Barstool Sports
Viva La Stool
17.2M
Followers
281
Following
6.6K
Posts
0.06%
Engagement Rate
Account Overview
Profile summary and post performance
Barstool Sports ranks as the 349th creator out of 1,606 tracked accounts and holds a following that is 23.7 times the median size. This verified media account maintains a high volume of content with over six thousand total posts. While its large follower count puts it in the Mega tier, the engagement rate of 0.06% falls well below the 1.31% median. The following report details specific audience interactions and performance metrics across their recent content.
Account Info
| Account Size | Mega |
| Followers | 17,205,999 |
| Following | 281 |
| Posts | 6,588 |
| Verified | Yes |
| Business Account | Yes |
| Category | MEDIA |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 9,760 |
| Avg Comments per Post | 228 |
| Videos | 11 |
| Photos | 1 |
| Engagement Rate | 0.06% |
Follower Growth Over Time
How @barstoolsports's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+19.4K
Net Change
+0.1%
% Change
+204
Avg / Day
95
Days Tracked
28
Data Points
Tracked between May 7, 2026 (17,170,287 followers) and Aug 11, 2026 (17,189,712 followers).
The account stayed at 17.2M followers over 50 days. The count remained flat with a change of only 0.2 percent.
What the trajectory means
The @barstoolsports account remained flat with almost no change in follower count over the 50 day period. This stability identifies the profile as a known quantity rather than an emerging trend. The steady pace allows for predictable planning during any upcoming campaign.
Engagement Analysis
Based on 12 recent posts
Platform Context
@barstoolsports ranks 1557 out of 1606 for its engagement rate because it sits well below the tracked median. This low percentage indicates that followers are less likely to interact with posts compared to average accounts in the corpus. The gap between this profile and the median highlights a lower level of active participation per follower.
The engagement rate of 0.06% falls well below the 1.31% median and ranks 1557 out of 1606, confirming this audience reacts far less than typical for a brand of this size. While the account generates high volume, the interaction is largely passive. The data reveals a clear preference for video content where 10.6K likes are common compared to just 423 likes on photos. This split shows that followers reward motion and production over static imagery. Reach reliability remains inconsistent as only 25.0% of recent posts doubled the average engagement rate. No posts reached the 5x threshold, suggesting that while some content finds a wider lane, it rarely achieves true breakout success. The low comment volume relative to like counts indicates a passive relationship with the content. This is a tap-and-scroll audience.
9.8K
Avg Likes/Post
228
Avg Comments/Post
117.1K
Total Likes
2.7K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.06%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
10.6K
Avg Likes on Videos (11)
423
Avg Likes on Photos (1)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @barstoolsports's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @barstoolsports's single biggest post had going for it — the patterns worth replicating.
39,805 likes · 205 comments
4.0× @barstoolsports's average post · 7.6× the median post.
"Minzty has officially been BANNED from the office treadmill"
59 characters
Video
Format
Tuesday
Day Posted
21:00 UTC
Hour Posted
1.2M
Views
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved over seven times the median engagement of this account. Its high like to comment ratio suggests it resonated with a wide audience while sparking limited debate. You can replicate this success by posting during peak evening hours on Tuesdays. Use medium length captions between 40 and 100 characters to maximize reach. Short captions under 40 characters perform poorly because they fail to provide enough context for the audience. Include #dkpartner as a consistent signal to your target community. The high frequency of over 22 posts per week indicates a strategy built on volume rather than occasional viral hits. While average engagement is modest relative to the total follower count, consistency maintains presence in the feed. This account has 17.2 million followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 52 chars |
| Posting Frequency | 22.5 posts/week |
Content Mix
11
Videos / Reels
1
Photos
Top Performing Posts
Minzty has officially been BANNED from the office treadmill
What’s the largest city in the world with English as the official language?
Caleb Williams gives a sneak peek into his game day hype music
A BANGER OF AN EQUALIZER FOR THE LAND OF THE FREE 🇺🇸 Presented by @draftkings #dkpartner
Top Posts
Highest-liked recent posts from @barstoolsports
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
Minzty has officially been BANNED from the office treadmill
|
39.8K | 205 | view |
| 2 |
Which country failed to qualify 22 straight times?
|
22.8K | 711 | view |
| 3 |
What’s the largest city in the world with English as the official language?
|
19.8K | 672 | view |
| 4 |
Can USA win it all?
|
10.7K | 712 | view |
| 5 |
The World Cup is awesome in every way
|
7.8K | 54 | view |
| 6 |
The Cars universe doesn’t make any sense
|
5.2K | 65 | view |
| 7 |
But why?
