followers.

Top Hashtags

#kaws (6) #kawsholiday (2) #allrightsreserved (1) #manarabudhabi (1) #sfmoma (1) #sanfrancisco (1) #tadanoriyokoo (1) #studio (1) #friday (1) #originalfake (1)

Top Keywords

kaws (25) canvas (8) exhibition (7) acrylic (7) dhabi (6) artist (5) kooning (5) chum (5) painting (5) work (4) allrightsreserved (4) holiday (4) chris (4) ware (4) willem (4) therapy (4) parts (4) sfmoma (3) thank (3) through (3) characters (3) conversation (3) comics (3) cartoons (3) friends (3) neighbors (3) large (2) souq (2) mina (2) manar (2)

Caption Analysis

Avg Caption Length 500 chars
Posting Frequency 0.3 posts/week

Content Mix

1

Videos / Reels

11

Photos

Top Performing Posts

Post thumbnail

We just installed a large scale work in Abu Dhabi that was unveiled today! At Souq Al Mina, a work by #KAWS, in collab…

314.7K likes 361 comments
View
Post thumbnail

Repost from @sfmoma • Just dropping in: KAWS HOLIDAY: SAN FRANCISCO 🎈 From Hong Kong to Mount Fuji—and now SFMOMA’s ro…

34.2K likes 180 comments
View
Post thumbnail

Slow day… #KAWS #studio

19.8K likes 211 comments 215.8K views Video
View
Post thumbnail

Bronze, 2013 #Friday #KAWS #OriginalFake @medicom_toy

17.7K likes 120 comments
View
Post thumbnail

[Exhibition] - Experience KAWS‘s solo exhibition, 《FRIENDS AND NEIGHBORS》, at Space K Seoul. Marking his first institut…

7.5K likes 37 comments
View
Post thumbnail

CONSTANT PRESSURE, 2026 Acrylic on canvas 177.8 x 127 x 3.8 cm @spacek_korea #KAWS

7.4K likes 33 comments
View
Post thumbnail

Tadanori Yokoo, 1960’s Friday mood… #tadanoriyokoo

5.5K likes 38 comments
View
Post thumbnail

Happy Thursday from @kaws at the ALBERTINA MODERN!⁠

5.1K likes 30 comments
View
Post thumbnail

[THERAPY] Acrylic on canvas, in 3 parts, 218.4 x 655.3 cm, 2025 Eleven CHUM figures stand before us, each with X-ed ou…

4.5K likes 27 comments
View

Top Posts

Highest-liked recent posts from @kaws

# Caption Likes Comments Link
1
We just installed a large scale work in Abu Dhabi that was unveiled today! At …
314.7K 361 view
2
Repost from @sfmoma • Just dropping in: KAWS HOLIDAY: SAN FRANCISCO 🎈 From Hon…
34.2K 180 view
3
Slow day… #KAWS #studio
19.8K 211 view
4
Bronze, 2013 #Friday #KAWS #OriginalFake @medicom_toy
17.7K 120 view
5
[Exhibition] - Experience KAWS‘s solo exhibition, 《FRIENDS AND NEIGHBORS》, at S…
7.5K 37 view
6
CONSTANT PRESSURE, 2026 Acrylic on canvas 177.8 x 127 x 3.8 cm @spacek_korea #K…
7.4K 33 view
7
Tadanori Yokoo, 1960’s Friday mood… #tadanoriyokoo
5.5K 38 view
8
Happy Thursday from @kaws at the ALBERTINA MODERN!⁠
5.1K 30 view
9
[THERAPY] Acrylic on canvas, in 3 parts, 218.4 x 655.3 cm, 2025 Eleven CHUM fi…
4.5K 27 view

Posting Patterns & Optimal Timing

When @kaws posts on Instagram

This creator follows a sparse high-effort pace. They post less than half as often as the median creator. Their low frequency ranks them in the bottom third of their peer group. The consistency score is zero because they lack a predictable posting schedule. Every gap between posts varies wildly. You cannot rely on a regular cycle for this account. Fresh content lands primarily on Wednesday and Friday. The busiest hour for new uploads is 19:00 UTC. Marketers should not expect a steady stream of content to build a long campaign. Instead, treat each post as a rare event. Plan your tie-ins around these specific windows rather than expecting regular updates. You must be ready to react quickly when they do post since the intervals are unpredictable. A marketing strategy here requires patience and precision over volume.

0.3

Posts / week

615.6h

Avg gap between posts

Friday, Wednesday, Thursday

Peak posting days

19:00, 13:00, 15:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @kaws publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

1

0

1

2

3

4

5

6

7

1

8

9

1

10

11

1

12

2

13

14

1

15

16

17

18

4

19

20

21

1

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @kaws publishes more often. Their busiest hours are 19:00, 13:00, 15:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @kaws hasn't been active in our tracked sample.

