adidas
Where there's a pitch, there's a legend. #YouGotThis
29.8M
Followers
1.1K
Following
1.7K
Posts
1.93%
Engagement Rate
Account Overview
Profile summary and post performance
@adidas has 29,826,301 Instagram followers as of October 17, 2026 and 1,707 posts; the account is verified. Across the 12 recent posts we analysed for this report on June 19, 2026, a post got 564.3K likes and 4K comments on average (median 141.2K likes), an engagement rate of 1.93% of followers, an average its biggest posts pull up (the median post reached 0.48%). Over the 162 days we have tracked it, the account gained 610,972 followers (+2.1%).
Where these numbers come from: public Instagram profile data and @adidas's recent posts, collected by IGDataHub. Follower history comes from our own repeated readings of the profile. How we calculate these numbers.
Account Info
| Account Size | Mega |
| Followers | 29,826,301 |
| Following | 1,059 |
| Posts | 1,707 |
| Verified | Yes |
| Business Account | Yes |
| Category | Product/service |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 564,286 |
| Avg Comments per Post | 4,014 |
| Videos | 7 |
| Photos & carousels | 5 |
| Engagement Rate | 1.93% |
Follower Growth Over Time
How @adidas's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+611.0K
Net Change
+2.1%
% Change
+3.8K
Avg / Day
162
Days Tracked
54
Data Points
Tracked between May 7, 2026 (29,215,329 followers) and Oct 17, 2026 (29,826,301 followers).
| Date | Followers | Change |
|---|---|---|
| 29,826,301 | +102,626 | |
| 29,723,675 | +185,273 | |
| 29,538,402 | +84,096 | |
| 29,454,306 | +163,238 | |
| 29,291,068 | +75,739 | |
| 29,215,329 | first reading |
Engagement Analysis
Based on 12 recent posts
564.3K
Avg Likes/Post
4.0K
Avg Comments/Post
6.8M
Total Likes
48.2K
Total Comments
Engagement Rate
Compared with the 877 Mega-tier reports with an engagement rate (median 0.94%, middle half 0.3% to 2.58%)
1.93%
(Likes + Comments) / Followers per post
An average its biggest posts pull up: the median post reached 0.48%.
Video vs Photo Engagement
841.1K
Avg Likes on Videos (7)
176.8K
Avg Likes on Photos & carousels (5)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @adidas's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. The median post got 141,750 likes and comments; 3 of the 12 reached twice that (283,500 or more).
Best-Performing Post, Decomposed
What @adidas's single biggest recent post had going for it, measured against the account's other posts.
2,787,660 likes · 10,904 comments
4.9× @adidas's average post · 19.7× the median post.
"LIONEL ANDRÉS MESSI 🐐 ⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️+⚽️ #YouGotThis"
73 characters
Video
Format
Monday
Day Posted
19:00 UTC
Hour Posted
9.5M
Views
Content Analysis
Hashtags, keywords, captions, and top posts
Top Hashtags
Top Keywords
Words used at least twice in the captions we analysed, with how often.
Caption Analysis
| Avg Caption Length | 73 chars |
| Posting Frequency | not shown |
Content Mix
7
Videos / Reels
5
Photos & carousels
Top Posts
Highest-liked recent posts from @adidas
| # | Caption | Likes | Comments | Views | Link |
|---|---|---|---|---|---|
| 1 |
LIONEL ANDRÉS MESSI 🐐
⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️+⚽️
#YouGotThis
|
2.8M | 10.9K | 9.5M | view |
| 2 |
In this Backyard, it’s “win or go home,” and this crew hasn’t left since the 90…
|
2.6M | 30.9K | 13.4M | view |
| 3 |
⚽️ x 18.
#YouGotThis
|
432.3K | 1.3K | — | view |
| 4 |
¡HISTORIA PURA! 🫡🫡
Tres de tres.
¡Vamos México! 🇲🇽
#YouGotThis
|
268.1K | 756 | — | view |
| 5 |
كله عشان إنتوا آمنتوا 🥅⚽️
الـKing 👑
All because you believed 🥅⚽️
El King 👑
|
228.8K | 2.1K | 998.9K | view |
| 6 |
born to stand out
+1. 🐐
nacido para destacar
+1. 🐐
#YouGotThis
|
174.0K | 611 | 500.9K | view |
| 7 |
RECORD BREAKER. HISTORY MAKER. 🐐.
