4.3M
Followers
3.1K
Following
6.3K
Posts
0.83%
Engagement Rate
Account Overview
Profile summary and post performance
This creator ranks at number 548 out of 1764 tracked accounts and holds over eight times the follower count of the median profile. This scale places them in the top tier of our database. The verified account has shared 6,287 posts to date without a specific category label. Their presence is defined by high volume and established authority. While the total following is substantial, the engagement rate of 0.83% falls below the median of 1.36%. The rest of this report breaks down audience interaction patterns and content performance.
Account Info
| Account Size | Mega |
| Followers | 4,277,766 |
| Following | 3,077 |
| Posts | 6,287 |
| Verified | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 35,350 |
| Avg Comments per Post | 92 |
| Videos | 1 |
| Photos | 11 |
| Engagement Rate | 0.83% |
Follower Growth Over Time
How @kaws's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-21745
Net Change
-0.5%
% Change
-222
Avg / Day
98
Days Tracked
37
Data Points
Tracked between May 24, 2026 (4,298,674 followers) and Aug 31, 2026 (4,276,929 followers).
The account maintained a stable follower count of 4.3M over 96 days. The trend remained flat with a change of only -0.5%.
What the trajectory means
The @kaws account maintained a flat follower count of 4.3M over the 96 day period. This stability makes the profile a known quantity for your campaign. The steady daily pace allows for predictable planning without the volatility of a rapidly changing audience size.
Engagement Analysis
Based on 12 recent posts
Platform Context
The @kaws account ranks 1106 out of 1764 because its engagement rate sits below the tracked median. This lower percentage means followers interact with posts less frequently than the average creator in the database. The performance indicates a lower level of active participation relative to the broader community.
The engagement rate of 0.83% falls below the 1.36% median and ranks 1106 out of 1764. This indicates that the audience interacts with content less than the average user. While the account generates high total likes, the conversion to conversation is low. Photos command a higher level of interest than videos at 36.8K versus 19.8K likes per post. This preference suggests the audience rewards static imagery over motion content. Reliability of reach remains inconsistent and depends on rare spikes. Only 8.3% of posts beat double the average engagement, while another 8.3% reached five times the average. These figures suggest that growth is driven by occasional peaks rather than consistent organic momentum. The low comment count relative to high like totals points toward a passive viewing habit. This is a tap-and-scroll audience.
35.4K
Avg Likes/Post
92
Avg Comments/Post
424.2K
Total Likes
1.1K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.83%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
19.8K
Avg Likes on Videos (1)
36.8K
Avg Likes on Photos (11)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @kaws's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @kaws's single biggest post had going for it — the patterns worth replicating.
314,746 likes · 361 comments
8.9× @kaws's average post · 42.5× the median post.
"We just installed a large scale work in Abu Dhabi that was unveiled today! At Souq Al Mina, a work by #KAWS, in collaboration with long-time partner @arr.allrightsreserved , will take centrestage. KAWS:HOLIDAY Abu Dhabi Manar Abu Dhabi presents its second public light art exhib"
570 characters
Photo
Format
Saturday
Day Posted
15:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved a multiplier of 42.5 over the median like count to reach over 300k likes. This specific piece maintains a high comment-to-like ratio for the account and signals that large scale announcements perform exceptionally well. Long captions exceeding 100 characters drive much higher engagement than medium lengths, which underperform by nearly tenfold. You should prioritize long-form copy to build depth with your audience. The recurring hashtags like #kawsholiday and #sfmoma serve as clear markers for the brand identity and specific project locations. Posting roughly once every three days establishes a deliberate, slow cadence rather than high-frequency posting. This frequency suggests a focus on quality over volume for a large following. While the average engagement is strong, it reflects a stable community rather than erratic spikes. The account currently reaches 4.3 million followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 500 chars |
| Posting Frequency | 0.3 posts/week |
Content Mix
1
Videos / Reels
11
Photos
Top Performing Posts
We just installed a large scale work in Abu Dhabi that was unveiled today! At Souq Al Mina, a work by #KAWS, in collab…
Repost from @sfmoma • Just dropping in: KAWS HOLIDAY: SAN FRANCISCO 🎈 From Hong Kong to Mount Fuji—and now SFMOMA’s ro…
[Exhibition] - Experience KAWS‘s solo exhibition, 《FRIENDS AND NEIGHBORS》, at Space K Seoul. Marking his first institut…
CONSTANT PRESSURE, 2026 Acrylic on canvas 177.8 x 127 x 3.8 cm @spacek_korea #KAWS
[THERAPY] Acrylic on canvas, in 3 parts, 218.4 x 655.3 cm, 2025 Eleven CHUM figures stand before us, each with X-ed ou…
Top Posts
Highest-liked recent posts from @kaws
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
We just installed a large scale work in Abu Dhabi that was unveiled today!
