7.7M
Followers
91
Following
2.0K
Posts
1.02%
Engagement Rate
Account Overview
Profile summary and post performance
This account ranks at 457 out of 1606 tracked creators and holds over ten times the follower count of the median profile. It is a verified Mega tier account with nearly two thousand total posts. The engagement rate of 1.02 percent sits just above the 0.93 percent median for its peers. This report evaluates content performance and audience interaction patterns in detail.
Account Info
| Account Size | Mega |
| Followers | 7,683,320 |
| Following | 91 |
| Posts | 1,966 |
| Verified | Yes |
| Business Account | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 77,506 |
| Avg Comments per Post | 846 |
| Videos | 2 |
| Photos | 10 |
| Engagement Rate | 1.02% |
Follower Growth Over Time
How @nikesportswear's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+74.0K
Net Change
+1.0%
% Change
+1.0K
Avg / Day
72
Days Tracked
16
Data Points
Tracked between May 6, 2026 (7,600,000 followers) and Jul 17, 2026 (7,674,047 followers).
The account grew from 7.6M to 7.7M followers over 51 days. The trend shows an increase of 83.3K followers, which is a 1.1% gain.
What the trajectory means
The account gained 83.3K followers over the tracking period to reach a total of 7.7M. This upward trend makes the profile worth getting in on early as an expanding audience. A steady pace of 1.6K new followers per day allows for consistent campaign planning.
Engagement Analysis
Based on 12 recent posts
Platform Context
@nikesportswear ranks 369 out of 778 for engagement rate because its 1.02% rate sits above the tracked median of 0.93%. This performance means the account generates more interaction per follower than the average creator in the corpus. The result reflects a higher level of audience involvement relative to the peer group.
The engagement rate of 1.02% outperforms the 0.93% median, placing the account in the top half of its peer group. This indicates that followers interact with content more frequently than the average user. The volume of likes compared to comments suggests a large gap between passive approval and active conversation. Video content receives much higher rewards from this audience than static images. While photos garner 18.7K likes, videos command 371.4K likes. This disparity shows that moving visuals drive deeper engagement. Reliability of reach remains low despite high peak numbers. Only 8.3% of posts doubled the average engagement and only 8.3% reached five times the average. These figures suggest that while specific videos can explode, most content maintains a steady baseline rather than consistent viral growth. The audience is primarily one of tap-and-scroll.
77.5K
Avg Likes/Post
846
Avg Comments/Post
930.1K
Total Likes
10.2K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
1.02%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
371.4K
Avg Likes on Videos (2)
18.7K
Avg Likes on Photos (10)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @nikesportswear's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @nikesportswear's single biggest post had going for it — the patterns worth replicating.
642,995 likes · 7,956 comments
8.3× @nikesportswear's average post · 47.2× the median post.
"“In France, football is more than a sport... It lives in the everyday moments and has always been part of my life. Working with the French national team means representing a country, a culture, and unforgettable moments. It means the world to me.” — @simon_porte_jacquemus X2: NI"
413 characters
Video
Format
Monday
Day Posted
13:00 UTC
Hour Posted
4.9M
Views
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved over 600,000 likes and outperformed the median post by a factor of 47.2. This high like-to-comment ratio suggests that broad visual appeal drives more engagement than direct conversation on this account. Long captions exceeding 100 characters are your strongest tool for engagement as they net over 200,000 average likes. Medium length captions perform poorly and yield only about 12,000 likes. This gap proves that when you provide detailed copy, the audience rewards the depth of the storytelling. Stick to a steady posting cadence of roughly four times per week to maintain reach. This account maintains a consistent presence with 7.7 million followers.
Top Keywords
Caption Analysis
| Avg Caption Length | 146 chars |
| Posting Frequency | 3.8 posts/week |
Content Mix
2
Videos / Reels
10
Photos
Top Performing Posts
“In France, football is more than a sport... It lives in the everyday moments and has always been part of my life. Work…
The roars that shook the Gwangjang now shake stadiums. South Korea x PEACEMINUSONE celebrates the moments the nation g…
A young legend on and off the court. @carlitosalcarazz on set with Nike Court. All Love collection available now.
Bring the love. @arynasabalenka on set with Nike Court. All Love collection available June 22.
Já no look do dia de jogo. Brasil National Team Collection is now available globally on nike.com.
You know what time it is. England National Team Collection is now available globally on nike.com.
오늘의 경기장 런웨이! Korea National Team Collection is now available globally on nike.com.
Sapé pour le match. France National Team Collection is now available globally on nike.com.
It’s up. We outside. USA National Team Collection is now available globally on nike.com.
Top Posts
Highest-liked recent posts from @nikesportswear
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
“In France, football is more than a sport... It lives in the everyday moments a…
|
643.0K | 8.0K | view |
| 2 |
The roars that shook the Gwangjang now shake stadiums.
South Korea x PEACEMINU…
|
99.8K | 1.1K | view |
| 3 |
A young legend on and off the court.
@carlitosalcarazz on set with Nike Court.…
|
85.6K | 399 | view |
| 4 |
Bring the love.
@arynasabalenka on set with Nike Court.
All Love collection a…
|
47.6K | 166 | view |
| 5 |
Já no look do dia de jogo.
Brasil National Team Collection is now available gl…
|
14.7K | 183 | view |
| 6 |
You know what time it is.
England National Team Collection is now available gl…
|
13.7K | 81 | view |
| 7 |
오늘의 경기장 런웨이!
