17.0M
Followers
620
Following
434
Posts
1.94%
Engagement Rate
Account Overview
Profile summary and post performance
The Instagram account @zuck belongs to Mark Zuckerberg, whose bio states "I build stuff." The account is categorized as a Mega tier account and is not registered as a business account with no specific category set. The account has 16,954,264 followers and follows 620 accounts. Out of 434 total posts, the account averages 318,901 likes per post and 10,659 comments per post. The engagement rate for the account is 1.94%.
Account Info
| Account Size | Mega |
| Followers | 16,954,264 |
| Following | 620 |
| Posts | 434 |
| Verified | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 318,901 |
| Avg Comments per Post | 10,659 |
| Videos | 3 |
| Photos | 9 |
| Engagement Rate | 1.94% |
Follower Growth Over Time
How @zuck's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+16.2K
Net Change
+0.1%
% Change
+492
Avg / Day
33
Days Tracked
9
Data Points
Tracked between May 24, 2026 (16,938,042 followers) and Jun 26, 2026 (16,954,264 followers).
Engagement Analysis
Based on 12 recent posts
Platform Context
@zuck averages 2.9x the platform-wide average of 112,601 total engagements per post. The account records 318,901 likes and 10,659 comments per post compared to the database average of 111,262 likes and 1,339 comments. This performance places the creator in the Mega account tier.
The @zuck Instagram account contains a total of 434 posts, with 12 recent posts included in the data set. The account features 9 photos and 3 videos. Across all content, the account has accumulated 3,826,816 total likes and 127,905 total comments. The average engagement for the account is 318,901 likes and 10,659 comments per post, resulting in an engagement rate of 1.94%. The average number of likes differs by content type, with videos averaging 68,484 likes and photos averaging 402,374 likes.
318.9K
Avg Likes/Post
10.7K
Avg Comments/Post
3.8M
Total Likes
127.9K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
1.94%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
68.5K
Avg Likes on Videos (3)
402.4K
Avg Likes on Photos (9)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @zuck's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @zuck's single biggest post had going for it — the patterns worth replicating.
922,221 likes · 23,641 comments
2.9× @zuck's average post · 4.2× the median post.
"Happy New Year and here's to a great 2026!"
42 characters
Photo
Format
Thursday
Day Posted
4:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The @zuck account contains a total of 434 posts consisting of 3 videos and 9 photos. The account does not have a category set in its profile. The account maintains a posting frequency of 0.5 posts per week. No specific hashtags are listed as being most used by the account.
Top Keywords
Caption Analysis
| Avg Caption Length | 90 chars |
| Posting Frequency | 0.5 posts/week |
Content Mix
3
Videos / Reels
9
Photos
Top Performing Posts
Taking a page out of the @jockowillink playbook. Murph challenge 2026. Proud to be a part of it.
Always a great time seeing these legends. Congrats @charlesdobronxs, @caioborralho, and @drewdober. @blessedmma is alwa…
Our new line of @metaglasses is available today. Three shapes, 26 style combos, with our most advanced Meta AI built in…
Two decades, many awesome projects, and even more plaid shirts. Grateful for 20 years of building the future together!
Top Posts
Highest-liked recent posts from @zuck
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
Happy New Year and here's to a great 2026!
|
922.2K | 23.6K | view |
| 2 |
Date Night
|
916.0K | 14.8K | view |
| 3 |
Taking a page out of the @jockowillink playbook. Murph challenge 2026. Proud to…
|
475.4K | 14.5K | view |
| 4 |
Thanks to Prada for having us in Milan!
|
370.0K | 11.0K | view |
| 5 |
Meta Connect 2026. Save the date.
|
249.0K | 20.3K | view |
| 6 |
Always a great time seeing these legends. Congrats @charlesdobronxs, @caioborra…
|
219.8K | 7.5K | view |
| 7 |
Our new line of @metaglasses is available today. Three shapes, 26 style combos,…
|
216.7K | 5.5K | view |
| 8 |
Two decades, many awesome projects, and even more plaid shirts. Grateful for 20…
|
168.2K | 13.6K | view |
| 9 |
Neural interface texting 🚀
|
86.9K | 4.1K | view |
Posting Patterns & Optimal Timing
When @zuck posts on Instagram
The @zuck account has a posting frequency of 0.5 posts per week based on an analysis of 12 posts. The average time elapsed between consecutive posts is 382.7 hours. The peak days for posting are Tuesday, Thursday, and Sunday. The peak hours for posting are recorded at 4, 16, and 20 UTC.
