Studio McGee

Studio McGee

@studiomcgee

Designing homes and making life beautiful. Shop our collection @mcgeeandco. See us @netflix @masterclass @youtube. NYT Best Seller The Art of Home.

Interior Design Studio http://sprout.link/studiomcgee

4.1M

Followers

2.9K

Following

6.5K

Posts

0.19%

Engagement Rate

↑ +1.7% over 71d Mega tier Updated Jun 19, 2026

Account Overview

Profile summary and post performance

Studio McGee holds a rank of 539 among the creators we track. With over four million followers, this account is five point six times larger than the median creator size. This verified Interior Design Studio profile has shared over six thousand posts to build its presence. The engagement rate of zero point one nine percent falls below the median mark of zero point nine three percent. The following report breaks down the specific audience interactions and content performance that define this mega tier account.

Account Info

Account Size Mega
Followers 4,062,832
Following 2,931
Posts 6,463
Verified Yes
Category Interior Design Studio

Post Performance

Posts Analyzed 12
Avg Likes per Post 7,732
Avg Comments per Post 78
Videos 6
Photos 6
Engagement Rate 0.19%

Follower Growth Over Time

How @studiomcgee's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

+69.6K

Net Change

+1.7%

% Change

+980

Avg / Day

71

Days Tracked

15

Data Points

Tracked between May 7, 2026 (4,000,000 followers) and Jul 17, 2026 (4,069,560 followers).

The account grew by 62.8K followers over 50 days. The upward trend shows a steady increase from 4.0M to 4.1M followers.

What the trajectory means

@studiomcgee gained 62.8K followers during the tracking period. This upward trend indicates an account worth getting in on early. The daily pace of 1.3K new followers allows for steady planning within your campaign timeline.

Engagement Analysis

Based on 12 recent posts

Platform Context

@studiomcgee ranks 654 of 778 because its engagement rate sits below the tracked median. This lower percentage means fewer followers interact with each post compared to average accounts in the corpus. The gap between this account and the median reflects a lower per-follower interaction frequency.

The engagement rate of 0.19% falls well below the 0.93% median, ranking 654 out of 778 accounts. This indicates that followers interact with content far less than the average user. While the account maintains a steady volume of likes and comments, these actions do not translate into high relative engagement. The audience rewards photos much more than video content. Photos earned 10.7K likes while videos averaged only 4.7K. This split confirms that followers prefer static imagery for their visual consumption. Reach is inconsistent across the feed because only 8.3% of posts doubled the average engagement rate. Not a single post reached five times the account average. These figures suggest that sporadic peaks do not create a reliable growth engine. Most content reaches a baseline audience without triggering broad distribution. This is a tap-and-scroll audience.

7.7K

Avg Likes/Post

78

Avg Comments/Post

92.8K

Total Likes

941

Total Comments

Engagement Rate

Compared to Mega tier benchmarks

Below Average for Mega

0.19%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

4.7K

Avg Likes on Videos (6)

10.7K

Avg Likes on Photos (6)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @studiomcgee's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @studiomcgee's single biggest post had going for it — the patterns worth replicating.

Top post by @studiomcgee

32,061 likes · 444 comments

4.2× @studiomcgee's average post · 4.8× the median post.

"Introducing Oxford Rd. Three years in the making, this legacy home blends a classic aesthetic with deeply personal details woven throughout. A project shaped by collaboration, storytelling, and a vision we’re so excited to finally share. Builder: @mcewancustomhomes Architect: @"

441 characters

Photo

Format

Wednesday

Day Posted

16:00 UTC

Hour Posted

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post achieved over four times the median engagement of this account. It maintains a healthy ratio of comments to likes, suggesting high audience interaction with specific project reveals. To replicate this success, prioritize long-form storytelling in your captions. The data shows that longer copy outperforms shorter snippets, indicating that followers value detailed narratives over brief updates. Use the recurring hashtags as clear signals for your niche topics to guide the algorithm. Post roughly three times a week to maintain steady growth and engagement. While the average engagement rate is modest relative to the total follower count, consistent output builds a loyal community. This account currently maintains a following of 4.1 million people.

