Mercedes-AMG
Welcome to the official Instagram account of Mercedes-AMG. Interested in more #DrivingPerformance Check this out:
17.7M
Followers
145
Following
10.5K
Posts
0.23%
Engagement Rate
Account Overview
Profile summary and post performance
This account ranks at 346 among the 1,606 creators we track and holds a follower count that is 24.2 times the median size of our typical creator_base. It is a verified profile in the car category with over ten thousand total posts making it a clear mega tier presence. The engagement rate of 0.23% falls below the 0.93% median for this group. This report explores detailed audience interactions and content performance across their extensive post history.
Account Info
| Account Size | Mega |
| Followers | 17,676,724 |
| Following | 145 |
| Posts | 10,460 |
| Verified | Yes |
| Business Account | Yes |
| Category | CAR |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 39,070 |
| Avg Comments per Post | 1,372 |
| Videos | 6 |
| Photos | 6 |
| Engagement Rate | 0.23% |
Follower Growth Over Time
How @mercedesamg's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-29005
Net Change
-0.2%
% Change
-409
Avg / Day
71
Days Tracked
16
Data Points
Tracked between May 6, 2026 (17,700,000 followers) and Jul 16, 2026 (17,670,995 followers).
The account stayed at 17.7M followers over 51 days. The count remained flat with a change of -0.1%.
What the trajectory means
The @mercedesamg account remained stable with a flat trajectory over the tracked period. This steady count establishes the profile as a known quantity for consistent reach. The negligible daily change allows for predictable planning within your campaign brief.
Engagement Analysis
Based on 12 recent posts
Platform Context
@mercedesamg ranks 631 of 778 because its engagement rate sits below the tracked median. This lower performance means fewer followers interact with each post compared to average accounts in the corpus. The gap between its rate and the median indicates a lower level of active participation from the audience.
The engagement rate of 0.23% falls well below the 0.93% median and ranks 631 out of 778. This indicates a passive audience that interacts less than usual. While likes provide steady volume at 39.1K per post, the 1.4K comments suggest a much smaller group is participating in active conversation. Photos slightly outperform videos by roughly 3.2K likes per post, showing the audience rewards static imagery over moving content. Reach remains inconsistent and lacks reliability among recent posts. Only 16.7% of posts achieved double the account average, while zero posts reached five times the average. This lack of high-performing outliers suggests a predictable reach rather than organic growth spikes. The data points to a tap-and-scroll audience.
39.1K
Avg Likes/Post
1.4K
Avg Comments/Post
468.8K
Total Likes
16.5K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.23%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
37.5K
Avg Likes on Videos (6)
40.7K
Avg Likes on Photos (6)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @mercedesamg's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @mercedesamg's single biggest post had going for it — the patterns worth replicating.
140,090 likes · 11,696 comments
3.8× @mercedesamg's average post · 6.1× the median post.
"The all-new Mercedes-AMG GT 4-Door Coupé: experience the raw power of a hypercar and the legendary emotion of an Affalterbach V8, paired with charging times that rival a racetrack pitstop. Four doors. No compromises. Pure AMG 🙌 #MercedesAMG #SOAMG #AMGGT"
255 characters
Video
Format
Wednesday
Day Posted
3:00 UTC
Hour Posted
1.6M
Views
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved over six times the median engagement of this account. It maintained a healthy ratio of likes to comments at roughly one for every eight interactions. This suggests high-impact visual content drives strong reach while maintaining community interest. Long captions exceeding 100 characters perform best and suggest that detailed copy builds deeper connections with followers. Medium length posts underperform, meaning you should choose between concise punchy text or full descriptions rather than middle ground. The hashtag set focuses on brand identity and specific model lines to signal core topics to the algorithm. A consistent schedule of about two posts every week builds steady presence for a large audience. Engagement is high but stable relative to the follower count. This account currently has 17.7 million followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 285 chars |
| Posting Frequency | 2.2 posts/week |
Content Mix
6
Videos / Reels
6
Photos
Top Performing Posts
The all-new Mercedes-AMG GT 4-Door Coupé: experience the raw power of a hypercar and the legendary emotion of an Affalt…
They said bring the Autobahn to the United States. No sooner said than done 🤝🛣️ #MercedesAMG #SOAMG #AMGGT Filmed on…
IT’S SPA TIME! 🤩 You’re in for a treat. 🎨 @andrewmytro #AMG #Spa24h #IGTC #GTWorld
When the AMG sound experience keeps interrupting the wrap speech, there’s only one person left to call it. @iamgabrielm…
Finally here and too hard to resist: the all-new Mercedes-AMG GT 4-Door Coupé 🖤 1967: 💪🔧 two engineers in a garage. …
Swipe to go from 0-100 km/h in 3.2 seconds 😮💨 📸 @theautofocus #MercedesAMG #MyAMG Mercedes-AMG GT 63 PRO 4MATIC+ …
Power that can't be contained in one frame. Swipe to see every angle of the Mercedes-AMG ONE 👉 📸 @ck.motive #Mercedes…
Everyone needs a strong shoulder to lean on 😉 Come and see these vehicles at the G-Class Experience Center yourself!
Top Posts
Highest-liked recent posts from @mercedesamg
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
The all-new Mercedes-AMG GT 4-Door Coupé: experience the raw power of a hyperca…
|
140.1K | 11.7K | view |
| 2 |
They said bring the Autobahn to the United States. No sooner said than done 🤝🛣️…
|
127.1K | 2.8K | view |
| 3 |
IT’S SPA TIME! 🤩
You’re in for a treat.