0.5
Posts / week
382.7h
Avg gap between posts
Tuesday, Thursday, Sunday
Peak posting days
16:00, 4:00, 20:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @zuck publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
Most Common Words
Frequent caption words across @zuck's recent posts (excludes stopwords)
Best Day of the Week to Post
@zuck's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 489,977 | 489,977 |
| Tuesday | 4 | 378,302 | 1,513,209 |
| Wednesday | 1 | 67,712 | 67,712 |
| Thursday | 3 | 461,251 | 1,383,754 |
| Friday | 1 | 181,816 | 181,816 |
| Sunday | 2 | 159,126 | 318,253 |
Posting Consistency & Streaks
How steadily @zuck maintains output
1
Longest streak (days)
16/100
Consistency score
Inverse of posting-gap variance
6.8%
Active days
Posted at least once
382.7h
Avg gap
Between posts
Caption Length & Performance
How @zuck's caption length correlates with engagement
100.0%
Posts with Caption
90
Avg Caption Chars
96
Median Chars
201
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 4 | 418.0K |
| Medium (40-100) | 3 | 497.6K |
| Long (100+) | 5 | 158.0K |
Compare & Discover Similar Creators
Stack @zuck against any other Instagram creator we track, or jump to similar accounts.
Compare @zuck to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @zuck
Estimated Earnings
Revenue estimates based on follower count and engagement
The Instagram account @zuck has 16,954,264 followers and an engagement rate of 1.94%. The account is categorized in the Mega tier. The estimated sponsorship value for this account is between $84,771 and $203,451 per post. These figures are rough industry-standard estimates based on the public follower count and engagement rate. These values are not actual earnings.
Sponsorship Value (Est. Per Post)
Based on 17.0M followers (Mega)
$84,771 – $203,451
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + The account has 16,954,264 followers and holds verified status.
- + Average likes per post reach 318,901.
- + Engagement per post is 2.9x the platform average of 112,601.
- + The account qualifies for sponsorship eligibility with over 10,000 followers.
Opportunities
- ~ The consistency score is 16/100.
- ~ The posting cadence is 0.5 posts per week.
- ~ The viral hit rate at 5x average is 0.0%.
- ~ The longest posting streak is 1 days.
Summary
This analysis of @zuck reveals a mega Instagram presence with 16,954,264 followers. The account demonstrates an engagement rate of 1.94%, averaging 318.9K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @zuck
How many followers does @zuck have on Instagram?
@zuck has 16,954,264 followers on Instagram, placing them in the mega creator tier.
What is @zuck's Instagram engagement rate?
@zuck has an engagement rate of 1.94% based on 12 recent posts, averaging 318.9K likes per post.
How much does @zuck earn on Instagram?
Based on industry benchmarks, @zuck's estimated sponsorship value is $84,771 - $203,451 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @zuck published on Instagram?
@zuck has published 434 posts on Instagram.
What is @zuck's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 922,221 likes and 23,641 comments.
How often does @zuck post on Instagram?
@zuck posts approximately 0.5 times per week, with an average gap of 382.7 hours between posts. Peak posting days are Tuesday, Thursday, Sunday.
How does @zuck compare to other Instagram creators?
@zuck sits in the Mega creator tier alongside accounts like @shaymitchell, @dlwlrma, @adidasoriginals.
Is @zuck verified on Instagram?
Yes, @zuck is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @zuck's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 26, 2026