31.5M
Followers
1.8K
Following
10.7K
Posts
0.77%
Engagement Rate
Account Overview
Profile summary and post performance
Nicole Bahls holds the rank of 197 among the 1606 creators we track. Her audience size is 43.2 times larger than the median creator, placing her firmly in the top tier of reach. This verified account has produced over ten thousand posts and sits within the Mega category despite having no specific niche assigned. The engagement rate falls below the median of 0.93 percent with a current rate of 0.77 percent. While her follower count is immense, she does not currently convert that reach into average interaction levels. The following report breaks down the specific ways her audience interacts with her content and the primary drivers of her visibility.
Account Info
| Account Size | Mega |
| Followers | 31,528,916 |
| Following | 1,757 |
| Posts | 10,696 |
| Verified | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 239,596 |
| Avg Comments per Post | 4,696 |
| Videos | 1 |
| Photos | 11 |
| Engagement Rate | 0.77% |
Follower Growth Over Time
How @nicolebahls's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+224.1K
Net Change
+0.7%
% Change
+3.2K
Avg / Day
71
Days Tracked
16
Data Points
Tracked between May 6, 2026 (31,300,000 followers) and Jul 17, 2026 (31,524,102 followers).
The account grew from 31.3M to 31.5M followers over 50 days. This represents an increase of 228.9K followers, which is a 0.7% gain.
What the trajectory means
The account gained 228.9K followers over the tracked window. This upward trend makes @nicolebahls a rising profile worth getting in on early. The steady pace of 4.6K new followers per day allows for predictable campaign planning.
Engagement Analysis
Based on 12 recent posts
Platform Context
@nicolebahls ranks 421 out of 777 because its engagement rate sits below the tracked median. This lower percentage means the account generates less interaction per follower than average creators in the dataset. The performance falls short of the benchmark established by the broader community.
The engagement rate of 0.77% falls below the 0.93% median and ranks 421 out of 777, indicating that this audience reacts less than typical for this category. While likes reach the hundreds of thousands, the comment count remains in the thousands, suggesting a gap between passive approval and active conversation. The data reveals a clear preference for photos over video content. Photos averaged 253.2K likes while videos garnered only 90.5K likes. This split shows that the audience rewards still imagery more than moving clips. Reach is inconsistent and lacks reliable viral growth. Only 8.3% of recent posts doubled the account average, and no posts reached five times the average. These figures suggest that high reach is driven by specific hits rather than consistent organic momentum across all formats. The lack of high-multiplier success points to a hit-driven model instead of steady growth. This is a tap-and-scroll audience.
239.6K
Avg Likes/Post
4.7K
Avg Comments/Post
2.9M
Total Likes
56.4K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.77%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
90.5K
Avg Likes on Videos (1)
253.2K
Avg Likes on Photos (11)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @nicolebahls's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @nicolebahls's single biggest post had going for it — the patterns worth replicating.
579,348 likes · 3,216 comments
2.4× @nicolebahls's average post · 2.4× the median post.
"Gol anulado, tensão, coração acelerado… mas quem é Brasil nunca desiste. Vieram o primeiro, o segundo, o terceiro gol e a festa começou. 🇧🇷💚💛⚽ Hoje é dia de orgulho, de emoção e de comemorar a vitória da nossa Seleção: Brasil 3x0! 🎉✨ @csudigital @caiofischer Detalhe do look que"
354 characters
Photo
Format
Saturday
Day Posted
3:00 UTC
Hour Posted
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post earned 579.3K likes and outperformed the median like count by a factor of 2.4. This high engagement ratio relative to its 3.2K comments suggests a broad reach that prioritizes passive consumption over active conversation. Long captions exceeding 100 characters drive higher interaction, averaging 253.2K likes. Short captions under 40 characters perform poorly at 170.4K likes. This data indicates the audience prefers detailed storytelling or context over brief snippets. The posting cadence of 9.3 times per week maintains a high presence for an account with 31.5M followers. This frequency builds consistent brand authority rather than relying on occasional viral hits. Focus on long-form copy to maximize engagement metrics. @nicolebahls currently reaches 31.5M followers.
