17.0M
Followers
620
Following
434
Posts
1.95%
Engagement Rate
Account Overview
Profile summary and post performance
This account ranks as one of the largest profiles we track at number 354 out of over 1600 creators. With 17 million followers, it holds a following size that is 23.4 times larger than the median creator. The verified status and high post count of 434 define this as a mega tier account despite having no specific category assigned. Its simple bio states that he builds stuff. The engagement rate of 1.95% clears the 1.31% median for the platform. The following report examines the specific audience demographics and content performance metrics.
Account Info
| Account Size | Mega |
| Followers | 16,956,058 |
| Following | 620 |
| Posts | 434 |
| Verified | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 319,863 |
| Avg Comments per Post | 10,825 |
| Videos | 3 |
| Photos | 9 |
| Engagement Rate | 1.95% |
Follower Growth Over Time
How @zuck's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-7500
Net Change
-0.0%
% Change
-96
Avg / Day
78
Days Tracked
26
Data Points
Tracked between May 24, 2026 (16,938,042 followers) and Aug 10, 2026 (16,930,542 followers).
The account stayed at approximately 17 million followers over 34 days. The growth remained flat with only a 0.1% change during this period.
What the trajectory means
The @zuck account grew by 100,000 followers over the tracked period. This flat trend identifies the profile as a known quantity rather than an emerging risk or opportunity. The steady pace allows for stable planning in your campaign brief.
Engagement Analysis
Based on 12 recent posts
Platform Context
@zuck ranks 639 out of 1606 and maintains an engagement rate well above the tracked median. This performance means the account generates more interaction per follower than most other creators in the corpus. The gap between its 1.95% rate and the 1.31% average highlights a higher level of audience involvement.
The engagement rate of 1.95% beats the 1.31% median, ranking 639 out of 1606 accounts. This audience reacts more than the typical user. Data shows a clear preference for static imagery over motion content. Photos earn 402.7K likes on average while videos only reach 71.2K. The disparity suggests followers find photos more effective for stopping their scroll. While total interactions are high, the consistency of these numbers is limited. Only 16.7% of posts reached double the account average. No posts achieved five times the average engagement. This indicates that while the audience is large, most interactions occur on a predictable baseline rather than through erratic spikes. The low hit rate for extreme growth suggests stable but controlled reach. This is a tap-and-scroll audience.
319.9K
Avg Likes/Post
10.8K
Avg Comments/Post
3.8M
Total Likes
129.9K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
1.95%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
71.2K
Avg Likes on Videos (3)
402.7K
Avg Likes on Photos (9)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @zuck's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @zuck's single biggest post had going for it — the patterns worth replicating.
922,194 likes · 23,648 comments
2.9× @zuck's average post · 4.2× the median post.
"Happy New Year and here's to a great 2026!"
42 characters
Photo
Format
Thursday
Day Posted
4:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved a multiplier of 4.2 over the median engagement. This post maintained a healthy ratio of comments to likes. The specific timing and opening text suggest that timely greetings can drive high participation. Medium length captions between 40 and 100 characters perform best for this audience. Long captions are less effective and result in lower average engagement. These numbers indicate that concise, direct copy is the preferred style for interaction. Use the recurring hashtags to signal your specific topics clearly to followers. The posting cadence is low at roughly once every two days. Since average engagement is modest relative to the follower count, focus on consistent quality over high frequency. This account has 17.0M followers.
Top Keywords
Caption Analysis
| Avg Caption Length | 90 chars |
| Posting Frequency | 0.5 posts/week |
Content Mix
3
Videos / Reels
9
Photos
Top Performing Posts
Taking a page out of the @jockowillink playbook. Murph challenge 2026. Proud to be a part of it.
Our new line of @metaglasses is available today. Three shapes, 26 style combos, with our most advanced Meta AI built in…
Always a great time seeing these legends. Congrats @charlesdobronxs, @caioborralho, and @drewdober. @blessedmma is alwa…
Two decades, many awesome projects, and even more plaid shirts. Grateful for 20 years of building the future together!
Top Posts
Highest-liked recent posts from @zuck
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
Happy New Year and here's to a great 2026!
|
922.2K | 23.6K | view |
| 2 |
Date Night
|
916.0K | 14.8K | view |
| 3 |
Taking a page out of the @jockowillink playbook. Murph challenge 2026. Proud to…
|
475.6K | 14.7K | view |
| 4 |
Thanks to Prada for having us in Milan!
|
370.0K | 11.0K | view |
| 5 |
Meta Connect 2026. Save the date.
