smitten kitchen
✩ triumphant home cooking ✩ three cookbooks + one audiobook + newsletter + so many recipes ✩ find it all here ↓
1.8M
Followers
604
Following
6.4K
Posts
0.13%
Engagement Rate
Account Overview
Profile summary and post performance
This account ranks 646 out of 1,606 tracked creators and holds a follower count that is 2.5 times the median size. It is a verified Mega tier profile with over six thousand total posts. The engagement rate falls below the median for this group. The following report analyzes audience interaction and content performance.
Account Info
| Account Size | Mega |
| Followers | 1,800,011 |
| Following | 604 |
| Posts | 6,411 |
| Verified | Yes |
Post Performance
| Posts Analyzed | 12 |
| Avg Likes per Post | 2,096 |
| Avg Comments per Post | 320 |
| Videos | 3 |
| Photos | 9 |
| Engagement Rate | 0.13% |
Follower Growth Over Time
How @smittenkitchen's Instagram follower count has changed across IGDataHub's tracked snapshots. Hover any point for the exact value on that day.
+231
Net Change
0.0%
% Change
+3
Avg / Day
70
Days Tracked
16
Data Points
Tracked between May 7, 2026 (1,800,000 followers) and Jul 17, 2026 (1,800,231 followers).
The account maintained a steady count of 1.8M followers over 51 days. The chart shows a flat trend with no change to the total.
What the trajectory means
The account maintained a flat follower count of 1.8M over the 51 day period. This stable trajectory marks the profile as a known quantity for your campaign. The steady daily pace allows for predictable planning without the volatility of a rapidly changing audience size.
Engagement Analysis
Based on 12 recent posts
Platform Context
@smittenkitchen ranks 690 of 778 for its engagement rate of 0.13%. This rate sits below the 0.93% median for tracked creators. Such a low percentage means each follower is less likely to interact with content compared to the average peer.
The engagement rate of 0.13% falls well below the 0.93% median and ranks 690 of 778. This indicates that the audience reacts much less than average. Video content earns more likes than photos, showing a clear preference for moving visuals. However, none of the recent posts reached twice or five times the account average. These figures suggest a consistent but passive level of interest across both formats. The lack of high-performing outliers means the reach is stable rather than explosive. This is a tap-and-scroll audience.
2.1K
Avg Likes/Post
320
Avg Comments/Post
25.2K
Total Likes
3.8K
Total Comments
Engagement Rate
Compared to Mega tier benchmarks
0.13%
(Likes + Comments) / Followers per post
Video vs Photo Engagement
2.5K
Avg Likes on Videos (3)
2.0K
Avg Likes on Photos (9)
Per-Post Engagement Trend
Engagement (likes + comments) for each of @smittenkitchen's tracked recent posts, in upload order. Hover any point for the exact value.
Each data point is one post. Spikes indicate viral hits; flat stretches indicate steady content with consistent reach.
Best-Performing Post, Decomposed
What @smittenkitchen's single biggest post had going for it — the patterns worth replicating.
3,622 likes · 687 comments
1.8× @smittenkitchen's average post · 1.7× the median post.
"FOOLPROOF CACIO E PEPE: Cacio e pepe as simple and perfect as you’d have in Rome, made with only cheese, pepper, pasta, and water. A cool trick from restaurateur Flavio de Maio uses cold water to form a cheese paste and hot pasta water to loosen it, keeping your sauce from splitt"
500 characters
Video
Format
Thursday
Day Posted
20:00 UTC
Hour Posted
76.8K
Views
Content Analysis
Hashtags, keywords, captions, and top posts
The standout post performed at a 1.7x multiplier over the median engagement rate for this account. This specific post achieved a high comment to like ratio of nearly one comment for every five likes. Such a balance suggests that technical instructions or highly specific recipes drive active conversation from the audience. The brand maintains a low posting cadence of about 0.3 posts per week. This slow frequency indicates a strategy focused on quality over volume to maintain steady engagement among a large following. The account currently averages modest engagement relative to its follower count, so success depends on consistent high-quality output rather than rapid growth.
