123.6M
Followers
0
Following
1.1K
Posts
3.24%
Engagement Rate
Account Overview
Profile summary and post performance
BILLIE EILISH (@billieeilish) has 123,645,799 Instagram followers as of October 17, 2026 and 1,060 posts; the account is verified. Across the 12 recent posts we analysed for this report on August 24, 2026, a post got 4M likes and 33.8K comments on average (median 2.9M likes), an engagement rate of 3.24% of followers. Over the 120 days we have tracked it, the account lost 1,132,867 followers (-0.9%).
Where these numbers come from: public Instagram profile data and @billieeilish's recent posts, collected by IGDataHub. Follower history comes from our own repeated readings of the profile. How we calculate these numbers.
Account Info
| Account Size | Mega |
| Followers | 123,645,799 |
| Following | 0 |
| Posts | 1,060 |
| Verified | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 4,003,645 |
| Avg Comments per Post | 33,836 |
| Videos | 2 |
| Photos & carousels | 10 |
| Engagement Rate | 3.24% |
Follower Growth Over Time
How @billieeilish's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-1.1M
Net Change
-0.9%
% Change
-9.4K
Avg / Day
120
Days Tracked
76
Data Points
Tracked between Jun 19, 2026 (124,778,666 followers) and Oct 17, 2026 (123,645,799 followers).
| Date | Followers | Change |
|---|---|---|
| 123,645,799 | -151,659 | |
| 123,797,458 | -316,960 | |
| 124,114,418 | -294,179 | |
| 124,408,597 | -293,400 | |
| 124,701,997 | -76,669 | |
| 124,778,666 | first reading |
Engagement Analysis
Based on 12 recent posts
4.0M
Avg Likes/Post
33.8K
Avg Comments/Post
48.0M
Total Likes
406.0K
Total Comments
Engagement Rate
Compared with the 877 Mega-tier reports with an engagement rate (median 0.94%, middle half 0.3% to 2.58%)
3.24%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
1.5M
Avg Likes on Videos (2)
4.5M
Avg Likes on Photos & carousels (10)
Only 2 of the 12 posts we analysed are videos: too few to say which format does better.
Per-Post Engagement Trend
Engagement (likes + comments) for each of @billieeilish's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. The median post got 2,945,595 likes and comments; 2 of the 12 reached twice that (5,891,190 or more).
Best-Performing Post, Decomposed
What @billieeilish's single biggest recent post had going for it, measured against the account's other posts.
10,589,197 likes · 235,987 comments
2.6× @billieeilish's average post · 3.6× the median post.
"“HIT ME HARD AND SOFT” MY THIRD ALBUMMMMMMMMMMMMM COMES OUT MAY 17THHHHHHHHHHHHHHHH AHHHHHHHHHH🥹🥹🥹 so crazy to be writing this right now i’m nervyyyyy & exciteddd 🫣 not doing singles i wanna give it to you all at once :PPP finneas and i truly could not be more proud of this…"
370 characters
Photo or carousel
Format
Monday
Day Posted
15:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
Top Keywords
Words used at least twice in the captions we analysed, with how often.
Caption Analysis
| Avg Caption Length | 113 chars |
| Posting Frequency | not shown |
Content Mix
2
Videos / Reels
10
Photos & carousels
Top Posts
Highest-liked recent posts from @billieeilish
| # | Caption | Likes | Comments | Views | Link |
|---|---|---|---|---|---|
| 1 |
“HIT ME HARD AND SOFT” MY THIRD ALBUMMMMMMMMMMMMM COMES OUT MAY 17THHHHHHHHHHHH…
|
10.6M | 236.0K | — | view |
| 2 |
😛
|
7.6M | 49.2K | — | view |
| 3 |
moreeeee✨💞👅
|
5.7M | 14.3K | — | view |
| 4 |
things in my phone
|
5.4M | 23.7K | — | view |
| 5 |
🍿🍿🎥🎬⭐️✨
|
4.8M | 15.3K | — | view |
| 6 |
our london premiere :’) this was so special and precious god i love you all so …
|
3.5M | 10.6K | — | view |
| 7 |
LA PREMIERE LAST NIGHT 😭 so so magical :’) HMH&S: THE TOUR (LIVE IN 3D) is in t…
|
2.3M | 12.5K | — | view |
| 8 |
ELLE
|
2.1M | 12.3K | — | view |
| 9 |
go grab your popcorn and see HIT ME HARD AND SOFT: THE TOUR (LIVE IN 3D). NOW P…
|
1.9M | 12.2K | 5.8M | view |
Posting Patterns & Optimal Timing
When @billieeilish posts on Instagram
Monday, Friday
Peak posting days
—
Peak posting hours
Posts per week, the average gap, active days and the consistency score are not shown for this account. The posts we analysed include pinned posts, which Instagram keeps at the top of a profile however old they are, so counting them stretches the date range and understates how often the account posts. Peak days and hours count the same posts.
