Barstool Sports
Viva La Stool
17.2M
Followers
280
Following
6.6K
Posts
0.04%
Engagement Rate
Account Overview
Profile summary and post performance
The Instagram account @barstoolsports, categorized under MEDIA, operates as a business account with the bio "Viva La Stool." The account is classified in the Mega tier and currently has 17,203,416 followers while following 280 accounts. The account has a total of 6,580 posts. These posts receive an average of 6,508 likes and 200 comments per post. The calculated engagement rate for the account is 0.04%.
Account Info
| Account Size | Mega |
| Followers | 17,203,416 |
| Following | 280 |
| Posts | 6,580 |
| Verified | Yes |
| Business Account | Yes |
| Category | MEDIA |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 6,508 |
| Avg Comments per Post | 200 |
| Videos | 10 |
| Photos | 2 |
| Engagement Rate | 0.04% |
Follower Growth Over Time
How @barstoolsports's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+33.1K
Net Change
+0.2%
% Change
+676
Avg / Day
49
Days Tracked
10
Data Points
Tracked between May 7, 2026 (17,170,287 followers) and Jun 26, 2026 (17,203,416 followers).
Engagement Analysis
Based on 12 recent posts
Platform Context
@barstoolsports receives engagement at a ratio of 0.1x compared to the platform-wide average of 112,601 total engagements per post. The account is categorized in the Mega tier. This profile averages 6,508 likes and 200 comments per post against the database average of 111,262 likes and 1,339 comments.
The @barstoolsports Instagram account has a total of 6,580 posts, with 12 recent posts analyzed in this dataset. The account features a total of 78,093 likes and 2,396 comments across all content. The average number of likes per post is 6,508, while the average number of comments per post is 200. This results in an engagement rate of 0.04%. The account's content consists of 10 videos and 2 photos. Videos on the account receive an average of 7,700 likes, while photos receive an average of 544 likes.
6.5K
Avg Likes/Post
200
Avg Comments/Post
78.1K
Total Likes
2.4K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.04%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
7.7K
Avg Likes on Videos (10)
544
Avg Likes on Photos (2)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @barstoolsports's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @barstoolsports's single biggest post had going for it — the patterns worth replicating.
39,109 likes · 200 comments
5.9× @barstoolsports's average post · 17.9× the median post.
"Minzty has officially been BANNED from the office treadmill"
59 characters
Video
Format
Tuesday
Day Posted
21:00 UTC
Hour Posted
1.1M
Views
Content Analysis
Hashtags, keywords, captions, and top posts
The @barstoolsports Instagram account contains a total of 6580 posts. The content distribution consists of 10 videos and 2 photos. The account maintains a posting frequency of 30.4 posts per week with an average caption length of 53 characters. The account utilizes the hashtags #dkpartner, #pepsipartner, and #soccerdeservespepsi, each appearing once in the data provided.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 53 chars |
| Posting Frequency | 30.4 posts/week |
Content Mix
10
Videos / Reels
2
Photos
Top Performing Posts
Minzty has officially been BANNED from the office treadmill
The good guys were the first ones to find the back of the net 🇺🇸
A BANGER OF AN EQUALIZER FOR THE LAND OF THE FREE 🇺🇸 Presented by @draftkings #dkpartner
Top Posts
Highest-liked recent posts from @barstoolsports
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
Minzty has officially been BANNED from the office treadmill
|
39.1K | 200 | view |
| 2 |
What building is this?
|
16.1K | 802 | view |
| 3 |
Everything about the Mets is HORRIBLE!
|
4.8K | 144 | view |
| 4 |
What’s the hardest word to spell?
|
4.7K | 742 | view |
| 5 |
Tartan Army confirmed not tougher than the sun
|
4.2K | 40 | view |
| 6 |
The good guys were the first ones to find the back of the net 🇺🇸
|
2.2K | 32 | view |
| 7 |
Jason Williams has some questions
|
1.9K | 144 | view |
| 8 |
A BANGER OF AN EQUALIZER FOR THE LAND OF THE FREE 🇺🇸
Presented by @draftkings …
|
1.7K | 62 | view |
| 9 |
Rapid fire questions with Scott Eastwood
|
1.6K | 21 | view |
Posting Patterns & Optimal Timing
When @barstoolsports posts on Instagram
The @barstoolsports account maintains an average of 30.4 posts per week based on the analyzed data. The average time elapsed between consecutive posts is 6.0 hours. Peak posting days for the account are Friday, Thursday, and Tuesday. Peak posting hours recorded in UTC are 15, 2, and 21.
