Kevin Systrom

Kevin Systrom

@kevin

inventor & former CEO of @instagram

7.4M

Followers

966

Following

1.5K

Posts

1.3%

Engagement Rate

≈ -0.3% over 142d Mega-tier Followers as of Oct 16, 2026

Account Overview

Profile summary and post performance

Kevin Systrom (@kevin) has 7,419,177 Instagram followers as of October 16, 2026 and 1,511 posts; the account is verified. Across the 12 recent posts we analysed for this report on June 19, 2026, a post got 93.1K likes and 3.3K comments on average (median 29.5K likes), an engagement rate of 1.3% of followers, an average its biggest posts pull up (the median post reached 0.41%). Over the 142 days we have tracked it, the account lost 25,214 followers (-0.3%).

Where these numbers come from: public Instagram profile data and @kevin's recent posts, collected by IGDataHub. Follower history comes from our own repeated readings of the profile. How we calculate these numbers.

Account Info

Account Size Mega
Followers 7,419,177
Following 966
Posts 1,511
Verified Yes

Post Performance

Posts Analyzed 12
Avg Likes per Post 93,135
Avg Comments per Post 3,300
Videos 0
Photos & carousels 12
Engagement Rate 1.3%

Follower Growth Over Time

How @kevin's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

-25.2K

Net Change

-0.3%

% Change

-178

Avg / Day

142

Days Tracked

71

Data Points

Tracked between May 26, 2026 (7,444,391 followers) and Oct 16, 2026 (7,419,177 followers).

@kevin follower readings, newest first (the first reading, then the last reading of each month)
Date Followers Change
7,419,177 -3,186
7,422,363 -4,182
7,426,545 -5,718
7,432,263 -3,868
7,436,131 -8,260
7,444,391 first reading

Engagement Analysis

Based on 12 recent posts

93.1K

Avg Likes/Post

3.3K

Avg Comments/Post

1.1M

Total Likes

39.6K

Total Comments

Engagement Rate

Compared with the 877 Mega-tier reports with an engagement rate (median 0.94%, middle half 0.3% to 2.58%)

Above the median

1.30%

(Likes + Comments) / Followers per post

An average its biggest posts pull up: the median post reached 0.41%.

Per-Post Engagement Trend

Engagement (likes + comments) for each of @kevin's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. The median post got 30,514 likes and comments; 3 of the 12 reached twice that (61,028 or more).

Best-Performing Post, Decomposed

What @kevin's single biggest recent post had going for it, measured against the account's other posts.

633,360 likes · 1,883 comments

6.5× @kevin's average post · 20.8× the median post.

"After 5,000ft of climbing up from the ocean @kingthenate and I reached the top of Kaloko Road. It may be the steepest single climb I’ve ever done. At the very top someone wrote “warrior” at the peak. It was a great ride but not one that I’m going to be doing anytime again soon…"

289 characters

Photo or carousel

Format

Saturday

Day Posted

2:00 UTC

Hour Posted

Content Analysis

Hashtags, keywords, captions, and top posts

Top Hashtags

#bookstagram (2) #dadlife (1) #metgala (1) #metgala2018 (1) #heavenlybodies (1) #thingsorganizedneatly (1) #givingtuesday (1) #sfspca (1)

Top Keywords

Words used at least twice in the captions we analysed, with how often.

nicole (7) happy (5) hashtag (5) freya (3) lucky (3) beautiful (3) test (3) hope (3) holiday (3) favorite (3) year (3) following (3) protect (3) francisco (3) dolly (2) lives (2) after (2) ever (2) going (2) doing (2) nate (2) morning (2) things (2) pass (2) level (2) course (2) season (2) traditions (2)

Caption Analysis

Avg Caption Length 342 chars
Posting Frequency 0.4 posts/week

Content Mix

0

Videos / Reels

12

Photos & carousels

Top Posts

Highest-liked recent posts from @kevin

# Caption Likes Comments Link
1
After 5,000ft of climbing up from the ocean @kingthenate and I reached the top …
633.4K 1.9K view
2
Freya and dad out for a walk on a ☀️ SF day #dadlife
139.6K 26.5K view
3
Happy Mother’s Day, @nicole! Freya, @dolly and I are lucky to have you in our l…
69.5K 2.5K view
4
If you’re going to have a date night away from the kiddo this one tops them all…
57.4K 1.6K view
5
The force is strong with this one. Happy Star Wars Day and May the 4th be with …
54.7K 1.5K view
6
I believe in the power of routine to start your day and drive productivity. Eve…
31.6K 1.1K view
7
One of the things I’ve had on my bucket list was to pass the first level of the…
27.4K 981 view
8
Happy two years @nicole! 😍 I can’t wait for our little girl to arrive so she ca…
24.9K 775 view
9
Today is #GivingTuesday, a day to help others by giving your time, donations, o…
22.6K 538 view

Posting Patterns & Optimal Timing

When @kevin posts on Instagram

0.4

Posts / week

18 days

Avg gap between posts

Tuesday, Saturday

Peak posting days

0:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @kevin publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

3

0

1

1

2

1

3

4

1

5

6

7

8

9

10

11

12

13

14

15

16

2

17

1

18

19

20

2

21

1

22

23

Hour of day (UTC): 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @kevin publishes more often. Their busiest hour is 0:00 UTC, highlighted with bold pink bars. Times are in UTC. US Eastern is 4 hours behind UTC in summer and 5 in winter, US Pacific 7 or 8 hours behind, and UK time is UTC in winter and 1 hour ahead in summer. These posts went out in 8 of the 24 hours; an empty hour only means none of them went out then.