Top Keywords
Caption Analysis
| Avg Caption Length | 156 chars |
| Posting Frequency | 9.3 posts/week |
Content Mix
1
Videos / Reels
11
Photos
Top Performing Posts
Gol anulado, tensão, coração acelerado… mas quem é Brasil nunca desiste. Vieram o primeiro, o segundo, o terceiro gol e…
Dia de gravação com um amigo querido @joaosilva! Ficou tão legal que já estou contando os minutos para compartilhar tud…
Depois de ontem, a esperança aumentou e a confiança também. Rumo ao hexa! 🇧🇷
Miami, com @eutatianebarbieri e um carro incrível da @imperiumluxurymiami para tornar a experiência perfeita.
😂🇧🇷 Enquanto o @leopereira4 faz história nos gramados, a @karolinel faz sucesso por onde passa com sua simpatia!
Queria que meu dia aqui tivesse 48h. A viagem está incrível e a gente está aproveitando cada minuto ❤️
Modo Miami ativado: feliz, leve e aproveitando cada segundo 🌴 @csudigital
Churrasquinho, pagode e amigos… a combinação perfeita para deixar qualquer dia mais leve e feliz! 🥰 Obrigada @carlinhos…
Estamos turistando a beça por aqui… Eu e minhas parceirinhas, Helena e Carol. ❤️
Top Posts
Highest-liked recent posts from @nicolebahls
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
Gol anulado, tensão, coração acelerado… mas quem é Brasil nunca desiste. Vieram…
|
579.3K | 3.2K | view |
| 2 |
Dia de gravação com um amigo querido @joaosilva! Ficou tão legal que já estou c…
|
351.6K | 5.8K | view |
| 3 |
Depois de ontem, a esperança aumentou e a confiança também. Rumo ao hexa! 🇧🇷
|
315.4K | 3.2K | view |
| 4 |
Miami, com @eutatianebarbieri e um carro incrível da @imperiumluxurymiami para…
|
250.3K | 6.5K | view |
| 5 |
😂🇧🇷 Enquanto o @leopereira4 faz história nos gramados, a @karolinel faz sucesso…
|
249.8K | 5.0K | view |
| 6 |
Queria que meu dia aqui tivesse 48h. A viagem está incrível e a gente está apro…
|
239.3K | 3.9K | view |
| 7 |
Modo Miami ativado: feliz, leve e aproveitando cada segundo 🌴 @csudigital
|
231.4K | 3.9K | view |
| 8 |
Churrasquinho, pagode e amigos… a combinação perfeita para deixar qualquer dia …
|
209.6K | 4.8K | view |
| 9 |
Estamos turistando a beça por aqui… Eu e minhas parceirinhas, Helena e Carol. ❤️
|
176.0K | 5.6K | view |
Posting Patterns & Optimal Timing
When @nicolebahls posts on Instagram
@nicolebahls follows a steady grind cadence. Her nine posts per week far exceed the median of one point one. This high volume places her in the top 20 percent of creators for frequency. The consistency score of 35 indicates an erratic rhythm despite the high output. She often produces content in bursts rather than maintaining a clockwork schedule. Her longest streak is only five days, suggesting she posts in clusters before taking breaks. New content lands most frequently on Wednesday and Thursday. The busiest upload hour occurs at 17:00 UTC. Marketers should plan for high-frequency engagement but must account for the irregular gaps between her content spikes. Because she posts so often, there are many opportunities for a tie-in, yet the lack of predictable spacing means you cannot rely on a steady daily rotation to time your specific assets. You can expect frequent fresh content, but the exact day of arrival may shift without warning.
9.3
Posts / week
19.8h
Avg gap between posts
Wednesday, Thursday, Friday
Peak posting days
17:00, 22:00, 13:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @nicolebahls publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts about 9.3 times per week with the highest frequency on Wednesday and Thursday. The busiest hour for posting is 17:00 UTC.
