145.7M

Followers

1.7K

Following

5.0K

Posts

1.06%

Engagement Rate

↓ -0.7% over 70d Mega tier Updated Jun 19, 2026

Account Overview

Profile summary and post performance

This account ranks 29th among the creators we track and maintains over 200 times the median follower count. This large scale places it in a different tier of influence compared to the typical creator. The profile is verified and has accumulated over five thousand posts, which identifies this as an established mega account. Engagement rates for this profile exceed the median by a small margin. The following report breaks down specific audience interactions and content performance.

Account Info

Account Size Mega
Followers 145,665,184
Following 1,691
Posts 5,043
Verified Yes

Post Performance

Posts Analyzed 12
Avg Likes per Post 1,528,647
Avg Comments per Post 16,112
Videos 5
Photos 7
Engagement Rate 1.06%

Follower Growth Over Time

How @badgalriri's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

-1036817

Net Change

-0.7%

% Change

-14812

Avg / Day

70

Days Tracked

16

Data Points

Tracked between May 7, 2026 (146,699,004 followers) and Jul 17, 2026 (145,662,187 followers).

The account lost 1.0M followers over 49 days. This represents a down trend of 0.7% with a loss of about 21.1K followers each day.

What the trajectory means

The account lost 1.0M followers over the tracked period. This downward trend makes it a risk to time carefully for your campaign. The daily loss of 21.1K followers provides a clear pace for planning your outreach.

Engagement Analysis

Based on 12 recent posts

Platform Context

@badgalriri ranks 361 out of 774 for its 1.06% engagement rate, which sits above the 0.93% median. This performance means the account generates more interaction per follower than the average creator in the corpus. The profile outperforms the standard benchmark to maintain a higher level of audience connection.

The engagement rate of 1.06% beats the 0.93% median to rank 361 out of 774, proving this audience reacts more than average. Photos are the preferred format as they earn 2.0M likes compared to 859.0K for videos. This disparity shows a clear preference for still imagery over motion content. While the account maintains high volume, the reach is inconsistent. Only 16.7% of recent posts doubled the average engagement rate. No posts reached five times the average. These figures indicate that while the base is large, true spikes in interaction are rare. Most followers provide passive approval rather than sustained growth through viral peaks. This is a tap-and-scroll audience.

1.5M

Avg Likes/Post

16.1K

Avg Comments/Post

18.3M

Total Likes

193.3K

Total Comments

Engagement Rate

Compared to Mega tier benchmarks

Average for Mega

1.06%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

859.0K

Avg Likes on Videos (5)

2.0M

Avg Likes on Photos (7)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @badgalriri's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @badgalriri's single biggest post had going for it — the patterns worth replicating.

Top post by @badgalriri

3,807,730 likes · 36,861 comments

2.5Γ— @badgalriri's average post Β· 3.1Γ— the median post.

"cover girrrrrlz!!! baby Rocki served sumn serious on her first cover! came on set and shut her mama dowwwnn!!!! @wmag πŸ₯ΉπŸ’ž Baby Rocki: in @DIOR Photography: @timwalker Styling: @illjahjah Editor in Chief: @saramoonves Creative Directors at Large: @kevintekinel @charleslevai Writ"

620 characters

Photo

Format

Tuesday

Day Posted

12:00 UTC

Hour Posted

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post reached a 3.1x multiplier over the median engagement of this account. This specific post achieved a high like to comment ratio that indicates broad reach over niche conversation. To replicate success, prioritize medium length captions between 40 and 100 characters. These posts earn more than double the engagement of short captions under 40 characters. Short copy fails to build enough context for the audience. A posting cadence of roughly twice a week maintains presence without fatigue. The account currently commands a high volume of likes despite the lower frequency of updates. This profile reached 145.7 million followers.

Top Keywords

creative (6) using (6) director (5) szilvesztermako (4) edward (4) editor (4) fentybeauty (4) chief (4) enninful (3) carolyngirondo (3) issue (3) styling (3) direction (3) hair (3) fentyhair (3) makeup (3) fentyskin (3) jennynails (3) large (3) design (3) production (3) special (3) thanks (3) theledecompany (3) photographer (2) szilveszter (2) alec (2) maxwell (2) summer (2) officer (2)

Caption Analysis

Avg Caption Length 280 chars
Posting Frequency 1.7 posts/week

Content Mix

5

Videos / Reels

7

Photos

Top Performing Posts

Post thumbnail

cover girrrrrlz!!! baby Rocki served sumn serious on her first cover! came on set and shut her mama dowwwnn!!!! @wmag …

