BILLIE EILISH
See Instagram photos and videos from BILLIE EILISH (@billieeilish)
124.7M
Followers
0
Following
1.1K
Posts
3.24%
Engagement Rate
Account Overview
Profile summary and post performance
This creator ranks 35 among the 1620 accounts we track. With over 124 million followers, this profile holds a following that is 173.2 times larger than the median account. The verified profile maintains a mega status and features more than one thousand posts. This high volume of content indicates an established presence on the platform. The engagement rate of 3.24 percent sits well above the 0.93% median for this group. The following report provides a deeper look at audience interactions and performance trends.
Account Info
| Account Size | Mega |
| Followers | 124,715,311 |
| Following | 0 |
| Posts | 1,055 |
| Verified | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 4,003,645 |
| Avg Comments per Post | 33,836 |
| Videos | 2 |
| Photos | 10 |
| Engagement Rate | 3.24% |
Follower Growth Over Time
How @billieeilish's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-458631
Net Change
-0.4%
% Change
-6460
Avg / Day
71
Days Tracked
16
Data Points
Tracked between May 6, 2026 (125,000,000 followers) and Jul 16, 2026 (124,541,369 followers).
The account stayed nearly level with a 0.2% change from 125.0M to 124.7M followers over 51 days. The trend is flat.
What the trajectory means
The account remained stable with a minimal decrease of 0.2% over the 51 day period. This flat trajectory establishes @billieeilish as a known quantity rather than an emerging prospect. The steady daily pace allows for predictable campaign planning without the volatility of rapid fluctuations.
Engagement Analysis
Based on 12 recent posts
Platform Context
@billieeilish ranks 162 out of 774 and maintains an engagement rate well above the tracked median. This performance means her followers interact with content at a much higher frequency than the average creator. Her high percentage indicates a highly active community compared to the broader Instagram landscape.
The engagement rate of 3.24% outperforms the 0.93% median and ranks 162 out of 774. This indicates a highly responsive audience that interacts with content far more than average. While the account generates millions in passive likes, the high comment volume suggests a deep level of community involvement. The data reveals that photos receive nearly triple the engagement of videos. This preference shows the audience rewards static imagery over moving clips. Reliability metrics indicate a stable reach rather than sporadic spikes. Only 8.3% of recent posts doubled the average engagement, and no content reached five times the mean. These figures suggest consistent performance across all uploads instead of reliance on occasional viral hits. This is an active audience.
4.0M
Avg Likes/Post
33.8K
Avg Comments/Post
48.0M
Total Likes
406.0K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
3.24%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
1.5M
Avg Likes on Videos (2)
4.5M
Avg Likes on Photos (10)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @billieeilish's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @billieeilish's single biggest post had going for it — the patterns worth replicating.
10,589,197 likes · 235,987 comments
2.7× @billieeilish's average post · 3.1× the median post.
"“HIT ME HARD AND SOFT” MY THIRD ALBUMMMMMMMMMMMMM COMES OUT MAY 17THHHHHHHHHHHHHHHH AHHHHHHHHHH🥹🥹🥹 so crazy to be writing this right now i’m nervyyyyy & exciteddd 🫣 not doing singles i wanna give it to you all at once :PPP finneas and i truly could not be more proud of this album"
370 characters
Photo
Format
Monday
Day Posted
15:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The top post outperformed the median engagement by a factor of three. Its high like to comment ratio indicates strong passive reach and visual impact. Short captions under 40 characters drive the highest engagement with an average of 5.2 million likes. Medium length captions between 40 and 100 characters perform worst at only 1.2 million likes. This data suggests that brief, high energy copy is more effective for this audience than moderate text blocks. The recurring hashtags provide a clear signal of the primary topics to the algorithm. Posting roughly once every ten days creates a pattern of scarcity that maintains interest. While average engagement remains steady rather than explosive, the strategy relies on consistent quality over frequency. This account currently reaches 124.7 million followers.
Top Keywords
Caption Analysis
| Avg Caption Length | 113 chars |
| Posting Frequency | 0.1 posts/week |
Content Mix
2
Videos / Reels
10
Photos
Top Performing Posts
“HIT ME HARD AND SOFT” MY THIRD ALBUMMMMMMMMMMMMM COMES OUT MAY 17THHHHHHHHHHHHHHHH AHHHHHHHHHH🥹🥹🥹 so crazy to be writi…
our london premiere :’) this was so special and precious god i love you all so much. <333 HMH&S: THE TOUR (LIVE IN 3D) …
LA PREMIERE LAST NIGHT 😭 so so magical :’) HMH&S: THE TOUR (LIVE IN 3D) is in theatres tomorrow! ♥️♥️♥️♥️ get tix now a…
go grab your popcorn and see HIT ME HARD AND SOFT: THE TOUR (LIVE IN 3D). NOW PLAYING IN THEATRESSSSSS!!!🥳🥳🥳🥳🥳
Top Posts
Highest-liked recent posts from @billieeilish
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
“HIT ME HARD AND SOFT” MY THIRD ALBUMMMMMMMMMMMMM COMES OUT MAY 17THHHHHHHHHHHH…
|
10.6M | 236.0K | view |
| 2 |
😛
|
7.6M | 49.2K | view |
| 3 |
moreeeee✨💞👅
|
5.7M | 14.3K | view |
| 4 |
things in my phone
|
5.4M | 23.7K | view |
| 5 |
🍿🍿🎥🎬⭐️✨
|
4.8M | 15.3K | view |
| 6 |
our london premiere :’) this was so special and precious god i love you all so …
|
3.5M | 10.6K | view |
| 7 |
LA PREMIERE LAST NIGHT 😭 so so magical :’) HMH&S: THE TOUR (LIVE IN 3D) is in t…
|
2.3M | 12.5K | view |
| 8 |
ELLE
|
2.1M | 12.3K | view |
| 9 |
go grab your popcorn and see HIT ME HARD AND SOFT: THE TOUR (LIVE IN 3D). NOW P…
|
1.9M | 12.2K | view |
Posting Patterns & Optimal Timing
When @billieeilish posts on Instagram
The account follows a sparse high-effort pace. Posting only 0.1 times per week places this creator well below the median frequency of 1.1 posts per week. This low volume earns them a rank of 35 out of 1620 followers based on posting frequency alone. A consistency score of 0 indicates an erratic rhythm with no predictable pattern between uploads. The three day maximum streak suggests content arrives in rare bursts rather than steady intervals. Fresh content lands most often on Monday and Friday at 15:00 UTC. Marketers should not expect a regular flow of content for daily engagement. Because posts are so infrequent, any campaign must be planned months in advance to align with these rare windows. You cannot rely on a routine schedule to time a tie-in. The lack of consistency means you must monitor the account closely to catch the specific moments when new material appears.
