Darryl Cheng
📗'The New Plant Parent' 📘'The New Plant Collector' An engineer's approach to houseplant care
589.5K
Followers
4.8K
Following
3.4K
Posts
0.33%
Engagement Rate
Account Overview
Profile summary and post performance
Darryl Cheng (@houseplantjournal) has 589,465 Instagram followers as of October 17, 2026 and 3,360 posts; the account is verified. Across the 12 recent posts we analysed for this report on May 26, 2026, a post got 1.9K likes and 58 comments on average (median 1.1K likes), an engagement rate of 0.33% of followers. Over the 144 days we have tracked it, the account lost 5,228 followers (-0.9%).
Where these numbers come from: public Instagram profile data and @houseplantjournal's recent posts, collected by IGDataHub. Follower history comes from our own repeated readings of the profile. How we calculate these numbers.
Account Info
| Account Size | Macro |
| Followers | 589,465 |
| Following | 4,760 |
| Posts | 3,360 |
| Verified | Yes |
| Category | Author |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 1,921 |
| Avg Comments per Post | 58 |
| Videos | 10 |
| Photos & carousels | 2 |
| Engagement Rate | 0.33% |
Follower Growth Over Time
How @houseplantjournal's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
-5.2K
Net Change
-0.9%
% Change
-36
Avg / Day
144
Days Tracked
72
Data Points
Tracked between May 26, 2026 (594,693 followers) and Oct 17, 2026 (589,465 followers).
| Date | Followers | Change |
|---|---|---|
| 589,465 | -691 | |
| 590,156 | -1,246 | |
| 591,402 | -1,192 | |
| 592,594 | -1,120 | |
| 593,714 | -979 | |
| 594,693 | first reading |
Engagement Analysis
Based on 12 recent posts
1.9K
Avg Likes/Post
58
Avg Comments/Post
23.1K
Total Likes
690
Total Comments
Engagement Rate
Compared with the 596 Macro-tier reports with an engagement rate (median 1.36%, middle half 0.51% to 3.51%)
0.33%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
2.2K
Avg Likes on Videos (10)
422
Avg Likes on Photos & carousels (2)
Only 2 of the 12 posts we analysed are photos or carousels: too few to say which format does better.
Per-Post Engagement Trend
Engagement (likes + comments) for each of @houseplantjournal's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. The median post got 1,133 likes and comments; 3 of the 12 reached twice that (2,266 or more).
Best-Performing Post, Decomposed
What @houseplantjournal's single biggest recent post had going for it, measured against the account's other posts.
6,898 likes · 113 comments
3.5× @houseplantjournal's average post · 6.1× the median post.
"Some of the plants at @plantcon.intl Chicago had our jaws on the FLOOR @houseplantjournal 🤣 #plantcon #plantconchicago #rareplants #gothgarden"
143 characters
Video
Format
Monday
Day Posted
17:00 UTC
Hour Posted
144.9K
Views
Content Analysis
Hashtags, keywords, captions, and top posts
Top Hashtags
Top Keywords
Words used at least twice in the captions we analysed, with how often.
Caption Analysis
| Avg Caption Length | 354 chars |
| Posting Frequency | not shown |
Content Mix
10
Videos / Reels
2
Photos & carousels
Top Posts
Highest-liked recent posts from @houseplantjournal
| # | Caption | Likes | Comments | Views | Link |
|---|---|---|---|---|---|
| 1 |
Some of the plants at @plantcon.intl Chicago had our jaws on the FLOOR @housepl…
|
6.9K | 113 | 144.9K | view |
| 2 |
Proof that having the same hobby doesn’t mean having the same personality.
.
O…
|
6.7K | 169 | 63.9K | view |
| 3 |
New peace lily flowers emerge from the back of a leaf petiole - it looks like t…
|
2.3K | 24 | 29.8K | view |
| 4 |
My second book, 'The New Plant Collector' comes out March 19, 2024!
-
I'm so ex…
|
1.6K | 222 | 20.1K | view |
| 5 |
* March 19, 2024 *
My editor made sure I wasn't rambling too much but my second…
|
1.2K | 72 | 15.5K | view |
| 6 |
Oxalis triangularis - respawning for St. Patrick's Day! #houseplantjournal #hpj…
|
1.2K | 17 | 16.9K | view |
| 7 |
Exciting to see new growth on my Hoya kerrii!
