Thomann
We spread Music π΅π»πΉπΊπΈπ₯ποΈποΈποΈπ· Music Days - Up to 60% off π Enter the Beatmaking Contest π
554.7K
Followers
1.5K
Following
10.8K
Posts
0.21%
Engagement Rate
Account Overview
Profile summary and post performance
This account sits at rank 845 out of 1,606 tracked creators with a follower count that is 0.8 times the median size. This means the account is smaller than the typical creator we track. The verified profile operates in the Shopping & retail category and maintains over ten thousand total posts to establish its presence as a macro account. Engagement rates fall below the median of 0.94 percent for this period. The following report details the specific audience interactions and content performance metrics.
Account Info
| Account Size | Macro |
| Followers | 554,667 |
| Following | 1,482 |
| Posts | 10,822 |
| Verified | Yes |
| Business Account | Yes |
| Category | Shopping & retail |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 1,135 |
| Avg Comments per Post | 28 |
| Videos | 8 |
| Photos | 4 |
| Engagement Rate | 0.21% |
Engagement Analysis
Based on 12 recent posts
Platform Context
@thomann.music ranks 698 of 850 for engagement because its rate sits below the tracked median. This low percentage indicates that the account generates less interaction per follower than typical accounts in the corpus. The performance falls well behind the average benchmark for the category.
The engagement rate of 0.21% falls well below the median of 0.94%, ranking 698 out of 850. This indicates an audience that interacts with content far less than average. While the account maintains a consistent baseline of 1.1K likes and 28 comments per post, these numbers do not translate into high relative engagement. The data reveals a clear preference for static imagery over motion. Photos earn 2.6K likes on average compared to just 384 likes for videos. This split shows the audience rewards still frames more than video content. Reach is inconsistent and relies on rare outliers rather than steady growth. Only 8.3% of posts reached double the average engagement, while another 8.3% hit five times the average. These figures suggest that most content performs predictably while only a small fraction captures broader attention. The low comment volume relative to likes confirms a passive relationship with the brand. This is a tap-and-scroll audience.
1.1K
Avg Likes/Post
28
Avg Comments/Post
13.6K
Total Likes
336
Total Comments
Engagement Rate
Compared to Macro tier benchmarks
0.21%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
384
Avg Likes on Videos (8)
2.6K
Avg Likes on Photos (4)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @thomann.music's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @thomann.music's single biggest post had going for it — the patterns worth replicating.
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved 9.4K likes and 82 comments. This outperformed the median engagement by a factor of 27.8. The high like to comment ratio on this post suggests it captured broad interest without sparking heavy debate. Use medium caption lengths between 40 and 100 characters to maximize engagement. Long captions over 100 characters perform poorly with only 404 average likes, indicating that concise copy is better for your audience. The recurring hashtags #thomannbeatmakingcontest, #adv, #thomann, #beatmakers, and #musicproducers signal a clear focus on production tools and community contests. You should maintain a steady posting cadence of about twice per month. Engagement averages are modest relative to the follower count, so focus on consistent brand presence rather than viral spikes. This account has 554.7K followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 341 chars |
| Posting Frequency | 0.5 posts/week |
Content Mix
8
Videos / Reels
4
Photos
Top Performing Posts
Ever been to Treppendorf aka Vibe City? Our new store has officially dropped and is available now πΈ
That's not something you see every day π Felix on trombone sliding some notes in front of our HQ, and a Twingo rolling β¦
Protect yourself from fake shops and scams online Dear Thomann Community, Online deals and offers are everywhere β anβ¦
Wanna win some fee gear?! Join the Beatmaking contest and use the samples and loops we recorded at the Thomann Shop to β¦
@martinablazeska plays a @johnmayer Room for Squares intro medley πΈ Who wants a part 2? ππ»ββοΈ New Elixir strings sound β¦
Had a great time at the @thomann.music campus last week collecting samples for the Thomann Beatmaking Contest Get theβ¦
"Don't need nobody" with Isma and Smhylie just landed different with a sick groove on it π€ Funk, house, soul, all in onβ¦
Join the Thomann Beat Making Contest by creating a beat using at least 3 samples from the official sample library...andβ¦
Clodagh broke down βEarringsβ by Malcolm Todd from the ground up. ποΈ This is what loving a song actually sounds like βΊβ¦
Top Posts
Highest-liked recent posts from @thomann.music
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
Ever been to Treppendorf aka Vibe City? Our new store has officially dropped anβ¦
|
9.4K | 82 | view |
| 2 |
That's not something you see every day π
Felix on trombone sliding some notes iβ¦
|
1.0K | 43 | view |
| 3 |
Protect yourself from fake shops and scams online
Dear Thomann Community,
Onlβ¦
|
994 | 52 | view |
| 4 |
Wanna win some fee gear?! Join the Beatmaking contest and use the samples and lβ¦
|
622 | 110 | view |
| 5 |
@martinablazeska plays a @johnmayer Room for Squares intro medley πΈ
Who wants aβ¦
|
534 | 21 | view |
| 6 |
Had a great time at the @thomann.music campus last week collecting samples for β¦
|
330 | 12 | view |
| 7 |
"Don't need nobody" with Isma and Smhylie just landed different with a sick groβ¦
|
228 | 9 | view |
| 8 |
Join the Thomann Beat Making Contest by creating a beat using at least 3 sampleβ¦
|
228 | 4 | view |
| 9 |
Clodagh broke down βEarringsβ by Malcolm Todd from the ground up. ποΈ
This is wβ¦
|
83 | 1 | view |
Posting Patterns & Optimal Timing
When @thomann.music posts on Instagram
The account follows a sparse high-effort pace because its low frequency falls below the median of 1.1 posts per week. This slow output ranks it at 845 out of 1606 among peers in terms of volume. A consistency score of 0 indicates an erratic rhythm with no predictable patterns or stable gaps between uploads. Content appears sporadically rather than on a scheduled cycle. New content lands most often on Thursday and Friday, with the busiest hour for new posts being 11:00 UTC. Marketers should treat this profile as a low-frequency opportunity for high-impact placements. Because the posting schedule is unpredictable, you cannot rely on a recurring weekly slot to time your campaign. You must plan around specific peak content days rather than expecting steady daily visibility. The lack of consistency means manual monitoring is required to catch the next available window. This profile suits deep integrations into specific high-quality posts rather than a constant presence in a regular feed.
