Thomann

Thomann

@thomann.music

We spread Music 🎡🎻🎹🎺🎸πŸ₯πŸŽšοΈπŸŽ›οΈπŸŽ™οΈπŸŽ· Music Days - Up to 60% off πŸ‘‡ Enter the Beatmaking Contest πŸ‘‡

Shopping & retail Business http://lnk.bio/thomann

554.7K

Followers

1.5K

Following

10.8K

Posts

0.21%

Engagement Rate

Macro tier Updated May 25, 2026

Account Overview

Profile summary and post performance

This account sits at rank 845 out of 1,606 tracked creators with a follower count that is 0.8 times the median size. This means the account is smaller than the typical creator we track. The verified profile operates in the Shopping & retail category and maintains over ten thousand total posts to establish its presence as a macro account. Engagement rates fall below the median of 0.94 percent for this period. The following report details the specific audience interactions and content performance metrics.

Account Info

Account Size Macro
Followers 554,667
Following 1,482
Posts 10,822
Verified Yes
Business Account Yes
Category Shopping & retail

Post Performance

Posts Analyzed 12
Avg Likes per Post 1,135
Avg Comments per Post 28
Videos 8
Photos 4
Engagement Rate 0.21%

Engagement Analysis

Based on 12 recent posts

Platform Context

@thomann.music ranks 698 of 850 for engagement because its rate sits below the tracked median. This low percentage indicates that the account generates less interaction per follower than typical accounts in the corpus. The performance falls well behind the average benchmark for the category.

The engagement rate of 0.21% falls well below the median of 0.94%, ranking 698 out of 850. This indicates an audience that interacts with content far less than average. While the account maintains a consistent baseline of 1.1K likes and 28 comments per post, these numbers do not translate into high relative engagement. The data reveals a clear preference for static imagery over motion. Photos earn 2.6K likes on average compared to just 384 likes for videos. This split shows the audience rewards still frames more than video content. Reach is inconsistent and relies on rare outliers rather than steady growth. Only 8.3% of posts reached double the average engagement, while another 8.3% hit five times the average. These figures suggest that most content performs predictably while only a small fraction captures broader attention. The low comment volume relative to likes confirms a passive relationship with the brand. This is a tap-and-scroll audience.

1.1K

Avg Likes/Post

28

Avg Comments/Post

13.6K

Total Likes

336

Total Comments

Engagement Rate

Compared to Macro tier benchmarks

Below Average for Macro

0.21%

(Likes + Comments) / Followers per post

Video vs Photo Engagement

384

Avg Likes on Videos (8)

2.6K

Avg Likes on Photos (4)

Per-Post Engagement Trend

Engagement (likes + comments) for each of @thomann.music's tracked recent posts, in upload order. Hover any point for the exact value.

Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.

Best-Performing Post, Decomposed

What @thomann.music's single biggest post had going for it — the patterns worth replicating.

Top post by @thomann.music

9,427 likes · 82 comments

8.2Γ— @thomann.music's average post Β· 27.8Γ— the median post.

"Ever been to Treppendorf aka Vibe City? Our new store has officially dropped and is available now 🎸"

99 characters

Photo

Format

Friday

Day Posted

12:00 UTC

Hour Posted

Content Analysis

Hashtags, keywords, captions, and top posts

The standout post achieved 9.4K likes and 82 comments. This outperformed the median engagement by a factor of 27.8. The high like to comment ratio on this post suggests it captured broad interest without sparking heavy debate. Use medium caption lengths between 40 and 100 characters to maximize engagement. Long captions over 100 characters perform poorly with only 404 average likes, indicating that concise copy is better for your audience. The recurring hashtags #thomannbeatmakingcontest, #adv, #thomann, #beatmakers, and #musicproducers signal a clear focus on production tools and community contests. You should maintain a steady posting cadence of about twice per month. Engagement averages are modest relative to the follower count, so focus on consistent brand presence rather than viral spikes. This account has 554.7K followers.

Top Hashtags

#thomannbeatmakingcontest (2) #adv (1) #thomann (1) #beatmakers (1) #musicproducers (1)

Top Keywords

thomann (25) shop (5) deal (5) link (5) make (4) music (4) contest (4) fake (3) trust (3) everything (3) only (3) official (3) thomannmusic (3) beat (3) samples (3) prizes (3) shops (2) online (2) offers (2) scammers (2) websites (2) fraudulent (2) messages (2) time (2) unrealistic (2) deliveries (2) safety (2) mean (2) here (2) sure (2)

Caption Analysis

Avg Caption Length 341 chars
Posting Frequency 0.5 posts/week

Content Mix

8

Videos / Reels

4

Photos

Top Performing Posts

Post thumbnail

Ever been to Treppendorf aka Vibe City? Our new store has officially dropped and is available now 🎸