30.4
Posts / week
6.0h
Avg gap between posts
Friday, Thursday, Tuesday
Peak posting days
15:00, 2:00, 21:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @barstoolsports publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
Most Common Words
Frequent caption words across @barstoolsports's recent posts (excludes stopwords)
Best Day of the Week to Post
@barstoolsports's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Tuesday | 1 | 39,309 | 39,309 |
| Thursday | 5 | 5,962 | 29,811 |
| Friday | 6 | 1,895 | 11,369 |
Posting Consistency & Streaks
How steadily @barstoolsports maintains output
2
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
100.0%
Active days
Posted at least once
6.0h
Avg gap
Between posts
Caption Length & Performance
How @barstoolsports's caption length correlates with engagement
100.0%
Posts with Caption
53
Avg Caption Chars
57
Median Chars
98
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 4 | 7.3K |
| Medium (40-100) | 8 | 6.4K |
Compare & Discover Similar Creators
Stack @barstoolsports against any other Instagram creator we track, or jump to similar accounts.
Compare @barstoolsports to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @barstoolsports
Estimated Earnings
Revenue estimates based on follower count and engagement
The @barstoolsports Instagram account is categorized in the Mega tier with a follower count of 17,203,416 and an engagement rate of 0.04%. Based on these metrics, the estimated sponsorship value per post ranges from $86,017 to $206,441. These figures are rough industry-standard estimates derived from public follower counts and engagement rates. These values do not represent actual earnings or confirmed contract amounts.
Sponsorship Value (Est. Per Post)
Based on 17.2M followers (Mega)
$86,017 – $206,441
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + The account has 17,203,416 followers and holds verified status.
- + The account maintains an active posting cadence of 30.4 posts per week.
- + The content achieves a viral hit rate of 8.3% for posts exceeding 5x the average engagement.
- + The account qualifies for sponsorship eligibility with over 10,000 followers.
Opportunities
- ~ The engagement rate is recorded at 0.04%.
- ~ Engagement per post of 6,708 is 0.1x the platform average of 112,601.
- ~ The consistency score is 0/100.
- ~ The longest posting streak is 2 days.
Summary
This analysis of @barstoolsports reveals a mega Instagram presence with 17,203,416 followers. The account demonstrates an engagement rate of 0.04%, averaging 6.5K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @barstoolsports
How many followers does @barstoolsports have on Instagram?
@barstoolsports has 17,203,416 followers on Instagram, placing them in the mega creator tier.
What is @barstoolsports's Instagram engagement rate?
@barstoolsports has an engagement rate of 0.04% based on 12 recent posts, averaging 6.5K likes per post.
How much does @barstoolsports earn on Instagram?
Based on industry benchmarks, @barstoolsports's estimated sponsorship value is $86,017 - $206,441 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @barstoolsports published on Instagram?
@barstoolsports has published 6,580 posts on Instagram.
What is @barstoolsports's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 39,109 likes and 200 comments.
How often does @barstoolsports post on Instagram?
@barstoolsports posts approximately 30.4 times per week, with an average gap of 6.0 hours between posts. Peak posting days are Friday, Thursday, Tuesday.
How does @barstoolsports compare to other Instagram creators?
@barstoolsports sits in the Mega creator tier alongside accounts like @hynjinnnn, @shaymitchell, @dlwlrma.
Is @barstoolsports verified on Instagram?
Yes, @barstoolsports is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @barstoolsports's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 26, 2026