Travis Kelce
Cleveland Heights Native.... cohost of @newheightshow
7.7M
Followers
1.7K
Following
802
Posts
0.87%
Engagement Rate
Account Overview
Profile summary and post performance
This creator ranks 456 out of 1,606 accounts we track and holds over ten times the follower count of the median profile. The account is verified and categorized as an Athlete with a total of 802 posts. This high volume and large following place the profile in the Mega tier. Engagement rates for this account fall just below the median mark. The following report breaks down audience interaction patterns and content performance.
Account Info
| Account Size | Mega |
| Followers | 7,721,945 |
| Following | 1,701 |
| Posts | 802 |
| Verified | Yes |
| Business Account | Yes |
| Category | Athlete |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 66,367 |
| Avg Comments per Post | 490 |
| Videos | 9 |
| Photos | 3 |
| Engagement Rate | 0.87% |
Follower Growth Over Time
How @killatrav's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+96.6K
Net Change
+1.3%
% Change
+1.4K
Avg / Day
70
Days Tracked
16
Data Points
Tracked between May 7, 2026 (7,700,000 followers) and Jul 17, 2026 (7,796,551 followers).
The account maintained a stable follower count of 7.7M over 51 days. The trend is flat with only a 0.3% change.
What the trajectory means
The account held steady at 7.7M followers throughout the 51 day period. This flat trajectory identifies the creator as a known quantity for your campaign. The stable daily pace allows for predictable planning without the volatility of rapid fluctuations.
Engagement Analysis
Based on 12 recent posts
Platform Context
@killatrav ranks 398 out of 778 for its engagement rate. This rate sits below the median of 0.93% because it reaches only 0.87%. The lower performance means the account generates less interaction per follower than the average creator in the corpus.
The engagement rate of 0.87% falls below the median and ranks 398 of 778, indicating an audience that interacts less than the typical user. While likes reach a high volume, the low comment count suggests a passive relationship with the content. This audience rewards photos more than video content as evidenced by the higher average like counts for still images. Reliability of reach is low because only 16.7% of posts doubled the account average and none reached five times the average. The lack of high-performing outliers means growth is inconsistent rather than driven by viral spikes. This data points to a tap-and-scroll audience.
66.4K
Avg Likes/Post
490
Avg Comments/Post
796.4K
Total Likes
5.9K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.87%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
63.7K
Avg Likes on Videos (9)
74.3K
Avg Likes on Photos (3)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @killatrav's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @killatrav's single biggest post had going for it — the patterns worth replicating.
146,015 likes · 883 comments
2.2× @killatrav's average post · 2.2× the median post.
"We are proud and excited to welcome Cleveland Heights native, @killatrav, as a minority owner. #GuardsBall"
107 characters
Photo
Format
Wednesday
Day Posted
14:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved more than double the average engagement of other posts on this account. This specific post maintained a healthy balance between likes and comments to drive interaction. Writing captions in the medium range of 40 to 100 characters produces much higher engagement than longer copy. Long captions perform poorly and suggest that brevity is preferred by this audience. The recurring hashtags signal clear topics centered on local sports and specific athlete names. Posting roughly twice a week maintains steady presence without over-saturating the feed. Engagement levels are high, suggesting a loyal fan base follows every update. This account currently has 7.7 million followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 188 chars |
| Posting Frequency | 1.8 posts/week |
Content Mix
9
Videos / Reels
3
Photos
Top Performing Posts
We are proud and excited to welcome Cleveland Heights native, @killatrav, as a minority owner. #GuardsBall
Meryl Streep threw down the gauntlet and now we need to find size 14 stilettos @reeses
Getting drafted before your big brother gets you bragging rights for life 😂 @expedia
The perks of the new job are pretty good.🎢 Get your Season Pass and come ride with us.
Shoutout to all the 92%ers who came out to #NewHeightsLIVE in LA last night!!! Thank you so much to all of our incredi…
Colin Jost shared an incredible story about how the legend Jimmy Buffett literally saved his life 🦜 @mentos.usa
“End of the year it’ll be 99” We got to let Trav and Caleb get a sneak peek at their ratings in Madden 27 NEW EPISODE…
“It’s a dream come true for a Cleveland kid” Travis is now officially a part of the @cleguardians ownership group!!!
Travis Kelce just got fit for better sleep 😴 IndividualFit helps you find your ideal mattress firmness, your Sleep Nu…
Top Posts
Highest-liked recent posts from @killatrav
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
We are proud and excited to welcome Cleveland Heights native, @killatrav, as a …
|
146.0K | 883 | view |
| 2 |
Meryl Streep threw down the gauntlet and now we need to find size 14 stilettos …
|
143.1K | 1.2K | view |
| 3 |
Getting drafted before your big brother gets you bragging rights for life 😂
@e…
|
103.4K | 245 | view |
| 4 |
The perks of the new job are pretty good.🎢 Get your Season Pass and come ride w…
|
89.1K | 796 | view |
| 5 |
Shoutout to all the 92%ers who came out to #NewHeightsLIVE in LA last night!!!