🎨 @andrewmytro
#AMG #Spa24h #IGTC #…
|
47.4K | 117 | view |
| 4 |
When the AMG sound experience keeps interrupting the wrap speech, there’s only …
|
37.5K | 326 | view |
| 5 |
Finally here and too hard to resist: the all-new Mercedes-AMG GT 4-Door Coupé 🖤…
|
26.2K | 1.1K | view |
| 6 |
Swipe to go from 0-100 km/h in 3.2 seconds 😮💨
📸 @theautofocus
#MercedesAMG …
|
24.6K | 65 | view |
| 7 |
Power that can't be contained in one frame. Swipe to see every angle of the Mer…
|
24.6K | 87 | view |
| 8 |
Everyone needs a strong shoulder to lean on 😉
Come and see these vehicles at t…
|
16.0K | 63 | view |
| 9 |
Rain-polished perfection ☔️
📸 @malte.af
#MercedesAMG #MyAMG
|
14.0K | 44 | view |
Posting Patterns & Optimal Timing
When @mercedesamg posts on Instagram
The account follows a steady grind because it posts twice as often as the median creator. This high frequency relative to other creators earns @mercedesamg a top tier ranking for output. Despite the frequent posting, the consistency score of 0 indicates an erratic rhythm. Long gaps between posts break any predictable pattern and suggest content drops are not tied to a fixed schedule. You can expect new content most often on Wednesday and Thursday. Fresh content lands around 16:00 UTC during these windows. Marketers should plan tie-ins based on these specific days rather than expecting a daily feed. Because the consistency score is so low, you cannot rely on a predictable cadence to time your campaign. You must monitor the account actively to catch the next drop in real time. The high volume of content provides many opportunities for placement even if the timing remains unpredictable.
2.2
Posts / week
83.5h
Avg gap between posts
Thursday, Wednesday, Tuesday
Peak posting days
16:00, 10:00, 9:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @mercedesamg publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
This account posts about 2.2 times per week with the most activity on Wednesday and Thursday. The busiest hour for these posts is 16:00 UTC.
Most Common Words
Frequent caption words across @mercedesamg's recent posts (excludes stopwords)
Best Day of the Week to Post
@mercedesamg's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 24,691 | 24,691 |
| Tuesday | 2 | 30,771 | 61,542 |
| Wednesday | 2 | 88,220 | 176,439 |
| Thursday | 4 | 44,175 | 176,701 |
| Friday | 2 | 22,121 | 44,242 |
| Saturday | 1 | 1,680 | 1,680 |
Posting Consistency & Streaks
How steadily @mercedesamg maintains output
6
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
20.9%
Active days
Posted at least once
83.5h
Avg gap
Between posts
Caption Length & Performance
How @mercedesamg's caption length correlates with engagement
100.0%
Posts with Caption
285
Avg Caption Chars
308
Median Chars
562
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Medium (40-100) | 2 | 30.8K |
| Long (100+) | 10 | 42.4K |
The audience rewards long captions with 42.4K average engagement. Medium captions perform the worst at 30.8K.
Who This Audience Is
What @mercedesamg's reach and engagement mean for a brand.
The audience size is large and sits at a high multiple of the typical creator average. This scale indicates a reach that operates on a broadcast level rather than within a niche community. The verified status and automotive category confirm a broad reach toward car enthusiasts and general fans. Engagement rates fall well below the median for this platform. This suggests that while the follower count is high, the brand message lands softer than it would with a smaller creator who maintains a tighter connection to their base. The low engagement relative to the large scale implies the content functions as a top of funnel awareness play rather than a high conversion tool. The audience fits the automotive category perfectly.
Compare & Discover Similar Creators
Stack @mercedesamg against any other Instagram creator we track, or jump to similar accounts.
Compare @mercedesamg to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @mercedesamg
Estimated Earnings
Revenue estimates based on follower count and engagement
The primary revenue stream for @mercedesamg flows from high volume brand partnerships and sponsored posts. A single post is modeled in the $88.4K to $212.1K range based on the total follower count. This account ranks 346 out of 1,606 creators, placing it well above the median. Such a high ranking allows for a premium price point compared to average accounts. However, the engagement rate of 0.23% falls far below the 0.93% market average. This low interaction rate suggests that while reach is extensive, the audience is passive. The quoted band represents a ceiling rather than a guaranteed fee because of this lower engagement. Brands must weigh the large scale against the relatively low active participation. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 17.7M followers (Mega)
$88,384 – $212,121
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 17.7M followers
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.23% engagement rate trails the 0.93% median, the clearest area to improve
- ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 2.2 posts a week limits fresh reach
Summary
This analysis of @mercedesamg reveals a mega Instagram presence with 17,676,724 followers. The account demonstrates an engagement rate of 0.23%, averaging 39.1K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @mercedesamg
How many followers does @mercedesamg have on Instagram?
@mercedesamg has 17,676,724 followers on Instagram, placing them in the mega creator tier.
What is @mercedesamg's Instagram engagement rate?
@mercedesamg has an engagement rate of 0.23% based on 12 recent posts, averaging 39.1K likes per post.
How much does @mercedesamg earn on Instagram?
Based on industry benchmarks, @mercedesamg's estimated sponsorship value is $88,384 - $212,121 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @mercedesamg published on Instagram?
@mercedesamg has published 10,460 posts on Instagram.
What is @mercedesamg's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 140,090 likes and 11,696 comments.
How often does @mercedesamg post on Instagram?
@mercedesamg posts approximately 2.2 times per week, with an average gap of 83.5 hours between posts. Peak posting days are Thursday, Wednesday, Tuesday.
How does @mercedesamg compare to other Instagram creators?
@mercedesamg sits in the Mega creator tier alongside accounts like @gururandhawa, @shaq, @yong.lixx.
Is @mercedesamg verified on Instagram?
Yes, @mercedesamg is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @mercedesamg's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026