Top Keywords

photography (11) home (9) builder (9) mcewancustomhomes (9) architect (9) amyneunsinger (6) design (5) room (5) personal (4) interior (4) stylist (4) cate (4) ragan (4) styling (4) full (4) making (3) landscape (3) family (3) link (3) kids (3) creating (3) bring (3) life (3) along (3) love (3) space (3) oxford (2) deeply (2) details (2) throughout (2)

Caption Analysis

Avg Caption Length 340 chars
Posting Frequency 3.6 posts/week

Content Mix

6

Videos / Reels

6

Photos

Top Performing Posts

Post thumbnail

Introducing Oxford Rd. Three years in the making, this legacy home blends a classic aesthetic with deeply personal deta…

32.1K likes 444 comments
View
Post thumbnail

Always carrying someone, lifting something, fixing everything, and making it fun along the way. Syd’s hands may be full…

8.5K likes 23 comments
View
Post thumbnail

Take an exclusive first look inside a bespoke Utah family home full of unexpected design moments, the newest project fr…

8.3K likes 93 comments
View
Post thumbnail

The openings that lead to every other space in the great room are wrapped in oak molding, and I love how they give the …

7.9K likes 61 comments 68.7K views Video
View
Post thumbnail

The primary suite feels like a big exhale when you walk in. Not only is the bed a canopy, but the chandelier with its b…

7.7K likes 76 comments
View
Post thumbnail

This week, we’re installing the heart of the home: the kitchen. Follow along as we bring this space to life with the fi…

6.7K likes 46 comments 146.3K views Video
View
Post thumbnail

This week called for real-time design decisions as key pieces arrived later than planned. As the kids’ spaces finally b…

6.6K likes 50 comments 143.1K views Video
View
Post thumbnail

When working with the @target team on our latest Threshold x Studio McGee collection, I kept coming back to twisted sil…

4.1K likes 38 comments
View
Post thumbnail

Designing kids’ spaces is really about creating a world within the context of the home. Whether going as big as creatin…

3.7K likes 28 comments
View

Top Posts

Highest-liked recent posts from @studiomcgee

# Caption Likes Comments Link
1
Introducing Oxford Rd. Three years in the making, this legacy home blends a cla…
32.1K 444 view
2
Always carrying someone, lifting something, fixing everything, and making it fu…
8.5K 23 view
3
Take an exclusive first look inside a bespoke Utah family home full of unexpect…
8.3K 93 view
4
The openings that lead to every other space in the great room are wrapped in oa…
7.9K 61 view
5
The primary suite feels like a big exhale when you walk in. Not only is the bed…
7.7K 76 view
6
This week, we’re installing the heart of the home: the kitchen. Follow along as…
6.7K 46 view
7
This week called for real-time design decisions as key pieces arrived later tha…
6.6K 50 view
8
When working with the @target team on our latest Threshold x Studio McGee colle…
4.1K 38 view
9
Designing kids’ spaces is really about creating a world within the context of t…
3.7K 28 view

Posting Patterns & Optimal Timing

When @studiomcgee posts on Instagram

The content cadence is a steady grind. Posting roughly four times weekly places this creator well above the median of 1.1 posts per week. This high volume earns them a top 500 rank for frequency among similar creators. However, the consistency score of 0 indicates an erratic rhythm despite the high total count. They often post in rapid bursts followed by quiet periods rather than following a clockwork schedule. New content lands most frequently on Tuesday and Wednesday. The peak upload window occurs at 14:00 UTC. Marketers should prepare for a fast-moving feed where content appears in clusters. Because of the low consistency score, you cannot rely on a predictable daily calendar to time your tie-in. You must monitor their active bursts to catch the momentum when they choose to post multiple times in a short window.

3.6

Posts / week

50.4h

Avg gap between posts

Wednesday, Tuesday, Thursday

Peak posting days

14:00, 16:00, 12:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @studiomcgee publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

1

0

1

2

3

4

5

6

7

8

9

10

1

11

1

12

13

7

14

15

2

16

17

18

19

20

21

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @studiomcgee publishes more often. Their busiest hours are 14:00, 16:00, 12:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @studiomcgee hasn't been active in our tracked sample.

The account posts about 3.6 times per week with the best engagement on Tuesday and Wednesday. The busiest hour for these posts is 14:00 UTC.

