adidas
Where there's a pitch, there's a legend. #YouGotThis
29.4M
Followers
1.0K
Following
1.5K
Posts
1.93%
Engagement Rate
Account Overview
Profile summary and post performance
This creator ranks 208 out of over 1600 tracked accounts and holds more than 40 times the median follower count. This scale places them well above the typical creator in our database. The account is verified within the Product/service category and has established a presence with 1536 total posts. Their high volume confirms their status as a mega tier profile. Engagement rates for this account are strong because they double the 0.93% median at 1.93%. The following report explores specific audience interactions and content performance.
Account Info
| Account Size | Mega |
| Followers | 29,446,387 |
| Following | 1,049 |
| Posts | 1,536 |
| Verified | Yes |
| Business Account | Yes |
| Category | Product/service |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 564,286 |
| Avg Comments per Post | 4,014 |
| Videos | 7 |
| Photos | 5 |
| Engagement Rate | 1.93% |
Follower Growth Over Time
How @adidas's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+323.1K
Net Change
+1.1%
% Change
+4.5K
Avg / Day
71
Days Tracked
16
Data Points
Tracked between May 7, 2026 (29,215,329 followers) and Jul 17, 2026 (29,538,402 followers).
The account grew from 29.2M to 29.4M followers over 50 days. The steady upward trend reached a total gain of 231.1K.
What the trajectory means
The @adidas account gained 231.1K followers over the tracked window. This upward trend makes the profile a candidate for early engagement as it builds momentum. The daily pace of 4.6K new followers provides a stable baseline for planning campaign reach.
Engagement Analysis
Based on 12 recent posts
Platform Context
The @adidas account ranks 260 out of 777 for its engagement rate. This performance sits well above the tracked median of 0.93%. Such a high rate means the brand maintains a much stronger connection with its audience than most other creators in the corpus.
The engagement rate of 1.93% outperforms the median of 0.93%, placing the account in the top half of its peer group. This indicates an audience that interacts with content more than average for this scale. While likes reach the hundreds of thousands, the lower volume of comments suggests a preference for passive consumption over active discussion. The data reveals a clear preference for video content, which earns nearly five times the likes of static photos. This disparity confirms that motion-based media is the primary driver of engagement for this community. Reach remains stable rather than explosive, as 16.7% of posts doubled the average while none reached the fivefold threshold. This indicates a loyal base that responds well to consistent branding but rarely experiences breakout spikes from single posts. The audience prefers visual consumption over verbal dialogue. This is a tap-and-scroll audience.
564.3K
Avg Likes/Post
4.0K
Avg Comments/Post
6.8M
Total Likes
48.2K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
1.93%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
841.1K
Avg Likes on Videos (7)
176.8K
Avg Likes on Photos (5)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @adidas's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @adidas's single biggest post had going for it — the patterns worth replicating.
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved a multiplier of 16.0 over the median like count for this account. It maintained a high like to comment ratio of roughly 250 to 1. This suggests that specific high profile collaborations drive large reach while keeping conversation contained. Use long captions of over 100 characters to maximize engagement. These longer pieces average nearly double the likes of short captions under 40 characters. Write detailed copy when possible to connect with your audience. The hashtag #yougotthis serves as a consistent signal for brand messaging and community alignment. Post at a steady pace of about 1.7 times per week to maintain visibility without over-saturating the feed. Engagement is high but stable across this large following. This account currently has 29.4 million followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 73 chars |
| Posting Frequency | 1.7 posts/week |
Content Mix
7
Videos / Reels
5
Photos
Top Performing Posts
LIONEL ANDRÉS MESSI 🐐 ⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️+⚽️ #YouGotThis
In this Backyard, it’s “win or go home,” and this crew hasn’t left since the 90’s. Where there’s a pitch, there’s a l…
كله عشان إنتوا آمنتوا 🥅⚽️ الـKing 👑 All because you believed 🥅⚽️ El King 👑
born to stand out +1. 🐐 nacido para destacar +1. 🐐 #YouGotThis
Brain Dead x Disney for the win 🏆 Available on June 29th on the adidas CONFIRMED app and select retailers.
Top Posts
Highest-liked recent posts from @adidas
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
LIONEL ANDRÉS MESSI 🐐
⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️⚽️+⚽️
#YouGotThis
|
2.8M | 10.9K | view |
| 2 |
In this Backyard, it’s “win or go home,” and this crew hasn’t left since the 90…
|
2.6M | 30.9K | view |
| 3 |
⚽️ x 18.
#YouGotThis
|
432.3K | 1.3K | view |
| 4 |
¡HISTORIA PURA! 🫡🫡
Tres de tres.
¡Vamos México! 🇲🇽
#YouGotThis
|
268.1K | 756 | view |
| 5 |
كله عشان إنتوا آمنتوا 🥅⚽️
الـKing 👑
All because you believed 🥅⚽️
El King 👑
|
228.8K | 2.1K | view |
| 6 |
born to stand out
+1. 🐐
nacido para destacar
+1. 🐐
#YouGotThis
|
174.0K | 611 | view |
| 7 |
RECORD BREAKER. HISTORY MAKER. 🐐.
