Farah Merhi
Designer | Entrepreneur ✨Home Decorating•Organizing•Cooking•Cleaning ✨Inspiring everyday elegance at home 💌[email protected]
7.5M
Followers
1.5K
Following
1.5K
Posts
0.42%
Engagement Rate
Account Overview
Profile summary and post performance
This creator ranks 460 out of over 1,600 tracked accounts and holds a following more than ten times the median size. As a verified Mega tier account with over 1,500 posts, this profile functions as an established authority in its space despite not having a specific category assigned. The engagement rate of 0.42% falls below the 0.93% median for creators of this scale. The following report provides a detailed breakdown of audience interaction and content performance metrics.
Account Info
| Account Size | Mega |
| Followers | 7,485,200 |
| Following | 1,493 |
| Posts | 1,512 |
| Verified | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 31,089 |
| Avg Comments per Post | 356 |
| Videos | 10 |
| Photos | 2 |
| Engagement Rate | 0.42% |
Follower Growth Over Time
How @farahjmerhi's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-23983
Net Change
-0.3%
% Change
-338
Avg / Day
71
Days Tracked
16
Data Points
Tracked between May 7, 2026 (7,500,000 followers) and Jul 17, 2026 (7,476,017 followers).
The account stayed at 7.5M followers over the 50 day period. The count remained flat with a change of -0.2%.
What the trajectory means
The account maintained a flat follower count of 7.5M over the tracked period. This stability establishes @farahjmerhi as a known quantity for stable reach. The steady daily pace allows for predictable campaign planning without risk of rapid fluctuation.
Engagement Analysis
Based on 12 recent posts
Platform Context
The @farahjmerhi account ranks 540 out of 778 for engagement because its rate sits below the tracked median. This performance indicates a lower level of interaction relative to other creators in the IGDataHub corpus. The results suggest that the audience engages less frequently with the content on a per-follower basis than the average peer.
The engagement rate of 0.42% falls below the 0.93% median and ranks 540 of 778, indicating this audience reacts less than average. While the account generates a steady volume of likes, the low conversion to comments suggests a passive relationship with the content. Video posts receive nearly triple the engagement of photos, proving that motion is the format this audience rewards. This preference for video highlights a desire for dynamic content over static imagery. Reach reliability is low because 0% of recent posts exceeded twice or five times the account average. The lack of outliers suggests a stable but stagnant reach rather than a growth-oriented one. Consistency in these figures points to a predictable performance that rarely breaks through standard boundaries. This is a tap-and-scroll audience.
31.1K
Avg Likes/Post
356
Avg Comments/Post
373.1K
Total Likes
4.3K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.42%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
34.9K
Avg Likes on Videos (10)
11.9K
Avg Likes on Photos (2)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @farahjmerhi's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @farahjmerhi's single biggest post had going for it — the patterns worth replicating.
54,881 likes · 783 comments
1.8× @farahjmerhi's average post · 1.5× the median post.
"Pantry Progress! As we wait for our backsplash and floating shelves to get installed, I decided to go ahead and start organizing our pantry. Using jars, containers, dispensers and organizational tools, I started to get things settled in here. I love how it’s turning so far! Ever"
413 characters
Video
Format
Wednesday
Day Posted
2:00 UTC
Hour Posted
381.7K
Views
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved a 1.5x multiplier over the median like count with a healthy ratio of comments to likes. This peak performance occurred on a Wednesday at 02:00 UTC. Long captions exceeding 100 characters are your best tool for engagement as they average 33.4K likes. Medium length captions perform poorly and suggest that shorter text does not provide enough context to drive interaction. Use the hashtags #clopaydoorspartner and #bobspartner to signal your primary topics to the algorithm. You should maintain a steady posting cadence of twice per week. With an average of 31.1K likes, this account maintains consistent reach rather than relying on occasional spikes. This specific account has 7.5 million followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 340 chars |
| Posting Frequency | 2.0 posts/week |
Content Mix
10
Videos / Reels
2
Photos
Top Performing Posts
Pantry Progress! As we wait for our backsplash and floating shelves to get installed, I decided to go ahead and start …
Not fully done yet but almost there! A few months ago, we decided to tackle this part of our home. We expanded the pant…
Movie night treat board idea! Sometimes, a fun sweet and salty, fruit and sweet treat board is what is needed for a fun…
We have had a pretty moody spring! Not sure when summer will finally make an appearance 😂. I’m really looking forward t…
We painted our basement a very long time ago. Over the years, this space has seen so many changes. From flooring to fur…
Years of planning, and the Pantry project is almost done 🥹
Starting to get the outdoors ready for summer. Started to clean up, deep clean, trim landscape and plant. Next up is st…
Top Posts
Highest-liked recent posts from @farahjmerhi
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
Pantry Progress! As we wait for our backsplash and floating shelves to get ins…
|
54.9K | 783 | view |
| 2 |
Not fully done yet but almost there! A few months ago, we decided to tackle thi…
|
52.9K | 762 | view |
| 3 |
Movie night treat board idea! Sometimes, a fun sweet and salty, fruit and sweet…
|
43.2K | 421 | view |
| 4 |
A little cleaning up after a busy weekend ❤️
|
42.9K | 485 | view |
| 5 |
We have had a pretty moody spring! Not sure when summer will finally make an ap…
|
36.7K | 237 | view |
| 6 |
We painted our basement a very long time ago. Over the years, this space has se…
|
36.0K | 520 | view |
| 7 |
A much needed laundry room refresher ❤️
|
30.2K | 257 | view |
| 8 |
Years of planning, and the Pantry project is almost done 🥹
|
23.0K | 213 | view |
| 9 |
Starting to get the outdoors ready for summer. Started to clean up, deep clean,…
|
15.6K | 174 | view |
Posting Patterns & Optimal Timing
When @farahjmerhi posts on Instagram
@farahjmerhi maintains a steady grind with two posts per week. This volume exceeds the median frequency of 1.1 posts per week and secures a top 460 ranking among similar creators. The consistency score is very low at 11 out of 100. Such a score indicates an erratic rhythm characterized by sporadic bursts followed by long periods of silence. Content typically lands on Wednesday and Thursday. The busiest upload window occurs at 01:00 UTC. Because the posting schedule lacks regularity, you cannot rely on a predictable weekly cycle for timing. A marketer should not plan campaigns based on expected dates but must instead monitor the account for active windows. The inconsistency means content drops are unpredictable despite the high average frequency. You may need to stay agile to catch specific updates rather than mapping out a long term calendar. This erratic pattern requires a reactive approach to any potential tie in.
