kat irlin
photographer____(creativeartimage) director paris______________la________________nyc
1.4M
Followers
400
Following
96
Posts
0.22%
Engagement Rate
Account Overview
Profile summary and post performance
This creator ranks 680 out of over 1,600 tracked accounts and holds a follower count that is 1.9 times the median size. As a verified Mega tier account with 96 posts, @kat_in_nyc maintains a professional presence despite not having a specific category assigned. The engagement rate falls below the median mark for this group. This report explores the specific audience interactions and content performance to help you plan your campaign.
Account Info
| Account Size | Mega |
| Followers | 1,406,533 |
| Following | 400 |
| Posts | 96 |
| Verified | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 2,953 |
| Avg Comments per Post | 173 |
| Videos | 0 |
| Photos | 12 |
| Engagement Rate | 0.22% |
Follower Growth Over Time
How @kat_in_nyc's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+100.4K
Net Change
+7.7%
% Change
+1.4K
Avg / Day
70
Days Tracked
16
Data Points
Tracked between May 7, 2026 (1,300,000 followers) and Jul 17, 2026 (1,400,412 followers).
The account gained 106.5K followers over 50 days. The count rose from 1.3M to 1.4M, which is an 8.2% increase.
What the trajectory means
The account grew by 106.5K followers over the tracked period. This upward trajectory makes @kat_in_nyc an ideal candidate for early entry as she gains momentum. A steady pace of 2.1K new followers per day allows for consistent campaign planning within a stable growth window.
Engagement Analysis
Based on 12 recent posts
Platform Context
@kat_in_nyc ranks 634 of 778 because its engagement rate sits below the tracked median. This performance indicates a lower level of interaction relative to the average creator in the corpus. The low percentage means each follower is less likely to engage with her content compared to peers.
The engagement rate of 0.22% falls well below the 0.93% median and ranks 634 out of 778, indicating this audience reacts far less than typical for this category. While the account generates a steady volume of likes at 3,000 per post, the low comment count reveals a lack of deep conversation. The interaction is passive rather than active. Reach reliability is low because only 8.3% of recent posts cleared double the average engagement. Not a single post reached five times the average. These figures suggest that content success is inconsistent and rarely breaks through to a broader circle. The audience prefers to consume the content quickly without stopping to participate in the community. This is a tap-and-scroll audience.
3.0K
Avg Likes/Post
173
Avg Comments/Post
35.4K
Total Likes
2.1K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.22%
(Likes + Comments) / Followers per post
Per-Post Engagement Trend
Engagement (likes + comments) for each of @kat_in_nyc's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @kat_in_nyc's single biggest post had going for it — the patterns worth replicating.
7,199 likes · 366 comments
2.4× @kat_in_nyc's average post · 2.2× the median post.
"@tyla shot by me for @voguechina january cover Executive Producer XU, Rocco Liu @roccoliuliu Photographer Kat Irlin Kat_in_nyc 制片人Producer 张静 Mia Zhang 造型 Stylist 於家骅 Alvin Yu @alvinyu613 艺人统筹 Talent Coordinator Poppy Evans @poppyromanaevans 编辑 Editor 周禾子 @hezizhou 撰文 Writer 张林"
955 characters
Photo
Format
Saturday
Day Posted
21:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved over double the median engagement of a typical post on this account. This peak performance occurred on a Saturday at 21:00 UTC. It maintained a healthy ratio of interactions to comments compared to standard posts. Use long captions exceeding 100 characters to drive higher engagement levels. Short captions under 40 characters perform poorly and suggest that brief copy fails to connect with this audience. The recurring hashtag #uf serves as the primary signal for content topics. Post approximately three times per week to maintain a steady presence. Engagement averages are modest relative to the total follower count, so focus on consistent volume rather than seeking explosive growth. @kat_in_nyc has 1.4 million followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 141 chars |
| Posting Frequency | 0.3 posts/week |
Content Mix
0
Videos / Reels
12
Photos
Top Performing Posts
Top Posts
Highest-liked recent posts from @kat_in_nyc
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
@tyla shot by me for @voguechina january cover
Executive Producer XU, Rocco Li…
|
7.2K | 366 | view |
| 2 |
No caption
|
5.6K | 106 | view |
| 3 |
grace ❤️
|
5.4K | 111 | view |
| 4 |
the sweetest @kendalljenner for @calzedonia ❤️
|
3.5K | 130 | view |
| 5 |
so excited to share the winter @vogue.adria cover with the incredible @adrianal…
|
3.5K | 361 | view |
| 6 |
@kendalljenner for @calzedonia ❤️
|
3.3K | 165 | view |
| 7 |
@davidyurman ❤️
|
1.7K | 154 | view |
| 8 |
@shopredone
|
1.7K | 148 | view |
| 9 |
who is she?
|
1.3K | 76 | view |
Posting Patterns & Optimal Timing
When @kat_in_nyc posts on Instagram
The creator maintains a sparse high-effort pace. Her output of 0.3 posts per week falls well below the median frequency of 1.1. This low volume results in a lower follower rank relative to peers who post more often. A consistency score of 18 indicates an erratic rhythm with long gaps between updates. The one day maximum streak confirms that content does not follow a predictable cycle. New content lands most often on Wednesday and Friday. The peak upload window occurs at 20:00 UTC. Marketers should view this account as a low-frequency partner rather than a daily engagement machine. Because posts are rare and irregular, you cannot rely on a steady stream of fresh content for a multi-day rollout. A campaign must be timed specifically around the manual drop of a single piece of content. You should plan your tie-in to align with her specific posting windows rather than expecting consistent visibility across a weekly calendar.