Engagement by Day of the Week

@kevin's recent posts grouped by the day they went out. Most days here have one or two posts, so one strong post can set a day's average. Read it as a record of these posts, not as the best day to post.

Day Posts Avg Engagement Total Engagement
Monday 1 72,050 72,050
Tuesday 4 32,142 128,569
Wednesday 2 24,448 48,895
Friday 1 21,768 21,768
Saturday 3 239,941 719,824
Sunday 1 166,120 166,120

Posting Consistency & Streaks

How steadily @kevin maintains output

1

Longest streak (days)

0/100

Consistency score: irregular gaps

100 = evenly spaced posts; 0 = the gaps vary as much as their average or more

6.0%

Active days

Posted at least once

18 days

Avg gap

Between posts

Caption Length & Performance

How @kevin's caption length correlates with engagement

100.0%

Posts with Caption

342

Avg Caption Chars

345

Median Chars

733

Longest Caption

Caption Length Posts Avg Engagement
Medium (40-100) 3 98.1K
Long (100+) 9 95.9K

Compare & Discover Similar Creators

Stack @kevin against any other Instagram creator we track, or jump to similar accounts.

Compare @kevin to another creator

Get a side-by-side stats breakdown.

@kevin vs

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Estimated Earnings

Revenue estimates based on follower count only

Sponsorship Value (Est. Per Post)

Based on 7.4M followers (Mega)

$37,096 to $89,030

Our per-follower range for accounts this size (see methodology)

Disclaimer: These are rough estimates from follower count only. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Download @kevin's data

Everything below is derived from this account, priced on the counts shown. Delivered as CSV by emailed link.

Every post & reel

1,511 posts & reels

$15.11

Caption, likes, comments, views, duration, mentions, co-authors and sponsored status for every post and reel.

See a sample
shortcodecaptionlikescomments
BjA_hztgz8mFreya and dad out for a walk on a ☀️ SF day #dad…13952326190
BivzuEJg66WHappy Mother’s Day, @nicole! Freya, @dolly and I…694632556
BiqVfp1gzZmAfter 5,000ft of climbing up from the ocean @kin…6317831884

Real rows from this account. The file continues in the same shape.

Everyone who follows them

up to 50,000 followers of 7,419,177 total

$250.00

Handle, full name, ID, and verified/private flags for each follower.

See the columns
usernamefull_nameuser_idis_verifiedis_privateprofile_pic_url

These are the columns. We can't show live rows: Instagram serves no follower or following list to a logged-out client, so we hold none until you order.

Everyone they follow

up to 966 accounts

$9.99

minimum

Every account this one follows, same fields.

See the columns
usernamefull_nameuser_idis_verifiedis_privateprofile_pic_url

These are the columns. We can't show live rows: Instagram serves no follower or following list to a logged-out client, so we hold none until you order.

You only pay for rows we deliver. Counts are the maximum available today; if an export comes back smaller, the difference is refunded automatically. Counts as last collected 11 hours, 18 minutes ago.

Tracking

What we have recorded about @kevin over time, and ongoing alerts.

Follower count over time · 71 observations

Every observation we have recorded, with follower and post deltas between them: our own record, not a re-scrape.

See a sample
observed_atfollowersfollowers_deltaposts
2026-10-1474199711511
2026-10-157419386-5851511
2026-10-167419177-2091511

Real rows from this account. The file continues in the same shape.

$9.99

Weekly change alerts · 30 days, ~4 digests

Baseline now, then a change digest by email every week for 30 days.

$14.99

Download @kevin's data

Followers, following and full post history as CSV, priced on the exact record counts above.

See export options

Frequently Asked Questions About @kevin

How many followers does @kevin have on Instagram?

@kevin has 7,419,177 followers on Instagram, placing them in the Mega-tier group (1M+ followers).

What is @kevin's Instagram engagement rate?

@kevin has an engagement rate of 1.30% based on 12 recent posts, averaging 93.1K likes per post. That average is pulled up by its biggest posts: the median post reached 0.41%.

How much does @kevin earn on Instagram?

From follower count only, we estimate @kevin's sponsorship value at $37,096 to $89,030 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @kevin published on Instagram?

@kevin has published 1,511 posts on Instagram.

What is @kevin's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 633,360 likes and 1,883 comments.

How often does @kevin post on Instagram?

@kevin posts approximately 0.4 times per week, with an average gap of 18 days between posts. Peak posting days are Tuesday, Saturday.

How does @kevin compare to other Instagram creators?

@kevin sits in the Mega-tier group alongside accounts like @teamswish, @shirleysetia, @official2baba.

Is @kevin verified on Instagram?

Yes, @kevin is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @kevin's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Follower count as of Oct 16, 2026 | Posts analysed Jun 19, 2026

Cite this page

IGDataHub (2026). @kevin Instagram stats and analytics, follower count as of 16 October 2026, posts analysed 19 June 2026. https://igdatahub.com/blog/kevin-instagram-profile-stats/

Method: how IGDataHub calculates these numbers.