Darryl Cheng
📗'The New Plant Parent' 📘'The New Plant Collector' An engineer's approach to houseplant care
593.8K
Followers
4.7K
Following
3.4K
Posts
0.33%
Engagement Rate
Account Overview
Profile summary and post performance
This account ranks 838 out of 1606 creators we track and holds a follower count that is 0.8 times the median, meaning it is smaller than the typical creator in our database. This verified Author maintains a macro presence with over three thousand total posts. The engagement rate of 0.33% falls below the 0.94% median for this group. The rest of this report breaks down specific audience interactions and content performance.
Account Info
| Account Size | Macro |
| Followers | 593,791 |
| Following | 4,696 |
| Posts | 3,351 |
| Verified | Yes |
| Category | Author |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 1,921 |
| Avg Comments per Post | 58 |
| Videos | 10 |
| Photos | 2 |
| Engagement Rate | 0.33% |
Engagement Analysis
Based on 12 recent posts
Platform Context
@houseplantjournal ranks 627 of 850 for its engagement rate because it sits below the tracked median. This lower performance means the account generates less interaction per follower than most creators in the corpus. The audience is less active relative to the standard benchmark.
The engagement rate of 0.33% falls well below the median of 0.94%, ranking 627 out of 850 accounts. This indicates the audience reacts much less than usual to the content provided. Video content receives far more attention than photos, with videos earning 2.2K likes compared to just 422 for static images. This clear preference shows that the audience rewards motion and dynamic visual storytelling over still photography. While the account sees consistent interaction, the reliability of reach remains low. Only 16.7% of recent posts doubled the average engagement rate, and no posts reached five times the average. These figures suggest a stable but limited reach rather than frequent organic spikes. The lack of high-performing outliers means growth is steady but not explosive. This data points to a tap-and-scroll audience.
1.9K
Avg Likes/Post
58
Avg Comments/Post
23.1K
Total Likes
690
Total Comments
Engagement Rate
Compared to Macro tier benchmarks
0.33%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
2.2K
Avg Likes on Videos (10)
422
Avg Likes on Photos (2)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @houseplantjournal's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @houseplantjournal's single biggest post had going for it — the patterns worth replicating.
6,898 likes · 113 comments
3.5× @houseplantjournal's average post · 5.7× the median post.
"Some of the plants at @plantcon.intl Chicago had our jaws on the FLOOR @houseplantjournal 🤣 #plantcon #plantconchicago #rareplants #gothgarden"
143 characters
Video
Format
Monday
Day Posted
17:00 UTC
Hour Posted
144.9K
Views
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post achieved 6.9K likes and 113 comments from a single audience member interaction. This performance represents a 5.7x multiplier over the median engagement for this account. The high comment count relative to likes suggests that specific community interactions drive deeper involvement. Long captions are not required here as the data does not indicate a preference for length over brevity. Use the recurring hashtags like #houseplantjournal and #lightmeter to signal your niche topics clearly. Posting approximately once every ten days allows for consistent presence without overwhelming the feed. While the average engagement of 1.9K likes is modest compared to the total follower count, it indicates a loyal core audience rather than broad viral reach. Focus on steady volume to maintain this stable connection. This account currently has 593.8K followers.
Top Hashtags
Top Keywords
Caption Analysis
| Avg Caption Length | 354 chars |
| Posting Frequency | 0.1 posts/week |
Content Mix
10
Videos / Reels
2
Photos
Top Performing Posts
Some of the plants at @plantcon.intl Chicago had our jaws on the FLOOR @houseplantjournal 🤣 #plantcon #plantconchicago…
Proof that having the same hobby doesn’t mean having the same personality. . One of my favorite things about the Plant…
New peace lily flowers emerge from the back of a leaf petiole - it looks like the leaf is pregnant - This only happens …
My second book, 'The New Plant Collector' comes out March 19, 2024! - I'm so excited for all of you who have loved my f…
* March 19, 2024 * My editor made sure I wasn't rambling too much but my second book still has A LOT more houseplant co…
Oxalis triangularis - respawning for St. Patrick's Day! #houseplantjournal #hpjtimelapse #planttimelapse #oxalistriangu…
Exciting to see new growth on my Hoya kerrii! - #houseplantjournal #hoya #hoyakerrii #leafgrowth #hpjtimelapse
Measuring light is like getting a productivity score on how well the photosynthesis machinery is running at that moment…
Doing a check up and maintenance on my three Phalaenopsis orchids - #houseplantjournal #phalaenopsis #mothorchid #orchi…
Top Posts
Highest-liked recent posts from @houseplantjournal
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
Some of the plants at @plantcon.intl Chicago had our jaws on the FLOOR @housepl…
|
6.9K | 113 | view |
| 2 |
Proof that having the same hobby doesn’t mean having the same personality.
.
O…
|
6.7K | 169 | view |
| 3 |
New peace lily flowers emerge from the back of a leaf petiole - it looks like t…
|
2.3K | 24 | view |
| 4 |
My second book, 'The New Plant Collector' comes out March 19, 2024!
-
I'm so ex…
|
1.6K | 222 | view |
| 5 |
* March 19, 2024 *
My editor made sure I wasn't rambling too much but my second…
|
1.2K | 72 | view |
| 6 |
Oxalis triangularis - respawning for St. Patrick's Day! #houseplantjournal #hpj…
|
1.2K | 17 | view |
| 7 |
Exciting to see new growth on my Hoya kerrii!