9.4K likes 82 comments
View
Post thumbnail

That's not something you see every day πŸ˜„ Felix on trombone sliding some notes in front of our HQ, and a Twingo rolling …

1.0K likes 43 comments 479.1K views Video
View
Post thumbnail

Protect yourself from fake shops and scams online Dear Thomann Community, Online deals and offers are everywhere – an…

994 likes 52 comments
View
Post thumbnail

Wanna win some fee gear?! Join the Beatmaking contest and use the samples and loops we recorded at the Thomann Shop to …

622 likes 110 comments 8.2K views Video
View
Post thumbnail

@martinablazeska plays a @johnmayer Room for Squares intro medley 🎸 Who wants a part 2? πŸ™‹πŸ»β€β™€οΈ New Elixir strings sound …

534 likes 21 comments 11.0K views Video
View
Post thumbnail

Had a great time at the @thomann.music campus last week collecting samples for the Thomann Beatmaking Contest Get the…

330 likes 12 comments 4.5K views Video
View
Post thumbnail

"Don't need nobody" with Isma and Smhylie just landed different with a sick groove on it 🎀 Funk, house, soul, all in on…

228 likes 9 comments 6.9K views Video
View
Post thumbnail

Join the Thomann Beat Making Contest by creating a beat using at least 3 samples from the official sample library...and…

228 likes 4 comments 6.9K views Video
View
Post thumbnail

Clodagh broke down β€œEarrings” by Malcolm Todd from the ground up. πŸŽ›οΈ This is what loving a song actually sounds like β˜Ίβ€¦

83 likes 1 comments 1.7K views Video
View

Top Posts

Highest-liked recent posts from @thomann.music

# Caption Likes Comments Link
1
Ever been to Treppendorf aka Vibe City? Our new store has officially dropped an…
9.4K 82 view
2
That's not something you see every day πŸ˜„ Felix on trombone sliding some notes i…
1.0K 43 view
3
Protect yourself from fake shops and scams online Dear Thomann Community, Onl…
994 52 view
4
Wanna win some fee gear?! Join the Beatmaking contest and use the samples and l…
622 110 view
5
@martinablazeska plays a @johnmayer Room for Squares intro medley 🎸 Who wants a…
534 21 view
6
Had a great time at the @thomann.music campus last week collecting samples for …
330 12 view
7
"Don't need nobody" with Isma and Smhylie just landed different with a sick gro…
228 9 view
8
Join the Thomann Beat Making Contest by creating a beat using at least 3 sample…
228 4 view
9
Clodagh broke down β€œEarrings” by Malcolm Todd from the ground up. πŸŽ›οΈ This is w…
83 1 view

Posting Patterns & Optimal Timing

When @thomann.music posts on Instagram

The account follows a sparse high-effort pace because its low frequency falls below the median of 1.1 posts per week. This slow output ranks it at 845 out of 1606 among peers in terms of volume. A consistency score of 0 indicates an erratic rhythm with no predictable patterns or stable gaps between uploads. Content appears sporadically rather than on a scheduled cycle. New content lands most often on Thursday and Friday, with the busiest hour for new posts being 11:00 UTC. Marketers should treat this profile as a low-frequency opportunity for high-impact placements. Because the posting schedule is unpredictable, you cannot rely on a recurring weekly slot to time your campaign. You must plan around specific peak content days rather than expecting steady daily visibility. The lack of consistency means manual monitoring is required to catch the next available window. This profile suits deep integrations into specific high-quality posts rather than a constant presence in a regular feed.

0.5

Posts / week

371.3h

Avg gap between posts

Thursday, Friday, Saturday

Peak posting days

11:00, 15:00, 12:00 UTC

Peak posting hours

Posting Activity by Hour (UTC)

Night (10pm-5am) Morning Afternoon Evening Peak hour

How often @thomann.music publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.

0

1

2

3

4

5

6

7

1

8

9

10

3

11

2

12

2

13

14

3

15

1

16

17

18

19

20

21

22

23

Hour of day (UTC) — 0 is midnight, 12 is noon

Reading this chart: Taller bars are hours when @thomann.music publishes more often. Their busiest hours are 11:00, 15:00, 12:00 UTC — highlighted with bold pink bars. Times are in UTC; subtract 5h for US Eastern, 8h for US Pacific, or add 1h for UK BST. Empty hours don't necessarily mean a bad time to post; they're simply hours @thomann.music hasn't been active in our tracked sample.

The account posts about 0.5 times per week with the most activity on Thursday and Friday. The busiest hour for these posts is 11:00 UTC.

