1.4M
Followers
346
Following
1.1K
Posts
0.5%
Engagement Rate
Account Overview
Profile summary and post performance
@gatorade has 1,352,764 Instagram followers as of October 16, 2026 and 1,112 posts; the account is verified. Across the 8 of 12 recent posts we analysed that came with like and comment counts for this report on September 18, 2026, a post got 6.7K likes and 82 comments on average, an engagement rate of 0.5% of followers, an average its biggest posts pull up (the median post reached 0.14%). Over the 143 days we have tracked it, the account gained 6,584 followers (+0.5%).
Where these numbers come from: public Instagram profile data and @gatorade's recent posts, collected by IGDataHub. Follower history comes from our own repeated readings of the profile. How we calculate these numbers.
Account Info
| Account Size | Mega |
| Followers | 1,352,764 |
| Following | 346 |
| Posts | 1,112 |
| Verified | Yes |
| Business Account | Yes |
| Category | FOOD_COMPANY |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 6,706 |
| Avg Comments per Post | 82 |
| Videos | 8 |
| Photos & carousels | 4 |
| Engagement Rate | 0.5% |
Follower Growth Over Time
How @gatorade's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+6.6K
Net Change
+0.5%
% Change
+46
Avg / Day
143
Days Tracked
74
Data Points
Tracked between May 26, 2026 (1,346,180 followers) and Oct 16, 2026 (1,352,764 followers).
| Date | Followers | Change |
|---|---|---|
| 1,352,764 | +521 | |
| 1,352,243 | -150 | |
| 1,352,393 | +4,493 | |
| 1,347,900 | +1,075 | |
| 1,346,825 | +645 | |
| 1,346,180 | first reading |
Engagement Analysis
Based on the 8 of 12 recent posts that came with like and comment counts. Instagram returned no counts for the other 4, so they are left out of every figure below.
6.7K
Avg Likes/Post
82
Avg Comments/Post
53.6K
Total Likes
653
Total Comments
Engagement Rate
Compared with the 877 Mega-tier reports with an engagement rate (median 0.94%, middle half 0.3% to 2.58%)
0.50%
(Likes + Comments) / Followers per post
An average its biggest posts pull up: the median post reached 0.14%.
Per-Post Engagement Trend
Engagement (likes + comments) for each of @gatorade's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. The median post got 1,964 likes and comments; 3 of the 8 reached twice that (3,928 or more).
Best-Performing Post, Decomposed
What @gatorade's single biggest recent post had going for it, measured against the account's other posts.
34,203 likes · 321 comments
5.0× @gatorade's average post · 17.5× the median post.
"How does Pete Crow-Armstrong stay at the top of his game? ️⚾️ Get an inside look at PCA’s pregame routine and go behind the scenes with an exclusive tour of the Cubs’ facility"
176 characters
Photo or carousel
Format
Thursday
Day Posted
Content Analysis
Hashtags, keywords, captions, and top posts
Top Hashtags
Top Keywords
Words used at least twice in the captions we analysed, with how often.
Caption Analysis
| Avg Caption Length | 132 chars |
| Posting Frequency | 5.6 posts/week |
Content Mix
8
Videos / Reels
4
Photos & carousels
Top Posts
Highest-liked recent posts from @gatorade
| # | Caption | Likes | Comments | Views | Link |
|---|---|---|---|---|---|
| 1 |
How does Pete Crow-Armstrong stay at the top of his game? ️⚾️
Get an inside lo…
|
34.2K | 321 | — | view |
| 2 |
“If you’re thinking on the football field, that means you’re slower than the gu…
|
8.9K | 93 | 74.2K | view |
| 3 |
Losing 10 lbs in one practice calls for a little rehydration 😦 @aidanhutch97
|
6.1K | 114 | 83.5K | view |
| 4 |
⚡️20 Years of fueling Greatness.