Most Common Words
Frequent caption words across @nicolebahls's recent posts (excludes stopwords)
Best Day of the Week to Post
@nicolebahls's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 357,433 | 357,433 |
| Tuesday | 1 | 256,790 | 256,790 |
| Wednesday | 3 | 220,145 | 660,436 |
| Thursday | 3 | 164,697 | 494,091 |
| Friday | 2 | 130,801 | 261,602 |
| Saturday | 2 | 450,578 | 901,156 |
Posting Consistency & Streaks
How steadily @nicolebahls maintains output
5
Longest streak (days)
35/100
Consistency score
Inverse of posting-gap variance
99.3%
Active days
Posted at least once
19.8h
Avg gap
Between posts
Caption Length & Performance
How @nicolebahls's caption length correlates with engagement
100.0%
Posts with Caption
156
Avg Caption Chars
112
Median Chars
498
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 1 | 170.4K |
| Medium (40-100) | 3 | 245.2K |
| Long (100+) | 8 | 253.2K |
The audience favors long captions of over 100 characters with an average engagement of 253.2K. Short captions under 40 characters perform the worst at 170.4K.
Who This Audience Is
What @nicolebahls's reach and engagement mean for a brand.
The scale of this audience is large compared to the typical creator on the platform. The follower count places this account among the top tier of reach available for a brand campaign. While the account is verified, the lack of a defined category suggests a broad appeal rather than a niche interest group. Engagement rates fall below the median for the platform. This indicates that while the total reach is high, the interaction rate is lower than what is expected from a standard creator profile. The sheer volume of followers provides high visibility but the lower engagement means the message lands less frequently per view than it would on a smaller account. A brand seeking mass awareness will find the scale viable. A brand requiring high conversion or active participation may find the diluted interaction rate less effective for their goals. This audience fits the broad lifestyle and celebrity category.
Compare & Discover Similar Creators
Stack @nicolebahls against any other Instagram creator we track, or jump to similar accounts.
Compare @nicolebahls to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @nicolebahls
Estimated Earnings
Revenue estimates based on follower count and engagement
Nicole Bahls generates revenue primarily through sponsored posts and brand partnerships. Her follower count supports an estimated price band between $157.6K and $378.3K per post. Because she ranks in the top 12% of her peer group, her high rank allows her to command a premium over standard market rates. While her engagement rate sits slightly below the median of 0.93%, her reach remains substantial enough to justify a premium price point for mass brand awareness campaigns. The gap between her individual performance and the average suggests she is priced for scale rather than niche interaction. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 31.5M followers (Mega)
$157,645 – $378,347
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 31.5M followers
- + Active cadence of about 9.3 posts a week
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.77% engagement rate trails the 0.93% median, the clearest area to improve
- ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
- ~ Low consistency score (35/100), posting rhythm is erratic
Summary
This analysis of @nicolebahls reveals a mega Instagram presence with 31,528,916 followers. The account demonstrates an engagement rate of 0.77%, averaging 239.6K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @nicolebahls
How many followers does @nicolebahls have on Instagram?
@nicolebahls has 31,528,916 followers on Instagram, placing them in the mega creator tier.
What is @nicolebahls's Instagram engagement rate?
@nicolebahls has an engagement rate of 0.77% based on 12 recent posts, averaging 239.6K likes per post.
How much does @nicolebahls earn on Instagram?
Based on industry benchmarks, @nicolebahls's estimated sponsorship value is $157,645 - $378,347 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @nicolebahls published on Instagram?
@nicolebahls has published 10,696 posts on Instagram.
What is @nicolebahls's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 579,348 likes and 3,216 comments.
How often does @nicolebahls post on Instagram?
@nicolebahls posts approximately 9.3 times per week, with an average gap of 19.8 hours between posts. Peak posting days are Wednesday, Thursday, Friday.
How does @nicolebahls compare to other Instagram creators?
@nicolebahls sits in the Mega creator tier alongside accounts like @zara, @vinijr, @anitta.
Is @nicolebahls verified on Instagram?
Yes, @nicolebahls is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @nicolebahls's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026