0.1
Posts / week
1696.2h
Avg gap between posts
Monday, Friday, Tuesday
Peak posting days
15:00, 22:00, 4:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @billieeilish publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
This account posts most often on Monday and Friday at 15:00 UTC. The frequency is low at 0.1 posts per week.
Most Common Words
Frequent caption words across @billieeilish's recent posts (excludes stopwords)
Best Day of the Week to Post
@billieeilish's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 3 | 7,019,577 | 21,058,732 |
| Tuesday | 2 | 3,913,470 | 7,826,941 |
| Wednesday | 1 | 3,536,133 | 3,536,133 |
| Thursday | 1 | 2,355,057 | 2,355,057 |
| Friday | 3 | 1,601,097 | 4,803,290 |
| Sunday | 2 | 4,434,812 | 8,869,623 |
Posting Consistency & Streaks
How steadily @billieeilish maintains output
3
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
1.3%
Active days
Posted at least once
1696.2h
Avg gap
Between posts
Caption Length & Performance
How @billieeilish's caption length correlates with engagement
100.0%
Posts with Caption
113
Avg Caption Chars
110
Median Chars
370
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 5 | 5.2M |
| Medium (40-100) | 1 | 1.2M |
| Long (100+) | 6 | 3.6M |
Short captions under 40 characters reward the most engagement with 5.2M average views. These posts perform much better than medium lengths which only reach 1.2M.
Who This Audience Is
What @billieeilish's reach and engagement mean for a brand.
The follower count puts this creator in the top tier of tracked accounts at over 170 times the median size. This scale confirms reach that exceeds standard influencer marketing to reach a broad public audience. The verified status confirms an established public figure despite the absence of a specific category label. Engagement rates are more than triple the median, meaning a brand message will land with more impact than typical accounts at this follower volume. High engagement relative to such a large scale suggests the content maintains relevance across a wide demographic. The data points toward a primary fit for global music and entertainment brands.
Compare & Discover Similar Creators
Stack @billieeilish against any other Instagram creator we track, or jump to similar accounts.
Compare @billieeilish to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @billieeilish
Estimated Earnings
Revenue estimates based on follower count and engagement
Brand partnerships for @billieeilish primarily drive revenue through high-impact sponsored posts and global campaign placements. The estimated value for a single post ranges from $623.6K to $1.5M based on her follower count. Her rank of 35 puts her in the top tier where she commands a premium over standard market rates. This position allows her to command prices well above the median creator. A 3.24% engagement rate confirms that this high price point is justified by active audience participation. The rate stays nearly four times higher than the 0.93% median, ensuring the reach translates into effective attention for sponsors. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 124.7M followers (Mega)
$623,577 – $1,496,584
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 124.7M followers
- + 3.24% engagement rate beats the 0.93% tracked median
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 0.1 posts a week limits fresh reach
Summary
This analysis of @billieeilish reveals a mega Instagram presence with 124,715,311 followers. The account demonstrates an engagement rate of 3.24%, averaging 4.0M likes per post across 12 analyzed posts. The account holds verified status.
Want Instagram Analytics for Your Research?
Search profiles, discover hashtags, and explore Instagram data for analysis.
Start SearchingFrequently Asked Questions About @billieeilish
How many followers does @billieeilish have on Instagram?
@billieeilish has 124,715,311 followers on Instagram, placing them in the mega creator tier.
What is @billieeilish's Instagram engagement rate?
@billieeilish has an engagement rate of 3.24% based on 12 recent posts, averaging 4.0M likes per post.
How much does @billieeilish earn on Instagram?
Based on industry benchmarks, @billieeilish's estimated sponsorship value is $623,577 - $1,496,584 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @billieeilish published on Instagram?
@billieeilish has published 1,055 posts on Instagram.
What is @billieeilish's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 10,589,197 likes and 235,987 comments.
How often does @billieeilish post on Instagram?
@billieeilish posts approximately 0.1 times per week, with an average gap of 1696.2 hours between posts. Peak posting days are Monday, Friday, Tuesday.
How does @billieeilish compare to other Instagram creators?
@billieeilish sits in the Mega creator tier alongside accounts like @jlo, @neymarjr, @kourtneykardash.
Is @billieeilish verified on Instagram?
Yes, @billieeilish is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @billieeilish's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026