0.5
Posts / week
371.3h
Avg gap between posts
Thursday, Friday, Saturday
Peak posting days
11:00, 15:00, 12:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @thomann.music publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
The account posts about 0.5 times per week with the most activity on Thursday and Friday. The busiest hour for these posts is 11:00 UTC.
Most Common Words
Frequent caption words across @thomann.music's recent posts (excludes stopwords)
Best Day of the Week to Post
@thomann.music's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Thursday | 6 | 583 | 3,498 |
| Friday | 3 | 3,434 | 10,301 |
| Saturday | 3 | 52 | 156 |
Posting Consistency & Streaks
How steadily @thomann.music maintains output
3
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
2.4%
Active days
Posted at least once
371.3h
Avg gap
Between posts
Caption Length & Performance
How @thomann.music's caption length correlates with engagement
100.0%
Posts with Caption
341
Avg Caption Chars
221
Median Chars
1777
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Medium (40-100) | 1 | 9.5K |
| Long (100+) | 11 | 404 |
The audience rewards medium captions with an average of 9.5K engagements. Long captions perform poorly at only 404 engagement points.
Who This Audience Is
What @thomann.music's reach and engagement mean for a brand.
The follower count sits below the typical median for tracked creators on this platform. This indicates an audience that does not reach broad broadcast scale despite the verified status of the account. The retail category classification confirms a primary focus on commercial transactions rather than personal influence. Engagement rates are less than half of the platform average, meaning brand messages will land softer than usual compared to standard benchmarks. Low interaction relative to the follower base suggests a passive viewership rather than an active community. High volume of outbound follows contradicts typical influencer dynamics and points toward a business profile. The account functions as a corporate storefront where reach is steady but participation is low. This audience fits the music equipment and retail category exclusively.
Compare & Discover Similar Creators
Stack @thomann.music against any other Instagram creator we track, or jump to similar accounts.
Compare @thomann.music to another creator
Get a side-by-side stats breakdown.
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Estimated Earnings
Revenue estimates based on follower count and engagement
The primary revenue stream for this creator is branded content within the music niche. A sponsored post sits in the $4,400 to $8,300 range based on the current follower count. Because the account ranks below the median at 845, it represents a value buy where the quoted band acts as a ceiling rather than a starting point. The engagement rate of 0.21% falls well below the 0.94% median, which suggests the reach is less active than average for this size. This low interaction level means the high end of the price band may not reflect the actual conversion potential of the audience. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 554.7K followers (Macro)
$4,437 – $8,320
Industry rate for macro Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 554.7K followers
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.21% engagement rate trails the 0.94% median, the clearest area to improve
- ~ Only 8.3% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 0.5 posts a week limits fresh reach
Summary
This analysis of @thomann.music reveals a macro Instagram presence with 554,667 followers. The account demonstrates an engagement rate of 0.21%, averaging 1.1K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @thomann.music
How many followers does @thomann.music have on Instagram?
@thomann.music has 554,667 followers on Instagram, placing them in the macro creator tier.
What is @thomann.music's Instagram engagement rate?
@thomann.music has an engagement rate of 0.21% based on 12 recent posts, averaging 1.1K likes per post.
How much does @thomann.music earn on Instagram?
Based on industry benchmarks, @thomann.music's estimated sponsorship value is $4,437 - $8,320 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @thomann.music published on Instagram?
@thomann.music has published 10,822 posts on Instagram.
What is @thomann.music's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 9,427 likes and 82 comments.
How often does @thomann.music post on Instagram?
@thomann.music posts approximately 0.5 times per week, with an average gap of 371.3 hours between posts. Peak posting days are Thursday, Friday, Saturday.
How does @thomann.music compare to other Instagram creators?
@thomann.music sits in the Macro creator tier alongside accounts like @flula, @chelseakauai, @maxisms.
Is @thomann.music verified on Instagram?
Yes, @thomann.music is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @thomann.music's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026