UEFA Champions League

UEFA Champions League

@championsleague

The official home of the #UCL on Instagram πŸ™Œ

SPORTS_LEAGUE Business https://linktr.ee/UEFAChampionsLeague

119.5M

Followers

517

Following

30.8K

Posts

0.23%

Engagement Rate

Mega tier Updated May 30, 2026

Account Overview

Profile summary and post performance

This account ranks 35 among the 1606 creators we track and holds over 164 times the follower count of our median creator. It is a verified sports league account with over 30,000 posts in its catalog. The sheer scale of this profile places it firmly in the mega tier for its category. While the total reach is high, the engagement rate falls well below the 1.27% median. The upcoming report breaks down specific audience interactions and content performance metrics.

Account Info

Account Size Mega
Followers 119,488,826
Following 517
Posts 30,800
Verified Yes
Business Account Yes
Category SPORTS_LEAGUE

Post Performance

Posts Analyzed 12
Avg Likes per Post 268,568
Avg Comments per Post 1,557
Videos 6
Photos 6
Engagement Rate 0.23%

Engagement Analysis

Based on 12 recent posts

Platform Context

The @championsleague account ranks 1313 out of 1541 because its engagement rate sits below the tracked median. This performance means the average interaction per follower is lower than most creators in the database. The low rate indicates a smaller portion of the audience interacts with each post compared to the benchmark.

The engagement rate of 0.23% falls well below the 1.27% median as ranked 1313 of 1541. This indicates that the audience reacts less than typical for this platform. Photos outperform videos in total likes, suggesting followers reward still imagery more than motion content. While the average like count is high at 268.6K, the lower comment volume of 1.6K shows a preference for passive consumption over conversation. Reach reliability remains low because only 8.3% of posts doubled the account average and none reached five times that mark. These figures point to a consistent but largely passive reach rather than frequent breakout success. The audience is a tap-and-scroll audience.

268.6K

Avg Likes/Post

1.6K

Avg Comments/Post

3.2M

Total Likes

18.7K

Total Comments

Engagement Rate

Compared to Mega tier benchmarks

Below Average for Mega

0.23%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

224.0K

Avg Likes on Videos (6)

313.2K

Avg Likes on Photos (6)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @championsleague's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @championsleague's single biggest post had going for it — the patterns worth replicating.

Top post by @championsleague

623,038 likes · 1,263 comments

2.3Γ— @championsleague's average post Β· 3.4Γ— the median post.

"Arda Güler ✨"

12 characters

Photo

Format

Friday

Day Posted

9:00 UTC

Hour Posted

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post achieved a multiplier of 3.4x over the median like count and maintained a stable like to comment ratio of approximately 480 to 1. This performance suggests that specific player spotlights can drive high engagement compared to standard content. Focus on medium length captions between 40 and 100 characters to maximize reach. These posts average 456.8K likes, while short captions under 40 characters perform poorly at just 210.8K likes. Use this data to prioritize descriptive copy over minimal text. The recurring hashtags #uclfinal and #ucl serve as the primary signals for your target audience. Post approximately three times per week to maintain a steady presence. This account commands a large following with an average of 268.6K likes per post. It currently has 119.5M followers.

Top Hashtags

#uclfinal (3) #ucl (1)

Top Keywords

goal (5) paris (4) first (4) uclfinal (3) champions (2) saint (2) germain (2) back (2) maldini (2) messi (2) final (2) europe (1) again (1) league (1) winners (1) case (1) didn (1) know (1) great (1) paolo (1) could (1) against (1) anyone (1) arda (1) pure (1) vibes (1) bruno (1) fernandes (1) floor (1) lava (1)

Caption Analysis

Avg Caption Length 56 chars
Posting Frequency 3.1 posts/week

Content Mix

6

Videos / Reels

6

Photos

Top Performing Posts

Post thumbnail

Arda Güler ✨

623.0K likes 1.3K comments
View
Post thumbnail

Champions of Europe: Paris Saint-Germain πŸ† #UCLfinal

522.5K likes 3.4K comments 2.4M views Video
View
Post thumbnail

Neymar πŸ€— Vini

434.2K likes 684 comments
View
Post thumbnail

Swipe for Messi greatness. Β  #UCL 2005: First UCL goal 2009: First UCL final goal 2010: First UCL hat-trick 2011: …

