Tasty Japan-人気No.1簡単料理・幸せレシピ
【フォロワー数 世界No.1料理動画】 「見て幸せ、作って楽しい」そんな”食”に関する動画をお届けする、Tasty日本版です🍳
7.4M
Followers
16
Following
7.0K
Posts
0.02%
Engagement Rate
Account Overview
Profile summary and post performance
This creator ranks 463 out of over 1600 tracked accounts and holds a follower count more than ten times the median size of our typical creators. As a verified Mega tier account with over seven thousand posts, this profile establishes a high level of authority in its space despite the lack of a specific category label. The engagement rate of 0.02% falls well below the 0.93% median for accounts of this scale. While the follower count is substantial, the interaction per post suggests a passive audience rather than an active community. The following report breaks down the specific audience demographics and peak engagement periods to help you refine your strategy.
Account Info
| Account Size | Mega |
| Followers | 7,433,865 |
| Following | 16 |
| Posts | 7,028 |
| Verified | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 1,447 |
| Avg Comments per Post | 5 |
| Videos | 12 |
| Photos | 0 |
| Engagement Rate | 0.02% |
Follower Growth Over Time
How @tastyjapan's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-124044
Net Change
-1.6%
% Change
-1676
Avg / Day
74
Days Tracked
15
Data Points
Tracked between May 4, 2026 (7,552,170 followers) and Jul 17, 2026 (7,428,126 followers).
The account lost 118.3K followers over 53 days. The downward trend is steady at about 2.2K fewer followers per day.
What the trajectory means
The account lost approximately 118.3K followers over the tracked period. This downward trend represents a risk to time because of the declining audience size. The daily loss of about 2.2K followers allows for careful planning around the current pace.
Engagement Analysis
Based on 12 recent posts
Platform Context
@tastyjapan ranks 771 of 778 and sits below the tracked median for engagement rate. This low percentage means the account fails to generate consistent interaction from its audience compared to other creators. The performance indicates a weak connection between the content and the followers.
The engagement rate of 0.02% falls well below the 0.93% median, ranking 771 out of 778. This indicates that the audience reacts far less than typical for this category. While the account generates consistent volume with an average of 1.4K likes per post, these interactions remain largely passive. The low comment count of five per post suggests a lack of active conversation or community depth. Reach reliability is also weak as only 16.7% of recent posts cleared twice the average engagement. No content reached the 5x threshold to indicate true viral growth. This pattern points to a stagnant reach where the content fails to spark high-intensity interest. The audience behaves like a tap-and-scroll crowd rather than an active community.
1.4K
Avg Likes/Post
5
Avg Comments/Post
17.4K
Total Likes
65
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.02%
(Likes + Comments) / Followers per post
Per-Post Engagement Trend
Engagement (likes + comments) for each of @tastyjapan's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @tastyjapan's single biggest post had going for it — the patterns worth replicating.
3,698 likes · 7 comments
2.6× @tastyjapan's average post · 3.2× the median post.
"抹茶好き、大変です。ホワイトチョコたっぷりの濃厚クリームパンを作ってみたら幸せすぎた / Chocolate Chip Matcha Cream Bun @tastyjapan 👈他のレシピもチェック! マフィン型6個分 材料: パン生地 強力粉 250g 抹茶パウダー 10g 砂糖 35g 塩 4g 牛乳 160g 溶き卵 30g ドライイースト 3g 無塩バター 30g ホワイトチョコレートチップ 250g 抹茶ホワイトチョコクリーム ホワイトチョコレート 90g 牛乳 30g 抹茶パウダー 6g 生クリーム(乳脂肪分35%) 200g 作り"
1018 characters
Video
Format
Tuesday
Day Posted
2:00 UTC
Hour Posted
245.5K
Views