-
#houseplantjournal #hoya #hoyak…
|
1.0K | 17 | 18.3K | view |
| 8 |
Measuring light is like getting a productivity score on how well the photosynth…
|
750 | 28 | 15.7K | view |
| 9 |
Doing a check up and maintenance on my three Phalaenopsis orchids
-
#houseplant…
|
710 | 2 | — | view |
Posting Patterns & Optimal Timing
When @houseplantjournal posts on Instagram
Thursday, Tuesday, Wednesday
Peak posting days
14:00, 15:00 UTC
Peak posting hours
Posts per week, the average gap, active days and the consistency score are not shown for this account. The posts we analysed include pinned posts, which Instagram keeps at the top of a profile however old they are, so counting them stretches the date range and understates how often the account posts. Peak days and hours count the same posts.
Posting Activity by Hour (UTC)
How often @houseplantjournal publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC): 0 is midnight, 12 is noon
Engagement by Day of the Week
@houseplantjournal's recent posts grouped by the day they went out.
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 2 | 3,658 | 7,315 |
| Tuesday | 3 | 695 | 2,084 |
| Wednesday | 3 | 2,959 | 8,877 |
| Thursday | 4 | 1,366 | 5,465 |
Caption Length & Performance
How @houseplantjournal's caption length correlates with engagement
100.0%
Posts with Caption
354
Avg Caption Chars
351
Median Chars
796
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Long (100+) | 12 | 2.0K |
Compare & Discover Similar Creators
Stack @houseplantjournal against any other Instagram creator we track, or jump to similar accounts.
Compare @houseplantjournal to another creator
Get a side-by-side stats breakdown.
Creators closest in size to @houseplantjournal
Estimated Earnings
Revenue estimates based on follower count only
Sponsorship Value (Est. Per Post)
Based on 589.5K followers (Macro)
$4,716 to $8,842
Our per-follower range for accounts this size (see methodology)
Download @houseplantjournal's data
Everything below is derived from this account, priced on the counts shown. Delivered as CSV by emailed link.
You only pay for rows we deliver. Counts are the maximum available today; if an export comes back smaller, the difference is refunded automatically. Counts as last collected 8 hours, 37 minutes ago.
Tracking
What we have recorded about @houseplantjournal over time, and ongoing alerts.
Other reports
Not downloads of this account: they take their own inputs.
Download @houseplantjournal's data
Followers, following and full post history as CSV, priced on the exact record counts above.
See export optionsFrequently Asked Questions About @houseplantjournal
How many followers does @houseplantjournal have on Instagram?
@houseplantjournal has 589,465 followers on Instagram, placing them in the Macro-tier group (100K to 1M followers).
What is @houseplantjournal's Instagram engagement rate?
@houseplantjournal has an engagement rate of 0.33% based on 12 recent posts, averaging 1.9K likes per post.
How much does @houseplantjournal earn on Instagram?
From follower count only, we estimate @houseplantjournal's sponsorship value at $4,716 to $8,842 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @houseplantjournal published on Instagram?
@houseplantjournal has published 3,360 posts on Instagram.
What is @houseplantjournal's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 6,898 likes and 113 comments.
How often does @houseplantjournal post on Instagram?
We don't show a weekly rate for @houseplantjournal: the posts we analysed include pinned posts, which Instagram keeps at the top of a profile however old they are, so a rate from them would understate how often the account posts. Peak posting days are Thursday, Tuesday, Wednesday.
How does @houseplantjournal compare to other Instagram creators?
@houseplantjournal sits in the Macro-tier group alongside accounts like @mynameisjessamyn, @dangerouswomantour, @mrcaponee.
Is @houseplantjournal verified on Instagram?
Yes, @houseplantjournal is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @houseplantjournal's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Follower count as of Oct 17, 2026 | Posts analysed May 26, 2026
Cite this page
IGDataHub (2026). @houseplantjournal Instagram stats and analytics, follower count as of 17 October 2026, posts analysed 26 May 2026. https://igdatahub.com/blog/houseplantjournal-instagram-profile-stats/