429.5K likes 1.3K comments
View
Post thumbnail

Paris Saint-Germain are back-to-back Champions League winners πŸ†πŸ†β€οΈπŸ’™ #UCLfinal

382.1K likes 5.6K comments 2.2M views Video
View
Post thumbnail

Maldini could do it against anyone 🌟

181.4K likes 1.2K comments 3.0M views Video
View
Post thumbnail

In case you didn’t know πŸ˜‰πŸ§€

164.5K likes 2.2K comments 2.1M views Video
View
Post thumbnail

UCL great Paolo Maldini β€οΈπŸ–€

159.1K likes 1.2K comments
View
Post thumbnail

Paris. Again. πŸ† #UCLfinal

119.8K likes 776 comments
View

Top Posts

Highest-liked recent posts from @championsleague

# Caption Likes Comments Link
1
Arda Güler ✨
623.0K 1.3K view
2
Champions of Europe: Paris Saint-Germain πŸ† #UCLfinal
522.5K 3.4K view
3
Neymar πŸ€— Vini
434.2K 684 view
4
Swipe for Messi greatness. Β  #UCL 2005: First UCL goal 2009: First UCL final…
429.5K 1.3K view
5
Paris Saint-Germain are back-to-back Champions League winners πŸ†πŸ†β€οΈπŸ’™ #UCLfinal
382.1K 5.6K view
6
Maldini could do it against anyone 🌟
181.4K 1.2K view
7
In case you didn’t know πŸ˜‰πŸ§€
164.5K 2.2K view
8
UCL great Paolo Maldini β€οΈπŸ–€
159.1K 1.2K view
9
Paris. Again. πŸ† #UCLfinal
119.8K 776 view

Posting Patterns & Optimal Timing

When @championsleague posts on Instagram

This account follows a steady grind. The creator posts three times weekly which is much higher than the median of zero point seven. This high volume earns them a top rank for frequency among their peers. However, the consistency score is zero because the gaps between posts are irregular. They often post in short bursts followed by long periods of silence. Content lands most frequently on Thursday and Friday. The busiest upload window occurs at 19:00 UTC. Marketers can expect fresh content during these specific days but should not rely on a predictable daily schedule. Because the consistency score is so low, you cannot plan campaigns based on a fixed calendar. You must instead monitor their active windows to time your tie-ins with their actual output. The high frequency ensures they are often active, but the lack of rhythm means you need to react to their live activity rather than predicting it.

3.1

Posts / week

58.5h

Avg gap between posts

Thursday, Friday, Saturday

Peak posting days

19:00, 16:00, 9:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @championsleague publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

2

3

4

5

6

7

8

2

9

10

2

11

12

1

13

2

14

15

2

16

17

18

3

19

20

21

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @championsleague publishes more often. Their busiest hours are 19:00, 16:00, 9:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @championsleague hasn't been active in our tracked sample.

The account posts 3.1 times per week with the best engagement on Thursday and Friday. The most active hour is 19:00 UTC.

Most Common Words

Frequent caption words across @championsleague's recent posts (excludes stopwords)

goal (5) paris (4) first (4) uclfinal (3) champions (2) saint (2) germain (2) back (2) maldini (2) messi (2) final (2) europe (1) again (1) league (1) winners (1) case (1) didn (1) know (1) great (1) paolo (1) could (1) against (1) anyone (1) arda (1) pure (1) vibes (1) bruno (1) fernandes (1) floor (1) lava (1)

Best Day of the Week to Post

@championsleague's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Wednesday 1 430,798 430,798
Thursday 4 160,675 642,700
Friday 4 283,465 1,133,859
Saturday 3 344,717 1,034,151

Posting Consistency & Streaks

How steadily @championsleague maintains output

3

Longest streak (days)

0/100

Consistency score

Inverse of posting-gap variance

14.9%

Active days

Posted at least once

58.5h

Avg gap

Between posts

Caption Length & Performance

How @championsleague's caption length correlates with engagement

100.0%

Posts with Caption

56

Avg Caption Chars

26

Median Chars

356

Longest Caption

Caption Length Posts Avg Engagement
Short (<40 chars) 9 210.8K
Medium (40-100) 2 456.8K
Long (100+) 1 430.8K

The audience rewards medium captions the most. These posts earned 456.8K average engagement compared to 210.8K for short captions.