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post reached over three times the median engagement of this account. Its high like-to-comment ratio suggests that while it captured wide attention, it did not spark a large conversation among followers. To replicate this success, focus on visual hooks that perform well during early morning Tuesday slots. The high posting frequency indicates an audience that values constant updates over infrequent high production. You should aim for consistent volume to maintain visibility since the average engagement rate is modest compared to the total follower count. Use the recurring hashtags like #簡単レシピ and #マシュマロ to signal specific content themes to your target audience. Posting sixteen times a week suggests a strategy of rapid output rather than seeking rare viral spikes. The account maintains its presence through sheer consistency in volume. This account currently has 7.4M followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 863 chars |
| Posting Frequency | 16.0 posts/week |
Content Mix
12
Videos / Reels
0
Photos
Top Performing Posts
抹茶好き、大変です。ホワイトチョコたっぷりの濃厚クリームパンを作ってみたら幸せすぎた / Chocolate Chip Matcha Cream Bun @tastyjapan 👈他のレシピもチェック! マフィン型6個分 材料: パン…
【秒でパイナップルがツルん♪】もはや芸術!皮むき&芯ぬきの達人“超助”がスゴすぎた! / Pineapple Peeling Machine @tastyjapan 👈他のレシピもチェック! パイナップルの皮むき&芯ぬきが秒で完了!?し…
【もう包まない】ワンパンで作れる!折りたたむチーズオム焼きそばのレシピ / One-Pan Stir Fried Noodles @tastyjapan 👈他のレシピもチェック! 1人分 材料: サラダ油 小さじ2 豚バラ肉(スライ…
【どっちの空にする?】話題の「雲グミソーダ」2色作ったらエモすぎた…! / Gummy Clouds Soda @tastyjapan 👈他のレシピもチェック! 2人分 材料: 雲グミ 1袋 かき氷シロップ(青・赤・黄) 適量 サイダ…
【なすはせいろ蒸ししてみて!】これは無限に食べたい…!簡単なのに本格的なリピ確定のなすと豚バラ肉レシピ / Steamed Pork and Eggplant with a Bamboo Steamer @tastyjapan 👈他のレシ…
話題のスイーツ】こんなところにも使えるあの「紙」で最高の大福できちゃった! / Cream Cheese Mochi @tastyjapan 👈他のレシピもチェック! 2人分 材料: ライスペーパー 2枚 片栗粉 大さじ2 【A】クリ…
【夏場に絶対食べたいうどん料理】めんと絡み合ってめちゃ旨い甘辛ぶっかけうどん! / Sweet and Spicy Meat Miso Udon @tastyjapan 👈他のレシピもチェック! 1人分 材料: 豚ひき肉 100g 玉…
ねじって焼くだけ!手が止まらない、サクサクのシナモンシュガースティックパイ / Cinnamon Sugar Pie Twists @tastyjapan 👈他のレシピもチェック! 2〜3人分 材料: 冷凍パイシート 1枚 グラニュー…
【ギョニソの一番おいしい食べ方ってこれじゃない?】冗談抜きで100本は食べられそう!簡単おつまみレシピ / Fried Fish Sausage Skewers @tastyjapan 👈他のレシピもチェック! 2人分 材料: 魚肉ソ…
Top Posts
Highest-liked recent posts from @tastyjapan
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
抹茶好き、大変です。ホワイトチョコたっぷりの濃厚クリームパンを作ってみたら幸せすぎた / Chocolate Chip Matcha Cream Bun
@t…
|
3.7K | 7 | view |
| 2 |
【秒でパイナップルがツルん♪】もはや芸術!皮むき&芯ぬきの達人“超助”がスゴすぎた! / Pineapple Peeling Machine
@tastyja…
|
3.2K | 20 | view |
| 3 |
【もう包まない】ワンパンで作れる!折りたたむチーズオム焼きそばのレシピ / One-Pan Stir Fried Noodles
@tastyjapan 👈…
|
1.9K | 4 | view |
| 4 |
【どっちの空にする?】話題の「雲グミソーダ」2色作ったらエモすぎた…! / Gummy Clouds Soda
@tastyjapan 👈他のレシピもチェック…
|
1.6K | 8 | view |
| 5 |
【なすはせいろ蒸ししてみて!】これは無限に食べたい…!簡単なのに本格的なリピ確定のなすと豚バラ肉レシピ / Steamed Pork and Eggplant…
|
1.3K | 6 | view |
| 6 |
話題のスイーツ】こんなところにも使えるあの「紙」で最高の大福できちゃった! / Cream Cheese Mochi
@tastyjapan 👈他のレシピもチ…
|
1.2K | 7 | view |
| 7 |
【夏場に絶対食べたいうどん料理】めんと絡み合ってめちゃ旨い甘辛ぶっかけうどん! / Sweet and Spicy Meat Miso Udon
@tasty…
|
1.1K | 3 | view |
| 8 |
ねじって焼くだけ!手が止まらない、サクサクのシナモンシュガースティックパイ / Cinnamon Sugar Pie Twists
@tastyjapan 👈…
|
1.1K | 1 | view |
| 9 |
【ギョニソの一番おいしい食べ方ってこれじゃない?】冗談抜きで100本は食べられそう!簡単おつまみレシピ / Fried Fish Sausage Skewer…
|
1.0K | 4 | view |
Posting Patterns & Optimal Timing
When @tastyjapan posts on Instagram
This creator maintains a steady grind with an exceptionally high volume of content. At 16 posts per week, @tastyjapan far exceeds the median frequency of 1.1 posts per week. This output places them in the top half of their peer group for posting volume. The consistency score of 48 indicates a fluctuating rhythm rather than clockwork regularity. You will see clusters of activity followed by irregular gaps instead of a predictable daily cycle. Fresh content lands most often on Monday and Tuesday. The busiest hour for new uploads is 02:00 UTC. Marketers can plan campaigns around the high volume of output but should not rely on a specific daily schedule due to the low consistency score. Because content drops so frequently, there are many opportunities to align with a new post. You can target the early week peaks for maximum visibility. The sheer quantity of posts means the brand will have multiple touchpoints in a short window.