0.3
Posts / week
552.5h
Avg gap between posts
Wednesday, Friday, Thursday
Peak posting days
20:00, 18:00, 0:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @kat_in_nyc publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
This account posts most on Wednesday and Friday at 20:00 UTC. The posting frequency is low at 0.3 times per week.
Most Common Words
Frequent caption words across @kat_in_nyc's recent posts (excludes stopwords)
Best Day of the Week to Post
@kat_in_nyc's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 694 | 694 |
| Wednesday | 4 | 3,176 | 12,706 |
| Thursday | 2 | 1,615 | 3,230 |
| Friday | 3 | 2,609 | 7,828 |
| Saturday | 1 | 7,565 | 7,565 |
| Sunday | 1 | 5,494 | 5,494 |
Posting Consistency & Streaks
How steadily @kat_in_nyc maintains output
1
Longest streak (days)
18/100
Consistency score
Inverse of posting-gap variance
4.7%
Active days
Posted at least once
552.5h
Avg gap
Between posts
Caption Length & Performance
How @kat_in_nyc's caption length correlates with engagement
91.7%
Posts with Caption
154
Avg Caption Chars
18
Median Chars
955
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| No caption | 1 | 5.7K |
| Short (<40 chars) | 8 | 2.1K |
| Medium (40-100) | 1 | 3.6K |
| Long (100+) | 2 | 5.7K |
The audience rewards long captions of over 100 characters with an average of 5.7K engagements. Short captions under 40 characters receive the lowest engagement at 2.1K.
Who This Audience Is
What @kat_in_nyc's reach and engagement mean for a brand.
The follower count sits nearly double the median for tracked creators, placing this account in a higher tier of reach despite its mid-range rank. The verified status indicates an established presence, though the lack of a defined category suggests a broad appeal rather than a niche focus. Engagement rates fall well below the 0.93% median, meaning brand messages land much softer than average for a profile of this scale. This disparity between high reach and low interaction indicates a passive audience that consumes content without frequent active participation. The large follower base provides visibility, but the low engagement rate suggests it is not an ideal environment for high-conversion tactics or community driven calls to action. The audience size fits broad lifestyle or entertainment categories where volume of impressions matters more than high interaction rates.
Compare & Discover Similar Creators
Stack @kat_in_nyc against any other Instagram creator we track, or jump to similar accounts.
Compare @kat_in_nyc to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @kat_in_nyc
Estimated Earnings
Revenue estimates based on follower count and engagement
Sponsored posts serve as the primary revenue stream for @kat_in_nyc. The expected range for a single post sits between $7,000 and $16,900 based on her follower count. Her ranking of 680 puts her in a position to command a premium over average creators. However, the engagement rate of 0.22% falls well below the 0.93% median. This low interaction suggests the quoted band is a ceiling rather than a guaranteed floor. Brands may find less value in her reach given the lack of active participation from her audience. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 1.4M followers (Mega)
$7,033 – $16,878
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 1.4M followers
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.22% engagement rate trails the 0.93% median, the clearest area to improve
- ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 0.3 posts a week limits fresh reach
- ~ Low consistency score (18/100), posting rhythm is erratic
Summary
This analysis of @kat_in_nyc reveals a mega Instagram presence with 1,406,533 followers. The account demonstrates an engagement rate of 0.22%, averaging 3.0K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @kat_in_nyc
How many followers does @kat_in_nyc have on Instagram?
@kat_in_nyc has 1,406,533 followers on Instagram, placing them in the mega creator tier.
What is @kat_in_nyc's Instagram engagement rate?
@kat_in_nyc has an engagement rate of 0.22% based on 12 recent posts, averaging 3.0K likes per post.
How much does @kat_in_nyc earn on Instagram?
Based on industry benchmarks, @kat_in_nyc's estimated sponsorship value is $7,033 - $16,878 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @kat_in_nyc published on Instagram?
@kat_in_nyc has published 96 posts on Instagram.
What is @kat_in_nyc's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 7,199 likes and 366 comments.
How often does @kat_in_nyc post on Instagram?
@kat_in_nyc posts approximately 0.3 times per week, with an average gap of 552.5 hours between posts. Peak posting days are Wednesday, Friday, Thursday.
How does @kat_in_nyc compare to other Instagram creators?
@kat_in_nyc sits in the Mega creator tier alongside accounts like @stormreid, @danmartell, @fiorellamattheis.
Is @kat_in_nyc verified on Instagram?
Yes, @kat_in_nyc is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @kat_in_nyc's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026