|
249.0K | 20.3K | view |
| 6 |
Our new line of @metaglasses is available today. Three shapes, 26 style combos,…
|
219.9K | 5.5K | view |
| 7 |
Always a great time seeing these legends. Congrats @charlesdobronxs, @caioborra…
|
219.8K | 7.5K | view |
| 8 |
Two decades, many awesome projects, and even more plaid shirts. Grateful for 20…
|
168.2K | 13.6K | view |
| 9 |
Neural interface texting 🚀
|
86.9K | 4.1K | view |
Posting Patterns & Optimal Timing
When @zuck posts on Instagram
The creator follows a sparse high-effort pace. Posting roughly once every two weeks puts them below the median frequency of most creators. This low output ranks them in the bottom half of the follower group regarding posting volume. The consistency score of 16 indicates an erratic rhythm with unpredictable gaps between updates. Content appears sporadically rather than on a reliable schedule. You can expect fresh content to land primarily on Tuesday and Thursday. The busiest hour for new uploads is 16:00 UTC. Because the cadence is so irregular, planning a campaign around a specific release date is difficult. Marketers should avoid timing tie-ins based on expected weekly cycles. Instead, treat each post as a standalone event. You must monitor their active windows to catch content when it drops. The lack of a steady grind means you cannot rely on a predictable flow for constant brand visibility. Your strategy should focus on high impact during these rare moments rather than consistent frequency.
0.5
Posts / week
382.7h
Avg gap between posts
Tuesday, Thursday, Sunday
Peak posting days
16:00, 4:00, 20:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @zuck publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts on Tuesdays and Thursdays at 16:00 UTC. The frequency is low with a rate of 0.5 posts per week.
Most Common Words
Frequent caption words across @zuck's recent posts (excludes stopwords)
Best Day of the Week to Post
@zuck's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 490,243 | 490,243 |
| Tuesday | 4 | 379,109 | 1,516,437 |
| Wednesday | 1 | 67,989 | 67,989 |
| Thursday | 3 | 464,492 | 1,393,475 |
| Friday | 1 | 181,819 | 181,819 |
| Sunday | 2 | 159,146 | 318,292 |
Posting Consistency & Streaks
How steadily @zuck maintains output
1
Longest streak (days)
16/100
Consistency score
Inverse of posting-gap variance
6.8%
Active days
Posted at least once
382.7h
Avg gap
Between posts
Caption Length & Performance
How @zuck's caption length correlates with engagement
100.0%
Posts with Caption
90
Avg Caption Chars
96
Median Chars
201
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 4 | 418.0K |
| Medium (40-100) | 3 | 500.9K |
| Long (100+) | 5 | 158.7K |
The audience rewards medium captions with 500.9K average engagement. Long captions perform the worst at 158.7K average engagement.
Who This Audience Is
What @zuck's reach and engagement mean for a brand.
The audience size is substantial at over twenty times the typical creator scale. This high multiplier indicates an reach that operates on a broadcast level rather than a niche community. Verification status confirms official status despite the lack of a specific category tag. Engagement rates are higher than the median, meaning brand messages land with more impact than the average account in this tier. The sheer volume of followers suggests a broad public profile where interactions occur at scale. This audience fits corporate technology and global infrastructure categories.
Compare & Discover Similar Creators
Stack @zuck against any other Instagram creator we track, or jump to similar accounts.
Compare @zuck to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @zuck
Estimated Earnings
Revenue estimates based on follower count and engagement
The primary revenue stream for @zuck is sponsored posts, which are valued between $84.8K and $203.5K based on their large follower count. This creator ranks well above the median, meaning they command a premium over standard rates for their reach. Because the 1.95% engagement rate exceeds the 1.31% median, the high end of the quoted band represents fair value for the audience interaction levels. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 17.0M followers (Mega)
$84,780 – $203,473
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 17.0M followers
- + 1.95% engagement rate beats the 1.31% tracked median
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 0.5 posts a week limits fresh reach
- ~ Low consistency score (16/100), posting rhythm is erratic
Summary
This analysis of @zuck reveals a mega Instagram presence with 16,956,058 followers. The account demonstrates an engagement rate of 1.95%, averaging 319.9K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @zuck
How many followers does @zuck have on Instagram?
@zuck has 16,956,058 followers on Instagram, placing them in the mega creator tier.
What is @zuck's Instagram engagement rate?
@zuck has an engagement rate of 1.95% based on 12 recent posts, averaging 319.9K likes per post.
How much does @zuck earn on Instagram?
Based on industry benchmarks, @zuck's estimated sponsorship value is $84,780 - $203,473 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @zuck published on Instagram?
@zuck has published 434 posts on Instagram.
What is @zuck's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 922,194 likes and 23,648 comments.
How often does @zuck post on Instagram?
@zuck posts approximately 0.5 times per week, with an average gap of 382.7 hours between posts. Peak posting days are Tuesday, Thursday, Sunday.
How does @zuck compare to other Instagram creators?
@zuck sits in the Mega creator tier alongside accounts like @shaymitchell, @dlwlrma, @adidasoriginals.
Is @zuck verified on Instagram?
Yes, @zuck is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @zuck's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 27, 2026