Posting Activity by Hour (UTC)
How often @billieeilish publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC): 0 is midnight, 12 is noon
Engagement by Day of the Week
@billieeilish's recent posts grouped by the day they went out. Most days here have one or two posts, so one strong post can set a day's average. Read it as a record of these posts, not as the best day to post.
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 3 | 7,019,577 | 21,058,732 |
| Tuesday | 2 | 3,913,470 | 7,826,941 |
| Wednesday | 1 | 3,536,133 | 3,536,133 |
| Thursday | 1 | 2,355,057 | 2,355,057 |
| Friday | 3 | 1,601,097 | 4,803,290 |
| Sunday | 2 | 4,434,812 | 8,869,623 |
Caption Length & Performance
How @billieeilish's caption length correlates with engagement
100.0%
Posts with Caption
113
Avg Caption Chars
110
Median Chars
370
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 5 | 5.2M |
| Medium (40-100) | 1 | 1.2M |
| Long (100+) | 6 | 3.6M |
Compare & Discover Similar Creators
Stack @billieeilish against any other Instagram creator we track, or jump to similar accounts.
Compare @billieeilish to another creator
Get a side-by-side stats breakdown.
Creators closest in size to @billieeilish
Estimated Earnings
Revenue estimates based on follower count only
Sponsorship Value (Est. Per Post)
Based on 123.6M followers (Mega)
$618,229 to $1,483,750
Our per-follower range for accounts this size (see methodology)
Download @billieeilish's data
Everything below is derived from this account, priced on the counts shown. Delivered as CSV by emailed link.
You only pay for rows we deliver. Counts are the maximum available today; if an export comes back smaller, the difference is refunded automatically. Counts as last collected 23 hours, 47 minutes ago.
Tracking
What we have recorded about @billieeilish over time, and ongoing alerts.
Other reports
Not downloads of this account: they take their own inputs.
Download @billieeilish's data
Followers, following and full post history as CSV, priced on the exact record counts above.
See export optionsFrequently Asked Questions About @billieeilish
How many followers does @billieeilish have on Instagram?
@billieeilish has 123,645,799 followers on Instagram, placing them in the Mega-tier group (1M+ followers).
What is @billieeilish's Instagram engagement rate?
@billieeilish has an engagement rate of 3.24% based on 12 recent posts, averaging 4.0M likes per post.
How much does @billieeilish earn on Instagram?
From follower count only, we estimate @billieeilish's sponsorship value at $618,229 to $1,483,750 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @billieeilish published on Instagram?
@billieeilish has published 1,060 posts on Instagram.
What is @billieeilish's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 10,589,197 likes and 235,987 comments.
How often does @billieeilish post on Instagram?
We don't show a weekly rate for @billieeilish: the posts we analysed include pinned posts, which Instagram keeps at the top of a profile however old they are, so a rate from them would understate how often the account posts. Peak posting days are Monday, Friday.
How does @billieeilish compare to other Instagram creators?
@billieeilish sits in the Mega-tier group alongside accounts like @championsleague, @ellendegeneres, @k.mbappe.
Is @billieeilish verified on Instagram?
Yes, @billieeilish is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @billieeilish's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Follower count as of Oct 17, 2026 | Posts analysed Aug 24, 2026
Cite this page
IGDataHub (2026). @billieeilish Instagram stats and analytics, follower count as of 17 October 2026, posts analysed 24 August 2026. https://igdatahub.com/blog/billieeilish-instagram-profile-stats/