-
#houseplantjournal #hoya #hoyak…
|
1.0K | 17 | view |
| 8 |
Measuring light is like getting a productivity score on how well the photosynth…
|
750 | 28 | view |
| 9 |
Doing a check up and maintenance on my three Phalaenopsis orchids
-
#houseplant…
|
710 | 2 | view |
Posting Patterns & Optimal Timing
When @houseplantjournal posts on Instagram
The account follows a sparse high-effort pace. This low frequency falls below the median of 1.1 posts per week and places the creator in the bottom half of the follower rank for volume. A consistency score of 0 indicates an erratic rhythm with no predictable patterns between uploads. Content lands sporadically rather than on a clockwork schedule. The brand should note that fresh content primarily appears on Wednesday and Thursday. These updates typically land around 15:00 UTC. Marketers must plan campaigns around these specific windows to catch new posts. Because the posting gaps are unpredictable, do not expect a steady stream of new content for a multi day push. A tie-in should be timed specifically around the known active days rather than relying on a daily presence. The lack of regularity means any campaign needs a flexible timeline to account for long periods of silence between posts.
0.1
Posts / week
1967.6h
Avg gap between posts
Thursday, Wednesday, Tuesday
Peak posting days
15:00, 14:00, 17:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @houseplantjournal publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
This account posts most often on Wednesday and Thursday at 15:00 UTC. The frequency is low with a rate of 0.1 posts per week.
Most Common Words
Frequent caption words across @houseplantjournal's recent posts (excludes stopwords)
Best Day of the Week to Post
@houseplantjournal's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 2 | 3,658 | 7,315 |
| Tuesday | 3 | 695 | 2,084 |
| Wednesday | 3 | 2,959 | 8,877 |
| Thursday | 4 | 1,366 | 5,465 |
Posting Consistency & Streaks
How steadily @houseplantjournal maintains output
1
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
1.3%
Active days
Posted at least once
1967.6h
Avg gap
Between posts
Caption Length & Performance
How @houseplantjournal's caption length correlates with engagement
100.0%
Posts with Caption
354
Avg Caption Chars
351
Median Chars
796
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Long (100+) | 12 | 2.0K |
The account sees the highest engagement with captions between 40 and 60 characters. These shorter posts perform better than longer options for this audience.
Who This Audience Is
What @houseplantjournal's reach and engagement mean for a brand.
The audience size is below the typical tracked creator average at less than one times the median. This indicates a smaller reach compared to standard benchmarks for this category despite the high follower count. The verified status and author classification suggest a professional content creator reaching an established niche. Engagement rates are much lower than the median, meaning brand messages will land softer than usual in this space. The low interaction rate suggests that while the audience is large, it does not interact with posts at a high frequency. This profile fits the gardening or home decor category.
Compare & Discover Similar Creators
Stack @houseplantjournal against any other Instagram creator we track, or jump to similar accounts.
Compare @houseplantjournal to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @houseplantjournal
Estimated Earnings
Revenue estimates based on follower count and engagement
The primary revenue stream for @houseplantjournal stems from sponsored content. A single post sits in the $4.8K to $8.9K range based on current follower volume. Because the account ranks below the median, the quoted band acts as a ceiling rather than a starting point for negotiations. This position makes the creator a value buy for brands seeking lower costs relative to reach. However, the engagement rate of 0.33% falls well below the 0.94% median. This low interaction suggests the audience is passive, making the top end of the price range difficult to justify. Brands should negotiate toward the lower limit to account for the diluted engagement levels. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 593.8K followers (Macro)
$4,750 – $8,907
Industry rate for macro Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 593.8K followers
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.33% engagement rate trails the 0.94% median, the clearest area to improve
- ~ Only 16.7% of recent posts clear 2x the account average, a low hit-rate
- ~ Sparse cadence of about 0.1 posts a week limits fresh reach
Summary
This analysis of @houseplantjournal reveals a macro Instagram presence with 593,791 followers. The account demonstrates an engagement rate of 0.33%, averaging 1.9K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @houseplantjournal
How many followers does @houseplantjournal have on Instagram?
@houseplantjournal has 593,791 followers on Instagram, placing them in the macro creator tier.
What is @houseplantjournal's Instagram engagement rate?
@houseplantjournal has an engagement rate of 0.33% based on 12 recent posts, averaging 1.9K likes per post.
How much does @houseplantjournal earn on Instagram?
Based on industry benchmarks, @houseplantjournal's estimated sponsorship value is $4,750 - $8,907 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @houseplantjournal published on Instagram?
@houseplantjournal has published 3,351 posts on Instagram.
What is @houseplantjournal's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 6,898 likes and 113 comments.
How often does @houseplantjournal post on Instagram?
@houseplantjournal posts approximately 0.1 times per week, with an average gap of 1967.6 hours between posts. Peak posting days are Thursday, Wednesday, Tuesday.
How does @houseplantjournal compare to other Instagram creators?
@houseplantjournal sits in the Macro creator tier alongside accounts like @excusemyreading, @priyakumar7272, @jaeuck.kim.
Is @houseplantjournal verified on Instagram?
Yes, @houseplantjournal is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @houseplantjournal's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: May 25, 2026