adidas

adidas

@adidas

Where there's a pitch, there's a legend. #YouGotThis

Product/service Business https://linktr.ee/adidas

29.4M

Followers

1.0K

Following

1.5K

Posts

1.93%

Engagement Rate

↑ +1.1% over 71d Mega tier Updated Jun 19, 2026

Account Overview

Profile summary and post performance

This creator ranks 208 out of over 1600 tracked accounts and holds more than 40 times the median follower count. This scale places them well above the typical creator in our database. The account is verified within the Product/service category and has established a presence with 1536 total posts. Their high volume confirms their status as a mega tier profile. Engagement rates for this account are strong because they double the 0.93% median at 1.93%. The following report explores specific audience interactions and content performance.

Account Info

Account Size Mega
Followers 29,446,387
Following 1,049
Posts 1,536
Verified Yes
Business Account Yes
Category Product/service

Post Performance

Posts Analyzed 12
Avg Likes per Post 564,286
Avg Comments per Post 4,014
Videos 7
Photos 5
Engagement Rate 1.93%

Follower Growth Over Time

How @adidas's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.

+323.1K

Net Change

+1.1%

% Change

+4.5K

Avg / Day

71

Days Tracked

16

Data Points

Tracked between May 7, 2026 (29,215,329 followers) and Jul 17, 2026 (29,538,402 followers).

The account grew from 29.2M to 29.4M followers over 50 days. The steady upward trend reached a total gain of 231.1K.

What the trajectory means

The @adidas account gained 231.1K followers over the tracked window. This upward trend makes the profile a candidate for early engagement as it builds momentum. The daily pace of 4.6K new followers provides a stable baseline for planning campaign reach.

Engagement Analysis

Based on 12 recent posts

Platform Context

The @adidas account ranks 260 out of 777 for its engagement rate. This performance sits well above the tracked median of 0.93%. Such a high rate means the brand maintains a much stronger connection with its audience than most other creators in the corpus.

The engagement rate of 1.93% outperforms the median of 0.93%, placing the account in the top half of its peer group. This indicates an audience that interacts with content more than average for this scale. While likes reach the hundreds of thousands, the lower volume of comments suggests a preference for passive consumption over active discussion. The data reveals a clear preference for video content, which earns nearly five times the likes of static photos. This disparity confirms that motion-based media is the primary driver of engagement for this community. Reach remains stable rather than explosive, as 16.7% of posts doubled the average while none reached the fivefold threshold. This indicates a loyal base that responds well to consistent branding but rarely experiences breakout spikes from single posts. The audience prefers visual consumption over verbal dialogue. This is a tap-and-scroll audience.

564.3K

Avg Likes/Post

4.0K

Avg Comments/Post

6.8M

Total Likes

48.2K

Total Comments

Engagement Rate

Compared to Mega tier benchmarks

Average for Mega

1.93%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

841.1K

Avg Likes on Videos (7)

176.8K

Avg Likes on Photos (5)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @adidas's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @adidas's single biggest post had going for it — the patterns worth replicating.

Top post by @adidas

2,787,660 likes · 10,904 comments

4.9× @adidas's average post · 16.0× the median post.

"LIONEL ANDRÉS MESSI 🐐 ⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️+⚽️ #YouGotThis"

73 characters

Video

Format

Monday

Day Posted

19:00 UTC

Hour Posted

9.5M

Views

Hashtags: #yougotthis

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post achieved a multiplier of 16.0 over the median like count for this account. It maintained a high like to comment ratio of roughly 250 to 1. This suggests that specific high profile collaborations drive large reach while keeping conversation contained. Use long captions of over 100 characters to maximize engagement. These longer pieces average nearly double the likes of short captions under 40 characters. Write detailed copy when possible to connect with your audience. The hashtag #yougotthis serves as a consistent signal for brand messaging and community alignment. Post at a steady pace of about 1.7 times per week to maintain visibility without over-saturating the feed. Engagement is high but stable across this large following. This account currently has 29.4 million followers.