Check out the new and improved @Gatorade Tra…
|
2.4K | 32 | 21.8K | view |
| 5 |
#GatoradePartner Always booked and busy but hydrated with @gatorade lower sugar…
|
1.5K | 52 | 296.2K | view |
| 6 |
The chat is only getting started ⚡️ NFL football is back!
|
216 | 16 | — | view |
| 7 |
#Gatorade_Partner. My journey has been supported by daily habits, including hyd…
|
208 | 7 | 2.8K | view |
| 8 |
#GatoradePartner The secret to surviving Italy in August? Hydrating with @gator…
|
102 | 18 | 3.9K | view |
| 9 |
Greatness ain’t for the weak 😤 Link in bio for the full workout 💯 @gatorade
|
— | — | — | view |
Posting Patterns & Optimal Timing
When @gatorade posts on Instagram
5.6
Posts / week
32.7h
Avg gap between posts
Wednesday, Thursday
Peak posting days
—
Peak posting hours
Instagram gave us the date of these posts but not the time, so there are no posting hours for this account. Peak days use the dates.
Engagement by Day of the Week
@gatorade's recent posts grouped by the day they went out. Most days here have one or two posts, so one strong post can set a day's average. Read it as a record of these posts, not as the best day to post.
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Tuesday | 1 | 120 | 120 |
| Wednesday | 3 | 2,958 | 8,873 |
| Thursday | 2 | 21,773 | 43,546 |
| Friday | 2 | 880 | 1,761 |
Posting Consistency & Streaks
How steadily @gatorade maintains output
3
Longest streak (days)
0/100
Consistency score: irregular gaps
100 = evenly spaced posts; 0 = the gaps vary as much as their average or more
53.3%
Active days
Posted at least once
32.7h
Avg gap
Between posts
Caption Length & Performance
Caption length across @gatorade's recent posts
100.0%
Posts with Caption
132
Avg Caption Chars
121
Median Chars
362
Longest Caption
Compare & Discover Similar Creators
Stack @gatorade against any other Instagram creator we track, or jump to similar accounts.
Compare @gatorade to another creator
Get a side-by-side stats breakdown.
Creators closest in size to @gatorade
Estimated Earnings
Revenue estimates based on follower count only
Sponsorship Value (Est. Per Post)
Based on 1.4M followers (Mega)
$8,000 to $16,233
Our per-follower range for accounts this size (see methodology)
Download @gatorade's data
Everything below is derived from this account, priced on the counts shown. Delivered as CSV by emailed link.
You only pay for rows we deliver. Counts are the maximum available today; if an export comes back smaller, the difference is refunded automatically. Counts as last collected 16 hours, 14 minutes ago.
Tracking
What we have recorded about @gatorade over time, and ongoing alerts.
Other reports
Not downloads of this account: they take their own inputs.
Download @gatorade's data
Followers, following and full post history as CSV, priced on the exact record counts above.
See export optionsFrequently Asked Questions About @gatorade
How many followers does @gatorade have on Instagram?
@gatorade has 1,352,764 followers on Instagram, placing them in the Mega-tier group (1M+ followers).
What is @gatorade's Instagram engagement rate?
@gatorade has an engagement rate of 0.50% based on the 8 of 12 recent posts that came with like and comment counts, averaging 6.7K likes per post. That average is pulled up by its biggest posts: the median post reached 0.14%.
How much does @gatorade earn on Instagram?
From follower count only, we estimate @gatorade's sponsorship value at $8,000 to $16,233 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @gatorade published on Instagram?
@gatorade has published 1,112 posts on Instagram.
What is @gatorade's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 34,203 likes and 321 comments.
How often does @gatorade post on Instagram?
@gatorade posts approximately 5.6 times per week, with an average gap of 32.7h between posts. Peak posting days are Wednesday, Thursday.
How does @gatorade compare to other Instagram creators?
@gatorade sits in the Mega-tier group alongside accounts like @les__femmes__dz, @allaboutvalentina, @rileykeough.
Is @gatorade verified on Instagram?
Yes, @gatorade is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @gatorade's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Follower count as of Oct 16, 2026 | Posts analysed Sep 18, 2026
Cite this page
IGDataHub (2026). @gatorade Instagram stats and analytics, follower count as of 16 October 2026, posts analysed 18 September 2026. https://igdatahub.com/blog/gatorade-instagram-profile-stats/