#YouGotThis
|
108.4K | 464 | — | view |
| 8 |
a couple more nights like these, please. 🤩
#YouGotThis
|
48.4K | 510 | — | view |
| 9 |
Brain Dead x Disney for the win 🏆
Available on June 29th on the adidas CONFIRM…
|
46.7K | 162 | 368.5K | view |
Posting Patterns & Optimal Timing
When @adidas posts on Instagram
Monday, Thursday
Peak posting days
19:00 UTC
Peak posting hours
Posts per week, the average gap, active days and the consistency score are not shown for this account. The posts we analysed include pinned posts, which Instagram keeps at the top of a profile however old they are, so counting them stretches the date range and understates how often the account posts. Peak days and hours count the same posts.
Posting Activity by Hour (UTC)
How often @adidas publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
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3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
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23
Hour of day (UTC): 0 is midnight, 12 is noon
Engagement by Day of the Week
@adidas's recent posts grouped by the day they went out.
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 5 | 723,782 | 3,618,908 |
| Wednesday | 2 | 100,714 | 201,427 |
| Thursday | 4 | 745,752 | 2,983,009 |
| Sunday | 1 | 16,259 | 16,259 |
Caption Length & Performance
How @adidas's caption length correlates with engagement
100.0%
Posts with Caption
73
Avg Caption Chars
65
Median Chars
139
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 1 | 433.7K |
| Medium (40-100) | 8 | 459.3K |
| Long (100+) | 3 | 903.8K |
Compare & Discover Similar Creators
Stack @adidas against any other Instagram creator we track, or jump to similar accounts.
Compare @adidas to another creator
Get a side-by-side stats breakdown.
Creators closest in size to @adidas
Estimated Earnings
Revenue estimates based on follower count only
Sponsorship Value (Est. Per Post)
Based on 29.8M followers (Mega)
$149,132 to $357,916
Our per-follower range for accounts this size (see methodology)
Download @adidas's data
Everything below is derived from this account, priced on the counts shown. Delivered as CSV by emailed link.
You only pay for rows we deliver. Counts are the maximum available today; if an export comes back smaller, the difference is refunded automatically. Counts as last collected 12 hours, 39 minutes ago.
Tracking
What we have recorded about @adidas over time, and ongoing alerts.
Other reports
Not downloads of this account: they take their own inputs.
Download @adidas's data
Followers, following and full post history as CSV, priced on the exact record counts above.
See export optionsFrequently Asked Questions About @adidas
How many followers does @adidas have on Instagram?
@adidas has 29,826,301 followers on Instagram, placing them in the Mega-tier group (1M+ followers).
What is @adidas's Instagram engagement rate?
@adidas has an engagement rate of 1.93% based on 12 recent posts, averaging 564.3K likes per post. That average is pulled up by its biggest posts: the median post reached 0.48%.
How much does @adidas earn on Instagram?
From follower count only, we estimate @adidas's sponsorship value at $149,132 to $357,916 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @adidas published on Instagram?
@adidas has published 1,707 posts on Instagram.
What is @adidas's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 2,787,660 likes and 10,904 comments.
How often does @adidas post on Instagram?
We don't show a weekly rate for @adidas: the posts we analysed include pinned posts, which Instagram keeps at the top of a profile however old they are, so a rate from them would understate how often the account posts. Peak posting days are Monday, Thursday.
How does @adidas compare to other Instagram creators?
@adidas sits in the Mega-tier group alongside accounts like @sabrinasato, @dolcegabbana, @rodrigofaro.
Is @adidas verified on Instagram?
Yes, @adidas is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @adidas's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Follower count as of Oct 17, 2026 | Posts analysed Jun 19, 2026
Cite this page
IGDataHub (2026). @adidas Instagram stats and analytics, follower count as of 17 October 2026, posts analysed 19 June 2026. https://igdatahub.com/blog/adidas-instagram-profile-stats/