Zach King
😃 Stories can make people smile. 📬Contact - [email protected]
30.2M
Followers
416
Following
1.3K
Posts
1.99%
Engagement Rate
Account Overview
Profile summary and post performance
Zach King holds the 200th rank among the creators we track, with a follower count that is 41.7 times the median of our data set. This verified Digital creator has shared over 1300 posts to build their presence as a Mega tier account. The engagement rate of 1.99% clears the median of 1.31%. The rest of this report breaks down the specific audience interactions and content performance metrics.
Account Info
| Account Size | Mega |
| Followers | 30,238,946 |
| Following | 416 |
| Posts | 1,303 |
| Verified | Yes |
| Category | Digital creator |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 598,609 |
| Avg Comments per Post | 4,611 |
| Videos | 12 |
| Photos | 0 |
| Engagement Rate | 1.99% |
Follower Growth Over Time
How @zachking's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+2.3M
Net Change
+7.8%
% Change
+29.1K
Avg / Day
78
Days Tracked
25
Data Points
Tracked between May 20, 2026 (29,203,396 followers) and Aug 6, 2026 (31,474,370 followers).
The account grew from 29.2M to 30.2M followers over 39 days. The trend is upward as the account gained about 1.0M followers.
What the trajectory means
The @zachking account gained 1 million followers over the tracked period. This upward trend makes the profile a high-value target for early entry. The consistent pace of 26.6K new followers per day allows marketing teams to plan campaigns around steady, predictable growth.
Engagement Analysis
Based on 12 recent posts
Platform Context
@zachking ranks 635 out of 1606 for engagement because its rate sits above the tracked median. The 1.99% engagement rate outperforms the average of 1.31%. This performance means the account generates more interaction per follower than the typical creator in the corpus.
The engagement rate of 1.99% outperforms the median and ranks 635 out of 1606 accounts. This indicates an audience that interacts more than the average user on the platform. A high volume of likes compared to comments suggests a primary behavior of passive appreciation rather than deep discussion. The disparity between nearly 600,000 likes and only 4,600 comments confirms that viewers favor quick visual validation over verbal exchange. Reach is inconsistent and relies heavily on sporadic peaks. Only 8.3% of recent content doubled the average engagement rate while another 8.3% reached five times the typical reach. This low hit rate for high growth means most content maintains a steady baseline but rarely breaks into broader discovery cycles. The audience is primarily a tap-and-scroll audience.
598.6K
Avg Likes/Post
4.6K
Avg Comments/Post
7.2M
Total Likes
55.3K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
1.99%
(Likes + Comments) / Followers per post
Per-Post Engagement Trend
Engagement (likes + comments) for each of @zachking's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @zachking's single biggest post had going for it — the patterns worth replicating.
4,304,714 likes · 42,668 comments
7.2× @zachking's average post · 18.4× the median post.
"this is a message to AI"
23 characters
Video
Format
Wednesday
Day Posted
16:00 UTC
Hour Posted
15.5M
Views
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post outperformed the median engagement by a factor of 18.4. It achieved a high like to comment ratio that suggests its content captured broad attention without requiring heavy discussion. To replicate this success, prioritize short captions under 40 characters. These brief snippets earned 766.2K likes on average while medium length copy performed poorly at only 277.3K. This data indicates the audience prefers visual storytelling over long-form text. Use the recurring hashtags #nescaféicedhacks, #madden27, and #ad to signal specific content themes or partnerships. Maintain a steady production schedule of roughly one post every two days. While the average engagement is high due to his large follower base, growth relies on consistent output rather than frequent posting. Zach King currently has 30.2 million followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 35 chars |
| Posting Frequency | 1.2 posts/week |
Content Mix
12
Videos / Reels
0
Photos
Top Posts
Highest-liked recent posts from @zachking
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
this is a message to AI
|
4.3M | 42.7K | view |
| 2 |
Behind the scenes with Caleb Williams | Full #Madden27 reveal on June 4th #ad @…
|
594.1K | 461 | view |
| 3 |
The Illusion Rug
|
525.2K | 2.6K | view |
| 4 |
Art illusions
|
426.0K | 1.5K | view |
| 5 |
Invisible tree art
|
246.0K | 2.0K | view |
| 6 |
Please don’t be on your phone during the movies 🍿
|
236.0K | 750 | view |
| 7 |
the heist
|
234.3K | 1.3K | view |
| 8 |
Pit stopping for an iced coffee @nescafe #NescaféICEDHacks
|
210.2K | 1.2K | view |
| 9 |
she is real…
|
143.4K | 1.4K | view |
Posting Patterns & Optimal Timing
When @zachking posts on Instagram
@zachking follows a steady grind. This creator posts roughly 1.2 times per week which is double the median rate of 0.6. Their high volume relative to the average earns them a top ranking of 200 out of 1606 followers. The consistency score of 11 indicates an erratic rhythm. While they post more often than most, the gap between posts varies wildly and lacks a predictable pattern. They frequently skip several days before dropping new content. Content lands most often on Tuesday and Friday. New posts typically go live around 13:00 UTC. Marketers should note that this unpredictable schedule makes precise timing for a tie-in difficult to plan. Because the gaps between posts are irregular, you cannot rely on a fixed calendar to predict when their next piece of content will appear. You must monitor their active status rather than expecting a rhythmic cycle. A campaign would need to be flexible to accommodate these sporadic bursts of activity.