Top Hashtags

#yougotthis (9)

Top Keywords

yougotthis (9) there (2) tres (2) history (2) backyard (1) home (1) crew (1) hasn (1) left (1) since (1) where (1) pitch (1) legend (1) throwback (1) built (1) years (1) making (1) couple (1) nights (1) these (1) please (1) historia (1) pura (1) vamos (1) born (1) stand (1) nacido (1) para (1) destacar (1) already (1)

Caption Analysis

Avg Caption Length 73 chars
Posting Frequency 1.7 posts/week

Content Mix

7

Videos / Reels

5

Photos

Top Performing Posts

Post thumbnail

LIONEL ANDRÉS MESSI 🐐 ⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️+⚽️ #YouGotThis

2.8M likes 10.9K comments 9.5M views Video
View
Post thumbnail

In this Backyard, it’s “win or go home,” and this crew hasn’t left since the 90’s. Where there’s a pitch, there’s a l…

2.6M likes 30.9K comments 13.4M views Video
View
Post thumbnail

⚽️ x 18. #YouGotThis

432.3K likes 1.3K comments
View
Post thumbnail

¡HISTORIA PURA! 🫡🫡 Tres de tres. ¡Vamos México! 🇲🇽 #YouGotThis

268.1K likes 756 comments
View
Post thumbnail

كله عشان إنتوا آمنتوا 🥅⚽️ الـKing 👑 All because you believed 🥅⚽️ El King 👑

228.8K likes 2.1K comments 998.9K views Video
View
Post thumbnail

born to stand out +1. 🐐 nacido para destacar +1. 🐐 #YouGotThis

174.0K likes 611 comments 500.9K views Video
View
Post thumbnail

RECORD BREAKER. HISTORY MAKER. 🐐. #YouGotThis

108.4K likes 464 comments
View
Post thumbnail

a couple more nights like these, please. 🤩 #YouGotThis

48.4K likes 510 comments
View
Post thumbnail

Brain Dead x Disney for the win 🏆​ Available on June 29th on the adidas CONFIRMED app and select retailers.

46.7K likes 162 comments 368.5K views Video
View

Top Posts

Highest-liked recent posts from @adidas

# Caption Likes Comments Link
1
LIONEL ANDRÉS MESSI 🐐 ⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️+⚽️ #YouGotThis
2.8M 10.9K view
2
In this Backyard, it’s “win or go home,” and this crew hasn’t left since the 90…
2.6M 30.9K view
3
⚽️ x 18. #YouGotThis
432.3K 1.3K view
4
¡HISTORIA PURA! 🫡🫡 Tres de tres. ¡Vamos México! 🇲🇽 #YouGotThis
268.1K 756 view
5
كله عشان إنتوا آمنتوا 🥅⚽️ الـKing 👑 All because you believed 🥅⚽️ El King 👑
228.8K 2.1K view
6
born to stand out +1. 🐐 nacido para destacar +1. 🐐 #YouGotThis
174.0K 611 view
7
RECORD BREAKER. HISTORY MAKER. 🐐. #YouGotThis
108.4K 464 view
8
a couple more nights like these, please. 🤩 #YouGotThis
48.4K 510 view
9
Brain Dead x Disney for the win 🏆​ Available on June 29th on the adidas CONFIRM…
46.7K 162 view

Posting Patterns & Optimal Timing

When @adidas posts on Instagram

The brand can expect a steady grind from this account as its frequency exceeds the median of 1.1 posts per week. At 1.7 posts weekly, it ranks 208 out of 1606 among peers in terms of volume. The consistency score is 0 because the gaps between posts are irregular rather than predictable. This low score suggests a lack of clockwork rhythm despite the higher average frequency. Content lands most often on Monday and Thursday. The busiest hour for new uploads is 19:00 UTC. Because the posting cadence is steady but the timing is unpredictable, marketers should not rely on specific daily slots for campaign alignment. You can plan around the reliable volume of content rather than a strict calendar. A tie-in should focus on the high total output to ensure brand visibility over time. The erratic spacing means you cannot assume a post will appear just because it is a peak day. Plan your activations around the confirmed frequency of nearly two posts every week.

1.7

Posts / week

108.0h

Avg gap between posts

Monday, Thursday, Wednesday

Peak posting days

19:00, 3:00, 7:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @adidas publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

1

0

1

1

2

2

3

4

5

6

1

7

8

9

10

11

12

13

14

1

15

16

1

17

18

3

19

1

20

1

21

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @adidas publishes more often. Their busiest hours are 19:00, 3:00, 7:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @adidas hasn't been active in our tracked sample.

The account posts 1.7 times per week with peak activity on Monday and Thursday. The most frequent posting time is at 19:00 UTC.