2.0
Posts / week
93.8h
Avg gap between posts
Wednesday, Thursday, Monday
Peak posting days
1:00, 2:00, 15:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @farahjmerhi publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts about 2.0 times per week on Wednesday and Thursday. The busiest hour for these posts is 01:00 UTC.
Most Common Words
Frequent caption words across @farahjmerhi's recent posts (excludes stopwords)
Best Day of the Week to Post
@farahjmerhi's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 2 | 40,066 | 80,133 |
| Tuesday | 1 | 53,631 | 53,631 |
| Wednesday | 3 | 38,275 | 114,824 |
| Thursday | 2 | 12,308 | 24,616 |
| Friday | 2 | 21,952 | 43,905 |
| Saturday | 1 | 36,982 | 36,982 |
| Sunday | 1 | 23,250 | 23,250 |
Posting Consistency & Streaks
How steadily @farahjmerhi maintains output
2
Longest streak (days)
11/100
Consistency score
Inverse of posting-gap variance
27.9%
Active days
Posted at least once
93.8h
Avg gap
Between posts
Caption Length & Performance
How @farahjmerhi's caption length correlates with engagement
100.0%
Posts with Caption
340
Avg Caption Chars
368
Median Chars
847
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 1 | 30.4K |
| Medium (40-100) | 3 | 26.7K |
| Long (100+) | 8 | 33.4K |
The audience rewards long captions with 33.4K average engagement the most. Medium captions perform worse with only 26.7K average engagement.
Who This Audience Is
What @farahjmerhi's reach and engagement mean for a brand.
The follower count puts this creator in a high bracket of reach while remaining well above the typical creator scale. The verification status confirms broad visibility despite the absence of a specific category tag. Engagement rates fall below the median for the platform. This discrepancy suggests that while the total reach is large, the interaction rate with brand content is weaker than average. The audience size provides scale but does not guarantee high-intensity interaction. Given the lack of a defined niche and the low engagement relative to follower volume, this account fits few specific brand categories.
Compare & Discover Similar Creators
Stack @farahjmerhi against any other Instagram creator we track, or jump to similar accounts.
Compare @farahjmerhi to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @farahjmerhi
Estimated Earnings
Revenue estimates based on follower count and engagement
Farah earns primarily through sponsored posts, where her reach commands a potential range of $37.4K to $89.8K per post. Her rank sits well above the median, placing her in a tier where high visibility allows for premium pricing. However, her engagement rate of 0.42% falls below the 0.93% market average. This disparity suggests that while the follower count is large, the active interaction relative to the audience size is lower than expected. Brands may need to negotiate toward the lower end of the quoted band because the low engagement suggests a less active audience compared to peers with similar reach. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 7.5M followers (Mega)
$37,426 – $89,822
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 7.5M followers
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.42% engagement rate trails the 0.93% median, the clearest area to improve
- ~ Sparse cadence of about 2.0 posts a week limits fresh reach
- ~ Low consistency score (11/100), posting rhythm is erratic
Summary
This analysis of @farahjmerhi reveals a mega Instagram presence with 7,485,200 followers. The account demonstrates an engagement rate of 0.42%, averaging 31.1K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @farahjmerhi
How many followers does @farahjmerhi have on Instagram?
@farahjmerhi has 7,485,200 followers on Instagram, placing them in the mega creator tier.
What is @farahjmerhi's Instagram engagement rate?
@farahjmerhi has an engagement rate of 0.42% based on 12 recent posts, averaging 31.1K likes per post.
How much does @farahjmerhi earn on Instagram?
Based on industry benchmarks, @farahjmerhi's estimated sponsorship value is $37,426 - $89,822 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @farahjmerhi published on Instagram?
@farahjmerhi has published 1,512 posts on Instagram.
What is @farahjmerhi's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 54,881 likes and 783 comments.
How often does @farahjmerhi post on Instagram?
@farahjmerhi posts approximately 2.0 times per week, with an average gap of 93.8 hours between posts. Peak posting days are Wednesday, Thursday, Monday.
How does @farahjmerhi compare to other Instagram creators?
@farahjmerhi sits in the Mega creator tier alongside accounts like @avani, @donjazzy, @daquan.
Is @farahjmerhi verified on Instagram?
Yes, @farahjmerhi is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @farahjmerhi's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026