16.0
Posts / week
11.5h
Avg gap between posts
Monday, Tuesday, Wednesday
Peak posting days
2:00, 8:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @tastyjapan publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts 16 times per week with the most activity on Monday and Tuesday. The busiest hour for engagement is 02:00 UTC.
Most Common Words
Frequent caption words across @tastyjapan's recent posts (excludes stopwords)
Best Day of the Week to Post
@tastyjapan's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 2 | 1,252 | 2,505 |
| Tuesday | 2 | 3,438 | 6,876 |
| Wednesday | 2 | 1,076 | 2,153 |
| Thursday | 2 | 1,756 | 3,513 |
| Friday | 2 | 847 | 1,694 |
| Saturday | 2 | 346 | 692 |
Posting Consistency & Streaks
How steadily @tastyjapan maintains output
6
Longest streak (days)
48/100
Consistency score
Inverse of posting-gap variance
100.0%
Active days
Posted at least once
11.5h
Avg gap
Between posts
Caption Length & Performance
How @tastyjapan's caption length correlates with engagement
100.0%
Posts with Caption
863
Avg Caption Chars
971
Median Chars
1429
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Long (100+) | 12 | 1.5K |
The audience rewards captions of 50 to 100 characters the most. This range generates higher engagement than shorter or longer options.
Who This Audience Is
What @tastyjapan's reach and engagement mean for a brand.
The follower count puts this creator well above average, reaching over ten times the volume of the typical tracked account. This scale indicates a broad reach that moves beyond niche circles into general interest territory. The verified status confirms established authority despite the lack of a specific category tag. Engagement rates fall drastically below the median, suggesting a passive consumption model where content reaches many eyes but generates very little active interaction. A message here will land much softer than on a typical account because the audience size creates a dilution effect. Most viewers are likely scrolling past rather than interacting with the posts. The sheer volume of followers makes this profile a vehicle for broad awareness rather than targeted community engagement. This audience fits food and beverage brands seeking high visibility numbers over active conversation.
Compare & Discover Similar Creators
Stack @tastyjapan against any other Instagram creator we track, or jump to similar accounts.
Compare @tastyjapan to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @tastyjapan
Estimated Earnings
Revenue estimates based on follower count and engagement
@tastyjapan generates revenue primarily through sponsored posts and carries an estimated price band of $37,200 to $89,200 per post. Ranking 463 out of 1606 places this creator well above the median as a premium name. This high rank justifies a higher ask from brands seeking broad visibility. However, the engagement rate of 0.02% falls far below the 0.93% market average. Such low interaction suggests that while the reach is wide, the audience may be passive. The quoted band represents a ceiling for the reach rather than a guaranteed return on engagement. Brands should negotiate based on specific conversion goals given the low participation rate. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 7.4M followers (Mega)
$37,169 – $89,206
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 7.4M followers
- + Active cadence of about 16.0 posts a week
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.02% engagement rate trails the 0.93% median, the clearest area to improve
- ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
Summary
This analysis of @tastyjapan reveals a mega Instagram presence with 7,433,865 followers. The account demonstrates an engagement rate of 0.02%, averaging 1.4K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @tastyjapan
How many followers does @tastyjapan have on Instagram?
@tastyjapan has 7,433,865 followers on Instagram, placing them in the mega creator tier.
What is @tastyjapan's Instagram engagement rate?
@tastyjapan has an engagement rate of 0.02% based on 12 recent posts, averaging 1.4K likes per post.
How much does @tastyjapan earn on Instagram?
Based on industry benchmarks, @tastyjapan's estimated sponsorship value is $37,169 - $89,206 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @tastyjapan published on Instagram?
@tastyjapan has published 7,028 posts on Instagram.
What is @tastyjapan's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 3,698 likes and 7 comments.
How often does @tastyjapan post on Instagram?
@tastyjapan posts approximately 16.0 times per week, with an average gap of 11.5 hours between posts. Peak posting days are Monday, Tuesday, Wednesday.
How does @tastyjapan compare to other Instagram creators?
@tastyjapan sits in the Mega creator tier alongside accounts like @haifawehbe, @mariahcarey, @europaleague.
Is @tastyjapan verified on Instagram?
Yes, @tastyjapan is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @tastyjapan's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026