3.8M likes 36.9K comments
View
Post thumbnail

back at it with @edward_enninful 🧑 @ee72 @szilvesztermako

3.7M likes 27.8K comments
View
Post thumbnail

savage summer: activated πŸ’πŸ˜˜ new Cherry Nouveau out now ➑️ savagex.com

2.0M likes 14.2K comments
View
Post thumbnail

W VOLUME THREE 2026: THE POP ISSUE 🀍

1.3M likes 10.1K comments
View
Post thumbnail

72, summer 2026 issue, @ee72 Styling and Creative Direction: Edward Enninful @edward_enninful Photographer: Szilveszt…

1.2M likes 10.1K comments
View
Post thumbnail

me pullin up to my man tour in flats cause now I gotta bring the kids

1.2M likes 27.2K comments 8.2M views Video
View
Post thumbnail

Namaste Mumbai!! Still daydreaming about one of the most unforgettable and heartwarming experiences! Thank you πŸ™πŸΏ πŸ§‘πŸ’š …

1.2M likes 10.8K comments
View
Post thumbnail

on the latest episode of welcome to my cribs… my Ki Haveli pop-up has entered the chat! 🏠 come experience it for yours…

868.0K likes 10.1K comments 5.2M views Video
View
Post thumbnail

met recap ✨πŸŽ₯

813.1K likes 16.2K comments 3.4M views Video
View

Top Posts

Highest-liked recent posts from @badgalriri

# Caption Likes Comments Link
1
cover girrrrrlz!!! baby Rocki served sumn serious on her first cover! came on …
3.8M 36.9K view
2
back at it with @edward_enninful 🧑 @ee72 @szilvesztermako
3.7M 27.8K view
3
savage summer: activated πŸ’πŸ˜˜ new Cherry Nouveau out now ➑️ savagex.com
2.0M 14.2K view
4
W VOLUME THREE 2026: THE POP ISSUE 🀍
1.3M 10.1K view
5
72, summer 2026 issue, @ee72 Styling and Creative Direction: Edward Enninful …
1.2M 10.1K view
6
me pullin up to my man tour in flats cause now I gotta bring the kids
1.2M 27.2K view
7
Namaste Mumbai!! Still daydreaming about one of the most unforgettable and hear…
1.2M 10.8K view
8
on the latest episode of welcome to my cribs… my Ki Haveli pop-up has entered t…
868.0K 10.1K view
9
met recap ✨πŸŽ₯
813.1K 16.2K view

Posting Patterns & Optimal Timing

When @badgalriri posts on Instagram

The creator maintains a steady grind with content landing roughly 1.7 times per week. This frequency exceeds the median of 1.1 posts per week and earns her a high follower rank of 29 out of 1620. Her consistency score is 0 because she avoids predictable gaps in favor of irregular bursts. These sporadic cycles mean new content appears without a reliable clockwork rhythm. Content typically lands on Tuesday and Wednesday. The busiest hour for fresh uploads occurs at 12:00 UTC. Marketers should not expect a daily stream of material to anchor a long-term campaign. Instead, the strategy should focus on reacting to these specific high-frequency windows when she does post. Because her cadence is steady but her consistency score is low, you cannot rely on a fixed calendar for your tie-ins. You must monitor her active periods during the week to align your messaging with her actual output. Planning requires agility rather than a set schedule.

1.7

Posts / week

107.8h

Avg gap between posts

Tuesday, Wednesday, Friday

Peak posting days

12:00, 14:00, 21:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @badgalriri publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

1

2

1

3

4

5

6

7

8

9

10

11

3

12

13

2

14

1

15

1

16

17

18

19

20

2

21

1

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @badgalriri publishes more often. Their busiest hours are 12:00, 14:00, 21:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @badgalriri hasn't been active in our tracked sample.

The account posts about 1.7 times per week with a peak at 12:00 UTC. Tuesday and Wednesday are the top posting days.