#YouGotThis
|
108.4K | 464 | view |
| 8 |
a couple more nights like these, please. 🤩
#YouGotThis
|
48.4K | 510 | view |
| 9 |
Brain Dead x Disney for the win 🏆
Available on June 29th on the adidas CONFIRM…
|
46.7K | 162 | view |
Posting Patterns & Optimal Timing
When @adidas posts on Instagram
The brand can expect a steady grind from this account as its frequency exceeds the median of 1.1 posts per week. At 1.7 posts weekly, it ranks 208 out of 1606 among peers in terms of volume. The consistency score is 0 because the gaps between posts are irregular rather than predictable. This low score suggests a lack of clockwork rhythm despite the higher average frequency. Content lands most often on Monday and Thursday. The busiest hour for new uploads is 19:00 UTC. Because the posting cadence is steady but the timing is unpredictable, marketers should not rely on specific daily slots for campaign alignment. You can plan around the reliable volume of content rather than a strict calendar. A tie-in should focus on the high total output to ensure brand visibility over time. The erratic spacing means you cannot assume a post will appear just because it is a peak day. Plan your activations around the confirmed frequency of nearly two posts every week.
1.7
Posts / week
108.0h
Avg gap between posts
Monday, Thursday, Wednesday
Peak posting days
19:00, 3:00, 7:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @adidas publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts 1.7 times per week with peak activity on Monday and Thursday. The most frequent posting time is at 19:00 UTC.
Most Common Words
Frequent caption words across @adidas's recent posts (excludes stopwords)
Best Day of the Week to Post
@adidas's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 5 | 723,782 | 3,618,908 |
| Wednesday | 2 | 100,714 | 201,427 |
| Thursday | 4 | 745,752 | 2,983,009 |
| Sunday | 1 | 16,259 | 16,259 |
Posting Consistency & Streaks
How steadily @adidas maintains output
2
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
10.1%
Active days
Posted at least once
108.0h
Avg gap
Between posts
Caption Length & Performance
How @adidas's caption length correlates with engagement
100.0%
Posts with Caption
73
Avg Caption Chars
65
Median Chars
139
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Short (<40 chars) | 1 | 433.7K |
| Medium (40-100) | 8 | 459.3K |
| Long (100+) | 3 | 903.8K |
The audience rewards long captions with 100 or more characters by giving them 903.8K average engagement. Short captions under 40 characters receive the lowest engagement at 433.7K.
Who This Audience Is
What @adidas's reach and engagement mean for a brand.
The large scale of this following places it in the top tier of tracked accounts. The audience size is over forty times larger than the typical creator on the platform. This indicates a broad reach that functions at a broadcast level rather than a niche community scale. Verification and the product category confirm its status as a major commercial entity. While the total follower count is high, the engagement rate is double the median. This suggests that brand messages land with more impact here than they do on average for accounts of similar size. The interaction levels are not just baseline but perform well against the standard expected for global corporations. This audience fits the sports and apparel category perfectly.
Compare & Discover Similar Creators
Stack @adidas against any other Instagram creator we track, or jump to similar accounts.
Compare @adidas to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @adidas
Estimated Earnings
Revenue estimates based on follower count and engagement
This account generates revenue through high volume brand partnerships and large scale sponsorships. A single sponsored post commands a price point between $147.2K and $353.4K based on its follower count. The creator ranks in the top percent of their peer group, which justifies a premium over standard market rates. Because they sit well above the median, the high end of the bracket reflects their status as a primary authority. A 1.93% engagement rate doubles the median, confirming that the audience remains active and attentive. This solid interaction level makes the upper price range a fair reflection of the reach provided. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 29.4M followers (Mega)
$147,232 – $353,357
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 29.4M followers
- + 1.93% engagement rate beats the 0.93% tracked median
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 1.7 posts a week limits fresh reach
Summary
This analysis of @adidas reveals a mega Instagram presence with 29,446,387 followers. The account demonstrates an engagement rate of 1.93%, averaging 564.3K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @adidas
How many followers does @adidas have on Instagram?
@adidas has 29,446,387 followers on Instagram, placing them in the mega creator tier.
What is @adidas's Instagram engagement rate?
@adidas has an engagement rate of 1.93% based on 12 recent posts, averaging 564.3K likes per post.
How much does @adidas earn on Instagram?
Based on industry benchmarks, @adidas's estimated sponsorship value is $147,232 - $353,357 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @adidas published on Instagram?
@adidas has published 1,536 posts on Instagram.
What is @adidas's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 2,787,660 likes and 10,904 comments.
How often does @adidas post on Instagram?
@adidas posts approximately 1.7 times per week, with an average gap of 108.0 hours between posts. Peak posting days are Monday, Thursday, Wednesday.
How does @adidas compare to other Instagram creators?
@adidas sits in the Mega creator tier alongside accounts like @kritisanon, @haileybieber, @zacefron.
Is @adidas verified on Instagram?
Yes, @adidas is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @adidas's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026