Most Common Words

Frequent caption words across @adidas's recent posts (excludes stopwords)

yougotthis (9) there (2) tres (2) history (2) backyard (1) home (1) crew (1) hasn (1) left (1) since (1) where (1) pitch (1) legend (1) throwback (1) built (1) years (1) making (1) couple (1) nights (1) these (1) please (1) historia (1) pura (1) vamos (1) born (1) stand (1) nacido (1) para (1) destacar (1) already (1)

Best Day of the Week to Post

@adidas's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Monday 5 723,782 3,618,908
Wednesday 2 100,714 201,427
Thursday 4 745,752 2,983,009
Sunday 1 16,259 16,259

Posting Consistency & Streaks

How steadily @adidas maintains output

2

Longest streak (days)

0/100

Consistency score

Inverse of posting-gap variance

10.1%

Active days

Posted at least once

108.0h

Avg gap

Between posts

Caption Length & Performance

How @adidas's caption length correlates with engagement

100.0%

Posts with Caption

73

Avg Caption Chars

65

Median Chars

139

Longest Caption

Caption Length Posts Avg Engagement
Short (<40 chars) 1 433.7K
Medium (40-100) 8 459.3K
Long (100+) 3 903.8K

The audience rewards long captions with 100 or more characters by giving them 903.8K average engagement. Short captions under 40 characters receive the lowest engagement at 433.7K.

Who This Audience Is

What @adidas's reach and engagement mean for a brand.

The large scale of this following places it in the top tier of tracked accounts. The audience size is over forty times larger than the typical creator on the platform. This indicates a broad reach that functions at a broadcast level rather than a niche community scale. Verification and the product category confirm its status as a major commercial entity. While the total follower count is high, the engagement rate is double the median. This suggests that brand messages land with more impact here than they do on average for accounts of similar size. The interaction levels are not just baseline but perform well against the standard expected for global corporations. This audience fits the sports and apparel category perfectly.

Compare & Discover Similar Creators

Stack @adidas against any other Instagram creator we track, or jump to similar accounts.

Compare @adidas to another creator

Get a side-by-side stats breakdown.

@adidas vs

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Estimated Earnings

Revenue estimates based on follower count and engagement

This account generates revenue through high volume brand partnerships and large scale sponsorships. A single sponsored post commands a price point between $147.2K and $353.4K based on its follower count. The creator ranks in the top percent of their peer group, which justifies a premium over standard market rates. Because they sit well above the median, the high end of the bracket reflects their status as a primary authority. A 1.93% engagement rate doubles the median, confirming that the audience remains active and attentive. This solid interaction level makes the upper price range a fair reflection of the reach provided. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 29.4M followers (Mega)

$147,232 – $353,357

Industry rate for mega Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. Ranking in the top 13% of creators with a following over 40 times the median establishes a dominant market presence. Engagement. The 1.93% rate more than doubles the industry average, showing high audience interest. Cadence. Posting roughly twice weekly suggests a selective strategy where each post is designed to perform well. Hit-rate. Only 16.7% of posts reach double the personal average, indicating that most content performs consistently rather than spiking sporadically. Trajectory. Steady growth over the last period shows a stable upward trend in total followers.

Strengths

  • + Verified account with 29.4M followers
  • + 1.93% engagement rate beats the 0.93% tracked median
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
  • ~ Sparse cadence of about 1.7 posts a week limits fresh reach

Summary

This analysis of @adidas reveals a mega Instagram presence with 29,446,387 followers. The account demonstrates an engagement rate of 1.93%, averaging 564.3K likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @adidas

How many followers does @adidas have on Instagram?

@adidas has 29,446,387 followers on Instagram, placing them in the mega creator tier.

What is @adidas's Instagram engagement rate?

@adidas has an engagement rate of 1.93% based on 12 recent posts, averaging 564.3K likes per post.

How much does @adidas earn on Instagram?

Based on industry benchmarks, @adidas's estimated sponsorship value is $147,232 - $353,357 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @adidas published on Instagram?

@adidas has published 1,536 posts on Instagram.

What is @adidas's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 2,787,660 likes and 10,904 comments.

How often does @adidas post on Instagram?

@adidas posts approximately 1.7 times per week, with an average gap of 108.0 hours between posts. Peak posting days are Monday, Thursday, Wednesday.

How does @adidas compare to other Instagram creators?

@adidas sits in the Mega creator tier alongside accounts like @kritisanon, @haileybieber, @zacefron.

Is @adidas verified on Instagram?

Yes, @adidas is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @adidas's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026