Andrew Huberman, Ph.D.

This creator sits at rank 463 out of over 1,800 tracked accounts and holds a follower count that is 16.5 times larger than the median. This verified Scientist account has established a presence with 1,660 total posts to build its authority in neurobiology and education. The engagement rate of 0.18% falls below the 1.43% median for accounts of this scale. The following report breaks down audience interaction patterns and content performance metrics.

The engagement rate of 0.18% falls well below the 1.43% median and ranks 1665 of 1851. This indicates that the audience reacts far less than the typical Instagram user. While the account generates a steady volume of likes, the disparity between passive approval and active conversation is stark. On average, every 22 likes generate just one comment. This ratio suggests that followers primarily consume content without entering into public dialogue. The reach remains inconsistent because only 8.3% of recent posts doubled the average engagement rate. No posts reached the 5x threshold, which suggests a lack of consistent explosive growth from individual pieces of content. The data confirms that while the follower base is large, it does not translate into high levels of interactive participation. This is a tap-and-scroll audience.

The standout post achieved a high engagement ratio with nearly one comment for every twenty-nine likes. This content performed at a multiplier of 9.8 over the median post on this account. The specific timing and introductory hook indicate that long-form, authoritative announcements drive much higher participation than standard updates. Use the recurring hashtags #science, #neuroscience, #health, #performance, and #protocols to signal niche authority to the algorithm. While your average engagement is modest relative to total follower count, the data suggests a loyal audience prefers deep information over high-frequency posting. Maintain a steady cadence of roughly one post per week to build trust with this specific demographic. The account maintains a consistent presence for its large following.

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The primary revenue stream for @hubermanlab is long form educational content and podcast sponsorships. A sponsored post commands a band of $39.1K to $93.8K based on the follower count. Because this account ranks in the top 25 percent of the platform, the brand equity allows for a premium price over standard averages. However, the engagement rate of 0.18% sits well below the 1.43% median. This disparity suggests that while the reach is high, the immediate interaction per post is low compared to peers. The high rank justifies a premium, but the low engagement means the brand must prioritize top of funnel awareness over direct conversion. These are modelled estimates from public metrics, not disclosed earnings.