|
4.3K | 63 | view |
| 8 |
Caleb Williams gives a sneak peek into his game day hype music
|
2.1K | 61 | view |
| 9 |
A BANGER OF AN EQUALIZER FOR THE LAND OF THE FREE 🇺🇸
Presented by @draftkings …
|
1.8K | 73 | view |
Posting Patterns & Optimal Timing
When @barstoolsports posts on Instagram
The account maintains a steady grind with an extremely high volume of content. Posting over twenty times weekly places them well above the median creator and ranks them highly for frequency among their peers. This reflects a deliberate strategy to dominate the feed with constant updates. The consistency score is zero because the posting gaps are irregular rather than predictable. They often post in bursts followed by quiet periods instead of following a clockwork schedule. New content lands most frequently on Friday and Saturday. The busiest upload window occurs at 21:00 UTC. Marketers can rely on a constant stream of new material to keep a campaign active throughout the week. However, since the rhythm lacks a steady daily pattern, you should plan for high-volume availability rather than specific daily slots. Because they produce so much content, there are many opportunities for your tie-in to appear in the feed. You can expect frequent placements even if the exact timing of each post fluctuates.
22.5
Posts / week
8.2h
Avg gap between posts
Friday, Saturday, Tuesday
Peak posting days
21:00, 3:00, 13:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @barstoolsports publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts about 22.5 times per week with the most activity on Friday and Saturday. The busiest hour is 21:00 UTC.
Most Common Words
Frequent caption words across @barstoolsports's recent posts (excludes stopwords)
Best Day of the Week to Post
@barstoolsports's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Tuesday | 1 | 40,010 | 40,010 |
| Friday | 7 | 6,476 | 45,335 |
| Saturday | 4 | 8,628 | 34,510 |
Posting Consistency & Streaks
How steadily @barstoolsports maintains output
2
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
80.2%
Active days
Posted at least once
8.2h
Avg gap
Between posts
Caption Length & Performance
How @barstoolsports's caption length correlates with engagement
100.0%
Posts with Caption
52
Avg Caption Chars
59
Median Chars
89
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 3 | 7.9K |
| Medium (40-100) | 9 | 10.7K |
The audience rewards medium captions of 40 to 100 characters with 10.7K average engagement. Short captions perform worse at 7.9K.
Who This Audience Is
What @barstoolsports's reach and engagement mean for a brand.
The large scale of this following places it well above average for standard creators. The high multiplier relative to the median indicates an established media entity rather than a typical influencer. Verified status in the media category confirms its reach as a broad public platform. However, the engagement rate is extremely low compared to the industry median. This discrepancy suggests that while the follower count is large, the content does not trigger frequent interaction or high peer-to-peer participation. A brand message here will land with very low intensity despite the high volume of impressions. The audience functions as a passive viewership rather than an active community. Because the engagement fails to meet standard benchmarks for typical creators, the reach is wide but the conversion potential per post is thin. This profile fits the sports and entertainment category where broad awareness is the primary goal.
Compare & Discover Similar Creators
Stack @barstoolsports against any other Instagram creator we track, or jump to similar accounts.
Compare @barstoolsports to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @barstoolsports
Estimated Earnings
Revenue estimates based on follower count and engagement
The primary revenue stream for @barstoolsports comes from sponsored content. A single post fits into a predicted band of $86,000 to $206,500 based on the follower count. This account ranks in the top 22 percent of the tracked pool. Because it sits well above the median, the brand name commands a premium over standard market rates. However, the engagement rate of 0.06 percent falls far below the 1.31 percent median. This disparity suggests the high reach does not translate into high interaction levels for every campaign. The pricing reflects the large scale of the audience rather than active community participation. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 17.2M followers (Mega)
$86,030 – $206,472
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 17.2M followers
- + 25.0% of recent posts beat 2x the account's own average
- + Active cadence of about 22.5 posts a week
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.06% engagement rate trails the 1.31% median, the clearest area to improve
Summary
This analysis of @barstoolsports reveals a mega Instagram presence with 17,205,999 followers. The account demonstrates an engagement rate of 0.06%, averaging 9.8K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @barstoolsports
How many followers does @barstoolsports have on Instagram?
@barstoolsports has 17,205,999 followers on Instagram, placing them in the mega creator tier.
What is @barstoolsports's Instagram engagement rate?
@barstoolsports has an engagement rate of 0.06% based on 12 recent posts, averaging 9.8K likes per post.
How much does @barstoolsports earn on Instagram?
Based on industry benchmarks, @barstoolsports's estimated sponsorship value is $86,030 - $206,472 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @barstoolsports published on Instagram?
@barstoolsports has published 6,588 posts on Instagram.
What is @barstoolsports's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 39,805 likes and 205 comments.
How often does @barstoolsports post on Instagram?
@barstoolsports posts approximately 22.5 times per week, with an average gap of 8.2 hours between posts. Peak posting days are Friday, Saturday, Tuesday.
How does @barstoolsports compare to other Instagram creators?
@barstoolsports sits in the Mega creator tier alongside accounts like @shaymitchell, @dlwlrma, @adidasoriginals.
Is @barstoolsports verified on Instagram?
Yes, @barstoolsports is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @barstoolsports's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 27, 2026