The account posts most often on Friday and Wednesday at 19:00 UTC. The frequency of posts is low at 0.3 times per week.

Most Common Words

Frequent caption words across @kaws's recent posts (excludes stopwords)

kaws (25) canvas (8) exhibition (7) acrylic (7) dhabi (6) artist (5) kooning (5) chum (5) painting (5) work (4) allrightsreserved (4) holiday (4) chris (4) ware (4) willem (4) therapy (4) parts (4) sfmoma (3) thank (3) through (3) characters (3) conversation (3) comics (3) cartoons (3) friends (3) neighbors (3) large (2) souq (2) mina (2) manar (2)

Best Day of the Week to Post

@kaws's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Wednesday 2 20,889 41,778
Thursday 2 12,561 25,122
Friday 5 7,653 38,263
Saturday 1 315,107 315,107
Sunday 2 2,514 5,028

Posting Consistency & Streaks

How steadily @kaws maintains output

1

Longest streak (days)

0/100

Consistency score

Inverse of posting-gap variance

3.2%

Active days

Posted at least once

615.6h

Avg gap

Between posts

Caption Length & Performance

How @kaws's caption length correlates with engagement

100.0%

Posts with Caption

500

Avg Caption Chars

320

Median Chars

2173

Longest Caption

Caption Length Posts Avg Engagement
Short (<40 chars) 1 20.0K
Medium (40-100) 5 7.6K
Long (100+) 6 61.2K

The audience rewards long captions with 61.2K average engagement. Medium captions perform poorly at 7.6K average engagement.

Who This Audience Is

What @kaws's reach and engagement mean for a brand.

The follower count places this creator well above the typical profile found in our tracking database. This scale indicates an established reach that exceeds the scope of standard niche creators. The verified status confirms a high level of platform authority despite the lack of a specific category tag. Engagement rates fall below the median, meaning brand messages land softer than average compared to typical accounts of this size. This gap suggests a passive audience that consumes content at scale rather than interacting with every post. High follower volume combined with lower interaction rates points toward a broad reach where individual engagement is diluted. The account fits best within the luxury goods category.

Compare & Discover Similar Creators

Stack @kaws against any other Instagram creator we track, or jump to similar accounts.

Compare @kaws to another creator

Get a side-by-side stats breakdown.

@kaws vs

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Estimated Earnings

Revenue estimates based on follower count and engagement

The primary revenue stream for @kaws is brand partnerships, with a sponsored post valued between $21.4K and $51.3K based on their 4.3M followers. Their ranking of 548 puts them well above the median, meaning they command a premium over standard creator rates. However, an engagement rate of 0.83% falls below the 1.36% average for this follower bracket. This lower interaction level suggests the higher end of the quoted band is less likely to be achieved without specific high-value exclusivity. The data indicates that while the reach is large, the active participation is lower than peers in similar tiers. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 4.3M followers (Mega)

$21,389 – $51,333

Industry rate for mega Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. A following 8 times larger than the median puts the account in the upper half of the field. Engagement. The rate falls below the median, meaning less of the audience interacts with content relative to peer averages. Hit-rate. Fewer than 10% of posts beat double the average engagement, indicating a lack of frequent standout successes. Trajectory. A flat follower count over 96 days shows an audience that is stable but not currently growing.

Strengths

  • + Verified account with 4.3M followers
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ 0.83% engagement rate trails the 1.36% median, the clearest area to improve
  • ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
  • ~ Sparse cadence of about 0.3 posts a week limits fresh reach

Summary

This analysis of @kaws reveals a mega Instagram presence with 4,277,766 followers. The account demonstrates an engagement rate of 0.83%, averaging 35.4K likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @kaws

How many followers does @kaws have on Instagram?

@kaws has 4,277,766 followers on Instagram, placing them in the mega creator tier.

What is @kaws's Instagram engagement rate?

@kaws has an engagement rate of 0.83% based on 12 recent posts, averaging 35.4K likes per post.

How much does @kaws earn on Instagram?

Based on industry benchmarks, @kaws's estimated sponsorship value is $21,389 - $51,333 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @kaws published on Instagram?

@kaws has published 6,287 posts on Instagram.

What is @kaws's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 314,746 likes and 361 comments.

How often does @kaws post on Instagram?

@kaws posts approximately 0.3 times per week, with an average gap of 615.6 hours between posts. Peak posting days are Friday, Wednesday, Thursday.

How does @kaws compare to other Instagram creators?

@kaws sits in the Mega creator tier alongside accounts like @ferozekhan, @jiffpom, @ekremimamoglu.

Is @kaws verified on Instagram?

Yes, @kaws is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @kaws's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: Aug 29, 2026