Korea National Team Collection is now available globally on nike…
|
5.8K | 13 | view |
| 8 |
Sapé pour le match.
France National Team Collection is now available globally …
|
4.8K | 35 | view |
| 9 |
It’s up. We outside.
USA National Team Collection is now available globally on…
|
4.7K | 91 | view |
Posting Patterns & Optimal Timing
When @nikesportswear posts on Instagram
The account maintains a steady grind with an output of roughly four posts per week. This volume sits well above the median creator average and earns them a high ranking in terms of frequency among their peers. However, the consistency score is very low at 7 out of 100. Such a number indicates that while they post often, the intervals between posts are unpredictable rather than clockwork. You can expect content to land primarily on Fridays and Mondays. The busiest hour for new uploads is 18:00 UTC. This erratic rhythm means you should not rely on a predictable calendar for your campaign timing. Marketers must remain agile because the gaps between posts vary wildly. Instead of planning around a fixed weekly slot, you should monitor their active windows to catch fresh content when it appears. The high volume suggests plenty of inventory, but the low consistency score warns you that these posts do not follow a rigid schedule. Plan your tie-ins by reacting to their actual activity rather than predicting a set routine.
3.8
Posts / week
48.3h
Avg gap between posts
Friday, Monday, Saturday
Peak posting days
18:00, 16:00, 13:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @nikesportswear publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
This account posts about 3.8 times per week with peak activity on Friday and Monday. The busiest hour is 18:00 UTC.
Most Common Words
Frequent caption words across @nikesportswear's recent posts (excludes stopwords)
Best Day of the Week to Post
@nikesportswear's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 2 | 368,472 | 736,944 |
| Tuesday | 2 | 4,078 | 8,157 |
| Wednesday | 1 | 13,792 | 13,792 |
| Thursday | 1 | 3,281 | 3,281 |
| Friday | 3 | 36,832 | 110,496 |
| Saturday | 2 | 9,880 | 19,759 |
| Sunday | 1 | 47,793 | 47,793 |
Posting Consistency & Streaks
How steadily @nikesportswear maintains output
3
Longest streak (days)
7/100
Consistency score
Inverse of posting-gap variance
45.2%
Active days
Posted at least once
48.3h
Avg gap
Between posts
Caption Length & Performance
How @nikesportswear's caption length correlates with engagement
100.0%
Posts with Caption
146
Avg Caption Chars
98
Median Chars
413
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Medium (40-100) | 8 | 12.4K |
| Long (100+) | 4 | 210.3K |
Long captions of 100 or more characters get the most engagement at 210.3K. Medium captions perform poorly with only 12.4K average engagement.
Who This Audience Is
What @nikesportswear's reach and engagement mean for a brand.
The follower count places this profile well above the typical creator average. The high multiple relative to the median indicates a scale that operates far beyond niche influence. Because the account is verified but lacks a specific category tag, it functions as a broad corporate entity rather than a specialized influencer. Engagement rates sit slightly above the industry median. This suggests that while the reach is wide, the interaction rate remains stable and does not fluctuate wildly from standard expectations for high-volume accounts. The audience size provides broad reach but the engagement indicates a standard level of resonance with the content produced. The sheer scale makes this profile suitable for global brand awareness campaigns rather than targeted niche marketing. This audience fits the broad sports apparel category.
Compare & Discover Similar Creators
Stack @nikesportswear against any other Instagram creator we track, or jump to similar accounts.
Compare @nikesportswear to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @nikesportswear
Estimated Earnings
Revenue estimates based on follower count and engagement
The primary revenue stream for @nikesportswear is brand partnerships and sponsored content. A single post fits into a range of $38.4K to $92.2K based on the follower count. This account sits well above the median rank, meaning it commands a premium price from advertisers. Because the 1.02% engagement rate exceeds the market average of 0.93%, the higher end of the quoted band is a fair reflection of the audience interaction. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 7.7M followers (Mega)
$38,417 – $92,200
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 7.7M followers
- + 1.02% engagement rate beats the 0.93% tracked median
- + Active cadence of about 3.8 posts a week
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
- ~ Low consistency score (7/100), posting rhythm is erratic
Summary
This analysis of @nikesportswear reveals a mega Instagram presence with 7,683,320 followers. The account demonstrates an engagement rate of 1.02%, averaging 77.5K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @nikesportswear
How many followers does @nikesportswear have on Instagram?
@nikesportswear has 7,683,320 followers on Instagram, placing them in the mega creator tier.
What is @nikesportswear's Instagram engagement rate?
@nikesportswear has an engagement rate of 1.02% based on 12 recent posts, averaging 77.5K likes per post.
How much does @nikesportswear earn on Instagram?
Based on industry benchmarks, @nikesportswear's estimated sponsorship value is $38,417 - $92,200 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @nikesportswear published on Instagram?
@nikesportswear has published 1,966 posts on Instagram.
What is @nikesportswear's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 642,995 likes and 7,956 comments.
How often does @nikesportswear post on Instagram?
@nikesportswear posts approximately 3.8 times per week, with an average gap of 48.3 hours between posts. Peak posting days are Friday, Monday, Saturday.
How does @nikesportswear compare to other Instagram creators?
@nikesportswear sits in the Mega creator tier alongside accounts like @naomi, @rudymancuso, @chelseaislan.
Is @nikesportswear verified on Instagram?
Yes, @nikesportswear is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @nikesportswear's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026