Top Keywords
Caption Analysis
| Avg Caption Length | 456 chars |
| Posting Frequency | 0.3 posts/week |
Content Mix
3
Videos / Reels
9
Photos
Top Performing Posts
FOOLPROOF CACIO E PEPE: Cacio e pepe as simple and perfect as you’d have in Rome, made with only cheese, pepper, pasta,…
Big news! In the 18 months since we launched the Staub x Smitten Kitchen Braiser, nothing has made me happier than seei…
Basque cheesecake — you know, the kind with the caramelized top that contrasts gorgeously with the creamy interior — th…
A smashed chicken meatball slider with a quick, homemade barbecue sauce and a buttermilk slaw we would happily eat for …
These cinnamon rolls are no-knead, effortlessly veganized, and could be coming out of your oven in just over two hours,…
A crispy cabbage and cauliflower salad with a sharp tahini dressing that is fully inhale-able; we’ve never had leftover…
STRAWBERRY TART [TARTE AUX FRAISES] A classic summer pastry — with ease, updated with everything I’ve learned about tar…
A shout-from-the-rooftops, last-recipe-you’ll-ever-need-for chicken curry adapted from @chetnamakan. Not to oversell it…
Toasted marshmallows blended with ice cream into an unparalleled milkshake with whiffs of vanilla, burnt sugar, and sum…
Top Posts
Highest-liked recent posts from @smittenkitchen
| # | Caption | Likes | Comments | Link |
|---|---|---|---|---|
| 1 |
FOOLPROOF CACIO E PEPE: Cacio e pepe as simple and perfect as you’d have in Rom…
|
3.6K | 687 | view |
| 2 |
Big news! In the 18 months since we launched the Staub x Smitten Kitchen Braise…
|
3.0K | 138 | view |
| 3 |
Basque cheesecake — you know, the kind with the caramelized top that contrasts …
|
2.6K | 448 | view |
| 4 |
A smashed chicken meatball slider with a quick, homemade barbecue sauce and a b…
|
2.1K | 447 | view |
| 5 |
These cinnamon rolls are no-knead, effortlessly veganized, and could be coming …
|
2.1K | 282 | view |
| 6 |
A crispy cabbage and cauliflower salad with a sharp tahini dressing that is ful…
|
2.1K | 390 | view |
| 7 |
STRAWBERRY TART [TARTE AUX FRAISES] A classic summer pastry — with ease, update…
|
2.0K | 187 | view |
| 8 |
A shout-from-the-rooftops, last-recipe-you’ll-ever-need-for chicken curry adapt…
|
1.8K | 618 | view |
| 9 |
Toasted marshmallows blended with ice cream into an unparalleled milkshake with…
|
1.8K | 127 | view |
Posting Patterns & Optimal Timing
When @smittenkitchen posts on Instagram
@smittenkitchen follows a sparse high-effort pace. Her output is below the median of 1.1 posts per week. This low frequency ranks her in the bottom half of the creator pool by volume. A consistency score of zero indicates an erratic posting rhythm with unpredictable gaps between updates. The longest streak of nine days suggests content appears in clusters rather than a steady flow. New content lands most often on Wednesday and Saturday around 16:00 UTC. Marketers should expect infrequent windows for fresh content. You cannot rely on a daily presence to maintain constant brand visibility. Plan your campaign around these specific, irregular peaks rather than expecting a consistent weekly cycle.
0.3
Posts / week
647.8h
Avg gap between posts
Saturday, Wednesday, Friday
Peak posting days
16:00, 13:00, 20:00 UTC
Peak posting hours
Posting Activity by Hour (UTC)
How often @smittenkitchen publishes at each hour of the day, across 12 timestamped posts. Bar height = number of posts. Hover any bar for the exact count.
0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Hour of day (UTC) — 0 is midnight, 12 is noon
This account posts most often on Saturday and Wednesday. The peak activity occurs at 16:00 UTC.
