Elsie + Emma A Beautiful Mess

This creator ranks 833 out of over 1600 tracked accounts and holds a follower count that is 0.8 times the median size of our typical creators. This means the account is slightly smaller than the average profile we monitor. The verified status and high post count confirm its position as a macro account despite the lack of a specific category label. While they share recipes and lifestyle content, the community interaction level falls below the 0.94 percent median engagement rate. The rest of this report breaks down the specific audience demographics and peak posting times to help you plan your next campaign.

The engagement rate of 0.39% falls below the 0.94% median and ranks 601 out of 850, indicating this audience reacts less than average. While likes reach a consistent volume across both formats, the low comment count suggests passive interaction. Video content generates 2.2K likes while photos pull in 2.3K, proving the audience rewards both formats with nearly equal favor. Reliability from viral hits is nonexistent because zero posts cleared double or five times the account average. This lack of peak performance means growth relies on steady baseline reach rather than sporadic spikes. The data confirms a tap-and-scroll audience.

The standout post achieved a 1.6x multiplier over the median engagement of this account. It maintained a low like to comment ratio, suggesting that while it reached a wider audience, it did not spark high levels of conversation. To replicate its success, focus on content released at 14:00 UTC on Fridays. The specific hashtags used serve as clear signals for lifestyle and seasonal crafts. Using #ninjacreamirecipes and #cocktailrecipes targets specific hobbyist niches while #christmascookies and #friendshipbracelets capture seasonal interests. Because average engagement is modest relative to the follower count, focus on building a consistent presence rather than chasing sudden spikes. The posting cadence of 0.1 times per week suggests a deliberate, low-frequency strategy. This indicates that quality or specific timing matters more than daily volume for this audience. @abeautifulmess has 607.7K followers.

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@abeautifulmess generates revenue through brand partnerships and sponsored content. A single post commands a price band between $4.9K and $9.1K based on their follower count. Their ranking places them below the median, meaning they do not command a premium for their reach. This position makes them a value buy where the quoted range acts as a ceiling to negotiate under rather than a starting point. The 0.39% engagement rate falls well below the 0.94% median. This low interaction level suggests that while the reach is high, the audience may not be highly active. Brands should negotiate aggressively because the lower engagement means the standard market rate for their follower count is likely inflated. These are modelled estimates from public metrics, not disclosed earnings.