Most Common Words

Frequent caption words across @studiomcgee's recent posts (excludes stopwords)

photography (11) home (9) builder (9) mcewancustomhomes (9) architect (9) amyneunsinger (6) design (5) room (5) personal (4) interior (4) stylist (4) cate (4) ragan (4) styling (4) full (4) making (3) landscape (3) family (3) link (3) kids (3) creating (3) bring (3) life (3) along (3) love (3) space (3) oxford (2) deeply (2) details (2) throughout (2)

Best Day of the Week to Post

@studiomcgee's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Monday 2 6,344 12,689
Tuesday 2 5,811 11,622
Wednesday 4 13,579 54,317
Thursday 2 5,712 11,425
Friday 1 1,379 1,379
Saturday 1 2,291 2,291

Posting Consistency & Streaks

How steadily @studiomcgee maintains output

5

Longest streak (days)

0/100

Consistency score

Inverse of posting-gap variance

43.3%

Active days

Posted at least once

50.4h

Avg gap

Between posts

Caption Length & Performance

How @studiomcgee's caption length correlates with engagement

100.0%

Posts with Caption

340

Avg Caption Chars

361

Median Chars

441

Longest Caption

Caption Length Posts Avg Engagement
Long (100+) 12 7.8K

The audience engages most with captions of 50 characters. This length outperforms all other categories on the chart.

Who This Audience Is

What @studiomcgee's reach and engagement mean for a brand.

The follower count places this account well above the typical creator profile as it sits at more than five times the median size. The verified status and interior design studio category indicate a professional brand presence rather than an individual influencer. Engagement rates are low compared to the industry average, falling below half of what is expected for similar accounts. This disparity suggests that while the reach is broad, the interaction rate is much softer than typical for the sector. The high follower volume combined with low engagement points toward a passive audience that consumes content as a reference source rather than an interactive community. Brand messages will likely reach a wide number of eyes but may not generate high immediate click-through or comment volumes. This profile fits the home decor and interior design category.

Compare & Discover Similar Creators

Stack @studiomcgee against any other Instagram creator we track, or jump to similar accounts.

Compare @studiomcgee to another creator

Get a side-by-side stats breakdown.

@studiomcgee vs

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Estimated Earnings

Revenue estimates based on follower count and engagement

@studiomcgee generates revenue primarily through brand partnerships and sponsored content. A single post is estimated to command between $20,300 and $48,800 based on their 4.1M followers. Their rank of 539 places them well above the median audience size, allowing for a premium price point compared to average creators. However, the engagement rate of 0.19% falls far below the 0.93% median. This disparity suggests that while reach is high, the interaction per post is low. The higher end of the quoted band represents the peak value for such wide reach, but brands seeking active community participation may find lower figures more appropriate. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 4.1M followers (Mega)

$20,314 – $48,754

Industry rate for mega Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. The follower count is well above average, placing the account in the top half of the market. Engagement. A 0.19% rate falls below the median, suggesting the current content fails to spark deep interaction with the large audience. Hit-rate. Only 8.3% of posts outperform previous averages, indicating a lack of consistent standout content. Trajectory. Steady growth over the last period confirms a positive upward trend in follower acquisition.

Strengths

  • + Verified account with 4.1M followers
  • + Active cadence of about 3.6 posts a week
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ 0.19% engagement rate trails the 0.93% median, the clearest area to improve
  • ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate

Summary

This analysis of @studiomcgee reveals a mega Instagram presence with 4,062,832 followers. The account demonstrates an engagement rate of 0.19%, averaging 7.7K likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @studiomcgee

How many followers does @studiomcgee have on Instagram?

@studiomcgee has 4,062,832 followers on Instagram, placing them in the mega creator tier.

What is @studiomcgee's Instagram engagement rate?

@studiomcgee has an engagement rate of 0.19% based on 12 recent posts, averaging 7.7K likes per post.

How much does @studiomcgee earn on Instagram?

Based on industry benchmarks, @studiomcgee's estimated sponsorship value is $20,314 - $48,754 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @studiomcgee published on Instagram?

@studiomcgee has published 6,463 posts on Instagram.

What is @studiomcgee's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 32,061 likes and 444 comments.

How often does @studiomcgee post on Instagram?

@studiomcgee posts approximately 3.6 times per week, with an average gap of 50.4 hours between posts. Peak posting days are Wednesday, Tuesday, Thursday.

How does @studiomcgee compare to other Instagram creators?

@studiomcgee sits in the Mega creator tier alongside accounts like @amberinteriors, @underarmour, @sukrankaymak.

Is @studiomcgee verified on Instagram?

Yes, @studiomcgee is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @studiomcgee's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026