1.2
Posts / week
147.0h
Avg gap between posts
Tuesday, Friday, Saturday
Peak posting days
13:00, 14:00, 4:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @zachking publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts about 1.2 times per week with the best results on Tuesday and Friday. The most active hour is 13:00 UTC.
Most Common Words
Frequent caption words across @zachking's recent posts (excludes stopwords)
Best Day of the Week to Post
@zachking's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Tuesday | 4 | 314,861 | 1,259,445 |
| Wednesday | 2 | 2,206,982 | 4,413,963 |
| Thursday | 1 | 594,586 | 594,586 |
| Friday | 3 | 240,125 | 720,375 |
| Saturday | 2 | 125,136 | 250,272 |
Posting Consistency & Streaks
How steadily @zachking maintains output
2
Longest streak (days)
11/100
Consistency score
Inverse of posting-gap variance
17.8%
Active days
Posted at least once
147.0h
Avg gap
Between posts
Caption Length & Performance
How @zachking's caption length correlates with engagement
100.0%
Posts with Caption
35
Avg Caption Chars
23
Median Chars
91
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 8 | 766.2K |
| Medium (40-100) | 4 | 277.3K |
The audience rewards short captions of under 40 characters with 766.2K average engagement. Medium captions perform the worst at 277.3K average engagement.
Who This Audience Is
What @zachking's reach and engagement mean for a brand.
The audience size is large and sits well above the median for tracked creators. This high multiplier indicates reach that operates at a broadcast scale rather than a niche community level. Verified status and the digital creator category confirm an established profile with broad appeal. The engagement rate exceeds the typical median, which means brand messages land harder than average in this space. While the follower count is substantial, the ratio of people followed by the account suggests the content serves a wide public rather than a tight circle of peers. The data indicates high visibility and stable interaction across a large population. This audience fits the entertainment category.
Compare & Discover Similar Creators
Stack @zachking against any other Instagram creator we track, or jump to similar accounts.
Compare @zachking to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @zachking
Estimated Earnings
Revenue estimates based on follower count and engagement
Zach King generates revenue primarily through brand partnerships and sponsored posts. A single post carries a modeled value between $151.2K and $362.9K based on his 30.2M followers. His rank of 200 places him in the top tier of creators where high placement commands a premium price. Because he sits well above the median, the quoted range reflects a premium for his reach rather than a baseline. The engagement rate of 1.99% exceeds the 1.31% median, suggesting that the audience is active enough to justify the higher end of the pricing band. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 30.2M followers (Mega)
$151,195 – $362,867
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 30.2M followers
- + 1.99% engagement rate beats the 1.31% tracked median
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 1.2 posts a week limits fresh reach
- ~ Low consistency score (11/100), posting rhythm is erratic
Summary
This analysis of @zachking reveals a mega Instagram presence with 30,238,946 followers. The account demonstrates an engagement rate of 1.99%, averaging 598.6K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @zachking
How many followers does @zachking have on Instagram?
@zachking has 30,238,946 followers on Instagram, placing them in the mega creator tier.
What is @zachking's Instagram engagement rate?
@zachking has an engagement rate of 1.99% based on 12 recent posts, averaging 598.6K likes per post.
How much does @zachking earn on Instagram?
Based on industry benchmarks, @zachking's estimated sponsorship value is $151,195 - $362,867 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @zachking published on Instagram?
@zachking has published 1,303 posts on Instagram.
What is @zachking's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 4,304,714 likes and 42,668 comments.
How often does @zachking post on Instagram?
@zachking posts approximately 1.2 times per week, with an average gap of 147.0 hours between posts. Peak posting days are Tuesday, Friday, Saturday.
How does @zachking compare to other Instagram creators?
@zachking sits in the Mega creator tier alongside accounts like @luvadepedreiro, @supercarblondie, @auronplay.
Is @zachking verified on Instagram?
Yes, @zachking is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @zachking's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 22, 2026