Most Common Words

Frequent caption words across @badgalriri's recent posts (excludes stopwords)

creative (6) using (6) director (5) szilvesztermako (4) edward (4) editor (4) fentybeauty (4) chief (4) enninful (3) carolyngirondo (3) issue (3) styling (3) direction (3) hair (3) fentyhair (3) makeup (3) fentyskin (3) jennynails (3) large (3) design (3) production (3) special (3) thanks (3) theledecompany (3) photographer (2) szilveszter (2) alec (2) maxwell (2) summer (2) officer (2)

Best Day of the Week to Post

@badgalriri's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Monday 2 2,495,168 4,990,337
Tuesday 3 1,956,700 5,870,101
Wednesday 2 972,932 1,945,865
Thursday 2 1,030,690 2,061,381
Friday 2 1,469,361 2,938,722
Sunday 1 730,699 730,699

Posting Consistency & Streaks

How steadily @badgalriri maintains output

2

Longest streak (days)

0/100

Consistency score

Inverse of posting-gap variance

18.2%

Active days

Posted at least once

107.8h

Avg gap

Between posts

Caption Length & Performance

How @badgalriri's caption length correlates with engagement

100.0%

Posts with Caption

280

Avg Caption Chars

281

Median Chars

882

Longest Caption

Caption Length Posts Avg Engagement
Short (<40 chars) 2 1.1M
Medium (40-100) 3 2.3M
Long (100+) 7 1.3M

The audience rewards medium captions with 2.3 million average engagement. These posts perform better than short captions which only reach 1.1 million.

Who This Audience Is

What @badgalriri's reach and engagement mean for a brand.

The following audience is exceptionally large compared to the average creator, positioning it as a high-scale reach opportunity. The follower count sits at over 200 times the median, placing this account in the top tier of reachable accounts. While the verified status confirms authenticity, the lack of a defined category suggests a broad, general interest base rather than a niche community. Engagement rates are slightly above the median, meaning a brand message will land with more impact than the typical creator profile but remains relatively low given the sheer volume of followers. This slight lift indicates that while the audience is large, it is not hyper-engaged or concentrated in one specific topic. The scale makes this account suitable for broad awareness campaigns rather than targeted niche marketing. It fits the category of global lifestyle and entertainment.

Compare & Discover Similar Creators

Stack @badgalriri against any other Instagram creator we track, or jump to similar accounts.

Compare @badgalriri to another creator

Get a side-by-side stats breakdown.

@badgalriri vs

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Estimated Earnings

Revenue estimates based on follower count and engagement

@badgalriri commands high fees primarily from brand sponsorships and creator commerce. The estimated band for a single sponsored post reaches between $728.3K and $1.7M based on her follower count. Her rank of 29 out of 1620 justifies a premium price point above the median. This top tier status means she commands a premium that reflects her reach. The engagement rate of 1.06% exceeds the 0.93% median, confirming that the high end of the quoted band is a fair price for the level of interaction. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 145.7M followers (Mega)

$728,326 – $1,747,982

Industry rate for mega Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. Rank 29 out of 1,620 puts this account at the top of the market with a following over 200 times the median. Engagement. A 1.06% rate sits slightly above the median, meaning the audience interacts with content at a standard level for this size. Hit-rate. Only 16.7% of recent posts beat double the average engagement, indicating a low frequency of standout hits. Trajectory. The account lost about 1 million followers over 49 days, showing a clear downward trend in follower count.

Strengths

  • + Verified account with 145.7M followers
  • + 1.06% engagement rate beats the 0.93% tracked median
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
  • ~ Sparse cadence of about 1.7 posts a week limits fresh reach

Summary

This analysis of @badgalriri reveals a mega Instagram presence with 145,665,184 followers. The account demonstrates an engagement rate of 1.06%, averaging 1.5M likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @badgalriri

How many followers does @badgalriri have on Instagram?

@badgalriri has 145,665,184 followers on Instagram, placing them in the mega creator tier.

What is @badgalriri's Instagram engagement rate?

@badgalriri has an engagement rate of 1.06% based on 12 recent posts, averaging 1.5M likes per post.

How much does @badgalriri earn on Instagram?

Based on industry benchmarks, @badgalriri's estimated sponsorship value is $728,326 - $1,747,982 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @badgalriri published on Instagram?

@badgalriri has published 5,043 posts on Instagram.

What is @badgalriri's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 3,807,730 likes and 36,861 comments.

How often does @badgalriri post on Instagram?

@badgalriri posts approximately 1.7 times per week, with an average gap of 107.8 hours between posts. Peak posting days are Tuesday, Wednesday, Friday.

How does @badgalriri compare to other Instagram creators?

@badgalriri sits in the Mega creator tier alongside accounts like @lilbieber, @kendalljenner, @taylorswift.

Is @badgalriri verified on Instagram?

Yes, @badgalriri is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @badgalriri's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026