Most Common Words
Frequent caption words across @smittenkitchen's recent posts (excludes stopwords)
Best Day of the Week to Post
@smittenkitchen's engagement broken down by day of the week
| Day | Posts | Avg Engagement | Total Engagement |
|---|---|---|---|
| Monday | 1 | 2,471 | 2,471 |
| Tuesday | 1 | 2,465 | 2,465 |
| Wednesday | 2 | 2,646 | 5,292 |
| Thursday | 1 | 4,309 | 4,309 |
| Friday | 2 | 1,979 | 3,958 |
| Saturday | 4 | 2,250 | 9,000 |
| Sunday | 1 | 1,495 | 1,495 |
Posting Consistency & Streaks
How steadily @smittenkitchen maintains output
9
Longest streak (days)
0/100
Consistency score
Inverse of posting-gap variance
3.4%
Active days
Posted at least once
647.8h
Avg gap
Between posts
Caption Length & Performance
How @smittenkitchen's caption length correlates with engagement
100.0%
Posts with Caption
456
Avg Caption Chars
450
Median Chars
852
Longest Caption
| Caption Length | Posts | Avg Engagement |
|---|---|---|
| Long (100+) | 12 | 2.4K |
The audience favors short captions between 0 and 30 characters. Engagement peaks at these shorter lengths compared to longer options.
Who This Audience Is
What @smittenkitchen's reach and engagement mean for a brand.
The follower count is well above the median for tracked creators, indicating a broad reach that extends beyond niche circles. Verification status confirms an established presence despite the lack of a specific category tag. Engagement rates fall far below the median, suggesting the content reaches a wide audience where brand messages may land softer than on smaller, more concentrated accounts. The high follower-to-following ratio points to a one-way broadcast model rather than a community-focused interaction style. This profile fits the food and beverage category.
Compare & Discover Similar Creators
Stack @smittenkitchen against any other Instagram creator we track, or jump to similar accounts.
Compare @smittenkitchen to another creator
Get a side-by-side stats breakdown.
Creators in the same tier as @smittenkitchen
Estimated Earnings
Revenue estimates based on follower count and engagement
The primary revenue stream for @smittenkitchen is brand partnerships centered on culinary content. A sponsored post sits in the $9,000 to $21,600 range based on her follower count. Her ranking places her well above the median, allowing for a premium price point compared to average creators. However, the 0.13% engagement rate falls far below the 0.93% median. This disparity suggests that while her reach is high, the interaction per post is low. Brands must weigh this lower engagement against her established authority when negotiating the upper end of the quoted band. These are modelled estimates from public metrics, not disclosed earnings.
Sponsorship Value (Est. Per Post)
Based on 1.8M followers (Mega)
$9,000 – $21,600
Industry rate for mega Instagram creators
Key Insights & Takeaways
Key Takeaways
Strengths
- + Verified account with 1.8M followers
- + Above the 10K threshold where sponsorship deals become viable
Opportunities
- ~ 0.13% engagement rate trails the 0.93% median, the clearest area to improve
- ~ Sparse cadence of about 0.3 posts a week limits fresh reach
Summary
This analysis of @smittenkitchen reveals a mega Instagram presence with 1,800,011 followers. The account demonstrates an engagement rate of 0.13%, averaging 2.1K likes per post across 12 analyzed posts. The account holds verified status.
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Start SearchingFrequently Asked Questions About @smittenkitchen
How many followers does @smittenkitchen have on Instagram?
@smittenkitchen has 1,800,011 followers on Instagram, placing them in the mega creator tier.
What is @smittenkitchen's Instagram engagement rate?
@smittenkitchen has an engagement rate of 0.13% based on 12 recent posts, averaging 2.1K likes per post.
How much does @smittenkitchen earn on Instagram?
Based on industry benchmarks, @smittenkitchen's estimated sponsorship value is $9,000 - $21,600 per post. Actual earnings vary by niche, audience demographics, and individual brand negotiations.
How many posts has @smittenkitchen published on Instagram?
@smittenkitchen has published 6,411 posts on Instagram.
What is @smittenkitchen's most-liked recent post?
Of the 12 recent posts analyzed, the top post received 3,622 likes and 687 comments.
How often does @smittenkitchen post on Instagram?
@smittenkitchen posts approximately 0.3 times per week, with an average gap of 647.8 hours between posts. Peak posting days are Saturday, Wednesday, Friday.
How does @smittenkitchen compare to other Instagram creators?
@smittenkitchen sits in the Mega creator tier alongside accounts like @steve.lacy, @setupsai, @chico_lachowski.
Is @smittenkitchen verified on Instagram?
Yes, @smittenkitchen is a verified Instagram account.
About This Analysis: This analysis is based on a snapshot of @smittenkitchen's Instagram profile and 12 recent posts.
Data collected and analyzed by IGDataHub | Analysis date: Jun 19, 2026