Most Common Words

Frequent caption words across @thomann.music's recent posts (excludes stopwords)

thomann (25) shop (5) deal (5) link (5) make (4) music (4) contest (4) fake (3) trust (3) everything (3) only (3) official (3) thomannmusic (3) beat (3) samples (3) prizes (3) shops (2) online (2) offers (2) scammers (2) websites (2) fraudulent (2) messages (2) time (2) unrealistic (2) deliveries (2) safety (2) mean (2) here (2) sure (2)

Best Day of the Week to Post

@thomann.music's engagement broken down by day of the week

Day Posts Avg Engagement Total Engagement
Thursday 6 583 3,498
Friday 3 3,434 10,301
Saturday 3 52 156

Posting Consistency & Streaks

How steadily @thomann.music maintains output

3

Longest streak (days)

0/100

Consistency score

Inverse of posting-gap variance

2.4%

Active days

Posted at least once

371.3h

Avg gap

Between posts

Caption Length & Performance

How @thomann.music's caption length correlates with engagement

100.0%

Posts with Caption

341

Avg Caption Chars

221

Median Chars

1777

Longest Caption

Caption Length Posts Avg Engagement
Medium (40-100) 1 9.5K
Long (100+) 11 404

The audience rewards medium captions with an average of 9.5K engagements. Long captions perform poorly at only 404 engagement points.

Who This Audience Is

What @thomann.music's reach and engagement mean for a brand.

The follower count sits below the typical median for tracked creators on this platform. This indicates an audience that does not reach broad broadcast scale despite the verified status of the account. The retail category classification confirms a primary focus on commercial transactions rather than personal influence. Engagement rates are less than half of the platform average, meaning brand messages will land softer than usual compared to standard benchmarks. Low interaction relative to the follower base suggests a passive viewership rather than an active community. High volume of outbound follows contradicts typical influencer dynamics and points toward a business profile. The account functions as a corporate storefront where reach is steady but participation is low. This audience fits the music equipment and retail category exclusively.

Compare & Discover Similar Creators

Stack @thomann.music against any other Instagram creator we track, or jump to similar accounts.

Compare @thomann.music to another creator

Get a side-by-side stats breakdown.

@thomann.music vs

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Estimated Earnings

Revenue estimates based on follower count and engagement

The primary revenue stream for this creator is branded content within the music niche. A sponsored post sits in the $4,400 to $8,300 range based on the current follower count. Because the account ranks below the median at 845, it represents a value buy where the quoted band acts as a ceiling rather than a starting point. The engagement rate of 0.21% falls well below the 0.94% median, which suggests the reach is less active than average for this size. This low interaction level means the high end of the price band may not reflect the actual conversion potential of the audience. These are modelled estimates from public metrics, not disclosed earnings.

Sponsorship Value (Est. Per Post)

Based on 554.7K followers (Macro)

$4,437 – $8,320

Industry rate for macro Instagram creators

Disclaimer: These are rough estimates based on publicly available industry benchmarks. Actual earnings vary by niche, audience demographics, brand deals, and individual negotiation. Instagram sponsored post rates fluctuate and are not guaranteed.

Key Insights & Takeaways

Key Takeaways

Reach. The audience size sits below the median, placing this account in the middle of the field. Engagement. A 0.21% rate falls well below the median, indicating a struggle to spark active follower interaction. Hit-rate. Only 8.3% of posts beat double the average engagement, showing a lack of consistent high-performing content.

Strengths

  • + Verified account with 554.7K followers
  • + Above the 10K threshold where sponsorship deals become viable

Opportunities

  • ~ 0.21% engagement rate trails the 0.94% median, the clearest area to improve
  • ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
  • ~ Sparse cadence of about 0.5 posts a week limits fresh reach

Summary

This analysis of @thomann.music reveals a macro Instagram presence with 554,667 followers. The account demonstrates an engagement rate of 0.21%, averaging 1.1K likes per post across 12 analyzed posts. The account holds verified status.

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Frequently Asked Questions About @thomann.music

How many followers does @thomann.music have on Instagram?

@thomann.music has 554,667 followers on Instagram, placing them in the macro creator tier.

What is @thomann.music's Instagram engagement rate?

@thomann.music has an engagement rate of 0.21% based on 12 recent posts, averaging 1.1K likes per post.

How much does @thomann.music earn on Instagram?

Based on industry benchmarks, @thomann.music's estimated sponsorship value is $4,437 - $8,320 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.

How many posts has @thomann.music published on Instagram?

@thomann.music has published 10,822 posts on Instagram.

What is @thomann.music's most-liked recent post?

Of the 12 recent posts analyzed, the top post received 9,427 likes and 82 comments.

How often does @thomann.music post on Instagram?

@thomann.music posts approximately 0.5 times per week, with an average gap of 371.3 hours between posts. Peak posting days are Thursday, Friday, Saturday.

How does @thomann.music compare to other Instagram creators?

@thomann.music sits in the Macro creator tier alongside accounts like @flula, @chelseakauai, @maxisms.

Is @thomann.music verified on Instagram?

Yes, @thomann.music is a verified Instagram account.

About This Analysis: This analysis is based on a snapshot of @thomann.music's Instagram profile and 12 recent posts.

Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026