Who This Audience Is

What @championsleague's reach and engagement mean for a brand.

The scale of this audience is exceptionally large at over 119 million followers. The count sits at more than 160 times the median creator size. This volume indicates a global reach that operates on a broadcast scale rather than a niche community level. While the account holds verified status in the sports league category, the engagement rate of 0.23 percent falls well below the 1.27 percent median. This gap suggests that while the total reach is enormous, the interaction rate per post is much lower than what typical creators achieve. A brand message will land with very low frequency relative to the total follower count. The sheer volume makes it a vehicle for broad awareness rather than high engagement. The audience fits the sports category and large scale advertising.

Compare & Discover Similar Creators

Stack @championsleague against any other Instagram creator we track, or jump to similar accounts.

Compare @championsleague to another creator

Get a side-by-side stats breakdown.

@championsleague vs

Creators in the same tier as @championsleague

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@premierleague

79.5M followers

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Neymar Jr βœ“

@neymarjr

237.4M followers

Kourtney Kardashian Barker

Kourtney Kardashian Barker βœ“

@kourtneykardash

210.1M followers

Miley Cyrus

Miley Cyrus βœ“

@mileycyrus

205.9M followers

KATY PERRY

KATY PERRY βœ“

@katyperry

196.0M followers

Real Madrid C.F.

Real Madrid C.F. βœ“

@realmadrid

179.0M followers

Estimated Earnings

Revenue estimates based on follower count and engagement

This account generates revenue through brand sponsorships and media rights. A sponsored post commands a band between $597.4K and $1.4M based on its follower count. The high ranking of 35 out of 1606 positions this profile as a premium authority that justifies the upper end of the pricing scale. However, an engagement rate of 0.23% falls well below the 1.27% median. This low interaction suggests the audience is passive rather than highly active. While the reach remains vast, the gap between impressions and engagement means the high price point relies on sheer scale rather than intimate community connection. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 119.5M followers (Mega)

$597,444 – $1,433,866

Industry rate for mega Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. Ranking at 35 out of 1,606 with a following over 164 times the median establishes an elite reach. Engagement. A 0.23% rate falls well below the 1.27% median, indicating a struggle to connect with this large audience. Hit-rate. Only 8.3% of posts beat double the average engagement, showing a lack of frequent standout content.

Strengths

  • + Verified account with 119.5M followers
  • + Active cadence of about 3.1 posts a week
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ 0.23% engagement rate trails the 1.27% median, the clearest area to improve
  • ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate

Summary

This analysis of @championsleague reveals a mega Instagram presence with 119,488,826 followers. The account demonstrates an engagement rate of 0.23%, averaging 268.6K likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @championsleague

How many followers does @championsleague have on Instagram?

@championsleague has 119,488,826 followers on Instagram, placing them in the mega creator tier.

What is @championsleague's Instagram engagement rate?

@championsleague has an engagement rate of 0.23% based on 12 recent posts, averaging 268.6K likes per post.

How much does @championsleague earn on Instagram?

Based on industry benchmarks, @championsleague's estimated sponsorship value is $597,444 - $1,433,866 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @championsleague published on Instagram?

@championsleague has published 30,800 posts on Instagram.

What is @championsleague's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 623,038 likes and 1,263 comments.

How often does @championsleague post on Instagram?

@championsleague posts approximately 3.1 times per week, with an average gap of 58.5 hours between posts. Peak posting days are Thursday, Friday, Saturday.

How does @championsleague compare to other Instagram creators?

@championsleague sits in the Mega creator tier alongside accounts like @premierleague, @neymarjr, @kourtneykardash.

Is @championsleague verified on Instagram?

Yes, @championsleague is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @championsleague's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: May 30, 2026