…
|
71.7K | 313 | view |
| 6 |
Colin Jost shared an incredible story about how the legend Jimmy Buffett litera…
|
65.5K | 268 | view |
| 7 |
“End of the year it’ll be 99”
We got to let Trav and Caleb get a sneak peek at…
|
50.0K | 639 | view |
| 8 |
“It’s a dream come true for a Cleveland kid”
Travis is now officially a part …
|
45.8K | 647 | view |
| 9 |
Travis Kelce just got fit for better sleep 😴
IndividualFit helps you find you…
|
38.8K | 542 | view |
Posting Patterns & Optimal Timing
When @killatrav posts on Instagram
The creator maintains a steady grind with a cadence that exceeds the median frequency for their follower rank. Posting roughly two times weekly places @killatrav ahead of most peers in terms of volume. However, the consistency score of 9 indicates an erratic rhythm rather than a clockwork schedule. Gaps between posts are unpredictable and often result in long periods of silence punctuated by brief bursts of activity. Fresh content lands primarily on Tuesday and Wednesday. The busiest upload window occurs at 15:00 UTC. Marketers should note that the high volume is undermined by low regularity. Planning a campaign requires flexibility because you cannot rely on a predictable weekly cycle to time your tie-in. You may need to coordinate with the creator directly to align your assets with their specific active windows rather than assuming a set schedule. The erratic nature means content spikes are rare and localized. Focus your strategy on these specific peak days if possible.
1.8
Posts / week
104.6h
Avg gap between posts
Wednesday, Tuesday, Thursday
Peak posting days
15:00, 18:00, 13:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @killatrav publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts 1.8 times per week with a peak at 15:00 UTC. Tuesday and Wednesday are the top posting days.
Most Common Words
Frequent caption words across @killatrav's recent posts (excludes stopwords)
Best Day of the Week to Post
@killatrav's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 5,300 | 5,300 |
| Tuesday | 3 | 42,051 | 126,154 |
| Wednesday | 5 | 90,832 | 454,162 |
| Thursday | 2 | 63,406 | 126,812 |
| Sunday | 1 | 89,851 | 89,851 |
Posting Consistency & Streaks
How steadily @killatrav maintains output
3
Longest streak (days)
9/100
Consistency score
Inverse of posting-gap variance
22.9%
Active days
Posted at least once
104.6h
Avg gap
Between posts
Caption Length & Performance
How @killatrav's caption length correlates with engagement
100.0%
Posts with Caption
188
Avg Caption Chars
124
Median Chars
623
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Medium (40-100) | 3 | 112.6K |
| Long (100+) | 9 | 51.6K |
The audience rewards medium captions of 40 to 100 characters the most. These posts earn 112.6K average engagement compared to 51.6K for long captions.
Who This Audience Is
What @killatrav's reach and engagement mean for a brand.
The following audience is large and sits well above the median size of tracked creators. The high follower count relative to the average indicates a reach that operates at a broad scale rather than in a niche circle. Verification and the athlete category confirm this profile reaches a mainstream sporting demographic. Engagement rates fall slightly below the platform median. This suggests the content reaches a wide base where individual messages land with less intensity than they would on smaller, more concentrated accounts. The disparity between high reach and lower engagement indicates a passive consumption model rather than an active community interaction. The audience fits the sports and fitness category.
Compare & Discover Similar Creators
Stack @killatrav against any other Instagram creator we track, or jump to similar accounts.
Compare @killatrav to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @killatrav
Estimated Earnings
Revenue estimates based on follower count and engagement
The primary revenue stream for @killatrav is sponsored content, with a projected post value between $38.6K and $92.7K. This creator sits well above the median rank, allowing them to command a premium based on their high placement among peers. While the engagement rate of 0.87% falls slightly below the 0.93% median, it remains consistent enough to justify the higher end of the valuation. The audience size provides stable reach that supports these figures. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 7.7M followers (Mega)
$38,610 – $92,663
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 7.7M followers
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.87% engagement rate trails the 0.93% median, the clearest area to improve
- ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 1.8 posts a week limits fresh reach
- ~ Low consistency score (9/100), posting rhythm is erratic
Summary
This analysis of @killatrav reveals a mega Instagram presence with 7,721,945 followers. The account demonstrates an engagement rate of 0.87%, averaging 66.4K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @killatrav
How many followers does @killatrav have on Instagram?
@killatrav has 7,721,945 followers on Instagram, placing them in the mega creator tier.
What is @killatrav's Instagram engagement rate?
@killatrav has an engagement rate of 0.87% based on 12 recent posts, averaging 66.4K likes per post.
How much does @killatrav earn on Instagram?
Based on industry benchmarks, @killatrav's estimated sponsorship value is $38,610 - $92,663 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @killatrav published on Instagram?
@killatrav has published 802 posts on Instagram.
What is @killatrav's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 146,015 likes and 883 comments.
How often does @killatrav post on Instagram?
@killatrav posts approximately 1.8 times per week, with an average gap of 104.6 hours between posts. Peak posting days are Wednesday, Tuesday, Thursday.
How does @killatrav compare to other Instagram creators?
@killatrav sits in the Mega creator tier alongside accounts like @manuelneuer, @ronniecoleman8, @cp3.
Is @killatrav verified on Instagram?
Yes, @killatrav is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @killatrav's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026