At …
|
314.7K | 361 | view |
| 2 |
Repost from @sfmoma
•
Just dropping in: KAWS HOLIDAY: SAN FRANCISCO 🎈
From Hon…
|
34.2K | 180 | view |
| 3 |
Slow day…
#KAWS #studio
|
19.8K | 211 | view |
| 4 |
Bronze, 2013
#Friday #KAWS #OriginalFake @medicom_toy
|
17.7K | 120 | view |
| 5 |
[Exhibition]
-
Experience KAWS‘s solo exhibition, 《FRIENDS AND NEIGHBORS》, at S…
|
7.5K | 37 | view |
| 6 |
CONSTANT PRESSURE, 2026
Acrylic on canvas
177.8 x 127 x 3.8 cm
@spacek_korea #K…
|
7.4K | 33 | view |
| 7 |
Tadanori Yokoo, 1960’s
Friday mood…
#tadanoriyokoo
|
5.5K | 38 | view |
| 8 |
Happy Thursday from @kaws at the ALBERTINA MODERN!
|
5.1K | 30 | view |
| 9 |
[THERAPY]
Acrylic on canvas, in 3 parts, 218.4 x 655.3 cm, 2025
Eleven CHUM fi…
|
4.5K | 27 | view |
Posting Patterns & Optimal Timing
When @kaws posts on Instagram
This creator follows a sparse high-effort pace. They post less than half as often as the median creator. Their low frequency ranks them in the bottom third of their peer group. The consistency score is zero because they lack a predictable posting schedule. Every gap between posts varies wildly. You cannot rely on a regular cycle for this account. Fresh content lands primarily on Wednesday and Friday. The busiest hour for new uploads is 19:00 UTC. Marketers should not expect a steady stream of content to build a long campaign. Instead, treat each post as a rare event. Plan your tie-ins around these specific windows rather than expecting regular updates. You must be ready to react quickly when they do post since the intervals are unpredictable. A marketing strategy here requires patience and precision over volume.
0.3
Posts / week
615.6h
Avg gap between posts
Friday, Wednesday, Thursday
Peak posting days
19:00, 13:00, 15:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @kaws publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts most often on Friday and Wednesday at 19:00 UTC. The frequency of posts is low at 0.3 times per week.
Most Common Words
Frequent caption words across @kaws's recent posts (excludes stopwords)
Best Day of the Week to Post
@kaws's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Wednesday | 2 | 20,889 | 41,778 |
| Thursday | 2 | 12,561 | 25,122 |
| Friday | 5 | 7,653 | 38,263 |
| Saturday | 1 | 315,107 | 315,107 |
| Sunday | 2 | 2,514 | 5,028 |
Posting Consistency & Streaks
How steadily @kaws maintains output
1
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
3.2%
Active days
Posted at least once
615.6h
Avg gap
Between posts
Caption Length & Performance
How @kaws's caption length correlates with engagement
100.0%
Posts with Caption
500
Avg Caption Chars
320
Median Chars
2173
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 1 | 20.0K |
| Medium (40-100) | 5 | 7.6K |
| Long (100+) | 6 | 61.2K |
The audience rewards long captions with 61.2K average engagement. Medium captions perform poorly at 7.6K average engagement.
Who This Audience Is
What @kaws's reach and engagement mean for a brand.
The follower count places this creator well above the typical profile found in our tracking database. This scale indicates an established reach that exceeds the scope of standard niche creators. The verified status confirms a high level of platform authority despite the lack of a specific category tag. Engagement rates fall below the median, meaning brand messages land softer than average compared to typical accounts of this size. This gap suggests a passive audience that consumes content at scale rather than interacting with every post. High follower volume combined with lower interaction rates points toward a broad reach where individual engagement is diluted. The account fits best within the luxury goods category.
Compare & Discover Similar Creators
Stack @kaws against any other Instagram creator we track, or jump to similar accounts.
Compare @kaws to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @kaws
Estimated Earnings
Revenue estimates based on follower count and engagement
The primary revenue stream for @kaws is brand partnerships, with a sponsored post valued between $21.4K and $51.3K based on their 4.3M followers. Their ranking of 548 puts them well above the median, meaning they command a premium over standard creator rates. However, an engagement rate of 0.83% falls below the 1.36% average for this follower bracket. This lower interaction level suggests the higher end of the quoted band is less likely to be achieved without specific high-value exclusivity. The data indicates that while the reach is large, the active participation is lower than peers in similar tiers. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 4.3M followers (Mega)
$21,389 – $51,333
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 4.3M followers
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.83% engagement rate trails the 1.36% median, the clearest area to improve
- ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 0.3 posts a week limits fresh reach
Summary
This analysis of @kaws reveals a mega Instagram presence with 4,277,766 followers. The account demonstrates an engagement rate of 0.83%, averaging 35.4K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @kaws
How many followers does @kaws have on Instagram?
@kaws has 4,277,766 followers on Instagram, placing them in the mega creator tier.
What is @kaws's Instagram engagement rate?
@kaws has an engagement rate of 0.83% based on 12 recent posts, averaging 35.4K likes per post.
How much does @kaws earn on Instagram?
Based on industry benchmarks, @kaws's estimated sponsorship value is $21,389 - $51,333 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @kaws published on Instagram?
@kaws has published 6,287 posts on Instagram.
What is @kaws's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 314,746 likes and 361 comments.
How often does @kaws post on Instagram?
@kaws posts approximately 0.3 times per week, with an average gap of 615.6 hours between posts. Peak posting days are Friday, Wednesday, Thursday.
How does @kaws compare to other Instagram creators?
@kaws sits in the Mega creator tier alongside accounts like @ferozekhan, @jiffpom, @ekremimamoglu.
Is @kaws verified on Instagram?
Yes, @kaws is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @kaws's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Aug 29, 2026